What is Grounded Theory | Core Elements and Common Myths

In this video, I explain how to do a grounded theory study, and debunk 10 common myths about grounded theory. I review all key elements of grounded theory research, including the purpose and definition of grounded theory, methods of data collection, data analysis, line-by-line coding, axial, open and selective coding, theoretical sampling, constant comparison method
➡️ Feel free to ask me questions in the comments, and if you want to book a lesson with me, use the following link drkriukow.com/qualitative-res...
➡️ Affiliate link to Charmaz's book on Grounded Theory. I highly recommend this book, from which I learned Plenty about this methodology www.amazon.co.uk/gp/product/0...
➡️ My self-study course on Qualitative Data Analysis www.udemy.com/course/how-to-a...
➡️ My self-study course on using NVivo 12 www.udemy.com/course/from-zer...
🕒 Time stamps:
00:00-00:52 Introduction
00:52-02:32 Definition and purpose of grounded theory, Myth 1
02:32-08:58 Inductive Reasoning in GT, Myths 2 & 3
08:58-10:19 Data collection methods
10:19-20:22 Data analysis and Grounded Theory, Myths 4, 5, 6 & 7
20:22-23:58 Participant recruitment, Myths 8 & 9
23:58-24:34 The final product of a GT study, Myth 10

[@qualitativeresearcher]

Visit my website and explore the different ways in which I can support you and your study! drkriukow.com/my-services/

[@azrafanoos1631]

Its very unfortunate that such nice educational videos get so fewer views and subscribers, whereas, crap videos get millions of viewers

[@parulsrivastavaparul]

Thanks Dr Kriukow, I am a PGR in my second year. The first myth that you have debunked has actually taken away a very big burden from my head. You have explained it in a simple and relatable way that I was very anxious about. I though my research could benefit from GT but the thought of constructing a new theory has been haunting me. Your video is very helpful for a beginner like me. Many Thanks!!

[@qualitativeresearcher]

Excellent! Glad that it helped - thank you for sharing this!

[@ancysarahphilip9716]

Thanks for your clarity and content. It was most helpful. Keep up the great work!

[@kirapirrone1307]

Thank you very much, Dr Kriukow, this explanation is extraordinarily helpful.

[@ahmedsharif904]

Simple but excellent talk by Dr. Kriukow. Thank you very much for making it easy to comprehend. I have learned a lot from this talk.

[@praneethsathsarawijesinghe8092]

Your videos are easy to understand. Thank you very much.

[@emilylin836]

Extremely helpful for our study on the digital accessibility of mental health, thank you!

[@Joooooooosi]

very informative! I'm preparing my BA right now and this helped me a lot

[@kaseygibson5803]

Thank you for making this a whole lot clearer!

[@teamtamtepqaimusico4136]

Really enjoyed the video❤ I'm currently working on my dissertation using this approach and your videos gave me hope and less anxiety. God bless you Dr Kriukow!

[@qualitativeresearcher]

Really glad to hear this, thank you! and good luck with the dissertation!

[@user-sk8hm8my8e]

Thank you, Dr. Kruikow , this video gave me the basic information I needed. ❤

[@jishnud4837]

Great lecture. Thank you,

[@KarineHalpern]

Thanks! I have studied this and registered to Udemy as well. I totally like your spirit about Research. It helps.

[@ella.wright]

Thank you. This is really a useful video. I look forward to learning more from you.

[@qualitativeresearcher]

Thank you for this positive feedback, and I hope that you will find some of my other videos equally useful!

[@fitsumgebremichael1489]

I am an instructor at one of public universities in Ethiopia.This video is one of your wonderful videos.I am very much interested in the way you present critical ideas and concepts in simplistic and natural manner.Particularly, It really helped me to know about Grounded Theory.Please keep on doing.

[@qualitativeresearcher]

thank you for your great feedback!

[@alinauugwanga9739]

Hi Dr Kriukow to write a little of what you are explaining.thank Dr

[@hawraaj453]

very helpful video, much appreciated!

[@danremenyi1179]

Dr Kriukow ...........well done.............thank you.

[@tiankeli5340]

Well explained, this deserves more views! Really clarified the topic for me

[@qualitativeresearcher]

Thank you

[@TheSleepyRocker]

Thank you! Great video and concepts explained really well

[@qualitativeresearcher]

Glad it was helpful!

[@Pagemmanuel]

I'm a student gathering qualitative data for a dissertation about video games, so your example really resonated with me lol. Thanks for the qualitative - ;) - content.

[@OutiTurunen]

This is one of the best videos I have seen on grounded theory! Thank you!

[@qualitativeresearcher]

Thank you! Glad you liked it!

[@user-sk8hm8my8e]

Thank you Dr Kruikow, highly appreciated. 😊

[@qualitativeresearcher]

My pleasure!

[@Meiaximilian]

cheers, thank you for the nice info

[@chandnirana627]

Thanks sir...you are my motivation to do my qualitative research...your way of teaching is so impressive..you are provide a lot of informative content with so much clarity....

[@qualitativeresearcher]

Thank you, this feedback means a lot to me !

[@mitchtam2063]

Very concise and useful video. Thank you.

[@qualitativeresearcher]

thank you!

[@punitasalwan8921]

Dr Kriukow..... an explicit and simple explanation of Grounded theory. You saved my number of searching and reading hours. Thanks 🙏

[@qualitativeresearcher]

you're welcome ! :)

[@thembiskakane7516]

Thank you, very well simplified

[@qualitativeresearcher]

You're welcome!

[@eliray9238]

Definitely one of the best videos I watch about Grounded Theory, txs mate, 🙌🏼👍🏽

[@qualitativeresearcher]

You're welcome, and thank you!

[@workwithsafety9986]

Kindly write an article of this on your website so that we can reffrence these myths when defending our thesis. Also please make video or post on youtube so we know about this article. Awaiting your response. Thankyou!

[@rodriguezcuellarcarlosjavi3951]

Very useful the way you clarified the myths. Congratulation for your clarity during the explanation. Greetings from Islamabad - Pakistan.

[@qualitativeresearcher]

Thank you!

[@lgdm]

Thanks, its very helpful

[@qualitativeresearcher]

Glad it helped!

[@salimalrawahi431]

very informative, and to the point ..Thanks a lot

[@qualitativeresearcher]

You are welcome!

[@awwalsyaban]

Awesome...thanks to this video...

[@awwalsyaban]

My research is also use grounded theory method. I'm from Indonesia.

[@mrpuppette7055]

Thank you makes more sense now

[@cinthiaparragalema207]

Your explanation is great! Thank you very much for sharing this. Btw, I have read (or listened) somewhere from you that Constructivist Grounded Theory is easier to use than other approaches. Can you please explain this a little bit?

[@qualitativeresearcher]

It is just less strict and more realistic than the older versions. E.g. it does not make the claim that you are not allowed to do any reading prior to your study , which is one of the ideas of the previous approaches. Constructivist grounded theorists , however, agree that this is simply not realistic as it is through reading that we develop a research idea in the first place. In addition, they also note that this is particularly problematic for students, who are expected to demonstrate knowledge of the literature prior to engaging in their research study

[@olatunjiismail2569]

Thank you Dr. I have a question, which goes thus; I saw a research report with interview analysis that moved from "themes-codes" rather than "codes-themes" in thematic analysis, is this admissible?

[@qualitativeresearcher]

I've never heard of such thing. I mean, this depends, sometimes when you analyze the data, you do want to start with more inclusive codes, to kind of categorize your data into more general groups (e.g. according to the interview question, etc.), and then break these codes down into smaller ones. This sounds a bit like what you described, although I would still refer to these as I did, as codes, even if they are general or inclusive, rather than themes

[@olatunjiismail2569]

@@qualitativeresearcher Thank you very much for your response. This shows the report was faulty as I thought. I learnt a few thing again with your reply. With the knowledge I have acquired from your channel, I realized qualitative research isn't a "myth"😊. I recommended your channel to few new PhD candidates. Once again, thank you.

[@chandnirana627]

Sir can we used already published interviews as data to construct grounded theory...and how many interviews transcripts we have required to write a paper...

[@PRUTHABHATT-me9xm]

Thanks for making this video. I am planning to use GT for my research and was super scared after reading a lot of material on GT. You made it super simple and debunking the myths was icing on the cake. Can you briefly explain the difference between using GT as the methodology and using as data analysis method. when is the later used?

[@qualitativeresearcher]

Glad I could help! As a data analysis method it would just mean that the data analysis procedures are influenced by the deatiled GT approach. This can be used whenever you want, I for example use an approach in my analysis that has been strongly influenced by the detailed, line by line coding in GT. I just find it to be very useful and effective, so I use it for all my data analysis regardless of the methodology used

[@pruthabhatt7946]

@@qualitativeresearcher thanks a ton for this easy explanation 😀

[@bupekabamba6017]

You're heaven sent.

[@jalkotzelalem6346]

Thank you Dr. I want to ask what looks like the objectives of the research under this approach?

[@qualitativeresearcher]

the goal is usually to develop a "theory", or a detailed explanation of how a certain phenomenon or aspect of social world "works" - this means that more often than not, GT aims to provide a detailed understanding of a certain process rather than something fixed and stable

[@jalkotzelalem6346]

@@qualitativeresearcher thank for your kind response .

[@nadeenpurna3506]

You mentioned that we should not use any preexisting frameworks in GT/CGT, which I understand makes sense given the goal of the approach. However, several studies have used another broad theoretical lens to define the subject matter and then applied CGT in analysing the data. I have particularly came across papers that apply lens like intersectionality, Actor-Network theory. What is your commend on that practice, please? Do you find the two aspects incommensurate with each other?

[@qualitativeresearcher]

Hi Nadeen, yes you can to the above - you can apply a grounded theory approach just to the data analysis, rather than use grounded theory as the overarching methodology for your study, and it seems that this is what they did in the examples you provided above

[@nadeenpurna3506]

@@qualitativeresearcher Thanks a lot for clarifying! I needed it for my doctoral study.

[@kissebb]

I have been reading a lot lately on grounded theory and I am a bit confused about the term "coding framework." It seems that if I use a pre-set framework, it won't be grounded theory research anymore, because the codes are not "grounded " in the data. For me, a "coding framework" would be something that I come up with during the open coding phase of my research. That would be a preliminary coding framework that later can be nuanced. Does this make any sense, or do I completely misunderstand the term?

[@qualitativeresearcher]

you are absolutely right and apologies if I said something that indicated otherwise. THe only time I talk about a coding framework is when I mean exactly what you described - the codes that You developed in the process of data analysis, NOT a pre-existing framework. The later can still be done but in studies that adopt a very deductive approach, which as you rightly pointed out, is competely the opposite to what grounded theoriests do

[@davyzeng]

Dr.. Kriiukow. I plan to use grounded theory in doing interview, but I cannot get rid of what I have already known and my knowledge and my reading. May I not use grounded theory? I just wanna use thematic analysis to analyze the interview data. But how to ask questions? I am going to ask questions based on previous studies. Do you think it is OK?

[@qualitativeresearcher]

you don't have to use grounded theory. If you don't feel like it suits what you are trying to do, then this is a good reason not to use this methodology

[@davyzeng]

Dr Kriukow you are the best. Thanks!@@qualitativeresearcher

[@user-dd4mu1sk7g]

I intend to use GT for my research. But more i read about it, more i get congused. My question might sound stupid, but is there any alternative qualitative method to GT? I dont have any support from my institution. I am afraid to use it and land up with something not substantial.

[@qualitativeresearcher]

I have a video on using MS Word for data analysis. Chat GPT can be used for some support but definitely would not rely on it completely. There are also cheap alternative softwares for qualitative data analysis, such as Quirkos which I recommend

[@chandnirana369]

Sir please send the link of your course how to do qualitative analysis by using nvivo 12 ....i have opt your course from zero to nvivo 12 it is really amazing ...

[@qualitativeresearcher]

Thank you for the good feedback - here is the link to the NVivo 12 course www.udemy.com/course/from-zero-to-nvivo-12/?referralCode=4C22C1DD7CE7ACCD4BC9

[@jalkotzelalem6346]

How can I apply thematic analysis for data collected and coded using grounded theory

[@qualitativeresearcher]

I have lots of videos about thematic analysis and coding, feel free to explore the data analysis playlist :)

[@georgeroberte.valenciaiii7458]

there was that scary psychedelic effect moment, was that done on purpose? anyway, thank you, some helpful sensitizing information here, notwithstanding the reality of various schools of thought within the GT family

[@qualitativeresearcher]

haha yes, I added it on purpose while I was editing and realized that things are getting complex :)

[@chandnirana627]

Sir can we used web pages to conduct ground theory....

[@qualitativeresearcher]

I'm not sure, to be honest. Theoretically, I'm tempted to say yes, as I don't recall any official guidelines saying you Have to have interviews in a GT study, but in practice I have never seen a GT study that would Not have either interviews or focus groups in it. This may be because in GT you really have to dig very deep into the content you're investigating. When you conduct interviews, based on your analysis you can react accordingly during the subsequent interviews, ask questions based on your emerging theory, etc., which would not be possible when analyzing documents and other sources of data like this.

[@chandnirana627]

Thank you sir...

[@jalkotzelalem6346]

Dear Dr. I wish I can do that but I am a PhD student from xeveloping country and I hope that you will help me.

[@moniquefagan6616]

can a researcher using a ground theory method have existing knowledge that interferes with the new theory that is being developed ?

[@moniquefagan6616]

and can that pre existing knowledge limit the among of samples that are being recruited ??

[@moniquefagan6616]

amount **

[@felixxferd]

Depends on who you are asking. Glaser would say absolutely not, but Charmaz takes a different view. You should be reflective about it though. I found a paper on “informed grounded theory“ the other day and that gave advice on how to do it.

[@abrhammeareg6588]

Thank you, Dr. for the lecture. I am doing my dissertation paper under Grounded research design. May I have your email, please?

[@qualitativeresearcher]

you can contact me through my website - www.drkriukow.com