Redesigning a brand from start to finish

[@abiconnick]

How I can help you ⬇ 👉 Wow your clients with easy-to-customize templates www.abiconnick.co.uk/templates 👉 Transform into a highly-skilled, confident logo designer www.abiconnick.co.uk/pencil-tool-course 👉 Elevate your biz with these FREE resources www.abiconnick.co.uk/free-resources 👉 Where I get all my mock-ups & fonts: 1.envato.market/abidesign 👉Free weekly tips, advice & exclusive videos: www.abiconnick.co.uk/newsletter ---------------------------------------------------------------------- After more content from me? ⬇ Instagram: instagram.com/itsabiconnick TikTok: www.tiktok.com/@abiconnick Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free.

[@Mindset_Speech]

What is the font name that you used on your thumbnail?

[@hannahmayo6582]

Just wanted to take a second to acknowledge how amazing this comment section is, literally POURING with genuine positivity and great vibes 😊✨🙌⭐️🎉💛

[@abiconnick]

Omg it’s actually the best, makes me so happy knowing that there are some sweet and lovely people in the world 🧡🧡

[@sashwathisriganesh6751]

I’m in school for graphic design but I learn JUST AS MUCH just watching your videos❤️❤️🥺 I love your work so much it’s so inspiring!

[@yadhicoba347]

Me too!! These videos are like inspiration or guide in my case qwq

[@monicaoterovidal9722]

Me too! I recently found this channel and I'm hooked. I learn so much from her :)

[@katteng6889]

very true :)

[@Amanmasih24]

Same here 😊

[@thais4096]

Really like your videos. Just a tip guys, I’m also a graphic designer, fonts are never aligned at the bottom or the top because they have optical compensation, so even when you are editing more then one type, you should always keep that in mind, because when you aligned everything in the same weight, you loose the optical compensation. Study how some fonts are made helvetica has this as well. Always amazing contents ✨✨

[@MG-pq7oe]

could you explain that in laymans language pls😅

[@blank2848]

Curved or circular letter like O stick out more than flat ones like T

[@stefanzlatanovic7521]

To be honest, I was not vibing with the choice of the fonts, but then you made it work like a charm. Always delighted with the outcome. You make something out of nothing. Really enjoying your videos. You are an excellent designer!

[@zakariamz6035]

I loved the rebranding, I'm curious how the packaging will look with all the details like ingredients and references added ...

[@mariamangion21]

Abi, you are honestly the big sister I never had, and the most real person 💛 I LOVE all your videos and whenever you post it makes my day so much better 🥺 I'm so thankful to have you in my life & for the hard work you put into your content 🤩

[@abiconnick]

🥺🥺 too much love for you!!! Thank you so much angel, your comments always make my day 🧡

[@hibaz5157]

This might just be one of my favourite designs you've ever done just because of those illustrations😍 It completely changed the game!! It's definitely inspired my creativity, really great video Abi💕 Also shout-out to your editor because the editing is fab!

[@abiconnick]

Ohhh you’re the kindest!! Honestly loving this little series of redesigning a random brand from my house 🥳!! Yes those illustrations really sparked my creativity!! Haha the editing on this was the best wasn’t it, it’s making such a difference! X

[@Brushcore_art]

Omg this was breathtaking the idea of mix two fonts turn out soooo awesome! I love it so much

[@abiconnick]

You’re too kind!! Thank you! Yes, mixing the fonts worked so well didn’t it!!🥳

[@chamalkalakshan5773]

i've been a designer for almost 5 years now. but 've always felt I'm just doing what everyone else is doing. then I was starting to search for something different and I'm glad that I found your channel, you are a life changer thank you very much !!!!!!

[@oshercohen7461]

Love what you did with this brand! The packaging is so unique and beautiful.

[@yashitaaggarwal5178]

This was so freaking coool! Specially the idea to make those illustrated mockupsss, ugh I’m in loveee 🥺🥺🥺 I’m always extra excited to reach the end of these videos to see the complete branding and the way you present it is sooooo 🥵😍😍😍🥵

[@Ohheyynick]

You really get my creative juices flowing! keep up these awesome rebrands. The mock ups are so good

[@alyssarossi5382]

Your tagline for the grape flavour was nostalgic for me. When I was a baby I used to call a grape "A GREAT"! My parents still bring this up to me.....and I'm 31 haha love your videos, it's inspiring to see you do these sort of passion projects!

[@hannahmayo6582]

Lol those are the best kind of memories 😊✨🙌

[@Sadia..t]

Hi Abi, I cant thank you enough for this video! It is so needed for me right now because i have taken a rebranding project for business that has it's existing brand visual identity but there are many things that need improvement including a comprehensive and very well thought out rebrand. It would mean the world if you as an expert graphic designer who inspires me everyday, would like to consider making a well explained rebranding project in KZbin with now grown expertise. Thank you so much for being so helpful and inspirational to us graphics designers and excitedly looking forward to your reply!❣💫

[@klm5123]

Wow Abi this was an awesome rebranding really loved the way everything came out ✨

[@abiconnick]

Eek thank you so much! X

[@gigefour]

I'm knitting a baby blanket and watching your videos it's so much relaxing

[@pronouncewithree4780]

the illustrations😭😭 so satisfying to watch 'em come to lifeee

[@catherinenassimbwa7153]

so impressed. you're a good teacher too.

[@mirianachonwa1195]

I love you so much❤️ you inspire me so much. I have learnt so much from you. Thank you for being you

[@abiconnick]

🥺 makes me happy knowing that you’ve learnt things from my channel! X

[@2221xzx]

Love watching your videos. Such an inspiration to watch and feel more motivated to make content in my portfolio.

[@abiconnick]

This makes me super happy🧡 glad my videos have motivated you!

[@designedbyejf9432]

ABI SHOWED OUT ON THIS ONE!!! love it. I would love a video of all the hotkeys/shortcuts you use the most. Great content.

[@ayas.8426]

Wow, you did a great job with this rebranding! I don’t even really like gum but I would sure buy this one ☺️ Also love your illustrated mock-ups. Very creative approach 💖💖

[@nikkivillanueva]

your videos just keep getting better and better !! i’m super in love with the illustrated mockups. by far my most favorite video of yours!!

[@sasacecavac]

Great video! I would love to see a video about how you do the Briefing Process for Branding!

[@xAmberEasy]

Wow!! This is amazing! I was wondering how long it takes for you to finish this whole rebrand? Everything looks so quick & easy!!

[@Lele-gw1hd]

I just love your whole thought process throughout all your videos! Those mockups were sooooo good

[@abiconnick]

Thank you so much!! Definitely sparked some creativity making those! X

[@charleneyoung2574]

You did an awesome job! Love how it came out. I won't be surprised if they contacted you for a rebrand.

[@abiconnick]

Thank you for the kind words! Glad you liked it 😊

[@charleneyoung2574]

@@abiconnick You're welcome

[@sadafbaloch6382]

Honestly, I pray for you that you grow more. More power to you.❤

[@aluhrain]

this was amazing! the illustrated mockups at the end were definitely the highlight and I really enjoyed them, rly brought it all together

[@iamvioletta]

Wow, you are so generous and fun to watch! Thanks!!

[@abiconnick]

Thank you 😊

[@ineserrejbi9273]

Omg this video was really inspiring, it motivated me to do the same exercice whith another ramdom object

[@UmbrellaPrincess]

Absolutely love watching you work!

[@abiconnick]

Thank you 😊

[@mpdubois3720]

I'm always so eager to see the final brand video!! :D

[@KissMyCreative]

Loooove this! I’m new to your channel and it has totally sparked some creativity in me that I haven’t had in a long time. So I thank you for that! The illustrated mock-up packaging is so cool, but I feel like the corners may have looked a lil better if they were all rounded on the packs. Either way, you’re so super skilled and I wish we got one of these vids daily! Lol. Can’t wait for the next one. I’m gonna try to rebrand something in my house now!

[@iishangg]

OMG you are soooo good!! Ive watched a couple of videos from other creators as well but YOU are incredible!! You made me realize that I wanted to pursue more on LOGO and Brand designing! I have just started learning AI through youtube tutorials and you inspire me a lot! I hope I can be as good as you someday! All the love, and GODBLESS! How did you start by the way?

[@abiconnick]

Aww thank you 😊💛Your kind words mean a lot, the main reason for starting this KZbin channel was to help & inspire people, so seeing it first hand is amazing!! I started my design career Through an apprenticeship after finishing college, my advice if you're looking to improve is do passion projects, they have really helped me improve my skills and increase my creativity! x

[@iishangg]

@@abiconnick definitely! ive been sitting here watching your videos for 4-5hrs now :) and every video i've watched helped me learn a thing or two! the hacks, the tools, the rebranding, and your 15min logo challenge were amazingggg!! you are so talented and definitely gifted for design! I would definitely do that -- passion projects, sounds really fun! But i think I have to get some beginners course first so that I'll be equipped during my design battle. haha. thank you though! your reply means a lot!

[@stephaniebelford4114]

You’re just awesome! I love you and your videos and look forward to watching them each week 😊✨ you’re such an inspiration Abi, thank you! 💛

[@ninajohannavester8675]

I just found your channel and i love your approach to doing entire brand design! I am looking forward to watching more :)

[@sugarpie5520]

Hi , Abi just loved the video ! When will you open your waitlist ? Can't wait to get the branding done for you Abi !

[@danielagarrocruz3594]

first before anything, I love your creativity and your videos so well explained. I think your redesign in what is the color palette the same colors only more vibrant but the same.. being a young market and attracting more attention

[@abiconnick]

Thank you, really appreciate it 😊 Yes I can see that! Good point!

[@wypse]

Again, really great work, the only thing i'm not entirely sure is the logo, aside from that, it's a really good rebranding.

[@abiconnick]

Thank you 😊 Yes I can see youe point! Might be a fun video to have another go at it, see how much I've improved!

[@wypse]

@@abiconnick Yes good idea, might be fun!

[@ashienalfredolasunkanmi6310]

You're awesome at this! Great job.

[@abiconnick]

Thank you 😊

[@tahanialqadiry]

I learn a lot from watching your videos ❤️❤️ you rock it 😍🌟🌟🌟

[@rasidulislam8677]

your work and explanation is awesome.

[@abiconnick]

Thank you 😊

[@maryamqureshi9132]

Abi, this was fucking amazing!! My mind is blown away by how much thought you put into it and at the same time had so much fun doing it. 🌻 Damn, I need to watch more of your videos ❤

[@abiconnick]

Really appreciate your comment thank you 😊

[@dhakshinyasenthilkumar5880]

Hi Abi, I like your videos and I'm learning from it. And I'm eagerly waiting for "how to create video mock up for brand" . It will help us more.

[@abiconnick]

Hey thank you! What do you mean by a video mockup? I’ve done a mockup tutorial recently here: kzbin.info/www/bejne/qXvKmJqoaLGWppY

[@dhakshinyasenthilkumar5880]

Hi abi, I mean all the time once you done with branding, end of the youtube video you adding some video clips includes the logo and you implement that in to some video footage right! Where we can get editable video clips, same like photo mockups, is there any video mockups site?

[@shainab-a2205]

Fellow designer here: it's funny you went rectangular but I saw your large "E" logo and leaned more for a square packaging design mentally with the internals with a black and white photo and slot pocket similar to Trident with Extra Gum on the back side

[@scarletF192]

Your personality is so fun and so are your designs ❤️ I really enjoy your video! I love the thinking process around the typography 😊

[@pixam.]

That brand should BUY this design fr

[@Hortypik]

Your videos are very beautiful, I love watching the creation process. I just have a suggestion, because I noticed after watching about fifteen videos that your style was a bit repetitive (logo with typography, symbol, organic shape, flat design,, deformation of a letter), maybe for a next challenge do geometry, collage or just work by hand, draw, use the printer. I think it can enrich your graphic style. In France we using more hand tools , this is curious to watch the variation of graphism under each country.

[@katteng6889]

just wonderful! thank you for sharing the tools and your design process! So helpful. I've never seen the pattern tool before. What a great tool! :D

[@abiconnick]

You are so welcome! Glad I was able to help 😊

[@MarudsTV]

OMG, I am in love with it.

[@abiconnick]

Thank you😊 That's odd! I don't think I've ever had this problem but I will look into it and see if I can find a solution. Appreciate your kind words and support!

[@unkown5796]

legit best content for beginner designers thank you sm abi

[@abiconnick]

Oh wow, thank you!!!

[@ayafathallah3274]

Love your videos!! So happy I discovered your channel - super helpful to watch these redesign processes :)) Is there any way we can get a list of those font options shown in the beginning? they were so cool

[@rajibhossain6499]

I don't know whether it is you or your video that I am falling in love with !!! :)

[@wentdesigning]

So glad I found your channel, really loving your content! Have you or would you consider making a video on the pattern tool and how you use it? Your patterns are always so amazing but I find the tool a little confusing.. How did you get it to tilt so easily while keeping the palette swatch straight?

[@quangnhutly]

You did such amazing jobs guy ❤️ Watching your videos was really inspiring me. Thank you for creating a great channel 🥰

[@fridaystudioss]

Thank you so much❤️❤️you are a good designer and give me clear branding process.🧡🧡🧡

[@abiconnick]

You are so welcome! Just glad I get to help! 😊

[@taylorkuhn904]

That was jaw-dropping. Thank you for the inspiration!!

[@abiconnick]

Glad you enjoyed it!😊

[@RoamingAna]

Awesome videos - so helpful to see the thinking process from start to finish 👌

[@abiconnick]

Glad it was helpful!😊

[@MrEHowell]

This was amazing! Really inspiring for me to find something random and start making stuff! I want to get into graphic design and possibly start my own business one day. Thanks for the wonderful content!

[@abiconnick]

You Can do it, just put the time in to getting better and learning, have patience and over time it will come, I promise you! Thank you for the kind words. 😊

[@ChaneloKoos]

I absolutely love your videos Abi

[@abiconnick]

Thank you Chanel 😊 Really appreciate it!

[@EmmaLangdon]

I watched all your ads to support you!! I love your videos and they are really helpful to learn xx

[@hashemboom]

the final brand reveal is dope! ... keep it up girl ✨

[@abiconnick]

Got to thank my editor for that!!🥳

[@mitziledesma2213]

the third one looks like a bottom bikini heheh. Great video! Always watching your design process. Learned a lot. thank you!

[@gigefour]

I'm really in love with your ideas

[@abiconnick]

Thank you so much! Glad you enjoyed this 🥳

[@ashleyleddy194]

I love when it all comes together 😍 What do you use to edit your videos? That Brand Reveal part is always my favorite 💖

[@rociopch4982]

You outdid yourself with this one!!!

[@abiconnick]

Too kind!! Thank you🧡

[@abirhossainsajul9622]

Abi, Really you are an amazing designer and interesting person. When you saw a clip of you then I visit your channel and I am now a regular viewer of yours😁😁.

[@stefanjansenvanrensburg3376]

Simply amazing!! Well done

[@Liliahna]

Do you have tutorials on the little brand videos you make at the end? They're awesome!

[@abiconnick]

Ah thanks! I do not as of this moment, but plan to soon :)

[@Merismall]

Hey Abi! I just discovered your channel and I love your good mood and your ideas! I don't know if you've ever done this on your channel, but it would be so cool if you recreated a drink brand! Have a nice day 😉😊

[@MyHannie123]

Trust the process -every creative ever I loved the end result!!

[@abiconnick]

Thank you very much!

[@slowdomingo3869]

Thank you so much for this video ! I've learned so many things ! i have a question though, 9:13 : when you use the pencil tool, it seems that the new drawing replaces the shape of the initial letter. How do you that ?? Thankkks

[@ismailvedia17]

Abi I love your work, You're awesome🧡. I very liked to merge two fonts, your crazy in brand

[@pronouncewithree4780]

I looooooove your videos and your creative processss you're really creativee I literally get a thrill watching your videos and how everythung comes together moreeeeee❤️ P.S this is gum I'd buy anydayy! I'm a sucker for packaging😭

[@frankie-xv3wo]

you are absolutely brilliant. thank you!

[@abiconnick]

Ahhh thank you!!

[@talithamarya9755]

Loved this

[@abiconnick]

Thank you!! Enjoyed creating this!

[@ericabuchanan2578]

Love your channel. Keep it up ! I learn sooooooooo much on here! :)

[@abiconnick]

So nice to hear, thank you! 😊

[@cheyennedaley6027]

I love love love love this!!

[@aavaanna765]

Abi, Can you please do a video about the process of manipulating text using pencil tool and other tools?? I really needed it!!

[@bahramdae9490]

great and very helpful.thanks

[@abiconnick]

You are welcome! 😊

[@paulinebertrand467]

I think you're pretty grape too ! Thank you so much for sharing your skills and creativity ✨

[@abiconnick]

haha thank you😂 appreciate your support 💛

[@alicewong617]

Omg this is insane! Soooo nice!!

[@jmmdesigns7005]

I love the design , 🥰🥰🥰

[@abiconnick]

Thank you 😊

[@suziesparkle2260]

Again awesome video!!! FYI, chewing gum is mainly for chewing. Bubble gum is the best for blowing proper bubbles! :D x

[@abiconnick]

Thank you Suzie 😊 Never considered this! But now I know for next time, as I'm thinking of redesigning this in a future video!

[@meenakshipoddar323]

You are an inspiration 😍 Learnt a lot from you

[@andreabravo3540]

Abi i love the video! The brand looks amazing 🤩. Can you explain in a future video how you changed the pattern so easily? I try to do it like you in the video but when i move the pattern in the bottom the another one doesn’t move.

[@janinecarlos5709]

I’ve been recently watching your videos and it has been really inspiring! As a junior designer , I’m constantly looking for ways to learn and elevate my design process, so thank you! Just had a question for you. How do you stay inspired and what do you do to recharge if you feel creatively burnt out ? Sending love from New Zealand

[@alicelau1901]

100% would buy this gum if it’s real!! I don’t even eat gum😂😂. Great branding!

[@abiconnick]

haha me to!! Thank you for your kind words 😊💛

[@naikeylenescat3798]

Abi you’re so fire 🔥 love your creativity girl.

[@abiconnick]

Yaas, thank you lovely!!🧡

[@takarakujis1042]

After reading the comments I’m going to feel so mean for writing this. I’m a uni student who has been designing even before this for 5 years and I would love to hear your opinion on this(aka I went to uni for the slip of paper) . So with this video I feel like the rebrand wasn’t on par with extra. The logo I could see where you was going with it. But I feel like it’s more for a fun bubble sort of brand and not extra. Extras main points is for freshness of breath not really through that point. Maybe it’s just not for me the text and direction but I could get that. The main thing that stood out for me was the colours. I know as you said you love your colours but for a chewing gum brand who go off freshness of breath. You may have wanted to stick with fresh colours more than a swampy stink kinda colour. Just feel like some more research and showing you designing with some purpose would have made the rebrand another level and more tailored. Showing a true representation of logo and branding. Just watch your videos on and off and fairly new to you but interested in what you have to come. I do really appreciate this kind of video tho as it shows the steps to lead to a conclusion rather than just a slap on logo design. We cherish creators like you. Hope my comment doesn’t come across across as a mean one. Much love. (Subbed)

[@abiconnick]

I'm always open to constructive criticism so no need to apologise, it's refreshing to have someone get their point across in a civil way on social media (don't see it too often 😅) I also completely see where you're coming from, I've grown a lot as a brand designer since designing this and agree with a lot of your points. Thank you for taking the time to write this comment in the 'right' way. I appreciate it and the support 💛

[@hafeez3824]

Like your videos and learnt so many things from you ❤️

[@abiconnick]

So happy to hear! Thank you 😊

[@user-ks1se8wo5k]

Thanks abi I learned a lot of things from your videos .. watching you from 🇸🇦 🇸🇦💗

[@abiconnick]

I love knowing where my viewers are watching from! 😊Glad my videos have been useful for you, thank you!

[@sunilswain5865]

have you created any video for any clothing brand from scratch ? if not please do it

[@arifamohamed4892]

Hiii, is it possible for you to do branding for an architectural company? Maybe provide some guidelines and ideas of how you would go about branding such a company.

[@terrylina.8366]

amazing!!

[@abiconnick]

Thank you! 😊

[@tleyawalker6785]

Love it!!! May you please share the name of the third font? (the one you called stringy)

[@aneuridossantos5084]

AMAZING VIDEO!!!!!!!

[@abiconnick]

Thank you!!! Was super fun 😎

[@nisrinetyb]

does anyone have an idea about what to type on pinterest to have inspo for the mood board ?