RAW DENIM UNDERDOG: The severely underrated Wrangler 13MWZ jean

14:14 CORRECTION: In this video, I erroneously guessed Wrangler makes 350 million jeans per year - I meant to say 25 million, based on the fact that Levi makes about 100 million pairs per year with $6 billion in revenue and Wrangler typically does about $1.5 billion in revenue. Roughly speaking, 25 million pairs is to Wrangler's revenue numbers what 100 million pairs is to Levi's revenue numbers.
June, 2024 - At $40, the Wrangler 13MWZ is the most underrated raw denim jean out there. But it's no lightweight; it is, in fact, a masterpiece design, even better than the venerated Levi 501 in some ways...
Thumbnail Cred: Wrangler
Cameo by Barnabas the dog
Chapters:
Intro- it's not just for cowboys and grandpas - 0:03
Wrangler history - 1:42
Casey Jones acquired by Blue Bell - 2:53
The Wrangler 11MW jean is born - 3:21
The name is changed to 13MWZ - 5:35
Fit, sizing, cut information - 7:08
7 Belt loops - 7:53
Smooth rivets - 9:45
High rear pockets - 10:52
Wrangler butts - 11:19
Zipper - 11:55
Fit - 13:03
Broken twill - 13:32
Washing, care, color - 14:35
Conclusion - 16:25
Specs:
13MWZ Original Fit
32x30 (for my 33" waist, 5' 10" body)
14.75oz sanforized broken twill
Rigid/Raw
Natural indigo color
W arcuate
Plastic brand patch
No selvedge ID
Felled outseam
Serged inseam
7 belt loops
Smooth copper rivets
YKK Zipper fly
Made in Mexico
Poly thread
Straight stitched hem
$36.99 ($40 after taxes) at time of video
The prewashed ones are $10 more and made in Nicaragua