Resetting the luxury candle idea and getting rid of the myths

My name is Jeff Standley and I teach people how to make candles and create a business around them. Thank you again for watching. If you have anything you would like to see please message me.
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[@beckybakke4993]

You hit on many key facts on what the luxury candles are and aren't. For me I custom blend many of my candle fragrances. I don't go crazy on my pricing and keep my labels simple. I have told new candle makers to always try to stay true to your goals and learn to improve on your product. I love what I do! Thank you for your videos. I learn something new with every one of them

[@sarahcomps7553]

thank you 🙂

[@blacksunburn9754]

The biggest myth about luxury candles is that you, a small indie maker, can create a luxury product using off-the-shelf supplies. Just because it's expensive to make does not mean it's luxury, and if you've fallen into this trap created by companies like Makesy, you should spend some time looking at major luxury brands, and thinking about the psychology that motivates consumers of luxury goods. Go hang out in luxury subreddits and see what they talk about (they dont talk about apricot coconut wax). Luxury has higher value, not greater expense, and it's very difficult to create high value with materials and supplies that everyone else has access to. If you want to make a luxury candle, every component of your design should be custom, from fragrance to vessel to packaging.

[@shannonevangelista]

Yes! You have to make everything not accessible to competitors if you want to succeed in that market… very difficult but not impossible

[@RichardHicks-vk3vb]

I am disabled and suffer from PTSD along with depression and anxiety from being a Marine and making candles helps a lot. I have been using 646 soy wax making candles for my family and testing. But have come across a hemp coco soy blend and was wondering if you have tried it or know any thing about it. I really enjoy your videos and the way you explain things from testing wicks waxs and starting up a bunnies. Keep up the great work.

[@iamshellymarie]

Hi Jeff, I’m looking for a wholesaler that I can work closely with. Thank you for all you do in this industry

[@worwantube]

thank you for your video and thought. It's very helpful as always.

[@danagray-2222]

Great Video💖

[@femonthebeach]

Thanks!

[@StandleyHandcrafted]

Thank you so much for that! I’m glad the videos are helping in any way. 🙂

[@makesyofficial]

This is an awesome and well done video Jeff. 😊 We wanted to share an example of the cost breakdown to make a makesy 12oz Aura vessel, which most of our customers sell for $40-50 per candle and market their product as luxury. 12oz Aura Vessel (Case of 12): $4.75 per candle Virgin Coconut Soy Wax (11lb Slab): $3.43 per candle Vanilla Gelato & Waffle Cone Fragrance Oil (16oz): $1.87 per candle Performance Cotton Wick 91 (100 Pack): $0.13 per candle Wick Stickers (12 pack): $0.16 per candle Labels (estimated cost): $0.30 per candle + Free Shipping TOTAL COST before labor: $10.65 per candle

[@nicolemitchell2845]

Do you have a current fav wax combo for melts?

[@lynettebroussard3269]

What suppliers do you use?

[@thegrumblesquad4949]

i just make wax melts to give to my friends

[@journeycandleco.8658]

Hello. I have placed an order on Feb 10. I have sent several emails to know the status of my order. I ordered a lot of candle care cards. In one of my emails I stated how important my order is. I received a general response apologizing that you didn't see a previous email but no update. How can I get in contact with a live person. Very frustrating customer service.

[@rizzy6687]

No offense.. This is not the place for that. You should delete this..js

[@StandleyHandcrafted]

All orders are out. What is your order number?

[@angelabarber4491]

Has our go to guy disappeared on us???.

[@StandleyHandcrafted]

@@angelabarber4491 Nope, I’ll be back very soon!! I’ve been dying to make new videos. Moved recently and still trying to get a decent set up again. 😁