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Two of the political ads by the late Raul Roco and Aksyon Demokratiko aired prior to the 2004 national elections in which he ran for president. In these ads, Roco banked on his contributions to the education sector as well as promising to make public biddings literally public to avoid corruption.
Midway through his campaigning, Roco announced he had cancer and is seeking treatment for it. This led to his decent survey ratings to plunge drastically. Not like it mattered as he was virtually a third-placer at best with most of the public's attention on the GMA-FPJ showdown.
Roco passed away a year later from prostate cancer.