Redesigning Playtex Tampons | why are they like this?

[@KelLauren]

HEY MY BABES! I am super excited about this video, and i hope you enjoy it. i am not a great speaker/nerves got to me while filming the intro so i def could have said a lot of things better so please correct me if i can be better :) If you have any questions or concerns, let's have a conversation, not an argument. if you're a terf, a chud, or a transphobe, i will delete your comment and ban you from my channel! :)) TRANS RIGHTS

[@dylanwaeckje2083]

TRANS RIGHTS !

[@furbyisbaby7309]

trans rights babey!!!

[@rebaebae]

Kel Lauren i would actually buy these even tho I prefer pads lmao

[@victoriat6024]

I LOVE HOW YOU ARE SO INCLUSIVE THANK YOU!

[@DrummerMatt4253]

TRANS RIGHTS!

[@me4lyfe54]

*changes color to yellow* Me: Oh that's nice Kel: Nope hate that yellow Me: Oh yeah no that yellow sucks

[@_mayuu2335]

Lmfao so true

[@melodyhaviland9393]

meeeee

[@HeatherHamm]

Hahaha me

[@sshhayne]

Lmao

[@CapturedByKen]

Pretty easy to persuade there lol

[@lostharlequin]

why did I imagine in my head just a solid color box with comic sans that that says “tampons”. That’s it

[@soozannuhh]

Totorosey this,,, this is the rebrand that we need

[@TeethHoarderr]

I want it

[@moonkitten3758]

cause comic sans is just the most gender neutral font to exist

[@greenbees3193]

Who wants to make a tampon brand with me and this will be a logo

[@wafflewarrior3117]

then people won't get so offended even though its just a box XD

[@Abby-vs1nx]

“what’s your aesthetic??” me: *playtex sport tampons redesign*

[@thaovo4157]

definitely agree that "clean" should be taken into account in the design. the original green and pink doesn't make me feel like it's supposed to make me clean. the blue really helped (both the pale and bold blue)

[@anamariefalk3796]

I would love a muted green

[@zoeythebee1779]

*Me, a guy who has never had to interact with tampons in my life:* "Man, about friggen time we got these redesigned let's go!"

[@kmmmm150]

😂😂😂❤️

[@NateIsNotOkay]

Same with me...

[@simplynic5174]

If this was the box of tampons I would buy them for decorations, and not feel embarrassed when one box is accidentally laying out

[@katjanuchta8539]

You should not be embarassed anyway. It's our routine.

[@ecstasy.dreamer]

saaaame

[@applejuice6383]

simply nic Same lol

[@missindecisive9231]

dude i fr agree tho, like the original packaging for some reason feels kind of like personal and not something i'd be too open about but the way this looks is just nice and simple

[@IvanSN]

@@missindecisive9231 It looks like a health product, not a "woman's hygiene product." It's way less objectifying and way more inclusive.

[@bratcharm]

THIS IS THE CUTEST DESIGN FOR MENSTRUAL PRODUCTS IVE EVER SEEN OMG

[@kinfilmdiaries]

Please, for the love of God, start a podcast called “Why things are the way they are” and just do hot takes on topics that interest you.

[@KelLauren]

Kingston Modiselle brilliant idea, it would always end with “capitalism”

[@rzzb20]

OMG YES PLEASE

[@RunaSunset]

@@KelLauren I would still listen to every episode

[@aerina444]

Yes! She has such a podcast™ voice

[@Rachel-jg7sv]

i mean, she kinda just repeated the same thing over and over in the intro... podcast wwouldnt be too long

[@Salomonkey_]

"why do we make tampons scented" is, a question that i never knew i would hear

[@liefsluna8972]

Why? Is it normal for tampons to be scented? Isn’t that weird?

[@zackary4202]

@@liefsluna8972 it's not good for the coochie if they're scented

[@reese9705]

Zackary True. also you aren’t gonna be smelling your downstairs so what’s the point

[@Bellevisionchannel]

They look like they havent redesigned since the late 90's

[@sneersh9107]

Her new packaging is much more 90s lol

[@DM-su6li]

It seems more 2010s to me.

[@grey6703]

it may be the aesthetics of the 90s that we see now, but it looks like how products were packaged in the nineties ^

[@alegria1813]

YES THAT'S IT LMAO

[@AlyssaJolt]

"because for some reason we make scented tampons???" LITERALLY ME

[@AlyssaJolt]

loved when you curved the logo text!!! also i would literally not feel awkward at all purchasing your rebrand of these sorts of hygiene products!!! much less chaotic!

[@emilyprincessxo]

Well, period doesn’t have the best smell..

[@ameliam1678]

i like sented period products, periods dont exactly smell like sunshine and roses and using some scented products can help make people feel fresh and nice. making scented products makes sense

[@ewitskt]

M아밀리아. I think the point is that the vaginas pH balance can get thrown off so easily and scented stuff is not good to be putting up there.

[@athenarivera8237]

Alexis Brown idt you’re supposed to mix fragrance with odor it just makes it smell worse in my opinion

[@WHOAMI-xx3lx]

putting aside all of the trans and nonbinary issues, the original playtex packaging is just ugly tbh

[@ecstasy.dreamer]

Honestly 😪 What’s up with that ugly pink paired with those nasty greens 🤮

[@cerisemin]

When ever I see it I just think, theses are tampons 2001

[@ThePsychicCellPhones]

Yea when I think of periods and tampons I don’t think of the color green. Don’t really see how it makes sense

[@melodyhaviland9393]

i know!

[@aubreyhaltom330]

The Psychic Cell Phones nor do I think of orange, blue, or pink. Wtf? I’d love tampons In just a white and black box.

[@FreakingFerret]

Trans guy here, this is the most amazing video you have ever made and it warmed my heart. The whole intro made me feel so comfortable, because normally I’m afraid that women I look up to/inspired by might be TERFs. I’m so happy you made this video to share these issues with people that might not be informed.

[@KelLauren]

AHHHHHHHHHH thank you so much i really appreciate this. you are seen and you are valid and welcome here forever and always. TRANS RIGHTS❤️

[@katjanuchta8539]

SISTERHOOD, NOT CISTERHOOD

[@S0M3THING]

Can someone please tell me what a TERF is?

[@seaglxss.sakura7439]

@@S0M3THING Trans-exclusionary radical feminist

[@ashton2191]

@@S0M3THING feminist that do not include trans people. Often they even hate trans people

[@monstergirlinc8707]

"tampons empower women" no it's literally a tool. Like u need them whether ur femenist or not. Like anyone who bleeds every month needs them.

[@ashbrown1768]

Monstergirl inc tampons empower me because I can do so many more things than when I use pads....and tampons are legit so much better than pads and u feel so much cleaner using them so, I think Yes, tampons empower women

[@ken-eye]

Ash Brown, Tampons empower all* :)

[@zlomenina]

@@ken-eye women*

[@eyeball000]

did u get the attention u ordered?

[@ken-eye]

maxie, Stop being sexist my dude Not just women use tampons; stop being ignorant ✋✋

[@EmmalovesLouis1D]

I’m more upset over the fact that pads and tampons are more concerned with marketing and not more concerned over the fact that there are girls and women and others out there who can’t even AFFORD any of these products

[@crypticcorgi8280]

Do you worry the same with toiletries too? Why tampons in particular?

[@wannanaatson3731]

Well they have to put it at a certain price or else the people making them wouldn’t be able to afford anything either.

[@haileyirene4713]

Origami Tesseract feminine hygiene products are considered “luxury” items and are quite expensive, toiletries are not.

[@rainw2482]

Wannana Atson it’s just cotton and a string. It’s very cheaply made. It’s marked up higher because the manufacturers want a profit. On top of that, stores want a profit so they’ll increase the price more.

[@wannanaatson3731]

ay den Aaand they need money. And it depends on who your buying it from. If people really want cheap tampons you can literally get them for two dollars. And think about the fact the cotton and the string has to be bought, and then put together. Someone’s got to pay for the time it takes to make and wrap them too. And people complaining about this, tell me why a men’s shoe for the same exact size in women’s shoes cost more?

[@franckmelendez6751]

Do condoms next time. Similar issue with many kinds of people using them and yet the designs are so masculine at worst and detached at best.

[@KelLauren]

Franck Meléndez yes! i was going to mention condoms are weirdly similar, yet they STILL market condoms to women! re: the “her pleasure” ones lmao

[@SP-du4re]

Yeah and how it’s all just a marketing scheme because it doesn’t feel better for the person in any way lmao

[@katehawk8829]

I would love to see this!!

[@jakebashful]

savanni .x there supposed to protect you from getting std’s not make your sex life more exciting? That’s your partners responsibility. Like have you taken health class at all?😂

[@skybingus]

the fonts and designs they use are also so harsh and not welcoming at all

[@sunshine0513]

Kinda giving a retro 80s-90s vibe. I really liked some of the older packaging that had vibrant colors and has now transitioned into a more “sleek minimalistic” look.

[@AlexeBriand2002]

Sara A i see more of a modernized 70s design

[@christinah5859]

This packaging is so good! Even as a cis woman I would feel waaaay more comfortable having this box knocking around my bag. My heart sang at the final mock up

[@sunev1024]

I buy the brand “just a period.” The box is red and they are entirely neutral and good quality

[@steinfliege9912]

Id buy that

[@vinregret]

just looked them up and it looks great! wish it was in stores near me :(

[@vh6772]

I remember when that brand first came out, and there was outrage over its name "Just a Period".

[@ccbb8115]

TRANS GUY HERE: YOU ARE DOING THE LORD'S WORK.

[@x340x]

you get triggered by pink box bro? i mean, there are more important issues i suppose

[@liefsluna8972]

x340x no one is triggered mate

[@Ch3lRae]

x340x lmao AGREEEEEED. People can’t even exist in the world anymore why... I wish all this “social justice” energy for actual TAMPONS went into something more productive

[@h.h3549]

funny profile picture

[@basil116]

@@Ch3lRae kel is already a graphic designer who redesigns things so why not do something that might make people feel a bit more comfortable.

[@rebecca___578]

its so weird because every period product in my country looks similar to the rebrand on yours,, is this just an america thing or is my country the odd one out?

[@KelLauren]

rebecca_ __ this opens up a whole different can of worms. the US loves to over feminize, or make things over masculine. it’s insane and needs to stop like now???

[@caitlinsmith6869]

In Ireland most of ours are blue, teal, purple and pretty neutral compared to the playtex packaging.

[@jajajaphy8627]

way to flex, damn

[@bellaway]

Here in Brazil there's so much of the pink ultrafeminine bullshit with tampons, pads, razors, everything. Everytime I buy something it bothers me, both as a graphic designer and a woman. :/

[@mazebot]

decided to see what the differences are on different country amazons. UK - a lot more blue/teal as @catlin might be mentioning. US that pink stands out. de more white but also appears like more alternatives. Oh, but .fr 🤣 tampons means something else, its not bad and totally wholesome, but took me a minute thinking "oh wow, they have very different type of tampons... uhm ... oh"

[@kellystowe6996]

anyone else like U by kotex just bc of their packaging??? the black box and then fun colors inside?

[@colbyjack6678]

Kelly Stowe I thought I was the only one! That’s why I like them too

[@emmaschlenert8854]

Yeah like they're just nice in general, like out of all the major brands i feel like U is the one that thinks the most of the people that actually use their products. The name is cool, the packaging is cool, and the products are cool too :)

[@JadeAgard]

yessss literally the only reason i use them lol

[@christina_productions2754]

Kelly Stowe I always use Kotex since I was 13

[@SavageKya]

Kelly Stowe yasssss

[@barb0za0]

19 year old cis male here, this video slaps. trans rights!

[@ashton2191]

Thank you

[@number1connieconversefan]

:)

[@Kintayisme]

Came looking for this kinda post. I’m a 35 year old cis male and I loved this video.

[@calebfix1186]

champoo what is a cis male I’m a guy and I am curious what it is and I want to hear what it is from someone who identifies as one not some definition on google

[@alexgon5250]

Caleb Fix cis means that it’s the sex you where asign when born.

[@paulamoritz3891]

For the americans: look up "Einhorn tampons" on Google. They're a German brand, but their design/marketing is dope and really neutral without being bland. Their products are also biodegradable and organic!

[@sinimaria1432]

Those were so cool!

[@redporkpadthai6368]

I looked them up and they remind me of like pistachio snack bags XD they are WAY better looking than american brands tho

[@sonnypryderi]

woah they're so cool! i love the design!

[@user-fh5vk1jd9x]

i also think they're way too feminine for kids! i hated buying this stuff when i was TEN and the packaging was sorta.. sexy? idk

[@toretiavideo]

Ingerid Helene HOW is that tampon box sexy? wtf. it’s just pink with a silhouette of a woman running.

[@user-fh5vk1jd9x]

Tia Brewer not this one specifically haha

[@toretiavideo]

Ingerid Helene i’ve never seen a sexy tampon box

[@izzypace1621]

Since when was being feminine inappropriate for kids?

[@greenbees3193]

Guys I think what this comment meant was like how the boxes were all women with big busts and curvy as hell, when if your ten you would probably just prefer this. I hated buying them too, beacuse the overly feminine side of it. The girls on the box made me like super uncomfortable lol.

[@melsills5436]

I also really like the idea of the packaging looking clean. When I’m on my period I just feel super gross. And simple packaging is just a nice touch. The standard packaging is kind of tacky and it would be nice if it wasn’t

[@bergglobus2428]

I always hated this kind of pink on female hygiene products in general. The same with the blue on male stuff. It's always full of cliches like an axe ad Yours looks like way better

[@nope6021]

It's so annoying how colour is pushed so hard as a gendered thing. Funnily enough, pink was once seen as a strong, vibrant masculine colour and blue as a soft, subdued feminine colour. Not sure when or why it changed

[@bergglobus2428]

@@nope6021 neituer do I but it seems like it's coming back at least in the guitar community. Well I don't see it at my school tho. It's the same with nail polish and other stuff. I would like wearing black, because it looks awesome at partys and stuff but it's kinda hard to give a shot about other's opinions

[@davidkonevky7372]

There's not much blue stuff in men products from my country.

[@lexthequeer]

Hey friend! Just following the theme of inclusivity in this video, wanted to let you know that a great, non-gendered alternative to “female hygiene products” is “menstrual products” or “period products”! Using those terms really helps us trans and gender-diverse folks out. Thank you!

[@bergglobus2428]

@@lexthequeer Okay thank you, but I mean women targeted stuff in general. Like women targeted shaver etc. And I think "women targeted hygiene products" isn't a really good word as well, is it? Language is difficult, especially because my mother language is gendered as hell

[@filipinodragonfruit8178]

What I don’t get about tampon/pad packaging is why it’s so damn bright and conspicuous. Like the whole world doesn’t need to know I’m bleeding and I wanna be lowkey.

[@oliviadellava4380]

Filipino Dragonfruit hahah truee, but I just began to give no fucks. When I was younger I always was so ashamed to buy period products (but idk why I should)

[@ashleyanne929]

Filipino Dragonfruit in Australia our leading brand’s packaging is black and the tampon wrappers are bright colours.

[@Sasbatabata]

I just recently started watching some of your videos, and when this showed up in my recommended, I figured it would lead to an interesting time. When I clicked on the video, I was not expecting a trans rights talk, but my partner and I were delighted that you brought it up. We had to stop everything we were doing just to listen to you speak. I wanted to say thank you for putting this stuff out there, for me, my beautiful partner, for allies, and for every trans and non-binary person out there. We appreciate the voice.

[@KelLauren]

thank you so much for you and your partner taking the time to listen, it means so much to me and our community.

[@mariondubi4966]

Additionally, I do not understand why pads, tampons and pills are so overpriced. These items are necessary/essential goods for people who have periods however they are considered and seld by company as luxury products. 😤

[@randomalienfrommars0567]

They are overpriced *specifically* bc they're necessary and they know people *have* to buy them. There just hasn't been enough serious complaints to force them to change this disgusting exploitative tactic.

[@x340x]

because someone had to "invent" them (i mean the technology and materials in them) and then they have to produce them, distribute them and also make money?

[@gheedra2708]

Because they ARE luxery prodcuts. People have survived without them for 10's of thousands of years and there are people on this planet right now who've never even heard of such a thing. Don't equate necessity with the fact that you're a spoiled first world citizen.

[@egnogg1244]

Penelope McQueen I’m sorry but what else are people supposed to do? Bleed all over their clothes? Some third world countries don’t have proper sewage systems or running water yet that’s not considered a luxury. Putting a luxury tax on tampons is like putting a luxury tax on toilet paper, you can get by without it but it’s still considered a necessity.

[@x340x]

EEE E E EE EE EEE E EEE you can buy cheap ass toiket paper or you can pay more if you want the luxury of silky smooth paper. just like you can use cheap tampons, or no tampons at all, there are reusable cups etc. which is not at all convenient i know, but thats the thing you are paying extra for the comfort and convenience

[@Leif265]

“Live with intention” is my now a quote im taking to my grave

[@davidsrq]

was that “FOLKS 👏” a reference to Kurtis Conner? :D

[@KelseyDiyorio]

David Queiroz i was like- hey hey heyyyttt

[@sims5819]

I was just gonna say that haha

[@imactuallyreallysadrnlmao480]

David Queiroz i was gonna say the exact same thing blbkbycrvhzdk

[@danacherlin1863]

Thought it was just me ahahah

[@amandabennett4869]

i went right to the comments to see if anyone else thought that too

[@scoutburdette9360]

Who thinks they should use this design? 🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏽‍♀️🙋🏽‍♀️🙋🏽‍♀️🙋🏽‍♀️🙋🏾‍♀️🙋🏾‍♀️🙋🏾‍♀️🙋🏾‍♀️🙋🏾‍♀️🙋🏿‍♀️🙋🏿‍♀️🙋🏿‍♀️🙋🏿‍♀️

[@violightghost8592]

Jean Louise And the Enbies and Trans men! 🙋🏻‍♂️🙋🏻‍♂️🙋🏼‍♂️🙋🏼‍♂️🙋🏼‍♂️🙋🏽‍♂️🙋🏽‍♂️🙋🏾‍♂️🙋🏾‍♂️🙋🏿‍♂️🙋🏿‍♂️

[@rebeccaberger5117]

PLEASE yes

[@bowsercastle]

Not So Graceful 🙋🏼🙋🏼🙋🏼🙋🏻🙋🏻🙋🏻🙋🏽🙋🏽🙋🏽🙋🏾🙋🏾🙋🏾🙋🏿🙋🏿🙋🏿

[@nomad7196]

@@bowsercastle You trying to be transphobic but lowkey or are you agreeing cuz i really can't tell

[@raiyne8089]

🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♂️🙋🏼‍♂️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♂️🙋🏻‍♂️🙋🏽‍♀️🙋🏽‍♀️🙋🏽‍♂️🙋🏽‍♂️🙋🏾‍♀️🙋🏾‍♀️🙋🏾‍♂️🙋🏾‍♂️🙋🏿‍♀️🙋🏿‍♀️🙋🏿‍♂️🙋🏿‍♂️

[@buggyking2523]

I'm a dude but now I'm compelled to buy those tampons just for the packaging.

[@davidkonevky7372]

Yeah

[@corvidaeisaneatfamily2841]

It would be handy to have some laying around if any trans or female friends forget one

[@phinnbear2980]

did she just.... no she didn’t... she stole the kurtis folks clap.

[@chloe-angelle]

Claudia Pieroni i knowwww!! 😨

[@quinnedwards9884]

😱😱😱😱

[@hannah3970]

Yea... shocked me as well 😶

[@edgeofhell5966]

FOLKS 👏

[@lauraclark1188]

looking for this comment

[@illymation]

I love your vids, and I love how you use your platform to raise the voices and problems today that need to be heard!

[@kit5634]

haii illy! love you!

[@tyciydf.7e397]

E

[@blew1t]

u should've put a bit that said "new look, same great taste!"

[@IvanSN]

This is the best comment

[@davidkonevky7372]

Oh god no

[@lulu-ex2zg]

I laughed so hard

[@claire-amel]

Love this. But laughed at, "don't want it to be retro..." This is retro as fuck. Could have pulled this off the shelf in 1978 or 1982 no worries. I love that aesthetic though.

[@edcnskully2800]

Not gonna lie I fast forwarded through to see the end result, so I didn’t know she said that 😂. That’s hilarious. I saw it and went, WOW, that is one of the most retro generic looking boxes I’ve ever seen. Nothing against it, I actually love it lol!

[@ema1027]

As a trans guy who still goes through a monthly cycle and actually avoids tampons because of my dysphoria, I thank you from the bottom of my heart for sharing awareness and supporting people like me

[@ema1027]

@@omnimediagroup5761 oh wow, really? that's nice to know! Thanks kind stranger who found my comment amongst the sea of others after a month from when i posted here. You really took your time to find me and comment, you must really care!

[@omnimediagroup5761]

It's bloopy you’re not that special don’t worry. Just one of the comments I saw.

[@ema1027]

@@omnimediagroup5761 wow! you graced me with more of your time and replied! That's so sweet of you!

[@hannahmayo6582]

Just came across this comment and wanted to say I’m so sorry you experience dysphoria when buying products like that (and that people can be so insensitive to comment about something when they don’t even know you). It’s really sad to think that some people feel shame when doing something as simple as shopping, and it’s something many others just take for granted. Hope you stay strong snd all is well with you! 🙏🏻✨

[@mumei8062]

What I genuinely don’t understand is why the packaging being pink is such a big deal? I think a better way would be to deconstruct those stereotypes we have about colours and stop making men feel like pink is a female colour. I personally feel like making packages yellow to be more inclusive only enforces gender stereotypes. I think companies should rather diversify their “male” products, make them more colourful etc. But saying this product shouldnt be pink bc trans men are also using it, just re-enforces that pink products shouldnt be used by men. Edit: That’s not to say that their packaging isn’t extremely ugly lmao, yours is def much more visually appealing.

[@davidkonevky7372]

Basically, you want this type of thing for male products right?

[@alianyuu2517]

the thing is, the brand most likely used pink as a feminine color for marketing.

[@victoriarotramel2274]

In this case, Unilever is a gigantic corporation and very rarely redesigns their products. It's considered risky to radically change a product's packaging as repeat customers may have difficulty identifying the item on the shelf, and then choose something else. It's only within the last 10 years that changing your branding to be less stereotypical is almost expected, let alone acceptable.

[@nagywywy]

Entirely agree with this comment.

[@grace-chloe2743]

@RawrShrimp i heard that it was a queen that made pink a feminine color, bc actually blue used to be a feminine color and pink a masculine one and then that queen started to wear pink bc she wanted to show that she could run the country like a man (what I mean is that she wanted to show that her gender has nothing to do with the way she runs the country) and since then women started to wear pink (sorry for my poor English)

[@froggyinthecloset]

Thank you so much for doing this, Kel. As a trans man, it made me feel really good.

[@olitheorb3003]

Mmmmmm playtex pay her she just designed your new re brand

[@featheryfemme]

Definitely. She should be the designer for life.

[@tiffanyferg]

Wow just realized these are literally referred to as “feminine products” ...? Is that supposed to be some type of ~cutesy~ euphemism??

[@KelLauren]

tiffanyferg is it supposed to make it less “gross”? why can’t we call them period products, bc that’s quite literally what they’re called

[@Hailey-bz2ym]

Same reason toilet paper is referred to as “bath tissue”. It’s a more fancy name for a not so fancy item. Also not unique to this market

[@chocofawn3]

tbh i think “menstrual products” or smth along the lines of that would work much much better ✌️😚

[@toretiavideo]

because that’s what they are. feminine products. no boy is going to use tampons and no trans woman will either. so stupid.

[@mavymagdowney9798]

@@toretiavideo Though trans men will in some cases?? And agender/nb people might use them too. Maybe they don't want a slap in the face of "remember you were born female" every time they buy menstrual products

[@Jadaohmy]

Honestly though the packaging is just ugly in general. Pink and green? Yuck

[@davidkonevky7372]

Splatoon 2 did use those colors right tho

[@Jadaohmy]

Humorflix YPTH y mas haha and?

[@actuallyverysoggy]

Only Alex Fierro can pull this colour combination off

[@davidkonevky7372]

@@Jadaohmy just saying color combinations can be better if they are implementen better

[@sophia6381]

Cosmo and Wanda are fuming with rage

[@leondebla1985]

Kel: "Kinda into this semi modern approach" Basic 70s design

[@andrewduong2740]

*basic 70s revival

[@dudebro2282]

Loved that there weren’t any females on the box. I’m non binary, so it was nice to see

[@noellejuliet7265]

i'm nb too!

[@isaacisis5876]

As a trans guy, I feel the same way. It always just makes me feel icky

[@karymeibarra2456]

But ,MISTER Krab!

[@carolinastonge6032]

What Is that?

[@christinamorris5742]

Genesis StValdes They don’t identify as a female or male

[@ashleyvel1z762]

it reminds me of the whole aesthetic that the brand “billie” has ! they make shaving products and they have the same vibe

[@colinouille2786]

billie is great name for a brand including trans people, bill -> billie

[@hi_im_angie]

Maybe we could just stop viewing pink as inherently "feminine". It's just a color.

[@kmar1558]

yes, however unfortunately large corporations view pink as a feminine color and intentionally use it to market to women. this is also why the luxury tax on menstrual products is called the "pink tax." hopefully one day pink will just be viewed as a color without feminine connotations :)

[@jaspersteele7154]

@@kmar1558 who cares tho it's a color like seriously

[@creeksaway]

Jasper Steele read the comment you just replied to very slowly and answer your own question

[@jaspersteele7154]

@@creeksaway 😂whoops

[@hi_im_angie]

@@kmar1558 I know, you're right. But hey, one can dream. 😂

[@bentlithealien]

This video nearly made me cry. Its the small stuff like this that shows that people actually care about non-binaries like myself and trans men. Thank you for this, Kel! Also that redesign looks awesome.

[@annathenerd5345]

I love how much more subtle your packaging is. I feel like I could keep the box on the counter and not feel embarrassed if anyone saw it. It’s very calming especially compared to the hectic Playtex box

[@physicalmediamp4]

HELL YEAH! i wasn’t expecting you to connect this to trans and nonbinary issues but i’m SO glad you did! we have to start talking about that when talking about periods, we cannot keep living in such a cis-centric world! awesome work ♥️

[@zythyxknight7491]

transmasc dude who’s interested in graphic design here and im so happy w this video! just from a design standpoint, these are things that designers and advertisers should keep in mind as the world is getting more diverse when it comes to gender presentation and identity. TRANZ RIGHTZ!!

[@jamie_fawn]

AAAH I haven't even finished the video but I had to pause just to say thank you!!! I'm a trans guy and I can't express how refreshing it feels to have a non-trans person talk about these issues and actually get all of it RIGHT. Thanks for being you 👍

[@KelLauren]

Beck Oliver yay! thank you so much i’m so glad i did it as close to right as possible. thanks love ❤️ you are seen and valid!

[@omnimediagroup5761]

So you’re a female

[@kparkiart5067]

I guess some people just pass it off. As a no - trans straight female im on your side too 😊

[@TopherMuse]

I was NOT expecting such a positive trans friendly message, I've binged a few vids and that really sealed the deal. we stan. subscribed lol

[@pitstixx4942]

I’m a simple man, I see Kel rebranding things I don’t like, I click

[@leoyakafudy]

if "feminine hygiene" products werent femininely packaged cis women would buy them anyway and you said that and i (personally) think that id a really important really great point??? ive been trying to get that point across to people for ages now someone else has said it and that made me happy thank you

[@jorgea.carrazanagarcia4496]

Your redesign is a 1000 times better. I just love it

[@barenberez4650]

Yo.... tbh... the rant in the beginning was so good... like who gave you the right to be the best person on this platform?? I literally love you wtf

[@katdon4508]

i'm an art student working my first entry level graphic design job and your channel is REALLY helping me learn adobe and graphic design in general, thank you kel 😭🙏

[@darrenradcliff5311]

Why am I a straight male watching this? I mean I'm learning

[@everfluctuating]

you might date someone who menstruates, or have a friend who menstruates, or might just be interested in graphic design

[@abbeyroad4416]

YAS WE ARE PROUD OF U

[@taylorlindberg522]

🙌

[@aalban4191]

Welcome dude, honestly, it's just good knowledge to have! Cheers!

[@dxd--ajay]

I just like knowing stuff about women

[@casparwallen9865]

As a trans guy being able to buy something like this would completely transform the experience! Thank you :)

[@singularmile]

THANK YOU SO MUCH FOR INCLUDING NB FOLK, IT'S SO NICE TO BE INCLUDED FOR ONCE

[@Bingus_mcgee]

Your channel is so underrated and it's awesome that you're putting your creativity into rethinking things in a more accessible way and breaking the advertising norm of pushing expressly towards the target demographic! Keep doing awesome stuff 👍😊

[@KelLauren]

Alan Wheeler thank you so much! i really appreciate it 🏳️‍🌈❤️

[@pascale.lefebvre]

Watching the process helped me TREMENDOUSLY to up my graphic design game. I went to design school but I switched to elementary teaching a while ago (10 years...lol) and I lost part of my skills. Watching you got me back in the game and I find myself thinking I'm even better than before because of extra steps I picked up from watching you. I used to be all over the place with ideas and struggling to start a project. Now, I kind of have a little routine I picked up from watching you. It's so good. Love your videos.

[@bestdressed]

i never realized how ugly tampon and pad boxes were until watching this.. now i can't unsee it

[@wallieolliee]

Hello Ashley!

[@noxclover598]

you are everywhere I look ashley, I swear I am going insane

[@pastelpixelp]

we stan a trans ally

[@steinfliege9912]

If more packaging looked like that I would just buy it for decoration

[@christinelenefors6472]

WHY ARE THEY SCENTED?! Who in the marketing department thought this was a good idea? "Yeah, you know, I need tampons/pads but kinda need a potpourri too ... " If they thought it would mask smells, they should have tested it, because it DEFINITELY does not.

[@BeautifulEarthJa]

This comes from the idea that vaginas need help to smell good....as if anything smells better than vagina 🙄

[@Hannah-cx3pt]

K: no worms goodbye worms Me: goodbye worms 😔

[@midnightm69]

i miss the worms

[@georgie7355]

thanks for doing this kel

[@theobrogan4689]

Thank you SO much for this video! I'm non-binary and deal with so much with the dysphoria of period packaging products. We need more videos like this, and the design turned out amazing, so that's a great bonus!

[@KelLauren]

Theo Brogan thank you! i’m glad you enjoyed ❤️ you are seen and welcome here ❤️

[@starrynelly]

i love these types of videos. it makes me realize that we should really hold companies to better standards as far as graphic design. the products we pay a lot of money for (like tampons) should have better packaging.

[@dariusgaskin]

we need more people who think like you ♥️

[@ilisten2thecureandcry]

i love how you designed the box. i love the colors and the fonts and everything ugh it looks so good. if tampon boxes looked like this i would definitely be way more excited to buy them lol just to see the box everyday

[@brickspace9772]

Was that a Kurtis Connor reference at the beginning?

[@ernestzurek5884]

I DOUBLE THAT QUESTION

[@justadragonryu]

I’d love this for an eco friendly, no plastic tampon brand. Inclusive, low waste, and designed beautifully.

[@alexiaking5241]

literally yes. to everything you said.

[@nxahsvidz]

Yes 🙌🏼

[@coolcam055]

I stock tampons at a grocery store quite often, so coming from someone that has to look at these nearly every single day: I really like that design! I like it way better than the current design

[@ClaesKamp]

Respect to you and anyone who uses the tools and skills they have to talk about what they think is important. And super nice graphics!

[@KelLauren]

thank you! appreciate it

[@beel1952]

*love* this type of content, *TRANS RIGHTS!* -also, edit, I'm glad u brought up the matter of inclusivity regarding hygiene products that are targeted towards binary genders. As an ally- I'd never thought of this before! You've opened up my mind a little more, and im thankful : )

[@mossteeths]

As a trans man I just couldn't stop smiling! The design and packaging just made me feel so happy and safe and warm! Thank you so much for this!

[@FinchOnionDip]

Me as the video was starting: man it’d be dope if she made it gender neutral Her: “trans and nonbinary issues” Me: !!!!!!!!!!!!!!!!

[@sheenawong5960]

New subscriber here - watching you redesign is incredibly fun and so insightful. Thank you for holding space and using your platform to voice and discuss issues that matter. I admire your thoughtfulness, creativity, and calm manner sprinkled with little bits of humor here and there. Looking forward to seeing what more you create!

[@louisbrodkin]

I love the community of this channel, theres no one giving hate in the comments and everyone is enjoying the content! Keep it up ❤️

[@aleatorias9550]

“Why are things the way they are? Why do they have to be that way ? Can they be better?” Sound like a show that Mr. Peanutbutter would host

[@Mykeynikey22331]

it just blows my mind sometimes how society makes such a huge argument over something so simple.

[@BeautifulEarthJa]

Yea, like getting rid of Columbus Day and renaming the Redskins etc....

[@highwaycavalier]

Yooo trans man here! I’m super happy with how you handled all of this it means so much to have someone actually acknowledge this part of my life that nobody bothers with lol

[@KelLauren]

so happy youre here!! thank you so much for your time and you are valid and welcome here

[@aoi3999]

im just gonna say it but- ive actually never see the end of one of your videos.. not as in they’re boring, i stop watching. Literally, I fall asleep to your videos. In a good way!- not as in they’re boring again ahah. your voice is so calming to listen to and i just drift off- but your videos are really fun too 🥰🥴✌️

[@amarualvarez5215]

i was casually watching a lot of your videos and just havin a real Nice Time and now im trans crying omg did not expect to feel this level of validation on this kind of video

[@itsryderbabey8885]

I would give anything for a hypermasculine “FOR MEN” version of platex tampons. Cobalt blue, a bald eagle on the side, a flexing arm with bulging muscles, and in all caps: GUN STEEL SCENTED TAMPONS FOR MEN

[@cellamarino]

the word 'anarchy' somewhere.

[@_stillborn]

Would't work, since men dont need tampons

[@gadscookie]

This sounds strange but you remind me of a younger version of my therapist, and it’s surprisingly comforting to watch u lmao

[@isa-jm1ls]

i really appreciate this video a lot ! i’m a trans guy who has to deal with a period , and period products with really feminine packaging can really build on top of the dysphoria caused by it , which isn’t fun at all . it’s so cool to see someone talk about the lack of inclusivity of period products on a larger platform ! thanks a ton for this

[@GabbyDelCorso]

as an interior design student, you give me so much inspo and more tips for software use than any of my classes, youre an angel

[@jolieeray]

your channel is so calming, like your voice is so refreshing

[@judefontenele3012]

the term "assigned female at birth" (afab) is a good replacement for "trans men and nonbinary people", since there's nonbinary people who were assigned male at birth. thank you for this video, great job

[@KelLauren]

thank you!!

[@camille8690]

my favorite redesign of yours - so cool, inclusive and design-forward!

[@tuliph5825]

when i heard the “alright folks *clap*” i instantly liked you. kurtis town rise up 🤠✊

[@elgordiflon3560]

I love love love these redesign videos. I also enjoy your real-time feedback and vocal thought process because it sounds EXACTLY like our internal dialogue while working on a design/concept.

[@chaotickidltd]

This video makes me so happy, as a trans person who has had periods in the past, this sort of packaging would have made me feel so much better about having to buy them, amazing video,, so great that allies with a platform are talking about this sort of thing !!

[@omnimediagroup5761]

Torr Benjamin Pitts why? You’re a female