PRS SE Factory Tour | 2022 | PRS Guitars

Come with us as we pull back the curtain and take a peek inside our new SE Series factory in Mojokerto Region, East Java, in Indonesia. Sit back, relax, and watch the meticulous approach taken in creating our SE Series of instruments.
0:00 - Tour Highlights
0:52 - Jack's Introduction
3:19 - Factory Tour
19:01 - Jack's Final Thoughts

[@anthonylardo6969]

PRS is the only guitar maker that is proud to show off their "budget line" factory. Says a lot. Keep making the best guitars out there.

[@wilson4180]

No one denies the quality. It’s the USA company who went over seas to utilize cheaper labor, heavily relaxed employment laws, and greatly reduced or exempt income taxes then makes a video about it trying to make it look cool. Wtf.

[@Harrysound]

I have an SE from 2009 era. they are perfectly shaped but terrible is other ways like the flat flat top before the days of the bezel . I put a Dimarzio cruiser and JB in it and sprayed it, also cut some soft corners into it. damn I like it more than my custom 24

[@SUNBEAMmusic]

I can't even afford their budget line lol

[@Harrysound]

@@SUNBEAMmusic try used. remember if you know what you want and research it well enough you can mod it to your preference and there you will have your perfect instrument.

[@user-px2nt6fd3c]

@@SUNBEAMmusic Since it was made by CORT guitar then I think you should buy Cort instead. Lower the wood quality with the good built. More affordable price.

[@matthewlloyd3504]

THANK YOU to all the workers in the PT Cort factory! Keep up the amazing work you are doing! You are making world class instruments every day and we appreciate you!

[@prsguitars]

Hear hear! - Jack

[@wilson4180]

Do they get the same employee benefits package that their USA counterparts receive? Health, dental, paid time off, holiday pay, and Time and 1 half pay for more than 40hrs per week?

[@kix5284]

@@wilson4180 I'd like to know if they have individual quotas and how many hours are in a work day/week.

[@srfrodoxd]

@@wilson4180 yes, they get free massages and helicopter tours every tuesday

[@wilson4180]

@@srfrodoxd do the massages comes with happy endings?

[@ianbarcelos]

I love the idea of a company showing us everything within their factories abroad. PRS never had any shame of it because they know their product is good. Which other company does that? Take some notes everyone else.

[@BrockDavisson]

Most major guitar companies have factory tours.

[@BAMozzy69]

Also because PRS has a partnership with Cortek which means they have their own 'PRS' factory in Indonesia where they ONLY make PRS SE's, including all their wood supply and curing process too as its own 'separate' factory. Its not like others because their guitars are made 'en-masse' with all the other brands that Cortek makes guitars for - they just 'order' a certain number in 'batches' of whatever models they make to ship out all over the world - or to a 'base' like some also do for checking before distribution. That partnership also means that PRS can go in and help train, advise and control their SE line. Any 'new' product lines don't leak and all their 'digital' IP's (their CNC patterns for example - they also use their own designed pups/hardware too...). So you are getting a better, more consistent product because the staff are only working on PRS guitars, trained and becoming more experienced workers and a better understanding in terms of what Standards are expected across all areas of manufacture. There isn't really any other Company that can be that open about where their 'cheaper' guitars are made...

[@cerebrix]

@@BAMozzy69 holy 'excessive' quotations Batman!

[@toddflowers8052]

There is an Epiphone Factory video on here from a couple years ago.

[@hchoe741]

Cringe

[@YagiWiraya]

So proud of my country

[@fransyudit2349]

Terima kasih PRS, telah membantu negeri kami dalam membangun dan menyediakan lapangan pekerjaan.. Walaupun saya belum memiliki gitar PRS tp sebagai warga Indonesia saya senang dan bangga atas produk PRS yang dihasilkan dari tangan-tangan terampil pekerja Indonesia yang menghasilkan Instrument gitar yang sangat baik.. terima kasih PRS dan Terima kasih PT. Cort.

[@DeenBagus]

saya malah baru tau kalo PRS itu Cort di Indonesia...

[@cpamiseso]

@@DeenBagus bukan gitu, maksudnya, fasilitas pabrik gitar di wilayah Mojokerto itu pertama kali dibangun PT Cort Indonesia, afiliasi pabrik lokal dari Cort Korea (aslinya). PT Cort dan kapabilitasnya kemudian membuka diri untuk mengerjakan produksi dan desain manufaktur dari perusahaan/brand lain. PRS salah satunya, PRS SE. Rob Chappers dan Chapman Guitars juga sempat buat di sini. Samick (versi Indo) juga bikin di pabrik ini. Gitu mas kira2.

[@Rotojoyo]

@@cpamiseso dan ga hanya PRS, ibanez, squier, epiphone juga..dan kabarnya Fender seri tertentu ada yg dibuat di PT Cort. Temen saya ada yg dpt undangan utk factory tour kesana. Tapi ga boleh ngerekam dalam bentuk apapun .

[@badrunsoetaniman5161]

@@cpamiseso pernah denger gitar hand made mojokerto itu adalah mantan karyawan pt itu....

[@sorayaandriani3013]

@@badrunsoetaniman5161 apakah merknya RIRA?

[@LuisMorales-xr1gm]

Give it up for Jack Higginbotham. What he has done driving the SE line is beyond amazing. For the money, these guitars cannot be beat. The fit & finish, playability, features ,and value are giving other manufacturer's US Custom Shop guitars a run for their money. If nothing else, the quality of the SE line will make you wonder if the difference in price is worth the jump! To my ears, I don't hear a $2,000-$4,000 difference , and you should ,but PRS is just that darn good!!

[@MrTooter007]

Simple economics. The people over there are paid about 1/5 of what the US worker needs to make ends meet. That's all there is to it.

[@donaldfisher8556]

I'm in Canada and waited 7 months for my SE Silver Sky. I am so pleased with it. The immaculate factory was wonderful to see. As I watched I noted employee safety and product care was at the forefront. Thank you Jack for showing me where my guitar was made.

[@razorbackfan2011]

Band next door, guy plays a silver sky prs and the other one play a different prs.

[@TeensierPython]

Wow. Mr Santana, what a revelation! Seems like he’s really out there for musicians and fans.

[@rudiyantohalim736]

I'm glad that my country has established as a good guitar making by producing many brands, although it's not the main/core model. At least I keep seeing and hearing youtubers from all over the world acknowledge that Indonesian made guitar is getting better and better, and the value for money is the reason. Thanks to PRS for making this video, hope that other manufacturer will too 🤘

[@johnsmith-ug5tp]

I have noticed the quality of guitars made in Indonesia compared to when they were made in China.👍

[@darjohn17]

where Are u from?

[@rudiyantohalim736]

@@darjohn17 I'm from Indonesia

[@Riverdeepnwide]

Rudiyanto I have three G&L guitars made in your country, each one of excellent quality quite far beyond their price range. Thank you! (edit:) All from about 5 to 10 years ago, they remain completely stable, no shrinkage and no repairs required.

[@Astro_touches_children]

I have four guitars (different brands, only one SE ) made in Indonesia. I will never sell any one of them. They all play and sound great. They are all very well built guitars well worth the money with the SE being my favorite.

[@thelolguy007]

Soooo impressive. Wow. And 500 guitars a day??? Just crazy good 👏👏

[@osazzeh]

My SE Custom 24-08 arrived last week and it is just a PERFECT piece of art; zero flaws. Thanks to the Indonesian crew that put my baby together

[@wallclock4648]

A piece of art that creates pieces of art

[@aintgottime2bleed78]

I can’t get over how well lit and clean this factory is. It looks like a legitimately nice place to work.

[@johnsmith-ug5tp]

5S factory. Production work, is production work. Not my cup of tea.

[@freezeframeplease]

bought a PRS SE Starla at a lower price due to a sale. My goodness, i wasn't expecting this level of crafting and quality in a budget line guitar. The rosewood in the fret is damn gorgeous. better than some japanese/american guitars i had over the years. I bought it as a backup/gig guitar in case i need to travel but i find myself playing the starla way often than my American/Japanese Fenders, Ibanez and Guild guitars! Props to the Se division! you're making wonders and putting other Budget line guitars to shame!

[@MrMetz2112]

My wife bought me an SE for my birthday last year and it is awesome! I have been a custom woodworker for 42 years and I can attest to the quality of this guitar, it is impeccable.

[@larrykendrick8095]

I have quite a few guitars made in Indonesia. I always love the quality builds. I just purchased a PRS SE 24-08, and it's impeccable. Thanks for the tour.

[@Nate-lp2cu]

I had a Gibson that had major issues out of the box, never had any issues with an Indonesian made guitar. Needless to say, the Gibson will be going back.

[@capitain7724]

I purchased one as well and it's really bad, terrible set up , wont stay in tune,

[@tw804]

Master Fingers style alip bata menggunakan salah satu gitar PRS di video terbaru nya.... Banyak gitaris n musisi dunia penasaran denga PRS. Semoga PRS semakin di kenal di seluruh dunia 👍👍👍👍👍

[@74Bagas]

goosebump.... indonesian pround.. keep the quaility on top!!

[@Bob1Gee]

Tremonti SE owner here. Very well made guitar, sounds great, and one of easiest I’ve ever played. Planning on getting an SE 245 next.

[@gertjanboot5535]

As proud owner of two PRS SE Guitars , I can recommend everybody these quality products , keep on doing the good work and be proud on your craftmanship , love and respect from the Netherlands Europe.

[@bungkum6399]

Ini dia gitar elektrik yg dipakai mas Alif. Tolong jadikan mas Alif ambassador merk ini

[@sunnohh]

As former 80s prs owner I can truly attest to how good the imports are, fire build quality

[@ravenheart1439]

Love my PRS from day one and never looked back...

[@abdulahfaried]

Thank's Mazz Alip, karena seni fingerstyle mu. aku bisa sampai di pabrik pembuatan guitar ini.

[@kordianberkolec5973]

You are the company that makes the most beautiful and best guitars in this galaxy.Every success to Paul and all his collaborators.

[@dljohnsonmusic]

I love this video that you guys / gals created, I just received my PRS Silver Sky SE in Dragonfruit a couple days ago. I can't put her down and just love everything about her. After watching this video, I am even more proud of the fact that I have this guitar and seeing what it went through before it got to me. Thank each and everyone of you that helped created my guitar!

[@aditnugrohodrums]

Indonesian and Proud ! Thanx PRS

[@michaelstone7514]

The prs se really play well. Appreciate the behind the scenes look at the overseas factory. Looks like it's a totally pro operation. Good Job PRS Indonesia!!!

[@HaryWitanto]

The Mojo of Mojokerto...All great guitars are in here

[@matthewsaw8855]

I have a SE Custom 24 and most recently acquired a Silver Sky SE. Absolutely love both of these guitars and they are a joy to play. PRS are killing it in the affordable guitar market and the SE guitars are fabulous. Thank you guys for showing us what goes on behind the scenes and for making quality instruments that don't break the bank!

[@russellzauner]

you should read "South Korean Cort/Cor-tek Guitar Workers’ Action and the Politics of Digital International Solidarity"

[@revelationsoundstudio]

Looking forward in their Maryland plant offering tours again

[@billiemack64]

I bought a PRS SE Tonare T-40 acoustic, and have been overwhelmingly impressed by the quality, tone, feel, tuning keys, and the pickup. The pickup sounds like you mic’d the guitar. Every PRS product I pick up amazes me.

[@everythingbobbywolfe]

I bought an SC about 8 years ago or so. I was told point blank it was the greatest guitar you could buy for under $1,000. It was a great choice and I'd have it to this day if I didn't have my custom 24 10 top. They had made a tiny mistake and hadn't align the neck properly. I wasn't too sure about it but wanted a picture of it and within 3 minutes of being emailed picture there was a representative from the warranty department that told me they wanted the guitar back free of charge and they would be sending me a brand new one and they asked me if there was anything else that they could do and I asked him since they have a proprietary nut material that they use on the American guitars could you swap it out and they were happy to do it. Great bunch of people over there. They may have had to have eaten a couple hundred dollars depending on what they had to do with the return, but they sold me on a custom 24 and a customer for life. Smart business... Even though they weren't trying to sell me an American one I just fell in love with them after loving my SE so much

[@DavidSetiyo]

Good quality guitar products made in Indonesia 🇮🇩 . .

[@Strodav]

Great video. My takeaway was the commitment, skill, craftsmanship and pride that goes into your SEs. I own 2 Santana SEs, an older one made in Korea, and a single cut Egyptian Gold made in Indonesia. It was great to see how the one in Indonesia was made. I also have a custom 24 S2. All beautiful guitars.

[@mattmanley7118]

Updated tour video and well done! Love PRS

[@Guitargate]

This is so cool to be able to see and hear Jack explain. So much goes into each detail. Wild that it happens on the other side of the world.

[@joshwairau183]

this is pretty amazing seeing how these guitars are built and glad we are shown

[@kylecravens6501]

Amazing, lots of dedication there!

[@michaeltobin9142]

My PRS SE Silver Sky in nylon blue is arriving tomorrow. I can’t wait!

[@freezeframeplease]

How's the guitar?

[@Riverdeepnwide]

Thanks for this Jack! Really great presentation.

[@lorenzo-agnes]

Considering how much effort and how many steps it takes to make an SE, the price is more than fair for what you get. Excellent stuff!

[@johndodd4375]

Absolutely fantastic 👏.. pure quality instruments

[@SuperBagMan217]

What a terrific video! Wonderfully produced and a great showcase of the hard work going into these guitars. Thank you for sharing!

[@bigrob455]

Love these videos! Complete transparency! I love my SESS!!

[@alibo_]

I am even more impressed by your practices 👏🏻👏🏻👏🏻❤️

[@MickTattersall]

Thanks to everyone working on the SEs. Definitely something to be proud of ♥️

[@2manyguitars]

Love my Silver Sky SE. What a great Guitar. Excellent setting out of the box.

[@clarkewoodfin]

great video ! I have a PRS SE Custom and I love it. Keep up the great work !

[@leecast]

Amazing video!! Thanks for sharing. I had no idea that this much went into making the SE line.

[@MesaGuitarGuy]

I have 2 SE's and love them! Great quality and great price!

[@RaspySquares]

So awesome they have their own factory. Such a beautiful place.

[@gavterrygt]

I have an SE Mira and it’s beautifully made, thank you

[@MichaelGrecoGuitar]

Really enjoyed the tour! Thanks for the inside look 🎶🎸😃

[@sonnercampbell1702]

My first electric guitar was a PRS SE standard I got in January 2020, I love it!

[@SuperKambing182]

The closing statement is perfect! I love when you say "reality'

[@C36B]

Absolutely fascinating process and even more fascinating how thorough this video is. Thank you!

[@tristanlipich1075]

I just got the PRS SE Multi-Foil and I absolutely love it

[@stephenreese9841]

Thank you PRS in sharing your assembly process… I may be wrong, but I don’t think any other big guitar brand has ever shared in this process. I have 4 SE’s I’m pining for….

[@synonyx]

Thank you for the Tranparency! Seeing this makes it even easier to see the care and quality they are putting into the SE line!

[@smlkgitaris]

Terima kasih, Jack... Very nice tour. Wish PRS and Cort will sustain and growing bigger and bigger 🤘

[@alexgeorge2993]

Awesome guitars made by a great company.

[@dennisstallard6457]

Great tour of the factory , looks like a very dedicated skilled team .

[@joebiondo6898]

I have a SE Hollowbody Piezo, and it's fantastic! Well done, PRS and PT Cort!

[@fearview]

Surrealist mountain background of the factory. Very nice

[@crsstephen72]

ordered a SE 24-08 last week. Looking forward to playing it

[@joeprogrock]

Great video that shows end to end process!

[@therealhip9321]

PRS guitars are sooo beautiful! I really love the way they look. I bought one and I love it.

[@REBELSCL]

Thanks for providing me with detailed information as to how my 24 08 SE was made.

[@grimreaper-qh2zn]

Great Video update. I have 3 SE Guitars and the quality is incredible.

[@lancebroomfield9578]

Really enjoyed seeing where and how my guitar was made. Love it!

[@shadyburnike264]

I love my SE Torero..Great guitar

[@DamianS1893]

I'm very happy with my PRS SE CUSTOM 24 and 245. Well built guitars

[@davidthompson8032]

Loved watching this. Makes me proud to have chosen a guitar of such quality and built with such care and craftsmanship under such good conditions.

[@nman7693]

Thanks for sharing...

[@tsmi37]

This is the value of a PRS. As a player that cannot go to a store and pick one out I can trust the instrument I purchased will sound like one in a million when it arrives. I absolutely live my PRS SE Silversky, Hollow Body II, and Angelus 40AE. Cherished parts of my collection that I'm not afraid to take out of the house and play.

[@devilsdoorbell]

Thanks for the clarity and transparency on this. While I knew Cort was involved, I wasn't aware that you were in separate space vs. (as mentioned in the video) a bigger multi-brand guitar facility.

[@iisan1]

I have rewatched this several times man...

[@saarbrandvin7749]

Love prs Amazing to see how much work going to make a guitar

[@SvenTheSveed]

I have had 3 Korean SE guitars and look forward to soon owning one from this wonderful factory in Indonesia

[@josephmears3537]

I just bought one! I also have a 2017 korean custom 24, so i was curious how they would compare. I can happily say that my new silver sky se is just as good as my korean custom 24, despite their differences. In fact, this silver sky se has the best single coils ive ever heard in a "budget" strat style guitar.

[@orlandohernandez5266]

Fantastic guitars.🎸

[@groovymoon]

LOVE my PRS SE 24 Custom! WOW lots of steps. Awesome to see the skills and care that went into the build of my instrument. PRS SE's are really top notch.

[@nandurmestingunduh]

Love it, i once worked in that enviroment factory , they work clean, professional and very skilled

[@thesunman108]

Beautiful.

[@Tonedefy]

Absolutely great work! Full transparency just shows the pride and ownership you have in your brand! That's why PRS have such loyal players!

[@youjinmusic]

im so glad i got one, thank you!

[@lutephilips5550]

I love the SE series. This makes you realize that some really great people make this line overseas.

[@JamesSBaker-de6sd]

I'm always pleased by the playability of my PRS SE 24.

[@smcmestriner]

Jack seems to be such a great personality, I always enjoy watching him, he really seems passionate about the people and bringing SE to the next level. The fact that you are so proud makes me proud even more of my SE Standard, flawless instrument!

[@JoshuaC923]

I agree, he has brought prs se to another level

[@prsguitars]

Aw shucks. Heading into my 38th year at PRS and still loving it. - Jack

[@erajad]

@@prsguitars My son lives in Bali, and is a fine (I think!) PRS player. Are there ever factory tours (or experience days, like Maryland)? It would make a trip to Java very special!! LOVE these videos. Thanks!

[@Riverdeepnwide]

@@prsguitars Jack I remember meeting you at PRS when Paul brought first you in, so happy you’re still there and continuing to make such great contributions to the works.

[@sammyrothrock6981]

Awesome craftsmanship

[@LeeHoMusic]

Fantastic video, Im so happy I still own my 2016 Se Custom 22 wrap around bridge. I love this instrument..craftsmanship of the instrument is oustanding quality

[@shahihmuslim3347]

There are many guitar factories in indonesian, because basically indonesian workers are very skilled, espesially in the field of guitar making,and i am part of it..🇮🇩🇮🇩

[@richardsali1954]

I have seen, read, and heard about the SE series build process, over the last two or three years. I’ve always felt the build philosophy and process produce a high quantity outcome. This video tour explained and showed the build process in action and was nice to watch. I agree with PRS that the builder being acknowledged and identified prominently on the instrument is a way of upping the pride of accomplishment for the factory and individuals working in the factory. And what a great inspiration Mr. Santana provided for the concept of the SE series. I guess that’s why after years of denying my self the pleasure of owning a “real nice” guitar, all of these factors have brought me to a point where I now own four “really great” guitars, the SE series guitars just seems to fill that pocket. But I got to admit, the tactile experience of picking up and playing a MaCarty 594 ten top, not knowing what I had in my hands, and not knowing much about PRS guitars, just blew me away and is what brought me to the small collection I enjoy daily, today.

[@Sasa-mi3xd]

I have just one word that come to my head right now …respect 🙏🏻🙏🏻🙏🏻

[@Mikesosa75]

I have a PRS SE single cut and It´s sound great!! No complaints!

[@timmyjoe524]

This is awesome. I have the SE Silver Sky and can attest to the professional quality of the guitar. Great to see how it’s all done abroad.

[@markallen6458]

Awesome factory tour

[@saintstv2224]

Thank you for making this video chief, hopefully i can get one of your guitar soon

[@danasetiawan8290]

Alhamdulillah udah punya yg SE 24, Mau bgt yg sunburst tadi, hehe

[@indomayer]

Since the PRS SE lines are made in Indonesia, I started to buy the PRS SE line guitars from the custom 24 faded limited run to PRS SE DGT, not only because the guitars are well made and has top notch quality but also it helped the economy of the country. Its like a dream come true because before PRS image are unaffordable guitars for most Indonesian but now has changed. Thanks to Paul for your trust to Indonesia and we love PRS guitars!

[@AntonioCavicchioni]

Indonesia is the best guitar maker! And the factory is so clean and neat that I would have breakfast and lunch on the floor. PRS made the best choice for making its guitars.

[@danangputranto4697]

another big guitar brand also made in indonesia too