Reinventing You: Define Your Brand, Imagine Your Future | Dorie Clark | Talks at Google

A step-by-step guide to reinventing you - Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.
In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.
Mixing personal stories with engaging interviews and examples from well-known personalities-Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others-Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
About the Author: Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications. She is also a columnist for Mint, India's second-largest business newspaper. She is a consultant and is an adjunct professor of business administration at Duke University's Fuqua School of Business.
Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking. Recognized as a "branding expert" by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, Smith College Executive Education, the University of North Carolina's Kenan-Flagler School of Business, and HEC-Paris, which is ranked #2 worldwide in executive education by the Financial Times.
At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.

[@Alphaduncan]

Every now and then you come across a message that moves you to take action. This is it. Off to get the book.

[@balziautepova]

Thank Dorie Clark ! A lot of positive emotions and values.

[@bealazay1730]

Simply branding yourself by going with whatever people say you say you are can be clouded by stereotypes others may have of you. This could be very harmful. Trust yourself more.

[@debbiebelair6328]

Great talk. We do need to trust our own intuitions of who we are. We still live in a place and time where it's more important to learn about what others think of us...unfortunately.

[@PriscilladeCarvalhoNunes]

I do not think she is idolizing any crazy self promotion. It's more a matter of becoming aware of the signs that you are showing to the world and the brand that this is creating. It's more a matter of accepting your particularities and make the best of it.

[@Ms_AP_]

Great talk. I agree that everyone isn't meant to be a specialist. I'm a generalist myself. It can be both a blessing and a curse. A diverse background can a head scratcher to people who have spent their whole lives being specialists. I say boredom leads to a much wider viewpoint and embraces a naturally curious nature. Having a 30k foot viewpoint has its uses.

[@dionisiskarampinis]

Very inspiring talk!

[@MarkoKraguljac]

Why not also free ourselves from confines of the future? Its even greater source of misery and anxiety for humans. Our obsession with ever-changing surface is safe way to madness.. of which majority of humanity already suffers. Socially accepted madness (real dysfunction not just word!). IMO, life begins when we stop deluding ourselves that we control or create anything. Its an important distinction who does it! Think about it before discarding hastily. What do you think after you think? :)

[@isalau156]

"Board of Director Mentors" - totally agree!!

[@nkwopeter6133]

Your presentation, very interesting.

[@terencejohncortez6662]

Good points tackled.

[@darren2658]

Maybe it's not reinventing yourself, or your brand. Maybe it's more about sharing yourself and your existing brand, thoughts, values, and ideas

[@chimukamoore3050]

Great talk!

[@yogee0007]

Wow- I am totally in love with Dorie , I would love to ask her out for a date 😎

[@PazLeBon]

how can ou be an expert on rebranding yourself when you are still about 12 years old? Middle class private school thinking right there lol

[@stellaprospera4067]

It just feels odd to have sat here and listened to someone preach about being authentic all while delivering that message in such a disingenuous way ... I wanted to "like" Dorie. I really did, but laying on that "false familiarity" too thick negates the purpose of the entire chummy, chummy, routine that's being used to "sell me" on the idea in the first place ... Oh well ... :(

[@360.Tapestry]

i find some tomboys attractive lol

[@MarkoKraguljac]

This is more depressing than kids beauty pageants. I had to down-vote it with heavy heart. Promotion and reinvention of madness is not something this world needs more.

[@wenyi_shen18]

Marko Kraguljac i