UNDERSTANDING The Indian Consumer Market ft. Shantanu Deshpande | FO 62 - Raj Shamani

Order my first book 'Build, Don't Talk' here: amzn.eu/d/eCfijRu
---------------
Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: hi.switchy.io/BlankoxRaj
--------------
Subscribe To Our Other KZbin Channels:-
/ @rajshamaniclips
/ @rajshamani.shorts
-------------
How To Build 1000 Crore Brand? @thebarbershopwithshantanu6670 On Work Life Balance, Consumers & Branding | FO 62
In this latest episode of Figuring Out Podcast we are in conversation with Shantanu Deshpande, Founder and CEO of Bombay Shaving Company and we have discussed:
- Founder's life
-Work life balance
- Team building
- Spending mentality in India
- The Global Market
- The consumer behaviour
- How to build a multi Crore Business?
Deepu Panicker, Rohit Jaiswal, Shantanu Deshpande, and RaunakMunot, all colleagues, launched Bombay Shaving Company in 2015. Shantanu was a software developer for McKinsey in the United States of America when it all started.
Shantanu's curiosity was piqued after a casual conversation with a friend who was interning at Harry's, a New York-based shaving company. Shantanu realised that India could benefit from a revolution in the grooming space after his friend mentioned how shaving brands in America are challenging the likes of Gillette and PRO.
Shantanu then surveyed his colleagues, relatives, and the general public about shaving practices and concluded that no one enjoys shaving because men despise the everyday routine. Bombay Shaving Company was born as a result of this.
Bombay Shaving Company raised $ 9 million in funding since its inception and now sells more than 40 products across four categories (shaving, bath, beard and skincare.)
Shantanu's Social Media Handles ⤵︎
Instagram @thebarbershopwithshantanu
/ thebarbershopwithshantanu
Twitter @shantanukd
/ shantanukd
-------------------------
🎧 Stream Figuring Out episodes on Spotify:
open.spotify.com/show/736rhmW...
📺 Watch Figuring Out episodes on KZbin:
• Figuring Out With Raj ...
-------------
Timestamps:
00:00 - Introduction
03:18 - Smaller cities are better than Tier 1 cities
06:38 - Why is greed good?
08:05 - Economy Vs Business in flights
13:36 - Flipkart Vs McKinsey
15:38 - Superpower of Founders
18:17 - How do you develop connection with your team?
24:15 - Raj’s biggest mistake in his entrepreneurship journey
26:19 - Biggest mistake of Shantanu in Bombay Shaving Company
29:49 - Founders should not be optimistic?
36:20 - Why did you choose entrepreneurship?
42:11 - Every successful person is privileged
44:05 - Wealth vs Privilege
50:38 - Parents on their kids success
54:45 - Biggest opportunity for our generation
56:51 - American Investment in India
57:27 - Story behind Bombay Shaving Company
1:04:50 - Large businesses vs startups
1:07:51 - Brands in India
1:11:52 - How to find the startup idea?
1:19:22 - How to judge the value system of Founders?
1:24:53 - 3 important things in startup ideas
1:27:32 - Most successful unsexy businesses in India
1:33:54 - Why Parachute is successful?
1:37:01 - Consumer brands in India
1:38:07 - Should businesses be profitable from beginning?
1:42:17 - How do founders make money?
1:47:13 - Work life balance
1:53:15 - Shantanu on his 18 hours work Linkedin post
2:00:14 - How to build a brand?
2:05:04 - Next big opportunity in India?
2:07:45 - How can we improve?
2:11:26 - Interview round for CEO of Bombay Shaving Company
2:17:22 - Conclusion
-------------
My gear for shooting this video:
Canon EOS 200D II 24.1MP DSLR Camera: amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: amzn.to/3XeN0aL
------------------
About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
Follow Raj Shamani On ⤵︎
Instagram @RajShamani
/ rajshamani
Twitter @RajShamani
/ rajshamani
Facebook @ShamaniRaj
/ shamaniraj
LinkedIn - Raj Shamani
/ rajshamani
• • •
#Podcast #FiguringOut #RajShamani
About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

[@rajshamani]

Subscribe To Our Other KZbin Channels:- www.youtube.com/@rajshamaniclips www.youtube.com/@RajShamani.Shorts

[@tushki194]

😮😊😊😅😊😊😮😊😊😊😮😊😊😮😊 😊😊😊😊😊😊😊😊😊😊😊😅😊

[@messiahhardware7087]

The greatest problem in communication is the illusion that it has been accomplished. This hit hard ! 😊

[@rgt717]

Maturity is when you realize, just watching the motivational content and feeling good about it, is not going to make you successful 💯 😔☹

[@tamanna4697]

Actual maturity is when you stop commenting all these maturity cliche shit😐 it's annoying dude stop it

[@jayeshagrawal696]

We will forget it bro

[@roxxxxxy]

BTW its not motivational content

[@thomasjoseph7696]

@B. Vijay True

[@benutomar]

@@roxxxxxy that's what he is saying ... Please read it again

[@pujagaidhani9493]

This podcast is just crazy. It has blown my mind insanely. Bombarded with out of box thoughts. Now I am come to know that only why successful people are saying that "you become what you think". Loved it.

[@jatintambe985]

True that!

[@satyajitsahu]

Someone wrote "maturity when .... Not gonna make you successful", I think maturity is when you pause for a moment and think if you became a successful entrepreneur and Raj calls you for a conversation, how would you answer these questions! Shantanu's own podcast, and here with Raj, is so incredibly insightful, he always comes across as someone so articulate, someone who understands the startup business so well. These podcasts are my go-to podcasts when I'm in a long drive or doing chores. So much better than watching other nonsense on TV or whatever.

[@ashutoshnayak6579]

If anyone wants to build a consumer brand from scratch, this is the podcast. Man what insights. I keep coming to this podcast and everytime I get new insights from this. Shantunu man one day would love to meet you and hear from you. Thanks Raj for this gem of a episode. The wisdom it shares here, it's wild.

[@viresh136]

What's your planing.? and what type your business or start-up..? reply bro I'm also the same way 😃

[@rahulnair6797]

An absolute gem of a podcast. And what a phenomenal leader and a human being, I hope more people interview Shantanu so we get to hear more of his thought process and get to learn from him. Have rarely seen any indian business leader with such levels of intelligence coupled with genuine authenticity. "Off the charts" as Shantanu would say!

[@prachipatni29]

THIS PODCAST WAS AMAZING! 🔥🥇🔥🔥 Idk how did you guys made me stick to my screen for 2 hours straight!!! Its was a greaaaat conversation and i learned a lot of things! 👌🏼 💯

[@indiansniper7025]

*Lessons-* 1. TAM can be emotion 2. Curosity , resilience 3. Value check 4. 'Good friendship with good people for good amount of time '- hire them 5.'learning consumer shift' 6.'Show off proposition' should be there of your product. Brand value.Eg- Redbull. 7. Sometimes unsexy businesses have very sexy financials. 'Take Insecurity ideas'- pet safa,keshking etc 8. Make 20 crores fast. "Once you tasted blood ,you will crave more" 9.Distribution is most imp. Distribute like a boss. 10."Dukaandaar ko believer banao" means distribution in hand.

[@viresh136]

Thankx bro really helpful for me ❤

[@dalalji]

Bombay Shaving Products Ek Number ❣️

[@RamandeepSingh-qc2yf]

Mind Boggling Conversation, Raj I think this is best podcast you had till date.

[@sarvagyamahajan1798]

I just want to say i love Shantanu Sir as a person what a man so much full of love much love

[@up81ninja]

Maturity is when u realize this podcast was great. Immaturity - this is the best podcast ever heard.

[@utube123456shiva]

Best PODCAST I seen ,seen all 2:20 Min long without break ,great

[@Rishi-vw8nw]

So far one of the best podcast i have ever heard. It changed my perspective and thanks for bringing Shantanu here and have this amazing podcast

[@dr.b2256]

Awwww you are such good sons!!! Keep it up. Your parents did a great job in giving you a great foundation & value system. They are very fortunate.

[@shobha430]

It’s really crazy. I run small business and this episode forced me to share to my friends. Thoughts and points which were shared in this episode made my eyebrows raise so many times. This is real meat. I am so thankful to you. Such a valuable Time I spent today watching this. KZbin’s one of the gem content. Loved it.

[@rajshamani]

Glad it helped :)

[@shakeelshaikhamethi7616]

Very good

[@RajuDas-ex5hb]

Raj i have started watching your video and its really helping me. Thanks for creating all these contents. I have watched the full video for Oyo. For me the situation is reverse. I am in USA and i am writing this cold message to startup a business in India. I would like to connect with you guys " The sharks ". For me also its not only to make profit as a mission. The mission is to make Indian youth self dependent instead of relying for a government job. Trust me i will keep sending 200 cold messages with a belief that two will respond me back.

[@udaichakraborty4788]

Add transcript. These are so full of nuggets that it requires lot of post listening work. All the best.

[@milanprajapati4306]

One of the best podcast in my list... Really loved it and it blown my mind.

[@pushkarbankar]

Fun Fact: Santa Claus' outfit colour was never red; in fact, there was not even a colour specified for that. It was usually up to the artist, but then Coca-Cola started portraying Santa Claus in their iconic red colour as part of their marketing campaign, and for some reason the whole world adopted their portrayal of Santa.

[@rohitmane1402]

Shantanu sir has a great story telling quality too which makes listening to him more fun👌👌

[@ammartiger4066]

Ur Questioning is so good u cover the whole thing from ur guests...Love you Raj

[@dileshagoel573]

As you talked about building brands and products, ever thought of building a service which everybody attunes to , Have someone who has made a great service company and has earned huge. .. Thankyou

[@sachindeshmukh1957]

This is the best thing I have seen on internet. Blown away with whatever heard here 🙏

[@utkarshnagar5731]

Just Wow!👌 Love the conversation 💖 This is the best Podcast I watched this Year 👏 ❤️ 👍

[@magnetbar6671]

you guys just nailed it!! WOW ....Its worthy to devote my 2 hours watching youtube in many weeks so far. keep shining guys

[@moniqsharma7028]

Good to see the growth in your podcasts and your way of taking forward the conversation. Really enjoyed this episode, loved Shantanu's "I'll tell you what" insights! Hope to see similar episodes in future.

[@ajitsinghguller]

one of the best conversations/chats so far...

[@nanashinde9513]

Hon raj sir very high score credit to your episode with hon shantanu sir it is remarkable in every touch I first of all viewed both talking freely open minded with no obstacles and usual talks as seen previously in other episodes sir you both are dynamic in nature and cover all aspects illusions in easy way I felt just I was flying high and listening because it was so good that I enjoyed utmost you both delivered a good humble speech wish good hopes for future thnx both many times

[@supercrazydesi]

Shantanu is very intelligent. This podcast is so insightful and joyful to watch. Thoroughly enjoying it.

[@Rahmatullah-uz3fd]

Nice to see Vishal Dadlani in the business field

[@prithvirajshetty9885]

I rarely watch any podcast more than 1 hour, but today i really enjoyed and got motivated till end, best conversation ever👏👏👏👏

[@mddanishalam8816]

Raj shamani spends more time in explaining that he is equally rich & experienced to the one he is interviewing

[@AasthaSareen]

He is a brilliant communicator

[@avishiuniyal3259]

one of the best podcast ever heard.

[@xumitxingh]

By far the best interview I have come across. Both sides conversations.

[@AdboxStudio]

THANKS FROM HEART FOR SUCH A POWERFUL STUFF ...

[@prajwaldapke6557]

Amazing podcast.. just two buddies hanging out and talking about success and related stuff. amazing

[@manikpulyani9256]

Raj bhai you are great....Thanks for doing this for us!!!

[@mrunaldeshpande8972]

I can actually notes..such a packed episode 🎊

[@krishansirohiya]

Thanks Raj, What a insightful episode. You are really good with your conversion, and touched all the topic, It was like watching movie. Thanks

[@anaybuty7744]

How valuable are these podcasts!

[@somnathkumbhakar4566]

Keep bringing more such podcasts.

[@nothingness3]

And this guest is one of the best!!! What a guy.!!

[@yushbeeing]

shantanu is like a lion! he knows his shit!! loved it

[@shubhamdesarda7790]

Wohoooo 😍 this 2h 19m & 31s podcast....eachhhhh moment felt sooo valuable. Best way to end my weekend listening this 😍 Monday I'm comingggg 💪🧠

[@siddhantjain8310]

this podcast is amazing....I wish I had watched this video with pen and paper

[@riyazshaikh5353]

wow..watch like straight 2:20 minute..true inside of consumer brand making and buillding ...worth watching..

[@akhilrudrawar1740]

One of the best episode till now

[@rohandutta7797]

This is the best thing on the internet right now

[@shubhgoyal2004]

Loved it, Raj, Thank you very much 🙏🙏

[@vedantjoshi1487]

@Raj Shamani Why don't you start making offline get-togethers for aspiring entrepreneurs where you invite someone like Shantanu Deshpande on your set and charge a fee from each person who comes in the hall/auditorium. Just a suggestion.

[@shantanudeshpande]

Do I get a cut? :) haha kidding it’s a great idea and I’m game :)

[@vedantjoshi1487]

@@shantanudeshpande sir you own "The Bombay Shaving Company", it's just not right for you to ask for a "cut" 💇😉😂😂 Just kidding, hope you don't mind 🙏

[@wishboxretailinc8474]

GREAT .. THUMBS UP TO YOUR PODCASTS ..

[@Md_sadiq_Md]

Pushing the algorithm ❤️❤️❤️

[@nothingness3]

I am there when you had like 50k subscribers....you have added value like anything

[@jashdavda2327]

So much learning in this 2 hour podcast Thank you Raj brother for doing such hardwork for his KZbin family ❤️

[@pranavporwal882]

This is very valuable content for whom those want to do something great in their life

[@zohaibjamal]

this is the best podcast .listened to the end. it took to us to another world.

[@Tarot_Infinity]

One of the best podcast episodes and very engaging as well. Enjoyed every moment of it...

[@abhinavkediaofficial]

I don't know much thankful I will be to you for this podcast as the learnings which I have instilled are miraculous!

[@juliriba3938]

This was one of the best episodes on the podcast 👌👌

[@yuvrajdubey611]

shantanu is really intelligent, insightful and down to earth guy. Great podcast!!!

[@blueakash]

Thank you so much Both of you 😇

[@swatantradeepyadav7868]

This was an amazing amazing podcasrt. Really loved Shantanu's perspective on different things

[@dhairyapalan7547]

One of the best podcast of this Channel

[@tarunthakurr19]

This podcast is crazy i loved this ❤

[@mds2469]

i will keep revisiting this

[@darshanhn2110]

One of the best came across..

[@kumailakhtar8617]

So much power Raj I've no words to thank you enough for conducting this interview. It has so much to learn. Love and respect for you from bottom of my heart ❤️

[@mdafroz4190]

One of the best podcast I have heard great insights

[@sharmiladugal9370]

Amazing podcast...

[@rohitchhaparia6989]

All your podcast are amazing and value adding to my life. Just wanted to give one suggestion, like when you guys laugh the sound is high and we need to reduce the sound then we need to increase it again. If some mechanism can be build to control the sound at same level it will be great.

[@hiisourabh]

One thing Shantanu said at last that in relationship you can replace anyone except your child , I think its not child it would be your parents, except your parents you can replace anyone though it's brutal talk. .. but I think Shantanu will agree

[@shriyanshtaparia8453]

best podcast ever

[@tamanna4697]

That work life balance thing is super true, I mean your work is your life. If I start a business some day then I have to put my 100 percent in it, if it was that easy to build a business by not putting much efforts and not being under any stress then wouldn't be everyone rich? Loved this podcast, usually I listen to it on spotify but I had time today. Thanks for all this content

[@jatintambe985]

Bro BEST Episode!!!

[@money.philosopher7017]

today i get to know that what is "fun with knowledge". thanks raj bhaiya

[@mds2469]

so amazing

[@apoorvmathuronline]

You have'nt just created content.. you just developed a thought process for the people who were watching and struggling what to do next in life and you show them the way.. So that we can really do and say This Is Our TIME ❤️

[@the_foxbat]

It's a beautiful one for me❤

[@patelansul]

Great conversation

[@tekmanue6288]

1:55:00 Srk Quotes

[@ankushsant8960]

Amazing, the first podcast I watched till end....yeah, of course the content kept me to do so Lot to learn from Raj and Shantanu

[@karthikvijay]

For me it was the best episode

[@prashantrai645]

6:18 shuru majboori me kiye the lekin abb maza aane laga hai 😂

[@RaviKumar-ts8mz]

Love it man

[@danceeasy2113]

Shantanu knows the roots ❤

[@ketankhandekar9989]

51.10 was just awesome

[@naveennair6259]

2 hours well spent! Brilliant podcast.

[@yashwinjain9187]

Excellent, carry on 😉😉

[@mayurteli91]

Amazing Podcast , So much to learn from these 2 people Thank you Raj , Shantanu and their teams for making it happen ! ❤❤

[@rajshamani]

So glad to hear that :)

[@kasireddylakshminarasimha7090]

Interesting conversation. Engaging….! Love it😊

[@GajendraSingh-qu6jm]

What a podcast man

[@shrenik255]

We need the book in HINDI asap. Thanks.

[@tnvichopra8731]

So much power to you! You motivate each and everyone around you like no one👏🏻👏🏻👏🏻

[@rajshamani]

Thank you so much

[@naveenkeshwani3019]

Amazing conversation 👌

[@mohiuddin366]

very informative podcast ...well done brother

[@chandrudaya8850]

My sincere request to you Raj, pls keep the conversation in English, if your target audience is Hindi speaking then ok if diverse then ensure no Hindi in between. Would like to hear from you

[@nileshjadhav5930]

Fab episode 😍😍