Recruitment marketing versus employer branding with Sam Berthoud

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices.
So which is more effective for talent attraction, recruitment marketing or employer branding?
Joining James is Sam Bertoud VP of Talent Solutions at hackajob.
Sam discusses the importance of recruitment marketing in modern-day talent acquisition, the influences of consumer marketing strategies and the need for recruiters to understand marketing better.
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Sam:
/ samberthoud
Learn more about James and ThinkinCircles:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thinkincircles... ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themarketi...
Podcast supported by RChilli www.rchilli.com/