Purpose Statements of Top Brands + How To Guide

[@YassineYassine-kg3uh]

I'm in the process of creating my own brand strategy for my design business, and I'm following your incredible guidance so far. Thank you so much

[@ebaqdesign]

You're very welcome!

[@lynnnezin2496]

I really appreciate the guidance as well as the delivery of your lessons

[@ebaqdesign]

I appreciate that!

[@agostinaalassia2332]

Gran contenido Arek, te felicito. Estoy comenzando con mi negocio de diseño y estrategia y esta información es super útil para mi. Saludos desde Argentina.

[@ebaqdesign]

Gracias Agostina, estoy contento de que te lo gusto.

[@Heartsx4ever]

Hi Arek. I'm also in the process of developing my own brand strategy. Thanks to your framework, been using it as a reference :) Just wondering why creating a brand mission is not included?

[@ebaqdesign]

Sure, no problem! My framework icludes Purpose not Mission because for the most part it is being using interchangably anyways.

[@Heartsx4ever]

@@ebaqdesign Ohh I see. Appreciate the response, Arek! Another question. When running the workshop online, do you also give the participants a copy of your worksheets? If so, when do you actually send it to them?

[@ebaqdesign]

Yes, I send them link to worksheets after the workshop.

[@Heartsx4ever]

@@ebaqdesign Ohh I see. How about when running whiteboard sessions.. Would it be ok to use the Miro free version for clients? Is it going to work just as well?

[@c.rodrigovargas4595]

Hello, Arek. Branding learner here - _I've become more and more interested in branding in the past year_ . To me, those purpose statements sound like mission statements. Are they the same? Highly appreciated it if you could answer my question. Thanks. (Edit: spelling).

[@ebaqdesign]

Theyre not really the same, but some purpose statements double as mission statements for some brands.

[@c.rodrigovargas4595]

@@ebaqdesign Interesting. Thank you for your reply. Appreciate it.

[@user-vl4zi9vl8g]

I've been watching a lot of your videos and getting great information, thank you. I am curious though, I see companies like Nike have the same exact sentence for purpose and vision statement. But then Tesla has two different sentences - why is that?

[@ebaqdesign]

This is because some brands' vision doubles as a mission and vice versa-it's just the way they developed their statements.

[@user-vl4zi9vl8g]

@@ebaqdesign Thank you for the quick reply. Makes sense now.

[@martinflynn5730]

that beard and accent, i just cant take him seriously