Saw a clip on tiktok and had to come watch the full vid, loved this.
@nowackdesign3 жыл бұрын
Thank you so much!!!!
@matekazicsku95893 жыл бұрын
Me too, thanks for the intro on TikTok
@gabriellarocha6423 жыл бұрын
same
@gambuf3 жыл бұрын
Same
@optical94953 жыл бұрын
Same
@JosephKennedylulzrcv3 жыл бұрын
In my opinion there are now too many logos with the sort of sans-serif modernist look. Gap failed the hardest but I really liked the Serif font on Google and Burberry, and miss them! A lot of the more modern helvetica-like logos have started to blend together for me.
@nowackdesign3 жыл бұрын
This has been a massive problem that I think companies are realizing. We are seeing more traditional serif logo types come back into the industry which is really refreshing.
@fozzie513 жыл бұрын
Petco now just makes me think of an oil/petroleum company
@kah26233 жыл бұрын
Fr
@ArmanHussain76443 жыл бұрын
gap goes below D tier, what a terrible rebranding
@jacobsmith30103 жыл бұрын
The Burger King one is pretty interesting. That's essentially the same logo as what Hungry Jack's (Australian BK) has used for at least the last 10 - 20 years. And after some quick googling, its also very similar to the BK logo from the 70s. Interesting stuff
@inshono95993 жыл бұрын
Just saw you on tiktok, and since I’m getting ready for soccer practice I figured this was perfect a background video that I could glance over occasionally and know exactly what’s going on at all gimes
@nowackdesign3 жыл бұрын
Thank you 🙏
@holmescope3 жыл бұрын
BRO this man made a tier list in InDesign. I love it.
@ethanfama86023 жыл бұрын
Love your logo redesign series bro
@JeremyMuradesign3 жыл бұрын
It's actually Adobe illustrator bro
@holmescope3 жыл бұрын
@@JeremyMuradesign facts i didnt even look, just assumed. Thats on me
@JeremyMuradesign3 жыл бұрын
@@holmescope it happens my man haha
@accurazed2 жыл бұрын
That's AI
@zyhnz3 жыл бұрын
The F1 rebrand was so successful, I didn't know that there wan a 1 in the logo after someone pointed it out to me
@LemmonDP3 жыл бұрын
You don't have to call it "S" Tier. Just call it what it is. George Tier. Also, I share your feelings on the Insta re-brand. the subtle gradient between the orange, pink, and purple create a sense of cohesion between stark differences. That really nails the "community of many" feeling.
@nowackdesign3 жыл бұрын
FACTS
@starfishorca29752 жыл бұрын
0:34 Not only this logo is new..but this new logo makes us go back and remember the 1970's
@franciscohenriques93222 жыл бұрын
I think a good idea for this type of videos would be that you could tell us the reason for the rebranding and what it means and then telling us if it was successfull or not and then giving the rank. For example, new Formula 1 logo represents a track. They did it because x and y and z and then S tier
@l0verofallthings3 жыл бұрын
i’m not into graphic design but i surprisingly loved this video! i loved the way it’s filmed, the way you show the old logo and the new logo side by side, the grainy presets, the minimalism and the background music! haven’t seen good editing like this from a small channel in a long time
@nowackdesign3 жыл бұрын
Thank you so much!!! Means a lot
@derikgarcia40333 жыл бұрын
Great video 👍🏽 I came from your tiktok video. Keep up the work
@mmmmmmmmn13373 жыл бұрын
Airbnb in A tier rather than S is a war crime. they pioneered modern web branding/design. Also, some redesigns just didnt do much for the brand image even if it was "modernized". For that reason while your tier list is ok vibe wise, I dont like it too much. Personally how I'd tier it is: S: IG, F1, Airbnb (Great design, new look that has become iconic, retains company identity while creating new branding identity) A: Mastercard, Starbucks, Twitch, Premier League, BK (Recognizable redesign that maintained existing brand identity while improving design aspects) B: Discord, EG, Fnatic (Maintains previous brand identity to a T but more modern. Has noticeable differences. Similar to A but less impact, feels like the same brand) C: Pringles, NiP (Unnecessary, maintains brand identity but doesnt feel like an improvement) D: Everything else (Forced modern design to keep up with the times, destroyed parts of previous brand identity for something generic and forgettable)
@nowackdesign3 жыл бұрын
Nice list!
@JUSTINBUISSON3 жыл бұрын
This concept is soooo cool! Loved the vid
@_CR7_3 жыл бұрын
Brilliant rankings
@TheMarkChannelYT3 жыл бұрын
I saw you on TikTok and now I'm here and love it. You're good at promoting yourself
@nowackdesign3 жыл бұрын
Very new to all this. Appreciate the kind words and glad you found the channel. 🙏
@nowackdesign3 жыл бұрын
These logos were all chosen by Twitter & Twitch chat. If you have any other rebrands you think I missed, or any tier list ideas, please let me know! 🙌
@lepheaneteboho67683 жыл бұрын
Saw 2 parts on tiktok I couldn't resist coming here for the video
@nowackdesign3 жыл бұрын
Thank you!!!
@Violaman09103 жыл бұрын
You really said the Burger King logo was modernized when they basically went back to the 90’s logo with a bigger bun.
@joranvermeersch-graphicdes19213 жыл бұрын
This is the content we love to see!
@alecsynn1553 жыл бұрын
great video bro! I saw a clip on tiktok and it looked awesome and had to leave a like. Also, don't worry about the dislikes, they are just the D tier occupants' marketing team lol (plus, they are engagement, which is better than no engagement!)
@nowackdesign3 жыл бұрын
🙏
@blair25803 жыл бұрын
Came from tiktok and got to say the vid is super entertaining. really enjoyable to watch!
@twangerrrrrr2 жыл бұрын
Premier League's branding is one of my favourites
@ethan-tz3ow3 жыл бұрын
i actually hate the google logo - i think they got rid of a lot of the personality of the brand by switching to a sans serif font. i actually still prefer the old logo!
@williamnyhan38923 жыл бұрын
Not sure about the Burger King one. Why have a burger icon with the word? Just slap a crown on the top bun, or have the old typography, but not both so cramped
@flynndean3 жыл бұрын
The interesting thing about the Burger King rebrand is that it wasn't just the logos... The flat simplicity of the new assets have led to a complete overhaul of uniforms, restaurant interiors (including artwork), containers. It's less a new logo, more an entirely new aesthetic/unified brand identity.
@aidansmith9603 жыл бұрын
I feel like the new discord logo is an A tier but I hate the new typography for it
@hertzdesigns91663 жыл бұрын
This will be really interesting in the future to look at how the designs have differed over time
@nowackdesign3 жыл бұрын
Agreed!!!
@moussamiller48123 жыл бұрын
Seems like everyone is starting to move towards using the same/similar font in all their logos. Im ready to see what the new trend will be in 20 years
@SesoHQ3 жыл бұрын
W
@bringyourownbin65703 жыл бұрын
X
@MP393 жыл бұрын
i think the thing with the pringles rebrand is it fits perfectly with their new packaging. people are just basing it off of the logo
@Derrickjr02243 жыл бұрын
Came from TikTok great video dude!
@finnimstudio3 жыл бұрын
Dope video, Nowack!
@TimBuhrs3 жыл бұрын
I loved this video! I found it through ur tiktok! A cool idea might be to make this a series and compare rebrands from games! Thinks of the logo from the 80s mario and zelda's vs their logos nowadays! I think that would be really cool!
@nowackdesign3 жыл бұрын
Dope idea!!
@ewbait3 жыл бұрын
petco is the saddest logo rebrand i’ve ever seen
@jinleizhou64913 жыл бұрын
In the new NIP logo you can actually see the first character of Ninja (忍者) in Kanji.
@405px3 жыл бұрын
Great video man agree with all of your opinons
@glassowlie3 жыл бұрын
The Intel logo is a combination of the 2006 and 70s intel logo
@hloshak3 жыл бұрын
Great video Nowack!!!
@samlonghi32243 жыл бұрын
also i think the f1 logo shows are turn going into the finish line
@a7nic3243 жыл бұрын
Brilliant !!!
@LuvanshLekhi73 жыл бұрын
Op content unique one nowack🔥🔥
@halienextra36483 жыл бұрын
Great video!
@vale-10413 жыл бұрын
What you said about the Intel logo will be what people are going to be saying about these current new logos. In my opinion, there was no reason to rebrand Intel logo. Also the Pringles logo feel victim to becoming too simplistic. The old one was better
@Faylayx3 жыл бұрын
Nice tierlist; mostly agree with your decisions :) Commenting for tHe aLgOryThM
@nowackdesign3 жыл бұрын
lmfaooo appreciate you
@user-mk4sc8mo3g3 жыл бұрын
Nice vid
@emilpersson83403 жыл бұрын
Saw u on tiktok, had to watch n like
@lost52243 жыл бұрын
Burger kings new logo is its old logo before the circle one
@nathanlgraphics3 жыл бұрын
loved this video
@noahbailey5423 жыл бұрын
i’m in the minority here. i love almost all of these
@brown96713 жыл бұрын
Discord’s rebrand is one of the most tragic events to ever happen in human history
@rouge51403 жыл бұрын
It's not that bad but it definitely feels insulting to the gamers that thought of it as a gaming communication platform that they'd move away from that, especially since the reason was that they wanted to be more appealing to corporations when programs like Microsoft teams exist which do everything discord does that a corporation might want and more while being linked to your Microsoft account. I think that's why so many people hate it so much.
@xylem88233 жыл бұрын
The old fnatic one was sick think it should go back
@YesInMyBackyard3 жыл бұрын
Burger King logo is their old old school logo. Not “modern”
@rasdasa3 жыл бұрын
By being so inclusive you basically remove the individuality of anything - hence the tale of Petco's logo.
@lucasateyourhome2 жыл бұрын
These are actually my exact opinions
@jacobsumner163 жыл бұрын
BAHAHAHAHA i thought the new logo for BK was one from back in the day😭😭
@Quad3733 жыл бұрын
Instagram logo is terrible, wym it gives u feelings of warmth and community-
@Safons03 жыл бұрын
The modernist text look is one that is overdone but it feels appropriate that Burberry uses it because it matches their brand. I feel like it and evil geniuses should be moved up one. Otherwise, it’s a perfect list
@YeComp3 жыл бұрын
Burgerking just changed to hungry jacks (🇦🇺Bk)
@helas333 жыл бұрын
31k likes on tiktok but only 15k views on the actual vid
@nowackdesign3 жыл бұрын
Pain
@rg64273 жыл бұрын
Yeah apart from mastercard S for me
@RuyRebollo3 жыл бұрын
noti + saw this on stream
@bim7773 жыл бұрын
switch mastercard with burger king and its good
@Relevnt3 жыл бұрын
from tiktok
@insoYT3 жыл бұрын
Great stuff! Subbed! Had to find your video after a TikTok clip. It would be awesome if you could some day upgrade to 4K or 1440p content. You may also have a bit too low rendering quality settings for the content as it's quite pixelated at times and generally unsharp (scaling issues maybe?). Anyhow, hope to see more similar content :)
@nowackdesign3 жыл бұрын
Yea was pulled from a stream and for whatever reason it was in 720p Hoping to fix for the next one. Good eye!
@bayaninator59163 жыл бұрын
I have to disagree with discord, that is a big D for me
@patrykzeex16373 жыл бұрын
Was it isn't this burger King wron
@xavirobles233 жыл бұрын
I think the evil geniuses is a D lol
@Relevnt3 жыл бұрын
yup it’s such a downgrade
@alexdurst61803 жыл бұрын
The new Burger King logo is awful and so is the discord
@magneticm83753 жыл бұрын
Intel was the best one in my opinion
@talalwajid91843 жыл бұрын
w for wow
@gianluca12343 жыл бұрын
Came from TikTok
@nowackdesign3 жыл бұрын
Thank you!!
@youreadisgracepod2 жыл бұрын
instagram was definitely an f tier idk wtf you on
@kah26233 жыл бұрын
Agreed with each of these except F1. Good vid nonetheless
@carbon33543 жыл бұрын
I was hoping he realised how the old F1 logo used negative space to create the 1, although I grew up watching F1 and even I didnt realise for a while. It was definitely one of them once you see it you can't unsee it moments.