Raj De Datta: A Marketer’s Purpose in the Age of AI

With the rise of generative AI, there has been no shortage of fear, awe, and uncertainty about what this technology can actually do. And this has led many marketers to wonder: what will this mean for my job? Join Raj De Datta, bestselling author and CEO of Bloomreach, as he discusses how the role of the marketer will transform in the age of AI - and why changing consumer expectations are putting urgency behind that transformation.