Return to Gold Hill

44 years on from the original, Evans Cycles have revisited Sir Ridley Scott’s iconic 1973 Hovis advert. The original Hovis boy Carl Barlow, now a 57-year-old retired firefighter, is seen conquering Gold Hill in Shaftesbury, Dorset, thanks to the power of an electric bike.
Find out more about electric bikes - www.evanscycle.com/hub/electr...

[@BurnBabylon_Selecta]

Who ever put those breaks on the Hovis original song is a legend

[@tonywilliams1532]

Brilliant, its still "a grand ride back though"

[@malcolmabram2957]

I remember lifting 80 kg barbells in overhead presses in the gym. Late one evening the cleaning lady, as she put them back in an overhead locker, was furious with us for leaving them on the floor.

[@lindosland]

I love this! Found it while showing family the original after making our own version 'Hovis advert with Ella and Rowan' as our Christmas surprise.

[@garyeaton6172]

I’d do it bless it’s a brilliant advert

[@billybass4189]

Thumbnail looks like last of the summer wine 😉

[@denislamonde8372]

Superbe façon de présenter l’innovation qui est devenue un incontournable.

[@tiplady44]

Brilliant 👍

[@geoffreyadlam4586]

I wonder how many people Have. Got. Their mobile phones Out. Or. Video cameras. Out And. Film 🎥. Each other Doing. The. Hovis. 1973 Geoff STOCKPORT CHESHIRE

[@Mikolaj_u]

Very cool

[@661cyclist]

A braver man than me! Mind you I'm still resisting the temptation to go electric, still on pedal-power! I wonder if he could manage the similar Keere Street in Lewes? I've never dared try - once I did the first five yards or so, then got off in despair. It could probably be done with an electric.

[@pauldunbabin2200]

I was talking to his sister at v fest last weekend and she was telling me about the story of this add and how it came about ..

[@lindosland]

So tell us please!

[@cheekyllamacreations]

His name is Carl and he was in my class at school. He went on to become a fireman :)

[@lockhughes]

Select "Thumb Down" if you currently confined to "an institution". Thanks!

[@stuartsinclair6269]

Well, when I was 16, up the hill in 1st gear ⚙️ all the way, people started looking and some clapped, it’s my secret, was on a mountain bike which was very light, now probably get half way

[@colinlighten6700]

‘E didn’t deliver the bread!😂 Nul point…….

[@carpediem19999]

I thought as a joke he would turn up on an ebike then I see he did it wasn't funny anymore!

[@colinbaird3673]

easy on a ebike

[@run4eva]

Haha check out my version of the hovis advert.. comedy voice over (rude joke/Be warned)

[@asifiwould2]

And the naysayers wonder why people laugh at them when they say there are too many hills.

[@darrengreen7906]

.

[@albertoleon452]

😡😤

[@joeblack8915]

The original Hovis advert was produced by none other than Ridley Scott, he of 'Alien', 'Bladrunnner', 'Gladiator' fame, etc, etc.

[@mr.dudafel8723]

😡😤