Real Time Bidding Models in Computational Advertising - Allie

[@miguelangelbarros5339]

Guys, I bet you've expected reinforcement learning, deep learning, or another sophisticated stuffs . This is real good presentation from someone (who I've never met) wich has huge experience. Good productionize model should consider computational efforts (business-dependent) , complexity , intepretability among other variables. All my respect.

[@sumitsethia5091]

I expected this talk to be on how the real-time bidding price is determined. This is more about relevance or pctr modeling.

[@RR0OT]

This is good presentation for understanding what RTB is. For beginners at least

[@shubhamprasad6910]

The talk is from the DSP point of view (the advertiser) it would have been nice if publisher's point of view was also discussed.

[@DED_Search]

She barely scratched the surface. There is a lot to talk about on bid strategy, bid optimization, budget spending pacing, and dynamic pricing, etc.

[@trez6465]

yep

[@noli-timere-crede-tantum]

Great talk. I don't think she got the engineering question at 18:09

[@trez6465]

I realize that too. I think the answer the guy was looking for is why logistic model faster than some other model during inference.