"REALLY Good Product But No Barriers To Entry WHATSOEVER!" | Dragons’ Den

Cheesecake-maker Joe Moruzzi pitches for £50,000 in return for a 5% equity stake in 'Pleesecakes'. Pleesecakes started as a hobby whilst Joe juggled his painting/decorating job but it soon skyrocketed on social media, however, if Joe can do this so easily, what's stopping everyone else?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #PleeseCakes #SaturatedMarket

[@andraskarsai]

Going from "I've got offices" to "I've got kitchens"

[@roycropper698]

Andras Karsai is it in the shard though with a window view?

[@joeflanagan7450]

😂😂😂😂😂😂

[@jrbs]

😂😂😂😂

[@originalunoriginal4055]

Tuka arrives outside the entrepreneurs house, * pulls up in a caravan with a built in kitchen!

[@andrewstubbs822]

🤣🤣🤣

[@clairvoyantmole8668]

0:31: Peter: _"They don't need to come in and pitch. I'm In"_ While Jenny is thinking: _"They don't need to come in and pitch. I'm Out."_

[@surindersingh724]

Clairvoyant Mole Facts 🤣

[@redbeard3946]

Lol gdi.

[@davidmg1925]

Well you get up there and do better then? Lead by example.

[@clairvoyantmole8668]

@@davidmg1925 Trust me: If you would give me the money, I would invest in every single business pitched in this show.

[@MitchellTF]

@@clairvoyantmole8668 ....So, I have this idea for a new way of doing traffic lights....

[@kassamhussain6768]

Toukers ”kitchen” is really the same office he's been trying to get rid off but with a microwave

[@originalunoriginal4055]

And a mini fridge just big enough to fit 8 500ml evian water bottles.

[@DellaWatson-cz3mq]

Lol

[@ascher40]

Haha lol Well done!

[@TheJimnam]

😂😂😂😂😂

[@SlinkiestTortoise23]

Genius!

[@frankiannricketts2731]

“I wish you the best. I’m not going to invest.” A short poem by Tej Lavane.

[@OpinionatedMonk]

I heard it!

[@Asquid1987]

😂

[@ifwecouldvote]

He' a poet...and he doesn't even know it.

[@philgreen736]

*Lalvani

[@mivecsi]

Brilliant 😂👍

[@MA-wm9pg]

My man Touker went from offering office space to offering fridge space in no time. Touker the accommodator..

[@MindSetReset]

😁

[@ayb2522]

I’ve got prime fridge space in London

[@sarthakshinde8690]

He owns the London

[@Minor9719]

He must invest in real state to then offer that in the Den

[@ruols196]

Hahah this is brilliant

[@mma_library]

Narrator: "With 3 Dragons out, Joe's pitch for some much needed cash is in peril. Is Jenny Campbell willing to back the cake creator?" (Producer's muffled laughter)

[@TheKEEEEEeK]

Touker: I like you, I'll give you an office space and all I want is third of the business and your firstborn, or amout

[@artistbastow]

Lol

[@TheSamoht67]

🤣🤣🤣🤣🤣

[@icemeoutlikeelsa]

I didn't hear the muffled laughter

[@georginacat7667]

Comment of the day heres your cookie 🍪

[@aconfusedhuman8439]

"Sorry, ladies first" "Actually forget that, can I get the oreo please?" Peter was way too excited to eat 😂

[@TeamTheme]

Man ain’t a simp

[@233kosta]

35% was a VERY reasonable offer given his current cashflow issues and apparently poor understanding of business in general, what he needs is a business partner more so than an investor and Touker would have been a good fit in this regard. He didn't even discuss a buyback option with him.

[@Iburn247]

Yup. People who don't take these deals are crazy. It doesnt have to be the final deal or business but to have these people working for you is worth 100k out of pocket Never mind being paid and having their help

[@hick3y1]

Isn't his business profitable now though? Check out his blogs, the mad lad is discussing business marketing, seems he got his act together pretty well

[@420Galleon]

Yeah, absolutely. Young man made a mistake. He set an imaginary line in his head he didn't want to cross before walking in. I don't think he genuinely understood what he was passing on.

[@Iburn247]

@AJ P I somewhat agree there but that's a risk. Promotion works sometimes but his problem was lack of ability to produce. Not get customers. He will ruin his business even faster if he has to tell people no because he can't handle the orders. Especially big names. They wont call twice. With Touker he could handle twice as much and I'm sure if they had large orders or blew up... Touker would accommodate.

[@233kosta]

@AJ P It depends what he's after. If it's just cash he needs, there are far more suitable places to go. The whole point of the show (and its celebrities) is that they also get a whole lot of hand holding along the way. By the look of this guy's company valuation and turnover projections, it's hand holding he needs, much more than a 50 grand cash injection. Put yourself in the shoes of a self made millionaire, would _you_ get out of bed for less than 20%? Keep in mind that any return you see on your 50k is only ever going to come out of the net profit, proportioned at the % equity you own (so at 5%, 100k net profit gets you 5k in dividends), until you decide your work is done and sell your shares. I get that 35% is a big chunk, but I'm willing to bet Touker would gladly have agreed to sell back a significant fraction of his equity at the original rate/valuation once the business takes off. He didn't. Even. Ask. I get that being on national television is a big marketing boost, but the boy needs help and unless he gets it, he can quite easily make a mistake that costs him the whole business. Also keep in mind what Peter said, someone with the facilities and capital could drive him out of the market *tomorrow*

[@mihakusar8572]

Jenny is always very intently listening to entrepreneurs, weighing various weak points, looking for a way out and she seems at peace when she finds a good one.

[@TheHandsomeDevil55]

Narrator: Peter Jones eats first as hes the tallest and strongest Dragon.

[@CheckDisOutpeeps]

Jenny: "wowww this is so good" .. * takes whole cake and leaves * ... "I'm out btw!"

[@hagzzz]

🤣🤣🤣🤣🤣🤣🤣 This has to be one of the most underrated comment's I've seen on a Dragon's Den clip! 🤣🤣🤣🤣🤣🤣

[@martynclarke8400]

How does no one ever mention the commentators relative puns to each product, literally every single sentence is related to the product, "Too Big a portion" "A Slice of the business". Seriously underrated.

[@gregoing]

Yes, I've noticed that the scriptwriters on this show do an INCREDIBLE job. Every. single. episode. has a number of these puns.

[@Pat2296]

Jenny: "I can't offer you that at this moment in time." As though she'd offer anything at any moment in time.

[@andrewvelonis5940]

I saw her make an offer once.

[@smoothwav]

Lol 😆 exactly

[@cl1cka]

@@andrewvelonis5940 Really? What episode? Watched like 40 of those and haven't seen her make an offer once...

[@shriramrabinthiran7487]

7:56 Touker so mad at Tej for saying "I'm gonna have to decline" instead of "I'm out" 😂

[@tokengreywolf3050]

toukar usually jointly invest with him, if anything he was disappointed.

[@jakeevans9746]

Because Tej said it straight up with no strong explanation. Touker saw the potential and wanted to invest.

[@mrofftopic2802]

Peter: *Sorry, Ladies first.* Jenny: *W-w-what....where's the...* Peter: *...and for that reason, you're out.* 01:57 😂😂😂

[@aappen1299]

@Mr Off Topic normally its jenny who is out first :P

[@originalunoriginal4055]

Na he remembered... #me2 movement Women fighting for equal rights Equal pay What a shame, rise of feminism takes the "gentle" out of gentleman! - No more opening and holding doors - Lost opportunity of "going first" which effectively makes women feel special and respected. This trait of mannerism subsequently raised the status of women - We will end "silent farts" and let our natural gas out next to females, after all it's natural. But before the rise of feminism, we had the decency to fart away from you, because no woman should have to resonate with the surrounding of unpleasant aromas. - No more compliments, a woman has... well had the right to know the splendour of their appearance! - no more helping with lifting the small luggages, up the staircase.

[@mrofftopic2802]

@@originalunoriginal4055 Every single little thing has to be turned into a political spiel? Every single God dammed little human interaction has to be deconstructed and forcrbly turned into a polical spiel? It's annoying when feminists do it, it is annoying when you do it.

[@dibassarkar2898]

@@originalunoriginal4055 You have a very sad life, I can tell

[@Alex-jg2bc]

@@mrofftopic2802 dude it was a joke

[@johnpatz8395]

I remember reading something about Shark Tank, which said basically when they get a day that all the sharks are available, they record for 10-12 hours each day, with few actual breaks in between, basically just long enough to tear down one person's pitch, and setup the next. They explained that's why the sharks so often atrack foid samples so voraciously, as it is often many hours since they had anythin besides the water at their tables.

[@jarednil69]

Peter admitted in one show that each pitch are actually about 1 and 1/2 hours in length. Then heavily edited down to 15 minutes or less.

[@zachk.530]

I love how they chose the least flattering angle when Jenny ate the cheesecake

[@johnvidal70]

I don't think Jenny has a flattering angle for them to choose.

[@zaiusbaltar7091]

@@johnvidal70 an inconvenient truth ( for the cameraman )

[@Hunter88993]

Well what do you expect, she comes on the show and hardly invests so this is their way of getting revenge.

[@conors2104]

@@johnvidal70bullying online isn’t cool

[@johnvidal70]

@ Man up snowflake!

[@TRAP-tr5nr]

I figured out how Jenny became a millionaire. She lived on free samples for a majority of her life

[@NecroMoz]

I know a guy who makes 200k a year and refuses to pay Apple 79p a month for storage.

[@aliencyborg3660]

She probably gets so many free samples that she then sells them in the shitload to make her money ;)

[@dodecahedron7910]

@@NecroMoz 200 K is pocket change i i make that in 2 months investing in real estate ( buy to let/ fix and flip)

[@ddaj23]

kross keyy are you willing to teach please

[@MrEd94]

@@dodecahedron7910 bollocks are you, why are you commenting on a KZbin video then?

[@40avo]

It's no longer a secret that a lot of budding entrepreneurs see Dragons Den as a platform to raise investment from crowdfunding later on. A plethora of unbudging or rejected participants start a Crowdfunding campaign within 24 hours after their gig is aired (the cake guy did the same). It's a clever strategy - they get a better deal than what a dragon would offer.

[@yashtrivedi1862]

With a dragon comes contact, loads of Experience, strategic planning. Crowd funding just gives you money.

[@trailerparkboys3390]

Nothing is free!!

[@rdu239]

I believe the problem with this guy is its cheese cakes are artisanal and fancy so uses high quality expensive ingredients, the cost can be higher than normal. Not everyone has a sweet tooth, even in children so if you cant attract a good chunk of a foodie consumer the high cost of your cakes will overwhelm your sales or just reach breakeven

[@bingola45]

"My name's Joe, and I'm looking for £50,000 to pay off the debts I've run up on my credit cards..."

[@RiverDanube]

I just noticed something significant on these dragon shows. They talk about the cost price, selling price and retail price but they rarely talk about the labor aspect, how long it takes to make something.

[@stormchild831]

They all dart for the cakes,Peter declares, "Ladies First " see's Jenny about to start stuffing her face, Peter comes to his senses, retaliates, pushes Jenny, where she belongs.... OUT !

[@Pat2296]

😂🤣😄

[@clairecadoux471]

This guy did SO well. In his case, he benefited hugely just from appearing on DD. Well done that man!

[@aryanjain8872]

That's the reason why he appeared.

[@LV2UXO77]

Years ago, I ran a large cafeteria and leased out the kitchen after hours and on weekends to a catering company in return for a small percentage of his profits, and it worked well for us both, and with that being said... Many restaurant owners would do the same to make extra money to lease out their kitchen facilities when not in use.

[@NecroMoz]

Peter’s a secretly decent chap. He often won’t invest but say “I love this!” “Best coffee/chocolate/whatever I’ve ever had!” Etc and chuck them a bit of free advertising if he likes them

[@gem6068]

😂🙌🏻

[@93deadpool]

It’s hilarious how Jenny pawns it off on Touker when it was her turn to decide on an investment😂

[@CrossoXoHair]

Anyone else wish Touker was in movies? His facial expressions are mint!

[@jakeevans9746]

He should be one of the avengers

[@rdu239]

@@jakeevans9746 I always mistake Toucan Soliman with Theo the Fetus, they look exactly the same 🤣

[@mma_library]

Jenny: "These are quite tasty, my free samples ran out........ Just like my investment."

[@shellsbignumber2]

I was drooling over my screen at the sight of those cakes.

[@Breezebloc]

Touker offering kitchen space instead of office space this time

[@adelleteresa2320]

This was in May 2018. Google says they've done well since! "And since, business has only gotten busier. Pleesecakes supplies Selfridges’ bakery and are currently looking to launch their products with Deliveroo and Ocado."

[@serdaryavuz6996]

Another "Im gonna advertise my product for free on Dragons Den" situation obviously.. His turnover is only 60k for the year but the maximum share he would give away, which is 10%, would value his company half a million (?!?!) He needs a wake up call..

[@MrSteeloneill]

Well he's very clever if you ask me . Free publicity indeed .

[@TVperson1]

Yeah, he looks like a bonehead. But Touker probably would have wasted his money on the guy.

[@MitchellTF]

@@MrSteeloneill Problem is? There's often SO MUCH publicity, that it utterly destroys the business. A small business suddenly getting a million people is BRUTAL.

[@MrSteeloneill]

@@MitchellTF yes your right , but none at all doesn't grow a business either .

[@mnb9162]

Makes cheesecakes? Just about anyone could compete tomorrow with him. The best marketer wins. If you invest you are just rolling the dice that you think it will be a brand that sticks.

[@thisiztheewae]

Jenny: "Today's free meal is settled and for that reason, I m out"

[@susanwaugh3885]

“I’ve maxed my credit cards” he says while he laughs. I was cringing thinking well that’s it you’re done after Deborah was so keen to invest.

[@TheCatBilbo]

I know, it's generally one of the most expensive ways to borrow, he's not the brightest.

[@WalidFeghali]

What you're looking for is at 10:48

[@daraghbreen9206]

Hahahahah

[@termienntpermantentne3618]

The guy made a smart move. From painting to selling cakes and managing to get a good customer base. He will definitely make it.

[@rdu239]

Touker's offer may sound tempting but a share that high on a business that is still budding is too high

[@thekingofalldoom]

This business is peanuts today. Zero growth, no large kitchens, and mom still drives the delivery truck.

[@bassoskat]

Give him a beak Jesus Christ it’s just a family business.

[@hick3y1]

"mom still drives the delivery" 😂😂 deliveroo mate...

[@ivorscrotumic3556]

Pat Starr Unlike you, sitting in your bedroom all day eating peanuts, while your mom still washes your pyjamas.

[@ishmyboy]

Touker: I know what you need... Everybody: ... Wait for it.... offi.... Touker: KiTchEnS!

[@Vix2066]

ishmyboy 😂😂😂

[@AnyoneCanSee]

Offices are the biggest cost most startups have. If you had run a company you would understand that. Imagine if you were paying 80% of your salary in rent and I offered you a job with free accommodation at the same pay scale. OK?

[@mivecsi]

👏👏😂

[@jonathanbleksley1640]

Jenny’s just making up excuses at this stage. Touka mentions kitchen. Jenny: you need a kitchen and I don’t have a kitchen. Oooooouuuut

[@DellaWatson-cz3mq]

She always does that lame sh!t

[@jackmermigas9465]

Jenny: "I ate too many cheesecakes, so for that reason, I'm stout."

[@davidmg1925]

Joking aside i certainly would be.

[@Easy_Now_Star]

Touker Suleyman reminds me of Penfold from Danger Mouse. 2:26

[@anubusx]

Harry Hill.

[@adamalbazy4924]

Touker: I’ll give you all the money and in return I get to store you in my fridges forever.... I LIKE YOU!

[@mrofftopic2802]

I would do the same he is cute and likable.

[@shush97]

Thanks for spoiling the ending for me

[@samione]

@@mrofftopic2802 Weirdo

[@mrofftopic2802]

@@samione Thank you! That's so nice of you.

[@DellaWatson-cz3mq]

He's super excited... He thought he was gonna get to use his kitchen space

[@JohnnyTurnerMusic]

I love peter! He's like a 8 year old in a businessman's body 🤣🤣

[@captainkirk4519]

What a numpty - in debt no money poor sales and he would still own more than 51% of his business. OMG.

[@jordanforbes2557]

He needed some serious help and the offer was more than 50k if you consider the kitchen space that Touker mentioned.

[@RealityCheck6T9]

You say numpty. I say nob.

[@1234Cheesus]

Thick as two short planks, he’s going to make a loss and I thought it was more than reasonable offer

[@tima2553]

He’s doing great now it seems like, he wanted a free promo!

[@florinstefan5683]

Tima happy for him!!! he deserves it! is his hard work and he deserves loads of outcomes

[@patmustard8795]

Jenny: “I’m species of freshwater fish belonging to the genera Oncorhynchus, Salmo and Salvelinus, all of the subfamily Salmoninae of the family Salmonidae, and for that reason, I’m Trout.”

[@michalwalks]

That made me laugh so loud... lolol

[@d.b.coopers.strongest.soldier]

That was a stolen joke from another video, I saw this joke yesterday

[@imranasghar8690]

Rehashed, copy and paste, Pat?

[@patmustard8795]

@@d.b.coopers.strongest.soldier you've never seen this joke before ya clown

[@oxymoron02]

"You're very backable... I'm out." I got whiplash from that.

[@AwesomeMetalBands]

A very intelligent entrepreneur but I do think he should have taken the offer. Tuka Solomon has a wealth of knowledge in that industry and contacts. Most entrepreneurs want to give away as little equity as possible and completely forgetting what they are receiving in return. It's important to look at the long-term strategy and with a dragon on board. Dragons with more equity will put their passion into the company and make it a success.

[@ytkonto5079]

Jenny: «I’m the natural process by which seeds or spores germinate and put out shoots, therefore I’m Sprout»

[@kpediaaa1]

I wish every entrepreneur a success in business

[@mattdean2418]

This guy now has a thriving business, well done for being brave mate!!!

[@matthewboyd4622]

The companies dissolved in April 2021.

[@alexgoodhindconditioning970]

That must have been so awkward just watching them eating while you wait for their questions 🤣🤣

[@Thismanisright]

Leaves without the £50,000 but the exposure he was looking for.

[@neilpa]

The names Eyemout.........Jenny Eyemout

[@Mr2012isComing]

Liked that.

[@jasonlowinger7919]

What? £75 for a cheese cake? I'm out!

[@MyMIXmedia]

Yeah i agree, way to pricey. I would never, ever pay that much for any cheesecake, not even gold plated cheesecake.

[@5084204]

Primo - this is not an everyday product/purchase. It's a luxury product and for special occasions. Are you going to feed your wedding guests with Tesco Value range? Good luck with that! Duo - considering nearly £40 worth ingredients and workmanship - it probably tastes as good as it looks. And it looks fab. Tertio- this product is obviously well above your means, therefore you are not the target customer. No big harm to the company :-)

[@5084204]

@North American KZbinr your financial struggles doesn't matter. Upskill yourself, work harder and then you will afford LUXURY products.

[@dodecahedron7910]

@@MyMIXmedia then you broke. Its 75 for the Big one. Thats enough fir a whole wedding geniusses its not a cake you buy in your Gas station

[@BasedinReality1984]

Some dumb F*cks are paying it lol

[@VanlifewithAlan]

A great offer which came with a professional kitchen - hard to believe it was turned down.

[@shahedmc9656]

I don't think he quite understood what he was getting in the deal.

[@edcrfvtgbyhnujmikolpqazwsx]

He's so talented! His cakes look incredible!

[@alend175]

Peter: ladies first..saw Jenny...actually forget that 😂

[@renownedbandanawearer1345]

“There’s no barrier to entry whatsoever” Well yeah, Peter, the guy sells food. There’s only so many ways you can lock out the competition in that sector.

[@OakApplegardens]

Jenny: I've had a meal at the shelter today, so I'm out. Or in

[@indiankitchenescapades4355]

The guy probably just came for free advertising.

[@lovejoy4559]

Any one else love the way Toucker eats? 😂 Cracks me up for some reason!

[@kirkjohnson9353]

It's like watching a baby eat. All the expressions and fiddling

[@sheldonferguson7422]

Lol I thought I was the only one. I love watching the food pitches just for that reason

[@liamwalton4183]

It's like he's never tried eating before and it's a new experience for him 😅😂

[@mauharley]

In this instance, I think he did the right thing in knocking back the offer. When Touker started talking about using his own kitchens and staff, he would have lost creative control of his business. Sometimes it's ok to start small and gradually progress, as long as you are not accumulating debt. This free advertising was worth more the 50k. Just looked on his instagram account and he's running cheesecake making classes. That's a great side business.

[@Casual_INTP60]

However, he had an overdraft and maxed out credit cards, beyond my own risk appetite if I had the money to invest, I'd think the 35% offer was slightly high but reasonable. Like the above comments, the guy should have accepted beyond his 10% and maybe offered like 25-30% instead. However, he has no background in business so it didnt cross his mind to counter offer.

[@mikejanson1939]

Jenny. Yay free stuff. I’m out !!!

[@MindSetReset]

😀

[@watnoudan]

🤣🤣

[@Revvs7]

Jenny Campbell: I'm out Joe: have you tried this cake? Jenny Campbell: give me a moment while i really consider my decision. * jenny deep down inside "oooo free samples" *

[@UnderageStrangeGames]

You can tell Touker wishes he could sit next to anyone else

[@kirkjohnson9353]

He makes a bunch of faces like someone just went boom-boom in their diaper.

[@njpringle]

3:45 a strange recent trend of baking a nice cake then dumping the contents of a biscuit tin over the top. 5:36 a new healthy take on the trend. Empty the contents of the bottom of the fridge onto a cake.

[@shahedmc9656]

njpringle you're so right - I'm in stiches.

[@diegobittar7425]

I think I was an opportunity for Joe, 35% for making at least 10 times more in production was a fair offer. The time Joe needs to build the company that he wants could take him years.

[@-EchoesIntoEternity-]

jackpot, free cheesecake! Jenny: im out Touka: i have office space... kitchen space

[@The_edible_flower]

Should have took the offer. Think his cheesecakes would have become a big known brand lol 😂

[@WestHamPaul1973]

Didn't need to. He's smashing it now! 🤣

[@annajantos9354]

They really should invest and support this business. This young man definitely will be successful 🙂

[@samfour3762]

Jenny got some more free samples it seems and that’s all she needs so she’s out.

[@joeflanagan7450]

Dragons Den comment section is as entertaining as the actual show !

[@DamonBerryMusic]

Peter - “this is right up my street, I love this sorta stuff” Jenny - “Me too, I love a free sample”

[@BaresEatBeats]

He didn't even want to negotiate the equity or ask if there's a buyback option... Almost seems like he just wanted the air time.

[@darren2900]

Touker: “I can turn some office space into a kitchen for you?”

[@rohithkumarsp]

Dude, we have this in India called "IBACO" its literally the same concept, pick waht ever icecream and what ever toppings but pay per weight of the icecream

[@vileguile4]

From their website: "The painter-decorator turned cheesecake connoisseur, Joe won over the Dragons on Sunday with his fresh approach to cheesecakes, inventive toppings and out-of-this-world flavour combinations, securing an offer from Touker Suleyman." Sounds like they made a deal in the end..?

[@Clan501-Scotland]

Nah he secured it then declined it. Just flexing.

[@vileguile4]

@@Clan501-Scotland Ahh ok.

[@ItzzzRhys]

Why does it look like he’s warming up for a boxing match before he goes into the den 😂

[@Dreama40]

He would have been a 65% share holder in a business with an expert business partner , they could have grown the business quickly and he'd be now worth millions. Silly lad. Gift horse in the mouth.

[@3rdWorldMiss]

I mean, honestly! If you have any faith in your business you'd have no qualms owning a chunky 65%...

[@WonderSilverstrand]

Most people see their business as their baby. They don't understand letting go to let it grow

[@StephenSiu]

Okay, this episode's narrator really laid it on thick with the puns and play on words. The "hotcakes" expression was icing on the cake LOL.

[@i.canalista7718]

I feel he should have taken Toukers offer. would have got free kitchen space which would have been so valuable considering he doesn't have the money

[@aliencyborg3660]

I 100% agree with you I.Cruz. I was baffled when he refused Toukers offer. Myself, I'd rather get rich from 5% of a successful company than to be poor owning 95%. Also, with those crazy prices he is charging for his cakes, it's only a matter of time before Aldi or Lidl sell 1 for £2-£3 and then he is done.

[@i.canalista7718]

@@aliencyborg3660scary for foolish some people can be

[@RD-vn5pl]

I kind of want to see Peter guest star on the US version Shark Tank.

[@QashmalUtomo]

Jenny: "Lemme eat this amazing cheesecake sample in a minute" *a minute later* Jenny: "This tastes great! And for that reason, I'm out!"

[@MindSetReset]

😄

[@idfc5382]

8:20 I was drinking when he said that. I almost choke on water 😂

[@RealityCheck6T9]

This guy pissed me off. You're making a product that's been around forever, just a bit fancier. Anything under 50% from a Dragon, you should be biting their hand off.

[@florinstefan5683]

😂😂😂😂😂 CHECK OUT NOW WHO IS PLEASECAKES i am so happy and glad for this guy!!! hard work got payed, and better he can keep all profit. I work for them btw 😉 i am the driver now... one of them.

[@oxymoron02]

Realitycheck: Your angry little internet comment doesn't matter to this guy. Its just hilarious that you felt the need to comment so bitterly.

[@jeanp1323]

He did it all by himself, he shouldn't give too much equity

[@Funintherain13]

Like most products lol

[@aryanjain8872]

@@oxymoron02 why you care.

[@colorwalk80]

The cake at 4:19 is the most delicious creation I've seen on this show.

[@minners71]

I personally thought it looked disgusting but each to their own

[@reds.3873]

"Is Jenny Campbell ready to back the cake creator?" Sir.... im pretty sure we all know the answer.

[@johnw6389]

8:55 Remember Levi Roots and what did Peter say "I like a challenge" ..... Listen to the way people speak can tell a lot and I knew Peter didn't want a "challenge", he saw a way of use the TV programme as an advert for Levi Roots..... Peter knew the cakes would never work with an advert in the dragon den. Remember Ling saying "I eat Dragon's for breakfast"... she didn't need the dragon's..and she didn't even need the money.....she got the best free advert ever.. and I don't think the Dragon's knew that.

[@Akinolashes]

Why be greedy, only releasing 5 - 10% equity to have 95-90 % of a business that's doing okay when you could have accepted Toukers offer and have 65% of a business, that got not just an injection in cash investment! but also personal investment from a dragons team that potentially could become number one in that market doing astronomical figures if you really believe in it that much

[@aryanjain8872]

He was here just for exposure.

[@oniongreen13]

this guy was really looking for a "get out of debt free" card. give the dragons a tiny part of the business, he's out of debt, and has some room to breathe financially. he was never going to jump to doing 6x the profit in half a year. what he should have asked for was even more money like 100 or 150k for 35%, clear ALL the debts, and be able to leapfrog into a real kitchen so he can start hitting his targets

[@creatorbydefault]

100K followers don't mean anything. Easy to buy bots while eating cakes.

[@DarkChasmGamers]

In my opinion, he was using it to give the Dragons an idea of how big their brand is which I feel is pretty accurate

[@LethalMartialArtist]

Joey B he hasn’t bought bots

[@LethalMartialArtist]

BeGood 2Me are you?

[@diggerpete9334]

09:58 the narrator's question will Jenny Cambell invest? 😂😂😂

[@himalayanhealthhut6656]

Delusional. He’s maxed out his credit cards and must literally be days away from closing the doors on the business. You take what you can get and be grateful for it. Touker would’ve come down to 25%.

[@TheKEEEEEeK]

he is too gutsy

[@amaradumbuya2099]

touker says it a lot of work turning around the bussiness so iam gonna stay at 35%

[@suhanikgoghar365]

Yes take the money, run & if fail dissolve it, ws gona go bust anyways

[@Jamie_Winsh]

2.25 - 2.40 is well funny 😂, totally takes away the high stakes and seriousness of the den. It's moments like that that show that the dragons are humans just like us, they can't resist food 😂

[@thegypsyking962]

Presenter: is Jenny Campbell going to invest Me: definitely not

[@aliencyborg3660]

Well Tyson, i don't know why she ever agreed to sign up to Dragons Den, with no ambitions to hardly ever invest and instead just take anything that's free! Homeless shelter would do it for her I think haha.

[@kayz1553]

I always wonder why they reject offers. Better to own a smaller portion of something huge.

[@rdu239]

A lot of the off camera scenes of investment "wins" shown on TV falling out immediately after filming is because of the equity offer, pitchers change their mind or their accountants advise them to withdraw as it will hurt them more if a dragon grabs a large portion of their budding business. Another reason is the technicalities that dragons themselves are the ones that withdraw their offers off screen because the pitcher were not honest with their figures and the situation of their business in real life in contrast with what they were saying during filming. If you are into business or practicing accountancy and finance, 10% or 7% equity is already seen as BIG for an amateur or a veteran businessman to simply give out to an investor.

[@rizalukman7982]

He values his business at £ 1 million

[@creatorbydefault]

Too much sugar going to his brain

[@seansmith877]

Love the little big planet tune at the start

[@jamiesmith4745]

10:52 I mean... Jenny making an offer is too much for her to handle...

[@2BAsh1]

Touka: you know where you could keep plenty of cheesecakes? ... My offices

[@MindSetReset]

😄