FUBU Founders On Building a Fashion Legacy, Untold Stories, Struggles, Future & More | Drink Champs

In this episode of #DrinkChamps, the founders of the iconic fashion brand #FUBU, #DaymondJohn, Carl Brown, and J. Alexander Martin, sit down to tell us about their incredible journey from humble beginnings to global success. From selling clothes on the streets of Queens to having their designs featured in the windows of Macy's, the trio shares untold stories of the struggles, triumphs, and unbreakable bond that helped them build a fashion empire. Make sure you check this episode out for a discussion about entrepreneurship, friendship, and the power of perseverance in the face of adversity.
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REVOLT.TV is #1 destination in hip hop. Focused on expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Artists REVOLT.TV covers include: Joe Budden, Drake, Chance the Rapper, Jay-Z, French Montana, Lil Wayne, Future, Rick Ross, Remy Ma, Nicki Minaj, Beyonce, Rihanna, Lil Yachty, Kendrick Lamar, Kanye West, Solange, and many more.

[@ShaamJones]

This is an IP masterclass. It took me decades to learn half of this the hard way. PLEASE protect your IP. Tax codes, operation agreements, licensing, distribution, trademark and patents.

[@thinkoutful]

Elaborate!

[@cutta1984]

Bro I was saying the same shit

[@joannaansah4957]

This is an MBA Masterclass. I'm re- watching it and taking notes! ❤

[@robnomad1]

Right, they’re dropping great jewels!

[@jawaunHayes-fb4pe]

Yeah they some smart dudes and still making money. Lol. I thought they fell of but they been getting money. They own coogi. Coogi and polo is my favorite brands.

[@infamous7772001]

It's funny hearing Queens Damon vs Shark Tank Damon lol. Love it

[@nellko6391]

Learn from it! Code switch been a thing!

[@infamous7772001]

@@nellko6391 I live it now

[@jawaunHayes-fb4pe]

That man aint changed..because he succesful. Hes a sell out.

[@AngryJoi]

He’s code switching the hell out of Shark Tank! I never expected him to talk like this 😂

[@whatcanithinkofnext9478]

Lol right lol.

[@jaydalereid3828]

When LL had the hat on in the GAP commercial.....That was a HARDBODY move!!!

[@NORTHSIDEWEEZY]

This wasn’t only an interview it was a Great Class on business start ups money management & Marketing 💯💯💯 People really pay for this kinda information preciate this one Drink Champs ‼️💪🏾🤞🏾

[@TheFearlessAmbitionPodcast]

I worked for FUBU RECORDS for 4 years. I totally love and respect my brothers. I learned more from them than I ever did in college. Much respect to my brothers and especially Keith for giving me that opportunity 🏆🏆🏆🏆💯💯💯

[@ricardohaynes4339]

a FUBU TV Show instead of a Doc or a Mini-series would be fire ...something like "How to Make It in America"🔥🔥🔥🔥🔥

[@martinariveratcoh]

YES

[@jayice1AKAJoeMule]

Yup I second that

[@MrAmbush206]

There should be a show for upcoming brands they pick 5 top brands from different cities every month to display their items 🔥the good brands get hands on training to work with big brands!

[@1272JfC]

You don’t know what it takes to make it in America yet

[@ezt1085]

Easily binge watch that series.

[@damnbadger8242]

Who DIDN'T wear something from FUBU back then.. Here in Europe we did..

[@TopzeeKretz]

Bufu By Us F*** U Movie- How High

[@webertmathieu5427]

Never owned any fubu ; but I respect these men.

[@1017squirrel]

Go get u sumn

[@tonyleedagod7558]

"Fucc Hilfiger, FUBU shirt " The great BIG MOE

[@Chris-gr1on]

H town all day baby Mo City to da tre

[@Chris-gr1on]

Hittin nem where it hurt

[@DrSoothingVoice]

Still have some of the original Platinum FUBU jerseys n jeans. Talk about quality clothing. Heavy material,top notch stitching. Still one of my fave brands

[@dorothyflynn4656]

Why not?

[@thirdjones762]

Do you remember the denim jacket and pants Fat Albert collection. I still have the Rudy one. I lost the silk Rudy shirt to the South East Texas hurricane damage..... Still got a few jerseys

[@ricocheteraw90sthebestdecade]

​@jaxfiftytwostop hating and you better not be a black person ..those fabu shirts and sweatsuits I'll still Rock today..my people created it then ima support.

[@ricocheteraw90sthebestdecade]

@jaxfiftytwo explain why there lame ..or you just a wyt boi who hates black excellence cause your just hating at this point

[@GodFirstTalkk]

Facts

[@user-ok2hn5ek2f]

This was a good interview. A lot of gold nuggets.

[@FreeWiLLVibin]

Nore been bald for 20 years It's a miracle

[@myronfutch8457]

Didn't he have hair a fade in state property 2 and paper soilders

[@FreeWiLLVibin]

@@myronfutch8457 yea. 20 years ago.

[@williamgardner7886]

You clearly can see his hairline even when his head is shaved

[@FreeWiLLVibin]

@@williamgardner7886 We always clearly saw Lebron's too

[@LifeGotIt]

He’s explained this before, never was a baldy just really low kut wit a edge

[@TheAlkebulanTrust]

For Us By Us...one of the best Hip Hop clothing brands...facts or undeniable facts?

[@seanlucas6142]

Yup

[@knikkaknikk86]

Alot didn't even know that.

[@kanakanamathivha1933]

This has to be my favorite episode. Thanks for the information guys..🙏

[@queeniestar7203]

This was the Best Business Drink Champs to date, sooo many business gems drop. Saving this episode to go do some business research 👏🏿👏🏿👏🏿👏🏿👏🏿

[@burniek.3259]

This was an amazing episode great information and story….LEGENDARY MEN AND BRAND

[@Heavunjoseph]

So much knowledge N this interview , Fubu is so nostalgic!

[@Eichwiesel]

Fubu was great back in the Days!! ! Great memories! Thank you!!

[@BillCosbyTouchedMyDoodle]

memories*

[@TheAnkhGod]

It was always a childhood dream of mine to design for FUBU. Glad to know they still out here and all the flowers to them. Hit me with a link!

[@spliffj.e.e.8978]

Loved this interview. Learned so much, its positive and motivational hearing the stories and stuff. Can't wait for the biopic or documentary.

[@urbancigarlovers9836]

Damon with the edu love this stuff

[@michaelwhite9288]

One of the best episodes!!! Billion $$$ worth of game in this episode. Fantastic jobs guys on the guest selections. This one had the most value IMO. The others were entertaining but this was educational.

[@jerryrice9023]

I used to boost them Karl Kani sets,was lookin super fresh 1998

[@vanettaharris8673]

This segment is so INFORMATIVE!!! I saw them on Monte Williams show (years ago) when they hit as a new company grossing over $200 million. They did the WORK for our community. Thank you for helping me FUBU. My mind just clicked about my business. ❤❤❤❤❤. The best to all of you. Daymon shark tank gave so many of our businesses a CHANCE🙏🏼🙏🏼🙏🏼🙏🏼

[@carlintools991]

Definitely one of the greatest interviews on DC. THANK YOU BOTH

[@otezo4640]

Thanks for allowing the guests to speak and giving out tons of gems. I learned a lot from this episode.

[@ssingh2985]

This is priceless information. Pay attention folks.

[@mauricewoods7118]

A lot of jewels dropped in this interview 😎

[@melvinvargas1738]

Waiting Here Patiently 💪🏽🙏🏽🙌🏽

[@bucc_360]

Remember having many different color different FB shirts. They was at the top in the early 2000s and fell off. Wish they could bring back those og FB shirts.

[@naijabaeade]

This might be the best drink champ’s interview I’ve watched! Very inspiring and makes me proud of everyone in room! S/O to the 90s we weren’t never scared of anything including the possibility of our success and it seems like no matter where we are at in our lives right now… we still have that solid, enterprising, innovative REAL 90s motion in us. Much ❤

[@elliswilliams9571]

Great interview learned a lot. Need more

[@LaughHouseProductionLLC]

One of the best interviews 🏆🏆🏆🏆💙💜❤️💎💎💎💎 Dropping Gems

[@DarrellGraham-vl8yw]

Dope interview Drink Champs & FUBU Founders Congratulations Salute 2024!!

[@emoney100]

I am glad Damen still rep his crew and keep everything equal and historic with the FUBU brand. He never forgotten where they came from early beginnings!

[@NiceWun13]

We NEED a FUBU mini series doc!

[@jmdjanitorial]

This has been the most informative episode of Drink Champs. Thank you, Nore and EFN, for inviting them on. They dropped atomic bombs of knowledge and wisdom. Now, it's up to us to gain an understanding.

[@Son1UPTu]

Dope interview!

[@Rillseductive]

Educational and Inspirational

[@edolow7601]

I'm not even a young Black man, but this story with these 4 brothers for my state of mind I need to hear this story BIG FACTS💯💯💯🫡🫡🫡

[@mr219gip5210]

Lets not forget the legendary LL Cool J Gap commercial where he was promoting FUBU on the low! Next to Phat Farm, Karki, and Tommy Hilfiger.. FUBU was the shit back in the days!

[@brothabuddha879]

listing to my brothers tell their stories and knowing that shit started with niggas believeing in each others capabilities and buying into the vision and went all in, reminds me of how its not always the destination but you have to appreciate and be present in the journey. I personally havent been this inspired to get back on my grind in a long time, I hope Netflix is listening so they can get busy on the series, hustlers need inspiration.

[@vanettaharris8673]

This segment was the BEST YET!!!!

[@share4us700]

Damon like... "I don't want to talk much..." 🤣😂😭🌊🏄‍♂️

[@Trophy27]

Great, motivational interview. I love the golden age of Hip-Hop fashion.

[@luupatelier3847]

Def needed to make noise for them owning #05🎉

[@namenotfound8747]

The name FUBU was a double edged sword because once it blew up. Black folks in the west coast took it as only they could wear it. Eventually that attitude catch up to the brand. Only black people bought FUBU and everyone else would go and buy SouthPole, Echo, Rocawear etc... If they addressed that early on FUBU might of continued to this day. They were the first, usually when you got that level of success, it's a good sign.

[@walterwilliams5630]

I'm so excited

[@nagatibrand]

Appreciate Drink Champs for this interview 💯

[@iraford5788]

Fubu are legends.

[@NathanJames-qr8kr]

Much respect, even though this convo is above my pay grade. I bought my fubu from a lady that was proud of her bootlegged fubu stamped product lol. She said she would buy truck loads from the docks in the city. A few years later they were shut down though. Apologies

[@jarrodhuskey2291]

Its a SHARK 🦈 in the building‼️ s/o to the gang 👏🏽 much love ❤️ 🙏🏽

[@masoodqayyum]

Who remembers 555 Soul clothing

[@NN-nj8jr]

Loved them

[@StephenL128]

So dope

[@askia7535]

yooo i use to work at fubu back in the day in Secaucus nj they had an outlet store i still have some fubu clothes n its was crazy because they came to the grand opening and it was lit salute to fubu n ll cool j came through....frm Newark nj aka BRICKZ CITY BIG JERSEY STONEYYYY 💯

[@Son1UPTu]

Who remember the jeans with the fat Albert characters on the back of the pockets that were fubu

[@lazarushoffa9421]

Had all the jeans and the shirt. Pockets so big I put my books in them

[@keithsmith8975]

Platinum fubu I had the mush mouth shirt

[@musicisonthemenu]

Rakim 100 percent cursed twice on My Melody. "Pull out your money, pull out your cut Pull up a chair, and I'ma tear shit up" "I wouldn't have came to set my name and run the same weak shit Putting blurs and slurs and words that don't fit in a rhyme" Best drink champs interview! Thanks for the business insights.. Respect Fubu. We trademarking over here..

[@Thejordanenthusiast]

And he cussed on the Juice soundtrack

[@D.owens08]

The whole hood thought they sold fubu its been so long I still believe it lol

[@angelogalloway]

Overall that was a great interview it got much better at the end. Shout Out 2 FUBU

[@ezt1085]

A great American story. I’ll never forget the way Fubu hit. Came back to school that summer and it was all fubu everything.

[@islandboyroffingc5737]

U did it again mi G ! Your ting dem always authentic!! And big up the boss the man humble u fuck!!

[@RDHSOUND]

FUBU and Drink Champs educationally appealing for us by us! happy hour

[@michaelnorth7682]

so many jewells dropped!!

[@KingPFuerte]

Damn. I didn’t want this interview to end.

[@concept8407]

This was a true good ass episode!!!!!

[@thirdjones762]

I just bought a pair of FUBU HighTop Reds from Walmart about a week ago.

[@Thejordanenthusiast]

IIRC Cali and Texas stayed rockin’ FUBU gear, especially those from Houston and The Bay Area.

[@el_fantasma215]

This probably the best episode yet. these cats are geniuses.

[@miltonscott1322]

Revolt tv is the best 🔥

[@solomontackie923]

No Diddy

[@dcguelledge]

Having LL wear FB while signed to Gap was genius and it went unnoticed for years

[@carltonstephens7191]

Great advice 👍

[@Tyweezy84]

Fubu was the shit when i was growing up, I’m 39, if u had some fubu u was the man 😂

[@mustafaallah7052]

A bra Salute Damon John bra even tho he Super bossed up he never turned his back or sold out his guys💯💯🔥🔥👌🏿👌🏿Solid Super Solid🔥🔥Salute FUBI bra big part of my childhood💯

[@prof3ssor178]

Salute Legends 💐 FUBU for life

[@Est.1of1]

I’m from queens born and raised and I still rock polo shirt to socks, a lot of people not trying to walk around with a billboard on or flea market designs and call it fly

[@rachelbradshaw3933]

I had a pair of black tight fubu jeans I just loved!

[@3RDS33D]

Another one for the books 📚 🔥

[@jdawg2315]

"When keeping it real, goes wrong" 😂🤣

[@theGxldBoy]

this is hip hop right here .

[@matthewdimeo9702]

Love this guy DJ and FUBU 🔥 legendary geniuses

[@PlantlifeShaye]

Salute gentleman 🙏🏽❤️

[@jermeydumas6538]

LMMFBAO 😂 I get caught up in talking in the same accent around folks that have that same accent but different from my accent and I don't even realize it at times. LMMFBAO 😂 💀

[@BloodyOrange]

Polo Nautica Tommy Hilfiger... My top 3!

[@shelbyevans9545]

Gotta let me in on an interview one day so I can sip some of that good whiskey you guys got in da bar back there ... good shit I come every weekend for the vibes would love to actually be there during an interview 💙

[@KD_SWAGGER]

Great advice told here about business, marketing, perseverance and licensing. Crazy how FUBU was in the middle of the Biggie & 2Pac beef because they were dressing everyone involved.

[@SmirkSmiley-cm9bm]

Fire

[@MrAmbush206]

Damon a genius these guys set it up for brands like mines salute 💯

[@SmirkSmiley-cm9bm]

Fubu is dope 😊

[@lruff857]

Legendary

[@kareneverett125]

GREAT INTERVIEW, THANKS !!!! 🔥🔥🔥🔥🔥❤❤❤❤❤

[@buddhanagas2895]

Fubu was the Brand but I didn't like the Urban wear but when the Yacht club style come out they was my 1# Brand. Good interview Champs.

[@chrisventura1881]

Classic. Queens love baby. My boro too.✌🏼 hey what about Karl Khani?

[@RickJamez187]

Can't choose between Versace and Gucci but bring down Polo 😂

[@DeeMoneyXL]

I seen a kid get thrown into the gertz mall window back in 98. I got some gold fangs from the collesium that same year😂😂😂😂 classic

[@VillanuevaFilms]

nore puts a R on every word 😂 SAW IT - NORE: SAWRIT 😂😂

[@joshpage4926]

U.S.P.A. is huge worldwide. They have multiple stores. I went to Dubai last July for the first time and they wear more of that than Ralph Lauren Polo. Blew my mind

[@realestoutnow]

I use to get a cut from Nu Tribe too classic barber shop!

[@mutechannel13]

The Fubu Story is a Movie 🎬

[@HBCUBandTalk]

I still have a jersey. I’m saving for my son… 25 years old still looks perfect.

[@yvettethomas4329]

Hey 👋🏾 from Mississippi ❤❤❤