Volvo Trucks - The Epic Split feat. Van Damme

[@SpencerBarton]

This is absolutely, without question, the most brilliantly executed marketing i've ever seen for a product.

[@halinanowak781]

Definitely one of the best ads ever made. An ad so good, I come back and just to watch it again.

[@josephalphonse9494]

@Your channel Elon groupie, take a hike!

[@datsun_420z5]

Spencer?! You are so good at skateboarding and you are so creative, I love watching your vids!

[@Minenimations]

Volvo makes really good marketing videos overall

[@erikeggenbakstad]

@Your channel Not as an advertising for the product reliability or quality per say. But as a standalone marketing campaign it was very good!

[@jezreellucas8055]

If ads were like this, there's no need for a skip button.

[@funnyshorts6133]

yep

[@Joey-ee4hz]

Probably wouldn’t know it was legendary because I would have pushed the skip button after 5seconds.

[@PermanentHigh]

Right? Instead you get badgered with shit u don't care about

[@hayktadevos]

Until it starts to pop up every 15 minutes.

[@Tmftvvv]

Exactly

[@Warhorse469]

Legend has it Van Damme was pushing those trucks apart with his legs.

[@philjohnson725]

Big deal. Chuck Norris was driving both trucks.

[@kaeaja]

Im just freaken impressed that Jean Claude Van Damme can even do that.

[@ambergriff135]

philjohnson725 HAHAHAHAH love it!!!! Probably

[@HardKore5250]

Kaeaja Chuck can almost do it cannot go all the way down

[@themaverick1891]

Which legend? There is no such stupid legend.

[@singaporeancrab718]

10 years after and this is still one of the most epic of commercials.

[@wagnerestrela2905]

No doubts

[@davidbutler8096]

Some days I just put it on repeat... And try to find the cables. Pay close attention to his feet...you'll see.

[@sziklamester1244]

Funny to see comments after 10 year but I do remember when this was new. Time flies.

[@mapletree3434]

And now I'm depressed 😂​@@sziklamester1244

[@Zeni-th.]

They hearted your comment lmao volvos awesome

[@vlad050987]

It’s now 2020 and this is still the best commercial ever made

[@kamyarzojaji3526]

Movie Scenes nice copying from the top comment

[@TellurideS13]

@@kamyarzojaji3526 Exactly

[@michaelcorleone2397]

Kamyar Zojaji he’s coping because of likes

[@daniellock4420]

See my comment

[@boycottseize6046]

Legendaire JCVD

[@natyalim]

This isn't a commercial. This is pure art.

[@GuyMcPherson69]

Facts

[@sarahbasto6520]

Van Damme is far my forever best hero ever. I'm 40. And since I was 10 nobody has ever beaten him 😍

[@PabloPerez-ed9gp]

😂😂😂may b.

[@JoeOvercoat]

@Super Hot Fire He falls.

[@TheSupriest]

Agree! And everytime I'm sad or lose confidence in Humankind, I watch it and hope rises again! :)

[@pedrokim107]

If youtube would show me this ad, I would watch the ad and skip the video ...

[@J-C8573]

That cracked me up thanks mate XD

[@Simon-lc1pk]

😆😆😆😆😆😆

[@abdallah.almomani]

Sure thing 🤣👍🏻

[@endtimeimages3284]

Made my day 😂😂😂👍👍👍

[@Arend85]

Lol

[@Potatoinnakin]

Here in 2024 because I still cannot get over this ad. Ad of the century imo

[@paulas1672]

Agreed! Perfection in every way! I come back to watch it annually! ❤

[@Whatever-gx3un]

Part 2 kzbin.info/www/bejne/kGeofGWPnqmjd7M

[@ragmanv420]

@@Whatever-gx3uni’m gonna feed you to the sigma

[@kirstyssmith]

Absolutely ❤

[@theworldisyourz88]

Steven Seagal cries in anger watching this

[@langkahbercahaya]

van damme is a legend!

[@jhegre]

A shame he can’t act if his life depended on it.

[@Morten_Nielsen1979]

@@jhegre That's part of the charm about him and his movies.

[@alcidesrodrigues5676]

kkkk

[@TrecentiTrigintaTres]

All here know that. Lol

[@o0oanaboliccamelo0o86]

Legend dancer

[@copiedcomment6958]

When the Ad is so good that people search for it.

[@cedricdevos3257]

Indeed I searched for it.

[@Akarsh-]

I get recommended few times and I never skip a chance to watch it

[@hklegomaster]

60M views in January 2020 105M in January 2021

[@hklegomaster]

Cool

[@Felix11010]

@@hklegomaster january 2021 and its almost doubled :)

[@_t_h_o_m_a_s_]

This commercial is still legendary, even after 8 years

[@NoBullNate]

Lets be honest. Enya is Timeless.

[@DaveWshh]

And the trucks still look modern

[@enzoocampoiii2881]

they got the best commercials short but sweet not woke and no agenda to push propaganda down your throat companies should take note.

[@DISTER141]

Jean Claude is gay

[@tgutannor730]

@@DISTER141 so is your mother !

[@inigoloyola1869]

I've seen this years ago, and I'm still convinced that this is the greatest commercial of all time. -Direct demonstration of technology (i.e. steering precision) -Talented person -Beautiful, simple setting. -Excellent music -Not overtly (visually) complicated/edited. It's just a guy, a road, trucks and white Helvetica font. The simplicity, beauty, but amazing execution of the commercial is what makes it so great

[@by7569]

no one appreciated the skill of the drivers

[@finnromy6304]

You forgot that it was all fake

[@Dev_Astral]

@@finnromy6304Wrong. While he was being held by an emergency harness to pull him out if something went wrong, the whole thing is as real as it gets. It’s easy info to find.

[@finnromy6304]

@@Dev_Astral it really doesn't matter if it was real or fake, if the masses believe it's real then it becomes real. I know it was fake for reasons you won't read about on 'official' pages. In a few years the rest of the world will find out too...

[@Dreadpirateflappy]

@@finnromy6304 it was never fake, zero CGI and apart from a few minor safety measure it was all done for real. Very easily googled my ignorant friend.

[@heavenascensiondio9907]

The trucks are not steering, they're pushed aside by Van Damme.

[@czyrwradek4571]

That comment just made my day :)

[@daniel_7234]

Hi

[@stavrospapadakis8839]

Hahaha you made my day too

[@averma32]

😂😂

[@liberator48]

The trucks are also not accelerating, they are put in neutral on a downwards slope carried down only by the weight of his massive balls of steel.

[@danielocsai36]

9 years passed, and i'm still coming back watching this.

[@DISTER141]

Jean Claude is gay

[@danielocsai36]

@@DISTER141 I'm not sure about this, but if he is, so?

[@ipadista]

@@DISTER141 Irrelevant, once you do that split get back to us

[@seanb2233]

Is it 9yrs already!? Wow...

[@ibrahimxelilov8056]

Bende öyle 😊

[@jayjameson2706]

The only advertisement that I would not skipp...

[@Gerald0613]

You shouldn't skip ANY advert... that's how big companies survive in these difficult times...

[@iloathepeoplewhorestilltal2774]

@@Gerald0613 idgaf about BIG companies

[@okie1630]

@@Gerald0613 If times are difficult for big companies - what are they for individuals?

[@Gerald0613]

you guys can only think about yourselves smh

[@condorX2]

I got fool the first time, the second time I've noticed the obvious signs. There is no wind hitting his hair or clothes. Answer: CGI

[@davizroyale1803]

As a worker at Volvo trucks I can confirm, we put our blood, sweat and tears into this for you to have the best traveling experience

[@mischapiru9514]

Thank you, I will buy one soon

[@malraj427]

Thank you!

[@dave23024]

I appreciate it! I used to drive an old 670 and I loved it!

[@billybatts8283]

In the 90s as a kid my parents had a white Volvo 440. Even now as an adult it's still my favourite car...

[@panadevulpe]

Just came back from a 3500 mile trip with 2019 xc60. Flawless. Slept in the car a few nights, seats down, pad, sleeping bag, pillow, my RV forever . Purrrrrrrrrrrrr

[@lozaus1]

Volvo found out after shooting this that " the dynamic steering" mode was in fact turned off. Lucky JCVD was able to control the trucks steering with his legs. :) love this ad!!

[@gutierd123]

HAHA!!

[@DeepDivesWithUs]

lol

[@ttmungno9455]

lozaus1 Ok

[@bawipa9030]

lozaus1 Ok

[@erzashado4591]

lozaus1 ok

[@rachidrifai9632]

This commercial convinced me to buy a jean claude van damme.

[@Vishal6969]

😂🤣

[@dvilleonthemap99]

Hahahaha

[@linconnueconnue289]

💐😍

[@diegovelasquezyermak]

XDD

[@areg83eg6]

Most underrated comment 👍

[@benedekistvan2655]

If every ad was like this I wouldn't skip them.

[@_duh_factor]

Almost all are. But you don't give a damn to watch them for even first time

[@hipaperbox]

if every ad was like this, it would be bored man..

[@Lemsa42400]

@@_duh_factor of course not. The most awkward ads I see on KZbin are tiktok ads, which are made for dumb teens, and that wish.com ad with the girl doing gymnastics with absolutely no reason and no message unless "hey you see this is a nice girl, so come buy things on our website"

[@BijinMCMXC]

@@_duh_factor No the hell they are not. Boy bye 🙄

[@PhallacEye]

@@_duh_factor kzbin.info/www/bejne/hqObkIaYiKmcmLc What was that you were saying?

[@dearself.iloveyou]

To be honest 11 years later. Volvo still have the BEST ad!!!! ❤❤❤❤

[@geoffgodwin]

Just try to imagine being the person who pitched this idea. Imagine the power of persuasion involved here.

[@hafa8635]

Guys, just hear me out here, what if we had Jean Claude Van Damme in the middle of two trucks doing a split???

[@mateuszstepniewski5954]

@@hafa8635 guy 1: thats stupid Guy2: wait wait wait, hes got a point. Just think about it. Guy 1: holy shit, set this up right now.

[@VillainCrew]

Lol so true!! Im dying here 🤣🤣🤣🤣🤣

[@gunelismiyeva2370]

JeanClaudeVanDamme💪👊👍

[@DanTheTTT]

And money, bunch of money. Like a lot of money from it.

[@vlad050987]

It’s now 2021 and this is still the best commercial ever made

[@MrNuts70]

Lotta good ads out there! This one is in my top ten for sure!

[@yodukenukem]

Mercedes Benz with the weeknd? I mean blinding lights was written for the commercial

[@mathulizagoba2103]

My Mind is Blown.... 🔥

[@MurBaha]

kzbin.info/www/bejne/mXuqfJqnidSggLM

[@Suchizworld]

Totally agree...watching it first tome today

[@Marco-sx1kx]

6 years later, still the best comercial ever

[@Maxielwey]

Do you say me the name of the song ? Please

[@wrednax8594]

@@Maxielwey Enya-Only Time

[@Maxielwey]

@@wrednax8594 Thanks amigo 😎👍

[@bawipa9030]

Ok

[@ironcrosstrainingltd6482]

💖💯

[@bluehealer81]

For me the second most amazing thing for me in this commercial was that they were able to do it just as the sun comes over the mountains. There is a window of like 30 seconds where that moment happens. To be able to have everything set up and running right on cue is just amazing to me.

[@takumifujiwara300]

Imagine if KZbin ads are like this? I will never click skip ad.

[@peshemak7]

Takumi 🔥

[@cianmulvey5552]

I remember this was a youtube ad

[@jackharrington6397]

Veynnn TIK TOK TIK TOK TIK TOK

[@okitsme47]

Hhh

[@mrenigma1564]

just download ad block you dumb

[@ZoeJeren]

The trucks Van Damme’s voice Van Damme’s legs Enya’s voice The music The sun And even the words Perfection.

[@victormarin69yearsago60]

Don't forget background setting

[@Rachel-D]

Yes absolutely so beautiful

[@darryldwyer630]

It's magic... Truly. Van damme is one of my fav people ever and that song my god... Chills everytime. Combine those with what he does pure magic.

[@wabbas1455]

Your forgot to mention the colour of the trucks

[@ZoeJeren]

Yes to all those, ☝🏼and I’m still enjoying it every time I come back

[@saf6996]

10 years later, this video still gives me goosebumps

[@PatrickPierceBateman]

Enya does that.

[@inlovewithi]

10 years? Wow. I was thinking that it was a recent video and that it's so sad that Van Damme has gotten older.

[@majdichabbeh]

deliver the message with no weird music or cgi. simple , efficent and epic.

[@gequitaroper1531]

Me too😂

[@eszterliktor1951]

It's been 10 years? :O Oh, my God, time flies move freely than JCVD's legs go.

[@fishingwithtommy5743]

Thank you jcvd for making my childhood so awesome

[@debarghabiswas6858]

Have you ever seen a advertisement with 100 million views where people come back to see it again No you haven't Thanks volvo Greatest commerical in the history of mankind

[@volvotrucks]

Thanks! :-)

[@TheLiamster]

It’s actually 98 million views but it’s nearly at 100 million.

[@christosstamato527]

Maaan Volvo is real chill! Why hasn't anyone noticed that they've replied lol? BTW, my Volvo S60 is still the greatest car I've ever owned (and still own)

[@mehmetayhan7367]

@@volvotrucks now give that boy a car 😂

[@debarghabiswas6858]

@@mehmetayhan7367 I'll send you a piece of it if they manage to give me one😅

[@antonv.]

Mind-blowing, one of the best commercials ever made!

[@DISTER141]

Jean Claude is gay

[@gtxthunderstorm6219]

@@DISTER141 and you are yourself gay if you think this

[@vasilinapupkina2713]

@@DISTER141, who cares?

[@scottrastovic3170]

I just said that to my daughter!

[@bosstradamus7896]

Computer based commercials are mind blowing?

[@viktormedina4631]

I think this is actually the best commercial I've seen in my life and, quite probably, the best commercial ever. Whoever came up with this idea should get an award or something. Jesus!

[@dereinedahinten206]

if you love this one, you will like this one too: kzbin.info/www/bejne/pXW2iIZ7n6lmg9k

[@onlinecarrentals2355]

They won many awards

[@sabrinabennybench11]

Most they scholar that the justice swindle 7800 salary not pay the shame with randstat one my steal volvo randstat France like not Arabic

[@ttmungno9455]

Viktor Medina Ok

[@infernalzen]

i like his coors beer adverts

[@АлександрБугрин-с3ю]

Обожаю эту рекламу, просто шедевр, Вандамм крут как всегда

[@PhilGuerre]

This will go down in history as one of the Best commercials ever.

[@ganges6661]

Agreed!

[@Mr.Gundam7]

indeed

[@krissvanpetegem1011]

It's all ready.. over 100M views for a commercial..

[@prasanth2601]

If KZbin adds are like this I'll never skip anyone of them.

[@frost8426]

Then the actual video might got lost in the way

[@g_b_m]

ads*

[@TherealToppo]

I haven't seen a KZbin ad in years.

[@matthewfourie3702]

@@TherealToppo that's nice bro but no one cares

[@TherealToppo]

@@matthewfourie3702 oh ok. Well I haven't seen an ad in years. Premium is your friends. Thanks lol

[@2ChainZ_OP]

Van Damme doing the splits between two massive trucks driving backwards into the sunset in sync with Enya pretty much defines the entire internet.

[@KubilayErtuna]

This is what humanity needs for a brighter future.

[@snyper105]

Well said

[@ramiroledesma3863]

This is art...🎨🎭🌄

[@JoseGonzalez-qb9le]

No se Rik me parece falso

[@anderson8546]

​@@JoseGonzalez-qb9lehijo, hay un vídeo del making off de este video en KZbin, no es tan difícil.

[@jtomos]

Almost ten year passed but this ad is still the best I have ever seen. Well done Volvo!

[@saurabhs-kaleidoscope]

Let's all take a moment and appreciate the skill of the drivers.

[@blum3141592]

Dynamic steering bro

[@РоманНарский]

Hahaha

[@i.p.outdoors3825]

Skill of electronics. Drivers are just there to look pretty

[@72vince27]

It's the dynamic steering not the drivers cuzzo 😂🤣

[@dehydratedculture9126]

You’re joking right?

[@Danidev]

nostalgia hit hard with this one

[@goldensoldier2093]

I come here and just see the milk gang dude, sadly I'm the orange juice gang tho.

[@nick624179]

Takes me back to the 90s in Germany

[@siddharthraychaudhuri7250]

Same here!

[@AB-hr4qg]

'_'

[@TechoNeko]

Same here

[@tonibaloney8735]

Still awesome 5 years later

[@Остин-я9м]

still awesome 5 days later))

[@zerocool-zerocool]

its a reverse

[@aravindravi6845]

This one's gonna be awesome like forever!

[@zerocool-zerocool]

@Tokyo Drift how can you be so sure??? only if you were driving the trucks... the illusion is complete and it was all done backwards and they were driving ahead.. much easier... much less risk

[@DoubleHeadIronEagle]

And still fake.

[@leadchick]

The first time I saw this ad, my jaw dropped, and my eyes weren't able to explain what I was seeing to my brain. I probably played it ten times and then shared it with my friends. Such an incredible performance for Jean-Claude, Volvo's trucks and the professional drivers. Thanks for posting this.

[@anthonyleeroy9943]

No commercial will ever beat this masterpiece.

[@dv5625]

kzbin.info/www/bejne/nJOvaoSajLx9sNE hahahahah

[@gracegulles6256]

hmm...there's also an incredible commercial with Emirates . 👍

[@MarcCelisKuss]

@@dv5625 crap…

[@joseescobar2076]

@@dv5625 k

[@maxxxtkd9]

Here you have old van damme and split on truck soo noo f way to beat this comercial!!! Haters gone hate ;) fuck that!

[@KoujiIsAmazing]

7 years on and it’s still the most epic of splits.

[@rdngmikey]

I don't know, Chuck Norris does a pretty epic split on wing tips. 😉

[@Biggie2829]

Rob Van Dam's dumbell lift while split between two chairs is pretty dope also

[@rdngmikey]

@Yepac Man Yes, it is 100% CGI and entirely meant as a joke.

[@fabriciodohornetao9263]

kzbin.info/www/bejne/b3bYYZRsqtB6Z9E

[@BijinMCMXC]

@@Biggie2829 you really brought up a split done between 2 chairs when this man really did a split between 2 big ass trucks while they’re being driven. That’s like seeing someone do a backflip off of a 100 ft tall cliff and then mentioning how someone else did a cool backflip into a swimming pool.

[@otaking71]

A rare comment from me to explain why this stunt is actually 100% real and give people a better appreciation of this video. Rewatch this a few times after you read my post. 1) The trucks are driven in reverse for two reasons. People who've driven anything with a trailer know how difficult it is to keep it completely steady in reverse. The secondary reason is there's less possibility of JCVD being run over, if he were to have fallen off. 2) The trucks are _NOT_ identical. The truck on the left of the video is 3 axled and the truck on the right is 5 axled. What this means is the truck on the left is a box truck, while the truck on the right is a truck + trailer. This is important as it explains why the truck on the left is the one that moves. If you turn while reversing a trailer, the trailer WILL turn in the opposite direction. This means if the truck on the right had done the spreading, the trailer would have moved closer to the other truck and made the stunt impossible. If you want to try this in real life...push and pull a kids wagon or a pallet jack while turning. You'll understand why this is so significant. 3) There are 4 people you can see in the trucks. Two of them are watching the solid lines to understand spacing. The other two are observing the dotted lines...notice the right truck occasionally has a white spot show up near the right side of the right truck. The dotted lines and spots are used by the other two people to gauge their timing/speed. This is an absolutely amazing and creative stunt. Hats off to whoever designed the stunt in it's entirety; they really thought it out.

[@lizzieball3795]

It's incredible.i still remember my amazement the first time I saw this,as he was lowering into the split.I will never forget that. It is transcential art expressed through the intelligence that designed and engineered the technology, jcvd's talent,skill and strength, and enya's beautiful music. My interpretation is ; THIS represents and encompasses the things we(our civilization ,in the new millennium)value, and strive for; beauty,knowledge,innovation,determination, love, PEACE. That the majority of humans are not narcissistic, greedy, cruel, war mongerers portrayed by the mainstream media.

[@johnbeebe6952]

The other way you can tell this stunt is absolutely real... Because Jean Claude says its real.

[@SRnr16]

u r stupid lol

[@alaramsri]

I think u d one designed this

[@Illyrian9703]

Worth my time reading this comment

[@tibixxlem]

If this ad wasn't free, I would have paid to watch it. Pure art

[@saffronblaze7763]

This was the last time Epic was used correctly on the Internet.

[@Artificial_Dopamine]

This better get mad likes..

[@Donpagani7]

😂true

[@heyoilikecoffeebeans1161]

I like saffron tea and saffron cake

[@saffronblaze7763]

@@heyoilikecoffeebeans1161... I thought you like coffee beans.

[@heyoilikecoffeebeans1161]

@@saffronblaze7763 I can like multiple things

[@RubiMercuri]

Legendary. Iconic. Best commercial I've ever seen.

[@SuperEva248]

Indeed 👌

[@DISTER141]

Jean Claude is gay

[@Dentheman1995]

@@DISTER141 Pretty sure he's married to a woman

[@Mrbimmer11]

@@DISTER141 U are gay

[@GlitchClaw]

@@DISTER141 No he's normal

[@BlueKungFu]

One of the greatest ads of all time. I still keep coming back to watch it eight years later. Well done Volvo 👏 👏 👏

[@TheSupriest]

Agree! And everytime I'm sad or lose confidence in Humankind, I watch it and hope rises again! :)

[@nancymurray7905]

Me too!

[@FaithBiete]

Same here 😅😅

[@RubberTag]

Wow cool that you like it so much

[@orphanlose]

İs this real

[@pacman10182]

I'm glad this is still up, this needs to be preserved

[@valeriem.8787]

Still the best commercial...10 years later. Well done...

[@strikeforcealpha9343]

Just watched Blood sport, if you haven't seen it, I highly recommend it.

[@monikawelzel806]

Indeed

[@scummymummy2548]

By far the best commercial ever made❤

[@NTav540]

Amazing! I've lost count of how many times I have seen this. Before the Volvo one, this here was my favorite commercial: kzbin.info/www/bejne/nYTQfaqPi5t-a68

[@lsmworld]

It's still the best.

[@serdarkahveci533]

It's been ten years since this ad was shot. Ten years from now, we will open and watch this ad again and we will still be amazed.

[@NTav540]

For sure. Once in a while, bc I like Enya I remember this and come back here. I make sure to space my visits, bc I never, ever want to tire of this.

[@davidc4408]

Does not matter. 50 years will still be the same

[@adamaka4959]

still cool

[@vika0194]

It’s CGI. Amazed about what? It’s like any movie.

[@gurr63]

It makes me want to buy a Volvo truck

[@LegoAnimations6370]

It's almost been 10 years since this commercial came out. During that time NOT A SINGLE commercial has managed to top this. Absolutely perfect. This is how you market your products.

[@The_Bigot]

The jack links commercial with the Sasquatch growing out of the guy’s back in a nasty public restroom and unleashing a powerful stream of piss, destroying the urinal across the room is up there

[@felixasket89]

ikea lamp commercial is good too.

[@thrithree]

Chuck will not tolerate disrespect! kzbin.info/www/bejne/b3nSd3yXorR_n8ksi=byfWCCO3xpzY4Ly-

[@jlc5639]

I can't believe it was 10 years ago wtf

[@stanfordwillis4841]

Yes, not a single one anywhere in the world because you've seen them all

[@eddye.2358]

Best idea Volvo ever had!

[@CrashedCarChannel]

Ah, the good old days!

[@Pedro-ss4lq]

:-)

[@rcikdey6452]

I feel ya, mate.

[@supadopemex9245]

Truly, I remember showing this to my brother at Thanksgiving with my family in 2013. I’d love to be there again...

[@billywashere6965]

This was before marketing got taken over by SJWs and crazy feminists. This was back when companies actually wanted you to buy their products.

[@justanotherguyful]

@@billywashere6965 yeah when advertising was still somewhat creative, now its just "PEPSI STANDS WITH YOU IN FIGHTING "INJUSTICE" WHILE UR PROTESTING DRINK PEPSI HEHE" 🤦‍♂️

[@TheJewelleryWorkshop]

Possibly the greatest commercial ever made.

[@DISTER141]

Jean Claude is gay

[@Nietabs]

Who's Jean Claude?

[@ajsiemers]

@@DISTER141 yeah, that's just your wishful thinking

[@向你祖母問好]

The distance between the trucks is known as 1JCVD.

[@realdankfrank]

that's clever! hahaAHAHAA!

[@zygmuntzarzecki]

One Japan CoViD :)

[@sarahpark4207]

Hahaha good one

[@MSLBushcraftSurvival]

Haha, great!!! From now on we should measure distances in JCVD. Or maybe kilo JCVD??

[@wherewewent]

1JCVD = 1.0000 x 1JCVD.

[@simouny]

This ad lives in my mind rent free.

[@Maarttiin]

I wish my life was as stable as those Volvo trucks.

[@ElenaBG3]

Be good, be safe

[@Tuur75]

And die in 15 years? No thanks

[@psp8446]

That will be too boring my friend ;)

[@detroitplaya1004]

HAHAHAHAHA indeed!!!

[@Abayyyyy]

To have your life stable, you do not mind the instability of the life. There is rain? Use umbrella. Do not stop facing problems.

[@mihaimov2464]

Even the sun refuse to go down to see this masterpiece.

[@she-hulkSMASHES]

It was actually filmed at dawn.

[@DISTER141]

@@she-hulkSMASHES Jean Claude is gay

[@she-hulkSMASHES]

@@DISTER141 fuck off with the homophobia, troll.

[@halpreme009]

@@DISTER141 why u keeping spamming this shit?

[@DISTER141]

@@charlie_orion Jean Claude is gay

[@M7md7534]

Filmed in Spain on a closed-off landing field at sunrise in ONE take.

[@joker8bp745]

@Lethargica it's not, the trucks are going backwards. Watch the bts

[@dr.noor.mesopotamia]

WOW

[@rockeyscreation5667]

If there will be a second take we don't see van Damme in the ad he would be in hospital.

[@mutzoo7]

@Lethargica They are going backwards so if he falls off he doesn't get run over by the trucks.

[@Dnqxttt]

@Lethargica watch the bts

[@LoveDsgn]

This commercial is still legendary, even after 10 years

[@VasuSaraf]

Disclaimer: No Volvos were hurt in the making of this Van Damme commercial.

[@Kai9456Jojo]

Disclaimer: No boings Airplane, Crewmans, passangers and paratroopers where hurt in the making of Chuck Norris's Commercial.

[@merlineric8335]

Excellent...

[@armanreyaz170]

I gave you 1000th like

[@ChikhiMohammed]

Not really a bad one

[@VasuSaraf]

@@armanreyaz170 Thanks bro. Appreciate it.

[@tatianacorrea803]

The epic split, the sunset, the perfect truck alignment, the narration, the soundtrack, the clear sky, the shooting angle changing to enhance the sunset.. So many factors that combine together making this a masterpiece! Still SO satisfactory to watch, even 9 years later!

[@ByNeuron]

Absolutely!!! 👍👍👍

[@southwestcoyote]

It is epic because of all the things you state. I haven't seen it in years, but it still generates the same strong emotional response as it did years ago.

[@Poatan.chama.]

Trucks are also driving in reverse

[@jasonsimpkins9069]

I'm sure you're forgetting something. Lol

[@xcitive]

Ended a bit abruptly though.

[@-vee-7009]

"Do you remember that ad where Jean-Claude Van Damme does the splits?" "Nah, never heard of it" "Sorry I meant the ad where they demonstrate the stability and precision of Volvo Dynamic Steering." "Ahhh Now I got you."

[@josefranciscodasilvaeolive674]

🤣😂🤣😅😂👏👏

[@6infinity8]

Hotel? Trivago

[@abtwopoint0]

Lmfao

[@eternallove830]

Youngsters

[@derikcar9725]

🔥🔥🔥🎥🤙kzbin.info/www/bejne/qKvIkKiOaNhjg7M

[@dadeep642]

i saw this video for the first time when i was 5 years old. after 11 years, seeing this on my recommendation is just beautifull.

[@lasutherland2]

The real question is, Who makes those pants? That's what I'm interested in buying.

[@exisTxD]

Probably the same brand the hulk is wearing.

[@sibi51811]

@@exisTxD good one

[@leusigor1]

Hugo Boss

[@XD1999cable]

Search "Chuck Norris pants" he sell ones.

[@habajaba9603]

He must’ve borrowed those from hulk.

[@faisal1alyami]

An ad with 104 million views , and still KZbin recommended 7 years later . . . Yeah I guess it deserves a replay

[@bigul_siwach]

106*

[@capreesan302]

Lol it got 2 million more in 4 days

[@mp8359]

And I've never seen a volvo truck 🚚

[@theazndonut1]

The person who runs the marketing department of Volvo is a genius

[@overallchampion539]

Such an under rated comment. You right about the hard work behind video as well

[@beaumershon3066]

I don't need a truck, but they have a bunch of awesome videos!

[@blipblop92]

They probably have an agency

[@prakharmulmuley7357]

@@overallchampion539 volvo is underrated

[@kisslayy5379]

Please tell me name of this song..

[@ajelayamkizhil]

One of the best and noticeable ad shown by KZbin since KZbin launched. Thanks and big salute to the creative team whoever behind this amazing project ( Ad Agency ).

[@jop7479]

This feels better than those annoying ad we can't stand for 5 seconds.

[@daniel_7234]

I need 1k subs

[@marlyndelta7159]

😂😂😂😂😂😂

[@vgamerul4617]

@@daniel_7234 goe goe

[@daniel_7234]

@DamnMerasmus thanks man

[@Sinaninyeri]

get youtube vanced and an adblocker. I havent seen an ad for ages.

[@16vang4life]

“I’ve had my ups and downs. My fair share of bumpy roads and heavy winds. That’s what made me what I am today.” I felt that

[@GIPvideos]

This jlhits different now

[@aimanghazi7043]

We were happy back then... we just didn't know it.

[@rehimhumbetov9227]

Fuck you

[@16vang4life]

Rehim Humbetov Whats yo frustration my guy

[@CaesarAugustus27]

@@rehimhumbetov9227 I see you're in your up and downs.

[@zero131056]

You know an ad is THAT GOOD when everyone randomly remembers it years and years later and comes back to rewatch it. Well done Enya and JCVD.

[@hanswurscht6625]

Absolutely. I didn't remember what they were trying to sell but I remember JCVDs epic split xD

[@arya-x7x]

So atleast 4 years later

[@Nyxeme]

@@AdenAvory KEKW

[@jayd6372]

And its for something none of us will ever buy.

[@aadhithanu9070]

AND VOLVO....😅

[@AnthonyTolhurst-dw1nc]

Was in Sadvertising/Madvertising some 30 years backwhen, and this is the best ad I’ve seen. Well done. That’s a work of media art.

[@mistervova11]

As a truck driver, if people would only know how much skill it takes, to keep this tractor truck in control backwards with a trailer. Insane driving skill.

[@lanista78]

Honest question: do you think the trucks are actually driven or rather in auto mode following the lanes on the road?

[@pluton80]

Well, it's the dynamic steering technology. This is what the ad is about.

[@kasel1979krettnach]

yes its really amazing. did you see that the truck with the "simpler" kinematics is the one steering, whereas the more complicated one stays on a straight line ?

[@mistervova11]

@@kasel1979krettnach Ah yeah didn't notice it. The one that moves doesnt have a trailer behind it, which makes it easier to steer backwards. But it's still impressive that he could hold the other tractor trailer truck in a straight line with that speed.

[@kasel1979krettnach]

@sebastian popek honest anwer: yes, because it is. The safety equipment was also real but has been removed from the pictures. (retouche), there is a making off video available as well.

[@ailo8625]

Stop Asking Who’s Still Watching! We Never Stop Watching To This MASTERPIECE!!-

[@margaretpritchet]

Don't know why KZbin just put this in my recommended but... I'm not disappointed.

[@MarWan-hp6lx]

KZbin goes crazy

[@SpawnofChaos]

Taba Chir With awesome results (for once).

[@CarlosHenrique-yz2tg]

Christian Anderson I’m grateful jajaja

[@jis87BE]

The Muscles from Brussels just made the best ad ever, crazyyy 🔥👏

[@baloog8]

This isn't an ad. This is divine masterpiece that the advertisement world got to be a part of.

[@SKtube0]

A friend of mine worked on the production crew for this commercial and was told that Van Damme did this in ONE rolling take. The set up took forever as one can imagine, but all in one shot on the first try?! Van Damme's a freaking boss.

[@bawipa9030]

H.J. S K Good

[@nayadabdallah9917]

Let's be serious, we often come back here to watch this masterpiece ad.

[@GohanSSJZ]

Oh for sure, I've watched this at least like 10 times already. Such a fantastic job they did.

[@hamdangaming4035]

Following me up you

[@deniusmanov]

Me watching it 2 times 1st time 1 year ago and 2nd only now

[@javidmardanov9709]

Of course)

[@benmaseru7615]

So true. I'll probably tell my kids this was an actual Super human

[@Zeni-th.]

Love how volvo is still hearting comments after so long. Definitely gonna look into getting a volvo when I can

[@volvotrucks]

🙌🙌🙌

[@Terkzorr]

Pure perfection. From the split, to the truck colors matching the evening sun, to the music...

[@TheFreddyEduard]

Epic Splt? Everything that JCVD does can make a small 8-year-old girl better, even this split. Here is the proof. facebook.com/JJMcParlandFan/photos/a.1639972822888709/1716886775197313/?type=3&theater

[@ngd931]

i don't think there's a sun during evening

[@redclaytanto]

Jean claude van damme doing the splits on two volvo trucks going in reverse to enya is probably the most beautiful thing I've ever seen.

[@robosing225]

I wonder if they have a cruise control in reverse or were the professional drivers THAT professional not to fluctuate speed for jean claude.

[@LoSpotItaliano]

@@robosing225 maybe it was not made in reverse...

[@Strino78]

@@LoSpotItaliano that is what I'm thinking. He started from the splits position and transitioned to upright - but the footage is played in reverse.

[@TheAjitto87]

I agree.. Plus the sunset at the background

[@yosef1475]

@@TheAjitto87 it's sunrise not sunset (it was filmed someplace in Spain, early in the morning). And it's real, the trucks are going reserve.

[@PiPaPoPedram]

Every once in a while I come back here to watch the most legendary ad ever made.

[@roberteastwood6937]

same here. I love it.

[@ijeomaofor]

Same!!!!

[@TommyDombek]

You and me, bro

[@pritamdebnath5656]

I watch this one and another called hook test by volvo trucks

[@Ristopistox]

Yes. Its very inspirational.

[@aidifahami7820]

This commercial is so epic, it will the subject of study for years to come..so original..so impactful.

[@ibrahimalmufadda8355]

the most epic commercial ever , Now i gotta buy Van Damme.

[@tinkishepitaphe3617]

hahahaha

[@lexler1973]

Lmfao

[@DISTER141]

Jean Claude is gay

[@akirusgauge7094]

Do they ship internationally?

[@DISTER141]

@@akirusgauge7094 Jean Claude is gay

[@mishaworboys2140]

Anyone else just randomly remember this video and come back to it 8 years later?

[@sahbay9246]

bruh get out my life

[@invock]

Hi there.

[@suzukiyosido7168]

Me bro

[@peervermeiren8902]

it poped up on my recommended. Saw only the memes and now think too this is a brilliant commercial.

[@GeorAngels]

It was mentioned - among others - in marketing class

[@placeholdername3206]

Imagine the look on everyone elses face when some marketing guy came up with this idea. "OK so look, we're gonna have two trucks side by side. Then we get Jean-Claude Vandamme standing with one foot on each sidemirror and then the trucks part slightly and he does a split between them".

[@PhilGuerre]

Lol! I bet they all laughed at that guy and still took his idea.

[@applelordgaming462]

Lol

[@Baschtilp]

AND the Trucks are goin backwards!!

[@fruitycoconut]

One word : drug

[@L8bro]

And then drive them BACKWARDS.

[@GregoryJones-t2c]

Van Damme & Volvo. Two things I never thought would be in the search bar together. And hundreds of times for me. I hope it’s taught in every marketing class.

[@Wealthymr4u]

I am 55, have two black belts and felt like age had taken my martial arts from me - that was until I saw him do the splits between these trucks. knowing he is my age and he still has the discipline to perform them epically like this woke me up and motivated back to what I thought I had lost. Well Done Mr. Van Damme

[@benjaminwright1244]

what disciplines good sir? And yes seeing him do the splits between these trucks as an athlete and martial artist is insanely motivating, also gives me goosebumps.

[@ClintLoweTube]

Keep fighting. It inspired me to chase a dream 4 yrs ago. Still chasing.

[@Wealthymr4u]

Benjamin Wright - It has the same affect on me. Tae Kwon Do and Hap Kido Korean Forms

[@Wealthymr4u]

The most impressive moment in this video is when he gets about 5 inches from the split, it took me many hours of stretching over a long period todo that split as a kid, the impressive thing is as you do that split the mind stops you inches from completion to protect you from injury, for most of us, and then you use your chi mind to bypass instinct, you take a breath you let go and you complete it. When he says mental discipline that’s a part of what he is conveying..impressive

[@benjaminturner54]

Well done cobber

[@ToastedFanArt]

I watch this once every few months for motivation. Never fails.

[@ClintLoweTube]

I come back every year.

[@tylerdurden786]

Because you want a Volvo dynamic steering?

[@ToastedFanArt]

@@tylerdurden786 Who doesn't?

[@ToastedFanArt]

@akr010hvt You don't know my struggles

[@jsm530]

@@ToastedFanArt to get out of bed? That would apply to me quite frankly.

[@nicholaswelch3337]

This advert almost convinced me to buy a truck.

[@westreaper9681]

Right! I can't even drive

[@a.c.culture4784]

But then you look at your wallet....

[@murozman]

🤣🤣🤣

[@baloog8]

Lol!

[@baloog8]

@@a.c.culture4784 or your driveway, usual parking lots, or just whole lifestyle in general..

[@0ompaLoompa]

Always brings a tear of joy to my eyes. The dialogue, the music, the epic scene/split and then the information you need. Perfection. Pure perfection.

[@PaulaAllenPaulasPlace]

Who ever thought hey lets get Jean-Claude Van Damme to do the splits between two trucks for a comercial deserves a raise.

[@lavenderseedandworms]

Phenomenal concept for sure! :-)

[@ghaithghazi6748]

And the guy who choosed the soundtrack, daaamn this must be the best advertising agency in the whole world!

[@bawipa9030]

Paula Allen Ok

[@зафарчилаев-ч1л]

Paula Allen сэк тжик

[@LettuWiratama]

No. Not really. Is that you the person who make this happen?

[@jomo3564]

This is not advertising, this is art and perfect body control.

[@BijinMCMXC]

@Nero Mauritzen .......that is literally what the ad is about....the truck’s precision steering....but also not just anyone could have performed the stunt....it’s about both....

[@BlazeXth]

Isn't advertising another form of art though

[@PUgrad05]

Until Chuck Norris did the splits between 2 C-130s with a Seal Strike Team balanced on his head.

[@katiecarroll415]

@@PUgrad05 Chuck Norris is the only reference I’m aware of that you just made and I still find everything in your statement to be absolutely hysterical.

[@rqd3]

@Nero Mauritzen you realize it's fake, r-right?

[@HIndiLookup]

precise driving test...good work drivers

[@ronaldinho_le_gaucho]

yeah actually they had the very hard part of the job lol

[@tamarahagenbeek]

Please don't tell me you believe this real??? He's a stuntman and an actor.

[@onsokumaru4663]

Real my ass The footage is played in reverse hence why the trucks are reversing and Van Damme's lighting looks studio lit, green screen vfx. GTFO

[@tamarahagenbeek]

@@onsokumaru4663 So many empty brainboxes who believe all that's sold on screen. Did you know you can even buy compost worms online? These are specialised and mutated hahahaha

[@tamarahagenbeek]

@@MegaHooper25 Just as real as dragons, fairies, gnomes, slendermen, the invisible superhero God, magical angles, claydoll Adam and the undead. Your brain most likely needs some warmth after all the frost to start think more clearly.

[@ToniSerban-bt7mk]

This Ad has become a tradition in my family of 1. I watch it by myself every 3 months to remember what perfection must feel like.

[@GeneralKenobi69420]

I almost forgot to watch this today

[@outros5062]

Volvo liked your comment 😮🎉

[@GeneralKenobi69420]

@@outros5062 they did 😏

[@plane_a]

Best comment 😂

[@kristopherbeniwal]

What's the name of song😅

[@dibulidiobulijiojio949]

@@kristopherbeniwal singer is Enya

[@justathought111918]

The music, the narration, the setting, the stunt, the filming, the trust. One of the best ads I’ve ever scene. Surely Volvo feels they hit a home run with this ad. Would’ve been a great Super Bowl commercial.

[@valeriem.8787]

I couldn't agree more!!! My all time favorite ad!

[@thrithree]

Chuck will not tolerate disrespect!! kzbin.info/www/bejne/b3nSd3yXorR_n8ksi=byfWCCO3xpzY4Ly-

[@romaneberle]

in case you're not aware: the music is "Only Time" by Enya ("Orinoco Flow")

[@macjonte]

I guess they still could show this as an ad in the US 😄

[@dankline7385]

Even the sun going down. 🏌️Directed by Andreas Nilsson

[@malintha123]

This makes me want to buy a Volvo truck for no reason...

[@marcusbond]

👏👏👏👏👏👏👏

[@aserdasamazigh6316]

Lol

[@putrakurniawan78]

haha

[@tonyfn10]

Me too hahaha

[@Boot2Ass24]

Lmfao!!!!

[@pinteresco20]

It's been 10 years since this ad and it's still one of the best ads in motorsport history

[@ruthlesscutthroat4030]

i think even beyond motorsport. especially you grew up with jean claude movies