Quality vs Quantity on YouTube-What Brendan Learned Getting 1 Million Followers

Brendan Kane grew his IG account to 1 million followers in 30 days. He runs a research an analysis company to study viral videos. So you could say he knows what makes viral videos tick. In this interview with Brendan Kane author of One Million Followers and Hook Point, Chris and Brandan discuss the art behind consistently going viral with video.
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Host: Chris Do
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[@drmatthewhorkey]

I love the distinction of QUALITY first, figure out the formula and then scale to Quantity.

[@My.CreatorTeam]

I love this. Only trend hopping or mostly doing it with your content isn’t a good long term strategy that can help you to meet your goals, if your goals are to create content professionally, or sell your products/services. It can work to get eyes on you but if your time is mostly spent doing this, it can drastically reduce the amount of time you spend learning other techniques that can help you to build a career with creating content, such as editing, storytelling aspects of creating, effectively selling through your content, and more. It’s also true that people who are selling the tips to go viral, often are at a complete loss on what it takes because the platform algorithms are designed to change over time and with each change brings new variety into what is deemed viral worthy. Sometimes it has to do with watch time and you can get that by doing a dance with trending music, sometimes it’s telling a story with trending music, sometimes it’s creating incredibly short videos with trending music, the list goes on. It’s always a moving target, intentionally so. Instead focusing on building skills, finding your creative style is key for long term success in meeting your professional goals with content creating professionally or for your business. Studying your content that performed well and trying to figure out what the audience was most receptive to is key. These are tangible aspects and results you can find, reproduce, and master over time.

[@amsthe3rd]

Lesson learned in real life. The temptation to trend jump never worked after the fact. Evergreen content leaves greater impressions with audiences (& the algorithm). Just takes time. Thank you!

[@iamjasonthompson]

Look, I stopped posting because all those things that really don’t work felt… authentic. I agree with Chris here. It’s exciting to see things shifting toward quality… for creating and consuming.

[@iamjasonthompson]

Meant inauthentic but you got the point 😄

[@asimqadri2009]

Reminds me of Satlin: “Quantity has a quality all its own.”

[@timothycasca]

Thanks for having this conversation!! 👏

[@gabrielrocha5319]

I watched this video like 5 times. Amazing nuggets and actionable steps 💪🏼🙏🏼

[@ghostpro007]

Quantity leads to the quality, so be consistent and just create something.

[@jordanthornton]

Excellent, thank you. Concise and clear.

[@Dethkalf]

This is interesting because on one hand, this makes sense. People don't' want to be spammed with the same thing every day, and that quality is how you stand out on a saturated platform. On the other hand, this seems to contradict the idea that "prolific is better than perfect" put forth by Daniel Priestly on this channel a few days ago, and he makes good points there as well, where if you consistently put things out, then that is more opportunities to find your gems. I guess the takeaway to for creators to find their balance. Don't get stuck trying to make one singular masterpiece over a lung period, but don't batch create either. Where that balance lies, i guess, will very depending on your process and medium.

[@thefutur]

In order of hierarchy: 1. Quantity & Quality 2. Quantity (as a path towards quality) 3. Quality (posting infrequently) my 2 cents

[@mr_gjones]

This is Quality content 🔥

[@Sayject]

Love the videos! Keep them up ⬆️

[@Pollymichaelis]

Now this is quality content for sure

[@acreativespacetv]

I throughly enjoyed this for sure

[@ifeanyiekeoma3432]

Thank you Chris 💯✌️🎉🙏

[@APlusRussian]

Good stuff! Seems that creating that reference is *key* (but not free) 😅 Also, fun fact: at 4:08, even though it _looks_ like Chris is checking his phone, he is _actually_ taking notes! Or, is he?? 🤔

[@thefutur]

My phone is on do not disturb

[@APlusRussian]

@@thefutur Sometimes I forget that setting exists 😅

[@ammarahmad6448]

Great conversation, thank you :)

[@thefutur]

Glad you enjoyed it!

[@jdee2095]

0:54 How do you review the performance drivers? He makes it seem like he has access to analytics is there a way to access analytics on social media? I mean it's kind of rough to understand what he means when he uses a generic terms like research and performance drivers. I mean if we all had the same access to performance drivers we would probably be doing that versus hashtags and time of day. It would have been more helpful to have examples of performance drivers, because it makes it sound like you need a team of people with special access. Most people getting started dont have money for that. Helpful video but kind of irrelevant until you can afford a team that has access to analytics.

[@lauraomahony2428]

Great stuff 👍

[@winter_metal]

Go go go 2M!

[@thefutur]

So. So. Close now.

[@3polygons]

Interesting, as this is the opposite of what certain very well known social media gurus are predicating right now and since some time. The thing is, this what is said in this video always connected more with my own logic.

[@iRAWkTheWorld]

Chris, are your hats all from G Star RAW or something else? My initials are RAW and if it's one of your own brand I'd love to support

[@thefutur]

they are from G-star. I've purchased them over the years.

[@whatthehuman_e]

Hmm...this has taught me quite a bit 🔥🔥🔥

[@UniquedesignzNetHMKGroup]

Two rockstars!

[@thefutur]

Thank you Henry. you are one too!

[@kurtl6126]

Does Brendon have his own yt channel?

[@tombolo4120]

A broken clock is more accurate than a working clock, and does so twice a day! (quantity over quality 🤣🤣)

[@thefutur]

that's right.

[@optiguy59]

the editing of this video makes it so hard to watch, had to scroll to the comments to hide it

[@thefutur]

What is bothering you?

[@mohibquadri4053]

Bro could u tell how to start freelancing from scratch without experience as beginner like essential points to know & adapt but building trust & getting projects from clients quickly.. what's the crucial things to keep in mind while starting the journey into an uncertain field ?

[@thefutur]

Bro, I just did 2 webinars on this exact thing. Scaling from zero.

[@mohibquadri4053]

@@thefutur Where can i find it ? Is it in ur KZbin playlist now or some other app..

[@thefutur]

you need to follow me on twitter @theChrisDo to stay connected to everything that we are doing. here's the first webinar: bit.ly/3oVHlY5

[@mohibquadri4053]

@@thefutur Thank you so much 😊 i am following you now, keep guiding us with the valuable content of freelancing its very helpful to build the career for people like me who are beginners.

[@ximonwhhatt3796]

"Quality over quantity" - Sun Tzu

[@thefutur]

Haha

[@phucnongdankenhphu7092]

Amazing videos, interacting with me 👍🔔🤝

[@RebelScumJack]

I started a channel recently and am always trying to learn as much as I can - Thanks for sharing the useful information, Godspeed and God bless!

[@emanuel_soundtrack]

i tried both. On instagram what gave me results is to interact and “use’ instagram as user, what i find fake as hell , like to be liked etc. On youtube what gave me results is to be part of a huge discord server or forum elsewhere, where you share the video. But i follow now pew the pie advice: do what you love and can afford lomg term, cause the algorithm will betray you someday

[@thefutur]

like for like is a dead strategy. not sure if anyone is still using it.

[@emanuel_soundtrack]

@@thefutur I have the feeling many of my likers are "like-backers" they just like BACK. BUt you are right, maybe not so popular. I dont like it. I like now what i reallly like

[@LolaCabaya]

Looooooove this- thank you 🫶

[@hiimnewt]

The fun. The facts. The feeling. 🤎

[@Wilson_Cool]

Hi, coolest guys of the internet! 🦦 Is there a full version of the conversation? Love it 🍿

[@thefutur]

yes. it's coming soon as well as the podcast.

[@Wilson_Cool]

❤️

[@VoyagersRevenge]

I’ve come a long way thanks to this channel 🥹🫶

[@thefutur]

Well done.