Reactvertising™

Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you're reacting too slow?
With Reactvertising™ from Toronto ad agency john st., your brand will never miss another opportunity to own the conversation. By ignoring old school "thinking" paradigms in favour of "reactivism", john st. is creating compelling content for its clients in seconds.
Director: Matthew Bissonnette

[@RobynQuinn]

Seriously funny - "we realized we don't need to be witty or funny - just fast. So we post the first thing that pops into our heads." Content swivel in the absolute opposite direction of reality. Love it.

[@DavidMeermanScott]

FANTASTIC! -- David Meerman Scott, author, "Real-Time Marketing" and "Newsjacking"

[@bulletproofisobel]

spot on..especially the client approval process

[@Boydist1]

Great stuff. The bullshit digital thinking in advertising these days needs to be parodied more.

[@AntMackaiser]

This is advertising's equivalent of the 'one-night-stand'. Brand loyalty and association is built over time,remember. Also, no matter how much the media dynamic and speed of delivery changes, companies and brands will always have to weigh up potential risk vs quick gratification. Here today, forgotten tomorrow.

[@MichaelBellavia]

Haha funny because it's true. And thanks for including our work with Smokey Bear!!

[@NoizePhobia]

"super fucking fast content"... did he just... did he just say fucking? =D haha, great video

[@MichielGaasterland]

Wow. This is awesome. Well done John St.!

[@lloydmorrisfletcher]

Excellent video! As much as this is a spoof-ish video it's 100% on point, great delivery.

[@gunnarolla]

Beautiful.

[@ethicotechno]

Reactervism is my new middle, last name! All Ye now praise the Almighty Power of the Most Immaculate Mother of all Video, Amen.

[@MichaelBrowne068]

Really funny take on the insanity of RTA. The scary thing is its probably happening already.

[@CarlosPacheco]

Too long between uploads guys! Nicely done! I would have liked #speedvertising !

[@waltviviers]

OMG, this is absolute genius.

[@blujez]

Proactvertsising is the new reactvertising.

[@markusvonroder]

Feckin' brilliant! The future of Social Media with a ;).

[@stephanheering1545]

this whole idea: soooo yesterday! #hashtagsneedtobeshorterbecausetheykilltime gotta go!

[@culturesnoop]

The News Lab™ might need to staff up their analytics department. Whatever algorithm is powering The Johnny™ is weak!

[@zaiddagamseh]

"creating the illusion that your brand is actually interesting"....um...ok

[@AdtegrityGR]

Great piece! Sadly unsharable from a business standpoint because of the F bomb drop.

[@jameshale3134]

the f bomb is what makes it great. don't neuter good creative. fuck business.

[@frankiearch]

I love you. Forever.

[@supersupersuper_]

FIRE

[@vincentlabrecque2275]

Hilarious!

[@juliamorra1]

#bingham

[@hannsandres]

finally

[@tonydelitala]

what?