Ranking the Best and Worst Corporate Identity Rebrands (Tier List)

[@kevinreyes821]

Saw a clip on tiktok and had to come watch the full vid, loved this.

[@nowackdesign]

Thank you so much!!!!

[@matekazicsku9589]

Me too, thanks for the intro on TikTok

[@gabriellarocha642]

same

[@gambuf]

Same

[@optical9495]

Same

[@JosephKennedylulzrcv]

In my opinion there are now too many logos with the sort of sans-serif modernist look. Gap failed the hardest but I really liked the Serif font on Google and Burberry, and miss them! A lot of the more modern helvetica-like logos have started to blend together for me.

[@nowackdesign]

This has been a massive problem that I think companies are realizing. We are seeing more traditional serif logo types come back into the industry which is really refreshing.

[@fozzie51]

Petco now just makes me think of an oil/petroleum company

[@kah2623]

Fr

[@ArmanHussain7644]

gap goes below D tier, what a terrible rebranding

[@jacobsmith3010]

The Burger King one is pretty interesting. That's essentially the same logo as what Hungry Jack's (Australian BK) has used for at least the last 10 - 20 years. And after some quick googling, its also very similar to the BK logo from the 70s. Interesting stuff

[@inshono9599]

Just saw you on tiktok, and since I’m getting ready for soccer practice I figured this was perfect a background video that I could glance over occasionally and know exactly what’s going on at all gimes

[@nowackdesign]

Thank you 🙏

[@holmescope]

BRO this man made a tier list in InDesign. I love it.

[@ethanfama8602]

Love your logo redesign series bro

[@JeremyMuradesign]

It's actually Adobe illustrator bro

[@holmescope]

@@JeremyMuradesign facts i didnt even look, just assumed. Thats on me

[@JeremyMuradesign]

@@holmescope it happens my man haha

[@accurazed]

That's AI

[@zyhnz]

The F1 rebrand was so successful, I didn't know that there wan a 1 in the logo after someone pointed it out to me

[@LemmonDP]

You don't have to call it "S" Tier. Just call it what it is. George Tier. Also, I share your feelings on the Insta re-brand. the subtle gradient between the orange, pink, and purple create a sense of cohesion between stark differences. That really nails the "community of many" feeling.

[@nowackdesign]

FACTS

[@starfishorca2975]

0:34 Not only this logo is new..but this new logo makes us go back and remember the 1970's

[@franciscohenriques9322]

I think a good idea for this type of videos would be that you could tell us the reason for the rebranding and what it means and then telling us if it was successfull or not and then giving the rank. For example, new Formula 1 logo represents a track. They did it because x and y and z and then S tier

[@l0verofallthings]

i’m not into graphic design but i surprisingly loved this video! i loved the way it’s filmed, the way you show the old logo and the new logo side by side, the grainy presets, the minimalism and the background music! haven’t seen good editing like this from a small channel in a long time

[@nowackdesign]

Thank you so much!!! Means a lot

[@derikgarcia4033]

Great video 👍🏽 I came from your tiktok video. Keep up the work

[@mmmmmmmmn1337]

Airbnb in A tier rather than S is a war crime. they pioneered modern web branding/design. Also, some redesigns just didnt do much for the brand image even if it was "modernized". For that reason while your tier list is ok vibe wise, I dont like it too much. Personally how I'd tier it is: S: IG, F1, Airbnb (Great design, new look that has become iconic, retains company identity while creating new branding identity) A: Mastercard, Starbucks, Twitch, Premier League, BK (Recognizable redesign that maintained existing brand identity while improving design aspects) B: Discord, EG, Fnatic (Maintains previous brand identity to a T but more modern. Has noticeable differences. Similar to A but less impact, feels like the same brand) C: Pringles, NiP (Unnecessary, maintains brand identity but doesnt feel like an improvement) D: Everything else (Forced modern design to keep up with the times, destroyed parts of previous brand identity for something generic and forgettable)

[@nowackdesign]

Nice list!

[@JUSTINBUISSON]

This concept is soooo cool! Loved the vid

[@_CR7_]

Brilliant rankings

[@TheMarkChannelYT]

I saw you on TikTok and now I'm here and love it. You're good at promoting yourself

[@nowackdesign]

Very new to all this. Appreciate the kind words and glad you found the channel. 🙏

[@nowackdesign]

These logos were all chosen by Twitter & Twitch chat. If you have any other rebrands you think I missed, or any tier list ideas, please let me know! 🙌

[@lepheaneteboho6768]

Saw 2 parts on tiktok I couldn't resist coming here for the video

[@nowackdesign]

Thank you!!!

[@Violaman0910]

You really said the Burger King logo was modernized when they basically went back to the 90’s logo with a bigger bun.

[@joranvermeersch-graphicdes1921]

This is the content we love to see!

[@alecsynn155]

great video bro! I saw a clip on tiktok and it looked awesome and had to leave a like. Also, don't worry about the dislikes, they are just the D tier occupants' marketing team lol (plus, they are engagement, which is better than no engagement!)

[@nowackdesign]

🙏

[@blair2580]

Came from tiktok and got to say the vid is super entertaining. really enjoyable to watch!

[@twangerrrrrr]

Premier League's branding is one of my favourites

[@ethan-tz3ow]

i actually hate the google logo - i think they got rid of a lot of the personality of the brand by switching to a sans serif font. i actually still prefer the old logo!

[@williamnyhan3892]

Not sure about the Burger King one. Why have a burger icon with the word? Just slap a crown on the top bun, or have the old typography, but not both so cramped

[@flynndean]

The interesting thing about the Burger King rebrand is that it wasn't just the logos... The flat simplicity of the new assets have led to a complete overhaul of uniforms, restaurant interiors (including artwork), containers. It's less a new logo, more an entirely new aesthetic/unified brand identity.

[@aidansmith960]

I feel like the new discord logo is an A tier but I hate the new typography for it

[@hertzdesigns9166]

This will be really interesting in the future to look at how the designs have differed over time

[@nowackdesign]

Agreed!!!

[@moussamiller4812]

Seems like everyone is starting to move towards using the same/similar font in all their logos. Im ready to see what the new trend will be in 20 years

[@SesoHQ]

W

[@bringyourownbin6570]

X

[@MP39]

i think the thing with the pringles rebrand is it fits perfectly with their new packaging. people are just basing it off of the logo

[@Derrickjr0224]

Came from TikTok great video dude!

[@finnimstudio]

Dope video, Nowack!

[@TimBuhrs]

I loved this video! I found it through ur tiktok! A cool idea might be to make this a series and compare rebrands from games! Thinks of the logo from the 80s mario and zelda's vs their logos nowadays! I think that would be really cool!

[@nowackdesign]

Dope idea!!

[@ewbait]

petco is the saddest logo rebrand i’ve ever seen

[@jinleizhou6491]

In the new NIP logo you can actually see the first character of Ninja (忍者) in Kanji.

[@405px]

Great video man agree with all of your opinons

[@glassowlie]

The Intel logo is a combination of the 2006 and 70s intel logo

[@hloshak]

Great video Nowack!!!

[@samlonghi3224]

also i think the f1 logo shows are turn going into the finish line

[@a7nic324]

Brilliant !!!

[@LuvanshLekhi7]

Op content unique one nowack🔥🔥

[@halienextra3648]

Great video!

[@vale-1041]

What you said about the Intel logo will be what people are going to be saying about these current new logos. In my opinion, there was no reason to rebrand Intel logo. Also the Pringles logo feel victim to becoming too simplistic. The old one was better

[@Faylayx]

Nice tierlist; mostly agree with your decisions :) Commenting for tHe aLgOryThM

[@nowackdesign]

lmfaooo appreciate you

[@user-mk4sc8mo3g]

Nice vid

[@emilpersson8340]

Saw u on tiktok, had to watch n like

[@lost5224]

Burger kings new logo is its old logo before the circle one

[@nathanlgraphics]

loved this video

[@noahbailey542]

i’m in the minority here. i love almost all of these

[@brown9671]

Discord’s rebrand is one of the most tragic events to ever happen in human history

[@rouge5140]

It's not that bad but it definitely feels insulting to the gamers that thought of it as a gaming communication platform that they'd move away from that, especially since the reason was that they wanted to be more appealing to corporations when programs like Microsoft teams exist which do everything discord does that a corporation might want and more while being linked to your Microsoft account. I think that's why so many people hate it so much.

[@xylem8823]

The old fnatic one was sick think it should go back

[@YesInMyBackyard]

Burger King logo is their old old school logo. Not “modern”

[@rasdasa]

By being so inclusive you basically remove the individuality of anything - hence the tale of Petco's logo.

[@lucasateyourhome]

These are actually my exact opinions

[@jacobsumner16]

BAHAHAHAHA i thought the new logo for BK was one from back in the day😭😭

[@Quad373]

Instagram logo is terrible, wym it gives u feelings of warmth and community-

[@Safons0]

The modernist text look is one that is overdone but it feels appropriate that Burberry uses it because it matches their brand. I feel like it and evil geniuses should be moved up one. Otherwise, it’s a perfect list

[@YeComp]

Burgerking just changed to hungry jacks (🇦🇺Bk)

[@helas33]

31k likes on tiktok but only 15k views on the actual vid

[@nowackdesign]

Pain

[@rg6427]

Yeah apart from mastercard S for me

[@RuyRebollo]

noti + saw this on stream

[@bim777]

switch mastercard with burger king and its good

[@Relevnt]

from tiktok

[@insoYT]

Great stuff! Subbed! Had to find your video after a TikTok clip. It would be awesome if you could some day upgrade to 4K or 1440p content. You may also have a bit too low rendering quality settings for the content as it's quite pixelated at times and generally unsharp (scaling issues maybe?). Anyhow, hope to see more similar content :)

[@nowackdesign]

Yea was pulled from a stream and for whatever reason it was in 720p Hoping to fix for the next one. Good eye!

[@bayaninator5916]

I have to disagree with discord, that is a big D for me

[@patrykzeex1637]

Was it isn't this burger King wron

[@xavirobles23]

I think the evil geniuses is a D lol

[@Relevnt]

yup it’s such a downgrade

[@alexdurst6180]

The new Burger King logo is awful and so is the discord

[@magneticm8375]

Intel was the best one in my opinion

[@talalwajid9184]

w for wow

[@gianluca1234]

Came from TikTok

[@nowackdesign]

Thank you!!

[@youreadisgracepod]

instagram was definitely an f tier idk wtf you on

[@kah2623]

Agreed with each of these except F1. Good vid nonetheless

[@carbon3354]

I was hoping he realised how the old F1 logo used negative space to create the 1, although I grew up watching F1 and even I didnt realise for a while. It was definitely one of them once you see it you can't unsee it moments.

[@Loxar]

Intel is S tier for me

[@rab7287]

Listening to this guy say premier league pains me