Qualitative analysis in Nicola Swan's PhD thesis

Case study from the REQUALLO project. Interview about Nicola Swan's qualitative data analysis on her PhD.
Nicola Swan undertook a PhD in business studies on the topic of "Corporate Interventions in Rural Communities that lead to Sustainable Development". She undertook a thematic analysis of interview and ethnographic data with the help of Atlas.ti software.
Nicola's research examines the practicalities of how companies address their corporate responsibilities in partnership and taking a long term approach. In many cases they don't act directly in the society, but rather by giving support to other organisations that are working with communities. Typically these are NGOs - non-governmental organisations - such as charities and development companies which are already working in the field to address social and environmental needs. Nicola realised that there was little evidence in the business and social literature of what the outcomes of these interventions look like from a community perspective.