No I.D. on Working with Common, Jay-Z, Kanye West and Being Humble | Red Bull Music Academy

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A pivotal figure in the ’90s Chicago rap scene, producer No I.D. cut his teeth in the city’s house music scene before turning his ears to hip-hop and producing the bulk of Common’s early output, including the classic “I Used to Love H.E.R.”
No I.D. sat down with Chicago journalist Andrew Barber to discuss his early years with Common, managing Kanye West, becoming friends with Jay-Z and why humility and focus are key to success in this public lecture as part of the Red Bull Music Festival Chicago 2018.
► www.redbullmusicacademy.com/l...
#NoID #HipHop #RedBullMusicAcademy
__________________________
The two childhood friends first parted ways after three albums leaving No I.D. to expand his horizons by managing a young Kanye West and working with Jermaine Dupry, Jay-Z and more. In the late ’00s No I.D. helped Kanye fashion the sound of 808s & Heartbreaks before taking on the position of president at G.O.O.D. Music, adding boardroom expertise to his impecable production credits.
Since then he has become one of the top A&R men at Def Jam, founded ARTium Recordings and worked as the executive vice president at Capitol Music Group. Yet No I.D. remains one of the best producers in the game, responsible for shaping the sound of albums as diverse as Vince Staples’ Summertime 06, Vic Mensa’s The Autobiography and Jay-Z’s 4:44.
TOPICS:
1:40 - Early days of hip-hop in Chicago with Common
11:40 - Things start to happen with Common
32:12 - Going solo and breaking up with Common
46:07 - Roc-A-Fella, Roc the World and Kanye West blows up
57:50 - Humility and working with Jermaine Dupri
64:55 - Working with Kanye on 808s & Heartbreaks
69:00 - The making of 4:44 with Jay-Z
MUSIC:
31:47 - No I.D. - “State to State”
Red Bull Music Academy is the educational pillar of the Red Bull Music program. It is a global institution that for 20 years has been committed to fostering creativity in music by collaborating with those who are shaping our musical landscape and creating spaces for music makers to learn and immerse themselves.
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[@RBMA]

You can read more on No I.D. here... ► www.redbullmusicacademy.com/lectures/no-id-lecture-jay-z-kanye-west-chicago

[@rajikayode9385]

No I.D my mentor, now let the story begin.

[@j.phillztv6943]

Facts!

[@oxiary]

If you feel the way I feel why don't you wave your hands?

[@nevelefilms7336]

Nicky Chan so polite and such decorum man smfh

[@threex0xthree]

Words of Kanye West and J. Cole. 2 creative geniuses🧠✌🏾.

[@lilbpack1]

Wowww - Lil b

[@wizard932]

lilbpack1 wassup based god

[@jario2970]

very rare lil b , extremely based

[@MEETMagazine]

Is this really Lil B?

[@JohnDoe-vv3id]

TYBG

[@CloudTribe]

Theirs no Kanye without NO I.D this nigga tha goat

[@KyleOKMusic]

Respect to No ID! His story was the most relatable to me because he kept it real about the long journey to success, overnight success is rare, and most people will reach their goals at a steady pace over time, like the little engine that could.

[@shanipissedoff]

Can’t be denied when you qualify yourself

[@mistaencore732]

the part when he said hov told him not to let a job stop him from making music really spoke to me. NO ID is a certified legend!

[@livingtorelax6225]

“Let’s try and win, and not just be credible”.

[@takeashiftrecords9403]

I loved that

[@ninjachannel007]

You can tell that No IDs mind is deeper than he's able to express in the space he's given. You have to sit with him for few hours to get to the depth of how this dude views music.

[@MCtok11]

His lack of personal disbelief seems to have prevented him from seeing the opportunities that he in hindsight was seeking. Good lesson learned from watching this, I'm likely surrounded by everyone I need and asked for to make my dreams come true.

[@jaimemartinez2528]

An underrated legend!!! The man has classics under his belt. A true O.G. Salute!!!

[@LluviaAva]

From Ye interviews, you can see so clearly that Ye tries to emulate no ID's personality. Laid back, loving, patient, observant, thought provoking. Ye always seems to be thinking 500 things at once and moving so quickly, and of course isn't as humble, but you can tell he appreciates and respects the personality of this man a lot. Two different men, both made better (in part) just from knowing each other and learning life lessons through each other's presence. Amazing to see. And just to be clear, I think Ye does more than emulate, he does genuinely seem to have these traits, but the similarities show the positive influence.

[@_CUANDO]

fr

[@_zenrabbit]

NO ID'S MIC VOLUME IS TOO LOW! Who was on sound? I can barely hear him with everything turned up on my speakers. please do some post-compression on this + repost.

[@dumpydoctor7670]

_zenrabbit lmaoo

[@alexwmusic]

Most of Red Bulls videos have waaay too low volume.

[@ernieg]

Even with my ipods. L2 that bitch! ( waves L2 Plugin )

[@closgreen70]

which is ironic because he is a producer

[@messiahblack4816]

They are just annoying with the sound in general(for many years) I cannot stand hand held mics being used like this

[@kingech_B15]

No I.D Is my greatest source for inspiration. 🙏🏾

[@diffrentvibestalk2em97]

No i.d is such a humble dude learn a lot from this video thank you

[@epicwizedome]

Jewels dropped!!! 10,000 hours master your craft, always be willing to humble yourself to learn. So good!!!

[@djgant-man1112]

This is definitely one of the best RBMA lectures of 2018. If not the best.

[@JQUED123]

No ID's Accept Your Own...Be Yourself rap album is actually on here on the tube* DOPE interview!!

[@MannyManhattanMusic]

I come back to this every 6 months or so 🐐🐐🐐

[@Skateandsmoke420]

Legend in the building!!

[@ninety_three_93]

thank you for uploading! cool interview.

[@staj]

4:44 ... Legendary Masterpiece

[@kabelomocumi2372]

My day is honestly made

[@marcelallenotg]

CAN'T BE DENIED WHEN YOU QUALIFY YOURSELF

[@stoneycarter6429]

Such an under appreciated producer, thanks NO ID for all the eclectic blessings and for Cocaine 80s

[@elevatedentertainment950]

Dope interview !!

[@GoodxJ]

This is dope! Thank you. #legendary

[@TheWriter86]

Excellent interview. Sheesh. No ID is that guy. 💪🏼💪🏼💪🏼💪🏼

[@martelmitchell9600]

A lot of great game in this interview!

[@Teddyrobinson]

Hope one day I can work with No I.D.. Such a humble dude, love his perspective

[@Kablehead]

Dope interview!

[@hi-filuggage13]

You can see one of our suitcase boomboxes on the set. Far right next to Andrew!

[@TheMactearz]

Very humble and wise. Salute Dion

[@xavierperry6756]

Great Interview ... you should do a lot more. I can tell you’re a journalist unlike most of the paparazzi doing interviews today. 🥇

[@fernandoanacletofirmino1518]

Red Bull Music Academy is a treasure

[@nickaverett9873]

One of the greatest ever

[@DanSearl]

Amazing!

[@Big-yh8wz]

That redbull logo board with the SSL knobs on it is too hard

[@TheMactearz]

The legendary producer No I D

[@vernellthomas6644]

This guy!!! SALUTE!!!🙌🏾🙌🏾🙌🏾🔥🔥🔥

[@Vkompa]

True Icon 🙏🤘🥁🤘

[@melmuzik1]

1:03 gemssssss

[@isaiahclayton8178]

LOTS OF GEMS

[@Opss56]

I really regret not getting tickets for this 😢

[@dee_scussions]

I would love to hear his collection and make a spoken word album

[@MrPushAT]

Is it just me or do him and Jay Z speak in a similar way. Not quite the accent but the expressions and pauses

[@Zombiejim666]

Gems in this

[@TheBariNoZ]

"ive never been to the strip club in my life" 1:01:11 while adressing the camera for the FIRST TIME lmfao, this for you isabelle wilson

[@jaimenunez4503]

Lol i met him at a best buy in sherman oaks last year

[@kylelafontaine]

Legend

[@Curling_Rack]

All Natural!

[@dagangstah]

Dion a legend

[@youtubed3951]

ain't gonna lie, when he revealed that's how he came up with his producer name, it kinda blew my mind...lol. Simple, yet elegant.

[@anthonybattle3965]

FACTS 💯 💯

[@xdeepfryx]

legend

[@samyoe]

Very intelligent man, respect

[@MannyManhattanMusic]

This is gold. No ID my mentor fr

[@mr.almighty12]

He is the most underrated producer in Hip Hop....Two Fingers and one word CHi-Town

[@mastamere]

This man is a Wizard. Fuckin Legend

[@emafrnk]

well good

[@Jamusictv]

" NO ID on the track let the drama begin!"

[@KuddieFresh]

Top 5

[@EenMagnetron]

volume sucks

[@Spanishdog17]

At first I thought people were exaggerating but then I accidentally clicked on another video and burst my ear drums. I didn't realize I had it on full volume since the audio is so low.

[@LafemmebearMusic]

I feel like the guy asking questions is saying things like "placement" and all that and NO is just tellin his story chill, and they just on different waves...

[@STAKBUNDLES]

I wonder what type house music he played/ made . Shit probably craaazzzy

[@nevelefilms7336]

STAKBUNDLES18125 playlist necessary!

[@kincamell2]

"I'm coming from Chi-town, we was the first to do it Me, No I.D., Twilite Tone on the music"- Common "Yeah, primetime, beat by Dion" - Jay

[@abergs-dp2ob]

wish they had talked about logic and vince staples. still great fucking interview much love to No ID

[@YunngDangoStarTV]

TWO SCOOPS

[@TheBariNoZ]

wish he talked about vince & cocaine80. more vince though. awesome interview regardless ! (where the q&a :'( )

[@MYNAMEISKLAY]

Staples? I didnt even know he worked with Vince. Damn

[@nick_pim]

This cat is a zen master

[@jonasnds1]

'im just getting good and learning what a producer is, Quincy never gave Michael Jackson a beat, its not about that' thats a gem...

[@designatedpiledriver8216]

did that interviewer just diss mc ren? wtf????

[@NocturnalMG]

fire the sound guy...

[@natethemosaic]

yeeeee

[@KingNYC]

👑

[@KingNYC]

No I.D. has Christ energy. He’s like the spook that sat by the door for Hip Hop.

[@jdnwritingmachine]

So they didn’t talk about LIFE IS GOOD ? And THE DREAMER THE BELIEVER ?

[@pandroidigital]

Immenslope

[@EV4NHOLT]

I've stopped guessing.

[@woabeatz9717]

Who knows who the guy is on his album cover from 98

[@somewhereinthe80s80]

This is Earth

[@KaYoceeBeats]

Damn , this shit crazy or I'm just stoned .... But they carved them red bull pieces outta sound boards. That's sum fly ass shit.

[@ruariii]

Wtf why skip the house stuff. Would of been mad interesting to hear how that stuff influenced his hip hop.

[@youtubed3951]

UNDERRATED AS FUCK

[@CiaraITB]

I'm a young and people really talk about this guy like a legend. Is he a legend in hip-hop or are people just exaggerating? If he is what makes him so legendary?

[@MrScrooge1980]

He has worked on so many influential albums, shaped the creativity

[@M4riCuri]

just google his discography and look at the albums and songs he produced

[@smithydavis1033]

He's a dope ass producer

[@nepotsuki6856]

he is kanye west"s teacher.

[@fatpapi331]

Kanye is the GOAT....

[@HertoftheCity]

By a long shot

[@Soerizzle]

he looks like he's Anderson Paaks older brother

[@ninjachannel007]

Yeah, sure....we all look the same.

[@DJHubcap]

#Gems

[@sean9892]

DION 😭

[@ShinyTeethForUs]

Kanye has a lot of his mannerisms or vice versa.

[@JVOTI]

ShinyTeethForUs rap side of kanye is basically no Id rhymefest and consequence combined lol and the rest (singing)cudi/Travis

[@ineverswag]

@@JVOTI lol travis influenced kanye singing? 😂😂😂

[@chrisa410]

@@ineverswag lmfao who's mans

[@JVOTI]

pj senga yeah i know this for a fact. Wbu?

[@ineverswag]

@@JVOTI i mean kanye put out 808s before trav was even in the game but okay he inlfluenced kanye singing

[@justinbryces]

Unrelated, but not No I.D. reminds me of Deon Cole... must be a Chicago thing.

[@jouvon]

🏆🏆🏆

[@geblokkeerd]

@Red Bull Music Academy Why yall skip the song listening?

[@youtubed3951]

copyright

[@papaduneberrie9512]

Great interview/Horrible sound man

[@nevelefilms7336]

Humble of course yes but insightful even moor so

[@virginiakillebrew1097]

COULD NOT HEAR AT HIGH VOL

[@donbishop9910]

His damenor is similar to Jay Z.

[@marcoalorio]

🤔

[@johnniefihaki2627]

"Nas said he heard your single and he hate that shit, said you the one ay why you make that shit?" *--- No I.D*

[@jamesdrew2715]

Red Bull music but somebody doesn’t know how to adjust the gate on the interface Audio is TERRIBLE! Good content nonetheless

[@jamesdrew2715]

I’m an audio engineer and available for hire please contact I have industry experience & currently serving over 60+ clients in the Cleveland area [e-mail]

[@mariusdamchristophersen1453]

Job!?

[@GoodxJ]

🫡

[@BigHomieDJVIP]

GET DAT AUDIO RIGHT NEXTTIME DAMN