REALLLY BREMONT??? WHAT WERE YOU THINKING!!! - Federico Talks Watches

[@mrrsmith2761]

I Love Bremont

[@paulkim2800]

Thanks for your point of view. Nice to hear two opposing opinions. I bought mine on pure sentimental value. Can't put a price on sentiment right?

[@BigZebraCom]

It's amazing how many women go missing during a hurricane.

[@ThePurple1968]

I just bought the Bremont Airco Mach 2 in white on a bracelet. The most beautiful and comfortable travel and daily watch I have seen. Yeah, some of the special editions are silly, but that is the same with most brands

[@winstonchurchill3597]

I have a Bremont MB2 and I’m very impressed with it. Can’t really have an opinion on this watch as I’ve never seen one in person.

[@thegreatmothra]

I actually really like the black and rose gold version but you're 100% correct, its probably 3 times the price it should be.

[@yhgaryxu]

Hi Federico - I'm glad you're not killing...

[@dlf_uk]

You're right. Bremont seem to have incredible brand strength beyond what you'd expect from the watches and their history. That said, plenty of other swiss watch brands pull similar crap.

[@poraicseoighe7191]

This is what i like about you guys. You tell it the way you see it.

[@bt82]

I just read about this on WUS. The rotor is propellor shaped and each blade is made from the metal of a WW2 plane (spitfire, hurricane and Blenheim) plus a veneer of wood from a WW1 biplane. It is expensive but it’s more than just a base 7750 watch.

[@macfl3594]

How i dont see comments like this ones on videos on RM watches? They sold watches for 850 to one mil us.I don't think that rafa costs more then 6-7000 $ in materials to ptduse that watch and yet the retail is 850000 $.

[@freddievonrost1251]

You should watch the Bark and Jack Bremont fan boy video. Bremont has paid the MOD to style themselves after the RAF too.

[@tlmcelhan]

Frederico, you are definitely missing the point. First, aside from the unique case design that your IWC is lacking (and IWC is definitely overpriced), Bremont donates a large portion of its LE proceeds to the matching themes. Are their watches on the higher price end of modified ETA's? Yes. But put into context, they are trying to bring production level watch making back to the UK. Not readily done by an independent brand not owned by a large cooperation like Richmont. The LE's also use actual historical material from the events they honor. The travesty is that people have gotten so obsessed with things like"in house"(whatever that means these days) and "brand history" (which half the time is so filled with marketing fluff who knows how real it is...Blacpain). Bremont doesn't offer high horological finishing, but 90%of their watches are tool watches and priced competitively. Can a Rolex or Omega survive 30g's of force or have hardened steel? In the end this whole industry is completely subjective, but critics should at least be consistent.

[@victorflintham7620]

I owned two Breitlings in succession and both let me down badly. Scratched metalwork and several crystals badly scratched and replaced. Also their time-keeping was not that good. I have had a Bremont ALT-C1 for seven years - not a mark on it and keeps perfect time. As I recall around £4,000 and well worth every penny. I am not a collector and not in the least bit interested in image. I fly and want a watch that works, that stands up to wear and tear and keeps time. That's it.

[@TheBigBadGRIM]

In my opinion, Bremont's best watch was their SuperMarine 500 either blue or green and with the beautiful matching rubber strap that felt like licorice. Their Martin Baker watch is technically amazing but the hands on the dial are a bit goofy to me (except for that awesome yellow part). Also, for 11k you can already get a guilloche dial watch with a skeleton movement and still have enough money for a Nomos Ahoi.

[@Mythicregard]

That painting has never looked better.

[@Spriggan83]

May you revoew the IWC Porto find Chronograph on brown strap please?

[@nicolajc]

Price aside - it also has a GMT complication - but there is not 24hour markings or am I missing something ?

[@anthonyindeglia1803]

Have you reviewed DeTomaso watches and what's your opinion?

[@paulegan9660]

Well they have encased artefacts from the highlighted aircraft and a percentage of the profit is going to the RAF Association... Like all the brands they are selling dreams. As an ex-airman who served for many years it is probably meant for they likes of me with deep pockets! Unfortunately, that is where the similarity ends... so I'll never own it or an IWC chrono for that matter! But I appreciate the workmanship, the nod to the RAF's 100 birthday and the bravery of those that served. If you love it and can afford it then buy it; out of your taste or price range then move on and spend how you see fit. Per ardua ad Astra!! Lol

[@MrVitamincpp]

I agree it is very expensive for that kind of movement, but as with all watches, if you want it, you pay the price.

[@Thelifeofswans]

I worked in London when Bremont opened their store. In my opinion they are nothing more special than a Christopher Ward watch wrapped in a price to pay for the rent of their London store round the corner from Harrods! Ive handled lots of their watches and would never in a million years pay the prices they are ask for their watches.

[@alastair4151]

If you are all thinking that Bremont watches are overpriced,the real piss taker has to be Rolex. Their green glass Milgauss is £600 more expensive than the ordinary Milgauss with the clear glass. £600 more for the same sapphire crystal glass with a green tint? WTF!!!!! Also their 18ct Submariner is over £15000 more expensive than the regular steel version. The value of the gold they use to make that watch at todays prices is just over £5300....But wait! its only 18k which is 75% pure gold,so take 25% off that price which makes the gold actually only worth just under £4000...But they charge an extra £15K for the watch,a nice £11000 Extra profit for Rolex,and that's before the value of the surgical steel is taken into account.If there. is one overpriced watch,then Rolex must be at or near the top.Rolex made 65000 steel Daytonas alone in 2017,and this is meant to be their most "exclusive" watch that everyone wants,with that number produced I would hardly call it exclusive.

[@joshsmith7812]

I agree to an extent, but 18k at 75% is pure gold, it's a high purity, for a watch you wouldn't want to go any higher than that because it would get damaged and scratched very easily because gold is so soft. Ontop of the actual gold cost in weight, they're charging you a premium to own a Gold Rolex, as well they have their own in house foundry, the gold ones do cost more to manufacture

[@NaNa-wj8tw]

alastair macdonald Just see how over-priced the Rolex is when you come to sell it. The Bremont’s already down 70%. They’re a shitter pal. Microbrand shitter.

[@yetidh9]

Late reply, but if you think Gold Rolexes are overpriced, what about their Platinum versions. Platinum is actually the same or even cheaper than gold at the moment. In actual fact the value of the raw materials are only a part of the total cost. Gold and Platinum are much harder to work than steel. It takes a certain amount of expertise and skill to make a watch from platinum or other soft metals. They also make far less precious metal watches than steel so the economies of scale aren't there. This is probably the case with the green crystal on the Milgauss. They will make million of clear crystals across their range but it's only the Milgauss that has green tint. There's no point trying to rationalise the value of luxury goods. At least with Rolex they hold their value - well not the gold ones so much, but the steels ones definitely do. Last time I checked, nobody is forcing you to buy a Rolex. If you don't like the brand or the pricing, buy something else.

[@edmundchoy2992]

IWC and Panerai also used modified ETA movements no?

[@sdemosi]

Panerai prices are similarly mad.

[@matmm471]

Yes, Take it out on the small guys. Yet, Patek's Nautilus used JLC 920 derived movement, AP Royal Oak also used the same JLC movement so as did the acheron 222 and the Rolex Daytona. And they all sell for obnoxiously high values. Yet you keep mum and wax lyrical about them and bash the small guys.

[@MrCliteatswood]

Your level of delusion and cope is laughable. Comparing the big 3 to fucking... brumont

[@robcstrickland]

I agree with your take. The watch looks nice, but I was very surprised to see the price.

[@BroMorris0341]

I'll stick to my SKX 😁

[@stevenuk]

Love the SKX... and SRP...

[@MotorcycleMumbling]

So in short you like the watch but your only issue is the price? Money is all relative and I think Bremont know their market. It's a limited edition after all. They all sold and a quick look on Chrono 24 shows up 2 stainless steel versions listed at around the uS$11.5k mark. So they are holding value.

[@xjsteve]

I’m a British guy Fed, and I agree with you totally. Bremont are, in my view famous only for marketing watches with base ETA movements for prices well in excess of their competitors. This is purely weighted on Bremont’s “affiliation” with iconic brands such as Jaguar, Norton or in this case the RAF. Bremont have no real heritage of their own so they have to create partnerships with other brands with heritage. Ultimately, folks with more money than sense buy their watches at the prices they charge so Nick and Giles English, the co-founders of the brand have no reason to market their watches at more realistic prices. I guess why would they whilst they continue to find fools willing to part with their money for watches that are neither extra special or iconic.

[@jyzzzy]

I like these videos.

[@rafftime9831]

Great review

[@jsong21]

There are doing nothing different than IWC and ither manufacturers. On the contrary i love that they are breaking down the barrier that tells us that only traditional watchmakers with great history and horology can find success in the luxury watch industry. Me personally... I say the better the competition the better watches the consumers will see. Give them a chance and they definitely have some of the most beautiful timepieces on the market.

[@philiploveswatcheswhiskies9832]

Crazy price max 3,500....no Bremont should be priced so high🤔🙄🙄

[@johnayres2303]

What I dislike about expensive watches is the cost is in the marketing, advertising, sponsorship and the boutiques etc and not specifically in the watch.

[@eddieo9195]

You overlooked the decorated toaster slots... toasts, anyone??

[@sandippatel1969]

Paid £2400 for a U2 which feels about right. $11k for this is bonkers

[@Darren_Tay]

I would agree, but then again, other brands like Patek Philippe, AP and Rolex do the same. You can say brand name, heritage, materials, hand crafted worksmanship, luxury etc. But, realistically speaking, no watch is worth that price. It's at that price only because the rich wants to show off their money. So, if the rich says so, I guess any watch is worth any price as long as people want to pay for it.

[@shamuschaplin8121]

Think everyone should do their research into the company and why their watches are so individual and make your own opinion tbh.

[@spiro190]

That’s exactly what Frederico is doing; researching, making his own opinion and now he is sharing his opinion with us on KZbin.

[@jdstarek]

I like that you mentioned the IWC dress chrono. Deff on my short list for a dress piece. Also on that list is the Montblanc NR. I’d love a Lange 1...but I’m not quite in that tax bracket.

[@complicatedtime]

Cool vid as always. My wife wears an IWC 3714 Chrono, blued hands. I don't mean that the watch is feminine - she's just cool.

[@Wenslauw]

Agree!

[@itscliffvtr]

Patek Philippe charge 300K+ for one of their watches. Even with it being a PP with all their heritage and tech etc, no watch can be worth that. If people buy it then its surely worth that amount. So let's see what happens

[@hazrieimran4658]

The quality of Bremont is excellent, their watches are very sturdy no doubt about that. But then again I agree with you, this is definitely overpriced. There are a lot of other watches within that price point with better brand recognition, better movements and deeper history/heritage roots.

[@aleone5685]

I got the email from Bremont today. I went to the site and checked it out. Watched the video and looked at the pictures. Then I saw the price. Maybe it's worth it and maybe not, but either way it's out of my price range. It is a beauty though.

[@swissmade1497]

Agreed!!!!

[@daiwatkins1984]

the reason why it costs so much is because the watch incorporates parts built from ww11 raf aircraft. imagine how much a speedy pro would sell for if it was built with parts of the apollo spacecraft.

[@sdemosi]

Agreed and nobody is being forced to buy these limited edition pieces. The funny thing here is when Bremont eventually have their own in-house movement we'll probably see all manner of silly prices accepted because "in house". There is nothing wrong with using an ETA base. So much can be done to improve it & watch makers well understand problems with particular ETA calibres than can be addressed to improve reliability and durability. Bremont can do more perhaps (Damasko makes some amazing mods for small money) but ETA is actually good from a repair and maintenance perspective.

[@harryfloyd2702]

I'm British and I agree with you! Actually to add I like Bremont watches, but I do think they are slightly overpriced sometimes....

[@wissamal-ashaq7575]

Totally agree with you, why inflating the watch market with overpriced pieces,

[@Jimfrenchde]

Federico, I was planning on buying a Bremont watch. I was looking for a high end watch from Great Britain. I would have considered buying this watch because I am ignorant about the true value of watches out there. Thank you for the info. Before I buy a Bremont watch, I will show you the one I am interested in, and ask your opinion, if you don't mind.

[@martin701]

I’ve got two Bremont watches. Build is second to none and they are really classy watches. They actually tell the time too!

[@DGenerationX69]

End of the day, something is only worth what somebody is willing to pay. If you like the brand and the watch, buy it. Personally, I like Bremont. Not to everbody's taste. But then nor is Rolex or AP. Life would be boring if we all liked the same thing.

[@neuromancerXL]

I suppose the steep price is another form of marketing..."if it's that expensive they must be a prestigious brand!"...on another note, I do think the pieces of wing canvas from the Wright brother's plane (1903 was it?) on the Bremont Wright Flyer oscillation weight was a cool idea tho

[@ezragonzalez8936]

well #215 is on ebay for sale asking $6900 or best offer in pristine condition that is a lot more reasonable it is a beautifully modified 7750 and rotor .. but for that same money you could buy a Girard Perregaux chrono in rose gold with a lemania movement I think this one has a better chance of becoming collectible though great Channel!

[@WingManDK]

I have Bremont ALT1 Worldtimer Chronograph 43mm Automatic and it is a amazing watch. It was designed for C130 flight crews originally and one I have the civlian version. Price is not the best but quality, design, and accuracy are perfect compare to other simalier types such as IWC World time watch which is $10K (WAAAAAAAAY OVER VALUED). I have other swiss watches and my Bremont out shines them all.

[@martinjn2920]

Thats a RRP so good discounts to be had, after all, the watch is awesome as you said, just the price, so haggle

[@ianmedium]

A Breitling transocean is about the same cost and having been an unfortunate owner of the brand twice that is even more over priced than this! I agree though, if it were 7K that would make more sense, mind, if the Breitling were 2K it would still be overpriced from my experience!

[@AverageBros]

Would rather have the Raymond Weil Freelancer Piper Chrono 7754-TIC-05209

[@bradenclick5126]

Average Bros definitely

[@alvinjai4407]

That's not a moonphase btw. It's actually a day/night indicator for the 2nd timezone.

[@nickkendall3764]

Hiya fed im an English man and i love me some english products but they really are taking the piss the problem is the fact people will buy over priced stuff and that just makes these companies just keep shafting everyone on price .its just an unfortunate fact isnt it .anyways i look forward to the next live video from jory and yourself cant wait .in the mean time take it easy dude peace

[@softmetals3702]

you are absolutely right on, 35 hundred maybe

[@atyl1972]

Federico, not sure about other watch manufacturers but it does take Bremont 2 years to make every single watch, plus the extra detailing into the watch itself, not just the heavily modification but the way Bremont temper their steel, the amount of hide used in their straps etc, plus the pieces they make, generally have some fantastic romance about their background and reasoning for making the watch in the first place. My opinion is this, I have felt brands like Breitling, Tag and Bremont feel far more substantial in the hand, more durable and the quality just oozes from their time pieces.

[@lanceuppercut7436]

Fed, considering your knowledge and experience I’ll go with your opinion on the Ltd Bremont. Quality piece but ridiculously priced.

[@jfrschnell]

I really agree with your rant but wait... most of the industry is doing just that. Modified whatever movement and add up a feature and boom charge more. Since I am looking into watch prices to the details I can say there as much speculation as in the house price market or even worst

[@ricoscuba]

It's funny Tim Mosso just say it's a fair price for what you have. I like to have different opinions about watches (personally I think it's too expensive)

[@mikem3901]

Love the Alt1-z and Alt1-p pre-owned but pricing on new pieces are very high.. Quality watches though

[@vagabond-yj8pn]

Did you shoot a gun at the hurricane?

[@celestialtoystore]

I own 2 Bremont Kingsman watches and the only reason I bought them at list price is because of the link to the film knowing full well the residuals will be next to nothing. They are nice watches, well made and adequately finished but seriously? They are charging Rolex money for a watch that doesn't have anywhere near Rolex's pedigree or level of design and finishing. Having put this to Giles in person during a marketing event, he just shrugged his shoulders. I applaud that they are trying to put British watchmaking back on the map but until they develop a true in-house movement and lower their prices instead of putting out one 'limited edition' after another, they will not survive. If brands in a lesser price bracket can go in-house, there really isn't any excuse for the prices they charge. To put the value proposition into perspective, you can buy a Tudor with full in house movement for around half the price of some of their models. That's insane and for someone who is looking to buy a luxury watch, it's a no-brainer. Nick & Giles are lovely chaps but fuck me, they are clueless about the realities of their business model.

[@Teachering]

No, you're not over the top, Federico. I like your reviews because I trust your judgement on watches like this limited edition Bremont. Hate to admit it, but people like me can be fooled by a watchmaker like Bremont. I've actually been eyeing Bremont, of late.

[@republic7495]

You are missing the point, Fed, but you are right in that the British are probably the only ones that will buy it. And why? And why at that price? The watch contains the wood veneer of 4 of the most highly regarded british combat aircraft - a Spitfire, a Hurricane, a Blenheim (all that flew in the Battle of Britain in 1940) and a SE5a (the most predominant fighter in RFC and RAF service in WWI). All these aircraft represent the history of the RAF during times when the country most needed those aircraft, and therefore have significant historical provenance. This means a lot to the British - in many ways, to the British, the Spitfire is seen as the machine that ensured our freedom. So I suspect, British watch collectors are prepared to pay a premium. Also, Bremont limited editions (MB1, the Norton, P51 and the DH88) have a history of being good investments. $11k today could quite easily be $20k in a few years time......

[@FedericoTalksWatches]

A history of being good investments? I very much disagree... Just because people are asking 20k for and HMS victory watch doesn't mean people are buying them... ebay listings don't mean shit unfortunately...

[@republic7495]

Fair point, but I've certainly seen various Bremont limited editions in the shops of London pre-owned boutiques asking for a substantial premium. Whether they get them is mute point, but they are definitely getting more than retail.

[@FedericoTalksWatches]

Once again, people can ask what they like... Doesn't mean they will sell...

[@republic7495]

I get that, but you're missing my point. You can argue the relevance of Bremont in horologial history, but they are very canny in marketing a certain British genre. Using original pieces of Spits, Hurricanes etc or HMS Victory in their watches is very evocative to the British. You can put a price on an ETA based movement, but you can't put a price on using elements of the history of a nation.

[@FedericoTalksWatches]

Look at Romaine Jerome... They do the same thing... I still think they are GROSSLY over priced and all flash and gimmicks and no substance... Just my two cents though....

[@deltropico7]

Why Bremont are still around is beyond me. I think the provenance of an item masters... can't see why someone would but a watch from a brand whose founders don't know what an in-house movement is (yes, it was awhile ago, but it's a big deal). I want what they're smoothing too.

[@hautehorlogerie5976]

Ha ha ha you are right Federico !! Greetings from Amsterdam

[@adam__smith]

Let's hear Paul Alan's opinion...

[@FedericoTalksWatches]

hahahahahhahaha!

[@rodmoxley8511]

I can't believe that Bryce prefers Van Patten's Chinese drywall to mine.....(thats BONE).

[@raymondarram7518]

Adam Smith has

[@OG10]

I had the exact same reaction when it was released. Horrendous pricing

[@markplayford5836]

Hi Fed, I'm British and really like Bremont watches although when I read the promo about the Wright brothers edition I expected it to expensive. But boy was I right it's bloody expensive, however with good reason as it has the bit of cloth in the case. However it seems that with this they seem to be extracting the urine somewhat or 'taking the piss' as so eloquently put it... Lol. The RAF connection always makes it desirable but you can get a Casio Red Arrows edition and many others for that matter as I even saw a last flight of he Vulcan watch for a pittance! IF you MUST have a British watch checkout Marloe hand wound watches, for a song compared to the aforementioned Bremont. Okay it's a Chinese movement etc etc but they are affordable, within reach NOT for idiots with more money than sense etc. etc...

[@davidpu1504]

Im defenitely thinking the Same!

[@paulchaplin73]

I agree! Yes it is beautiful. But it is £8,000+ here in the UK. Come on!!!! That is Breitling Chronomat B01 territory! I’ll give it a miss.

[@ajkriete2620]

I used to get excited when I learned it was a Valjoux 7750 in any watch I was looking at (thanks Jim Skelton and Shop NBC). Now even if it's modified, I'm skeptical.

[@bubbab7792]

Wow, must be looking for the boards Christmas bonus. Nice job Fed.. Call them puppies out. I don't think an explanation from Bremont would help at this point. Price reduction?

[@Audittr2108]

Insane price. My local Bremont A.D has 15% off all watches. Obviously can’t shift them.

[@eljayr4669]

I like your channel and I am of the same opinion as you regarding movements. Bremont are not the only ones that charge high prices for mainly commercial movements. Like you I think this watch is overpriced and seem to be cashing in on the RAF heritage.

[@DrWatch-fq3tf]

Fed, Panerai does the something. It makes you wonder what ALL the watchmaker are smoking:)

[@wristray8775]

That too same looking watches for decades. Seems Panerai designers going cold turky.

[@maxdlevinson1]

I loved the explanation for why you have plastic on your walls😂😂

[@FedericoTalksWatches]

lol!

[@fatboab2181]

it didn't even cross my mind that fed was killing hookers til he claimed not to be???

[@maxdlevinson1]

Federico Talks Watches sorry Fed, I hope I didn’t start something😂

[@SuperDougiedoo]

It’s capitalising on the 100 year anniversary of the formation of the Royal Air Force as it is known today (before hand it was the Royal Flying Corp). I have to agree with you Federico. It is a beautiful watch (both) but the cost is simply laughable.

[@megaman9039]

Agreed, Fed!! Its way too much money for the steel version! I cannot see how the money is justified on this piece!

[@jobber1984]

Agreed. Too expensive!

[@SC-yy4sw]

This Bremont does not have a moonphase but a day/night indicator. Which makes it even shittier for 11K.

[@adilashraf6993]

watch market is so volatile you produce limited quantity of watches, decorate them and put a moon phase, people are crazy to buy it regardless of some brands which are doing exceptionally good eg. jlc and federique and now heur.

[@triples4good]

For this price, or even half the price this piece is so far off my radar there's just no way. At 11K the competition is massive not even mentioning the the pre owned market. Bremont is completely off their collective rocker.

[@ManoloVintage]

The more I learn from your channel ,and other channels, the more I care about movement. It seems (from my little knowledge)that more brands are going for style and not caring about movement(like Locman). They are charging very high prices based off style alone. If they twist people's mind to not care about movement then most collectible watches will be worth less. Something is only worth as much as someone is willing to pay for it.

[@anastasevp]

Hello from Brazil, Frederico! I think you are right, this watch is wayyyy overpriced,

[@robwinter4590]

Or you could buy a Rolex or Breitling .... yawn. I suggest everyone looks at the watches close up before forming an opinion on them. I have and my next watch will almost certainly be a Bremont.

[@colinhare4722]

That's the watch industry in a nutshell. All way overpriced for what you get. The movement means jack shit because you're paying for a compromise as better technologies exist if it's accuracy you're looking for. The most expensive chronographs from the highly self-served Swiss industry are no better than the Bremont. You will all be checking your phone if you really need some accuracy in your life even if you have the most stupidly over priced Rolex on your wrist. The watch today is pure jewelry. A symbol of marketing and wealth and no more. If it feels right and resonates with your inner soul then buy the watch. Personally, buying a swiss watch means nothing to me because of their pent up position of self importance and the way they protect their business from external competition. I can understand why people would want to buy a French, US or British brand in preference. The nautical history of time keeping is clearly nothing to do with the Swiss and most of the original thinking in watch design is British anyway. A Roger Smith watch would be the ultimate in one upmanship I guess but if it's just accurate time you're looking for, then it's probably in the top left hand corner of whatever you're reading this on.

[@Yazevo]

I agree that's why I laugh at Breitling a prices, though bremont is clearly a lil more lost than Breitling.

[@officialpartychannel]

I think the same goes for monta watches, no history yet over the top prices.

[@Cull_Obsidian]

Would you go and say the same to patek for using modified Valjoux movements? They’d slap you 😂

[@pwsod]

I am a Brit and the cost is as you say taking the piss. I suppose the high cost is to cover the life style of the Two Brothers English who own the brand.

[@Cyime]

Bremont makes a very nice solid watch with a interesting case design and their customer service is great too, but man are they overpriced I sort of think of them as a slightly more upmarket Sinn, however most sinn watches are priced more fairly.

[@waktosha7378]

Hahahaha! That is hilarious! What is even more hilarious is the dumbest that buys one! Lmfao!

[@vegandinner1731]

Positives, nice looking watch and some of the money is going to the Royal Air Force Association. Negatives, too big for my taste and the price.

[@amodiogiordano4516]

They're nucking futs!

[@jfdomega7938]

But Federico its an in-house movement. They said so!!!! 😂😂😂😂

[@matt1315s]

I really like Bremont watches, especially there U22. But really!!!! 11k for steel and what was it 22k for gold. OMFG they have lost it.