¿Quieres menos Riesgo en tu Idea de Negocio? Hola, Design Thinking

Si bien es cierto la habilidad para montar negocios tiene cientos de años, la cantidad de competidores y mercado cambiante, hacen que exista mucho riesgo a la hora de montar un negocio nuevo. Si sientes una gran incertidumbre a la hora de darle vueltas a tu idea de negocio te invitamos a conocer más del design thinking y cómo puede ayudarte.
Ideas de Negocio
Twitter: @goraffo
Fuentes empleadas:
•Kunitake, Saso (2017) The Non-Designer's Guide to Design Thinking: What a Marketer Learned in Design School.
•Furr, N., et al (2014) The Innovator's Method: Bringing the Lean Start-up into Your Organization.
•Buchanan, Richard (1992) Wicked Problems in Design Thinking. Design Issues, Vol. 8, No. 2, pp. 5-21.
•Chun-Heng Ho (2001) Some phenomena of problem decomposition strategy for design thinking: differences between novices and experts. Design Studies Vol. 22 No. 1. January.
•Oxman, Rivka (2004) Think-maps: teaching design thinking in design education. Design Studies 25, pp. 63-91.
•Meinel, Cristoph (2011) “Design Research” en Platter, Hasso, et al., (comp) Design Thinking: Understand-Improve-Apply.
•Razzouk, Rim, et al., (2012) What Is Design Thinking and Why Is It Important? Review of Educational Research September 2012, Vol. 82, No. 3, pp. 330-348.
•Johansson-Sköldberg, Ulla, et al., (2013) Design Thinking: Past, Present and Possible Futures. Creativity and Innovation Management, Vol. 22 No. 2.
#DesignThinking #Emprendimiento #IdeasdeNegocio