Ranking The BEST And WORST Logo Redesigns - Tier List 🤔

Sponsored by Squarespace! 10% OFF code: PATERSON
www.squarespace.com/williampat...
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Join the Creative Laser Newsletter! view.flodesk.com/pages/62f642...
Follow Me on TikTok: / will_pat
Will Paterson: linktr.ee/willpaterson
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design/
Edited by PJ Summers: pjedits.video/
📋 Timestamps
00:00 Intro
00:13 Rating popular rebrands (Tier List)
10:35 Outro

[@willpatersondesign]

What would you rank these rebrands?

[@surendramaran]

I would say I can easily recognise the previous logo of burger King from distance. The new one is a bit dull for me. IDK maybe I grew up watching the previous logo and still not used to the new logo yet.

[@k1deo23]

What would you say about Wilson logo, it kinda looks like yours :D

[@Donivon13]

Only one I sort of disagree on is that I think Fanta is worse. The block of color below the text feels out of balance. Otherwise spot on!

[@cymteria]

It's sad.. I didn't know a lot of the Logos and you haven't showed them all so I couldn't really follow up anymore. I think it's a good Video idea but I would've preferred a longer and more detailed one. Ot maybe just less logos but to show them all 🙈

[@bilgesuylu]

Yes i agree. I also didn't know a lot of the Logos. Personally it was very rushed for me. Less Logos but a more in depth explanation would be nice :)

[@dannyr2976]

@@bilgesuylu Maybe this was done to 'test the waters' and see whether audiences would like this to be a regular occurrence. I, for one hope this be the case...

[@beanhope8739]

Definitely! 100% agree, I was disinterested in the second half of the video bc of how rushed it felt and a lot of the new logos didn’t have any comparisons so I didn’t feel engaged in the video :/ disappointing

[@trustnugget280]

Will seems to be very firm on the time spent on one video which doesn't help with this style of video

[@GeorgiaHarris]

@@dannyr2976 It can only be as regular as companies are rebranding, which isn't very often. Unless you meant the tier list concept?

[@tinahickson6352]

I would have liked to see the before and after of all of them. I wasn’t familiar with all of the old ones.

[@mountaverage2706]

I was thinking the same thing. Not sure why he chose to not show us all before ones, it was kinda frustrating.

[@lrgogo1517]

Yeah, I'm not even sure if Will knows what's being compared with some of these.

[@mitchelline]

With the pringles one, the can has lost all character due to the logo being changed. It looks like the designer was constrained to 5 shapes and each shape could only be black or white. They might as well just make the whole can white and write the word "Pringles" on it

[@techiecreations]

Next time please show the old logos, many of these just showed the new logo/the only logo people have ever known.

[@lrgogo1517]

Yeah, like, which version was he internally evaluating the current Apple logo against?

[@hosstam]

Pepsi: older was easier to draw and recognize. Fanta: with this blocky font its lost that reference to the juice. Animal Planet: Its lying on a planet, thats why it has circle belly.

[@shizzer]

When I first saw the new Pringles logo and packaging in the supermarket, I thought It was a cheap copy of the chips... I love minimalism but I feel like this rebrand doesn't really fit or It wasn't good executed.

[@mxwit2466]

i feel like it wouldn't have been as bad if they kept the hair style and the hair colour

[@vilahcity]

I disagree with where you put pringles because I believe it now looks lifeless and is too simple. They look away it’s character and made it look like a weird shirt button.

[@EkrimaAljaali]

I agree .They could have made it look simpler without ruining the character . the eyes sparkle and the brown eyebrows and mustache makes the character unique and lively.

[@bravesonly]

I‘m still not fully recovered after Instagram’s logo redesign. While functionally it’s being a better logo, and it is very recognizable, I just personally don’t like it. It has lost it‘s all character

[@camilaoroza]

Just like the brand itself though

[@andrevalente93]

Just like the app

[@rnbbeatsbyblackinks4290]

idk for me personally old logo looks like garbage

[@mxwit2466]

@@rnbbeatsbyblackinks4290 yeh its literally just a mediocre render of a camera. nostalgia carries a lot of the "character" debate when it comes to logos, instead of people just looking at if they're better or not

[@G04T3D]

Great video! Though I would like to give a little suggestion to like the editing side of the video... because as a non-english and non-american viewer, I don't know all of the brands that you mentioned in the video. And I certainly don't know all their old and new logos! That is why I feel like if the editor could've added the old logo above the new one in parts of the video like 10:04, it would make it easier for viewers like me to compare as well because I really have no idea what the logos used to look like... :P Maybe thats just me, but yea.

[@aimemaggie]

im american and i was confused at times too because how would i remember the old logo of facebook?

[@chrishaugh1655]

If I remember correctly, two of the most controversial redesigns as far as the public is concerned was IG and Pepsi. I've never seen more people hate on a rebrand on social media than those two in recent memory.

[@Itokuna]

Today I learned the Pepsi logo contains a smile.

[@voxeldoesart]

Not sure if this is coincidence, but the E in the new logo looks like the old Pepsi logo.

[@colinhimi]

I’m pretty sure the Pizza Hut logo was actually more recently changed back to the retro design. Also, I like the old staples logo much better, the new one doesn’t make sense to me at all, it’s lost all of its character

[@robertsyer]

Hey Will, would love to see a video where you focus on only "infinitely better" and/or "best" logos. For me, one of my favorites is Braun. Cheers, great video.

[@realDlemaster]

Yes! I personally love the new KIA logo.

[@shidosensei.]

What can I say, I still feel like the old logo of Pepsi still looked more.. attractive and captivating. Also yes the Ubisoft one what the hell xD

[@VonTheGlitch]

Airbnb is an amazing rebranding case study, I suggest everyone to read about it because it changed completely a piece of the travel/holiday market

[@Kerrogann]

ebay I would put at neutral, it's better as a logo on its own, but the color make it look too much like a Google logo. To me the WB is much better than the old one, it's simple and versatile. Fanta I would say worse for the logo alone, but the branding on the bottles and ads and everything is better, so I'd be neutral. To me Facebook is worse, the new one is too corporate. I agree 100% on Instagram though. I've been 100% for the new logo from the beginning.

[@neiljmansfield]

You didn’t mention the NI (National Instruments) rebrand but it was on your table at the bottom - totally agree it’s changed from futuristic tech to a simplistic pre-school vibe. [if you’re not familiar, NI make hi-tech lab and industrial kit with flashing lights 👍]

[@isaiahwims5099]

I think the only thing I don't like about the new Animal Planet logo is the font and the blue color of the elephant. I feel like the bright green was iconic and was the first thing I thought about when thinking of the logo. and the bold all caps font made it feel more alive and dangerous, almost "animalistic". Other than that I love the fact that's it's an actual animal. I think the Warner Bros logo is much worse. The gold and blue was absolutely ICONIC. I loved how bold and in your face it was, especially seeing it on a huge screen in the movies. The thinner and more simplified logo loses most of the character that the original had. It looks more like a dog tag than a film company logo.

[@msbmeseb]

Finally someone who has the same opinions i do, absolutely agree on both.

[@superNova5837]

When you think about it text on an icon isn’t really a great idea unless it’s a single letter so the new youtube logo works better for screens than it’s older version(excluding the tv screen that was available on iOS) Also discord the Clyde icon was looks similar but just fixed some small issues it’s the font that no one really liked

[@helvetica-bold697]

Will should do a band/artist logo tier list!

[@k00lgraphix24]

I really enjoyed this, you should do more of these

[@geektome4781]

Animal Planet’s original logo was the outline of an elephant on a green field with its trunk reaching up to a globe with the words “Animal Planet” beneath.

[@devo83]

I have good news for you. Pizza Hut have gone back to their original logo.

[@prospermulusa639]

I think Fanta's old logo is way better than the new one

[@nicollasdx]

the pringles one reflects the humanity losing hair and the bright in the eyes

[@qmpl]

This 1972 Warner Bros logo is still in use, they are using it as Warner Music logo now.

[@dipendunaskar919]

Please make more tutorial videos like the pen tool one 💕💕💕💕 By the way thank you for making our life lot easier

[@shidosensei.]

I believe he already made one recently! It was like three days ago!

[@ChaossX77]

WB redesigned their logo again already. And the new Pepsi one is amazing imo.

[@dettykurniawati2068]

and build tracks from there and leave the rest for a later session. I did both but did the first way initially and it took a day to get through

[@n1trosl889]

I realy like subscribers logo design videos. ❤️

[@andrewarmstrong5266]

I agree with most of your choices, the pizza hutt one you showed after saying they should bring back I completely agree but i think with the dominos one the older design is better but both perfectly functional, but that’s the joy of being a designer when our personal tastes slip in but appreciate the function. Great vid more of these please orrrrrrr I’d like to see you ask the Reddit peeps for a brand and you redesign it as I’d be in awe as you discussed your process.

[@AndereRickert]

Pizza Hut actually brought it back since 2019 lol

[@andrewarmstrong5266]

@@AndereRickert over here in Northern Ireland our Pizza Hutt stores are long gone so it’s not something I’d had seen lol but I think it’s the right choice lol

[@Shamuto7]

For the Airbnb I thought that was an excellent new logo but now that I realized the figure's similarity, it can't be undone anymore. 🤣

[@AndereRickert]

The "old" pizzahut logo you showed is literally also the new one since 2019 😂

[@majoralter]

The Fanta one is an eyesore

[@limitedhangoutlive]

Airbnb is pinnacle design. That logo is very good

[@bajiraosingham9495]

I'm pretty sure Sagi Haviv designed both Animal Planet and even WB one.

[@Bllakez]

Animal Planet’s elephant has a pure circle because that’s the planet

[@therealCamoron]

My brother in christ, they brought the old Pizza Hut logo back years ago

[@jhunter1030]

The new Pizza Hut one is the shape of a pizza, no? I think it's clever as there are not many sit down Pizza Hut's around in that classic shape of the old logo.

[@Vagabondgone]

The new pringles rebrand shown in the video is not right one? The one I’ve seen is the one where they changed the font too and made the text shaped like the bowtie and got rid of that actual bow

[@Sam4CoS]

I think Nissan is one of my favs

[@neiljmansfield]

And KIA - wow what a rebrand

[@montenegro2006]

Is there anyway to rate redesigns on a tier list as done on the video? Any app or smthg?

[@Robalogot]

you should do a football team crest review, there are some real stinkers and beauts in there.

[@Lightkeeper83]

I would like to know what you think of the Linksys - and even remake it

[@OH.A.M.]

I wonder who rebranded all them logos, how much time they took and how much they charged?

[@caffeinatedkarl1725]

You can listen to the “A Change of Brand” podcast - really good one. Usually hundreds of thousands, some companies have paid over a million, and months of work

[@lrgogo1517]

"This old Pizza Hut logo looks way better! Bring It Back!" *You dunce! They literally did!*

[@juaninbits]

7:46 WHAT. How do you select the text on images? 😱

[@visakhnj4302]

I felt like the animal planet lost its character :))

[@Ranburu]

look at this consooomer, apple doesn't change anything and he is like: "WoOoOoOoOo TAKE MY MONEY"

[@tho3459]

Can you review Gaming logo rebrands next? I know theres been some controversial rebrands at least for some of the teams that has a roster in CSGO. If you need i could compile a list of teams i think its worth looking at. *accidentally removed last comment saying the same, sry.

[@MuhammadUsman-nx1ir]

Hey Will, how did you create the ranking table?

[@msbmeseb]

Pretty sure he used a tier list maker website

[@HeadshotKing0107]

New Pringles Logo With Emotions So Now Mr. Pringle Is Unikitty

[@mhmdzahin]

Should add KIA rebrand. Their new logo is infinitely better

[@manololopez1742]

Great video! Would of loved to see both before and after rebrands on all the logos and not on just some. This would of helped me understand better how you were hiding each logo!

[@EkrimaAljaali]

You cannot be nutral about Fanta's new logo. They literally didn't do anything but ruining the old logo the new logo doesn't achieve anything - it's not simpler it's not better, it's not way different and it's not more aesthetic. I think that was a bad choice.

[@daglin]

Hi

[@coltermking]

They did bring the Pizza Hut logo back, lol

[@abuelo3d]

Sa af, I have so so many soft and lodies in my head and I have absolutely no clue how to put them into soft or any way to make

[@trueomen5017]

What do you think about Bandai Namco redesign?

[@rohanranjan616]

I was waiting for Marvel Studios 😔

[@CurtBennett1]

I like the concept but disagree on a few decisions you made. Fair enough though. For the most part, it's very subjective, with a couple obvious exceptions that nearly everyone agrees were just terrible designs. Next time though, I'd really like to see old vs. new side by side for at least a couple seconds. You did it for a couple logos, but others you showed one then the other, and I think you didn't even show the old one for one or two of them.

[@dannyr2976]

This was fun!! You should do more of these. Agree with most choices made (though won't see Airbnb the same way again). Yes, Sagi Haviv is DA MAN and love the Animal Planet re-design (even the rounded under belly which for me adds to it's abstract nature as a whole) Love Pentagram's update for the Warner Brothers shield (though confused the newly formed Warner Brothers Discovery uses a flat version of the previous wider logo, and Saul Bass' Warner Communications is so damn awesome, and one of my all-time favs). Perhaps in the next video ranking include DC's logo re-design? (and Everton Football Club too) Highly recommend Pentagram's Library of Congress which has become... problematic since the previous version. I had recently watched another channel discuss simplified logos and the disdain he has for most of them (I agree newer logos have lost of the their character, 'Fridays' and 'Petco' are prime examples) BT is so boring now and worse imo without character, the best (my opinion) was the 90s version with the character holding the bugle. New Pringles, prefer the previous, eBay (why are all the letters lower case when it's spelt with an uppercase 'B'?) prefer the newer, but dislike both. Agree reverting back to old Burger King logo is the better choice. Ubisoft is HORREDOUS and Google is so, so much better. Great vid as always, Will! 👍

[@estryx166]

why is NI (National instruments) in the list? And why didn't you comment it?

[@dailyjavafx9542]

Who loves Rabbids Invasion?

[@FensBRL]

this would´ve been a much better video if you took the time to talk about why did the rebrands did or didn´t work, put the old and the new one side by side, and didn't just completely skip some of them.

[@hri5tov]

expecting high effort content from this channel still?

[@FensBRL]

@@hri5tov gave up on that a while a go 😂 but constructive criticism makes the world go round

[@dannyr2976]

@@hri5tov If you haven't seen it, maybe try Will's 'I Designed a Brand Identity for a Client - Here's What It Looks Like' kzbin.info/www/bejne/aZXbaWeBZ7aapbc

[@ParcaDesigns]

prigles rebranding is a total disaster

[@bangtanbangtan8338]

I don't think the ubisoft logo is that bad it just needed more polishing

[@SkyfishArt]

you need to show the before and after, even your designer audience wont have seen all the before and afters of them. im not gonna go and google up all those logos, its what i clicked on the video for….

[@niket_patil]

Agreed but google deserves first position cuz they have so much icons of one theme

[@tommy.whitty]

Sad you didn’t include Chupa Chups as it has a great story.

[@cristianjuarez1086]

i have no idea whats your criteria, if its about your opinion preference, maybe i get it but you chose the most ugly ones, but you also mention some technical stuff so maybe youre choosing the better ones at a technical level but again, youre choosing the ones who arent following your own tips

[@cryptidcloud]

you missed with the pizza hut ranking

[@msbmeseb]

Honestly not a fan of the new animal planet logo, I feel like the logo doesn't fit the brand.

[@PinkAndGay]

I think the prinles logo just sucks all the soul out of it. it just feels dead and bland

[@RossHa1e]

I think you got the Burger King wrong. I think it was infinitely better than it's tacky 90s logo it changed from

[@memyselfandclive]

It would have been a much more enjoyable video if you'd put the old and new logos side by side. Some of them, you didn't even show the old ones so we had nothing to compare them with without stopping the video and looking it up online.

[@Maloma12]

That Pepsi rebrand cost a cool $1 million! M

[@Evenking]

The Warner Bros logo new design was copied from the past logos and hence they were great 🥹

[@BenjaminKeller]

Idk if new ebay is good, but old ebay was just infinitly worse. It just gave Yahoo and we all know where those guys went

[@No-human_is_limited.]

Beautiful 🥰🥰

[@user-hl6ls8sv4t]

>Ubisoft; burn it >Pringle’s ; slightly better Nah

[@AlbertoDelunesAviernes]

i miss the monster logo, 666 in hebrew

[@GG-ow3ke]

Where's discord?

[@gianenci]

Nowdays it looks like the majority of the rebrandings are made by the same people, it flattens the market for me.. it's kinda lame, even if some are really good

[@bluzzard]

idk why people hated the animal planet logo its amazing i get angry when people complain about good logo redesigns people are still bitching about the discord redesign

[@nomad_designs]

didnt even do them all

[@DanielHuggett-ob9ho]

I just want to say but while I understand your opinion about the Pringles logo I just feel like it’s lost its personality

[@kimsemoms]

feels rushed when you didnt show every old logo. cant relate

[@BenChiasson]

KIA!!!!

[@ItsJADA]

That was fun... could you do the evolution of website menus and which options hold up? 1# Pringles | Insta | Google | Starbucks 2# Animal planet | Apple | Air BNB | dominoes | master card 3# KZbin | Burger King | Netflix | 4# Pepsi | EBAY | twitch 5# FB | Uber | BT 6# Pizza hut | VW 7# BMW 8# Argos 9# Ubisoft 10# Fanta | tgi Friday's | GAP

[@sonjabotha1054]

What about tiktok ?

[@kevynlevine]

Hat.

[@willpatersondesign]

[@thejackoss]

Instagram's new logo is absolute trash.

[@ripaxgg]

no FNATIC review, sadge

[@AndereRickert]

Missing a bit of a preparation and some research before making this video. Would feel more professional and less mistakes about which is their current logo.

[@SamsonCranford]

Taco Bell?

[@koya-l4v]

You're kidding me right? Animal planet is one of the worst ones i can think of.

[@sobananas7]

Bubo to dislike just because of the pringles, but whatever, logo-dude

[@SamyadeepPurkayastha]

Show us the new and old for all 🤡🤡🤡🤡🤡🤡