Rhett Shull Is Right About YouTube

[@noahvillasenor67]

It’s a bloody shame your channel doesn’t get the recognition it deserves. But know that it doesn’t go unrecognized. There’s only one place in the world with storytelling, cinematography, editing, killer licks, puppetry, and classic songs, all rolled into one.

[@SuperdangerStudios]

Appreciate that. I love to make the crazy videos but it just doesn't seem that people are willing to watch that kind of stuff yet. Thank you for your support!

[@noahvillasenor67]

@@SuperdangerStudios I get it. Right now you’re Marty at the Enchantment Under the Sea

[@vitojuniors]

hey man i'm a huge fan of your videos and been following you for a while now. In fact you are one of the people who inspire me to build a youtube channel myself so I'm thankful for that! But I think you should still use your mic for talkback and use the recorded guitar audio in DAW for the vids man. I like this simple video format too but I think you shouldn't downgrade the audio quality because that is one of your channel strength. Cheers mate ! Please don't stop making this videos, you're a beast!

[@justcruisen67]

Love the channel as it's a different format then most you make the product reviews fun and engaging with the long format vids. Love the old school references and it's easy to tell you love what you do and more importantly have fun doing it!! Keep up the awesome job!

[@SuperdangerStudios]

Thank you for the kind words. Next one should be up in a couple weeks about mxr Duke of Tone and Timmy. Can't wait to release it.

[@justcruisen67]

Awesome!! I've actually been looking at the Prince of Tone...but I could be swayed 😄

[@misterknightowlandco]

Guitar KZbin has gotten way too serious and we need the fun shyt you do. 95% of us will never be anything more than the guy in your video, in the basement jamming and singing along to their favorite songs. I don’t need session players telling me my playing is bullshyt if I don’t learn this scale or music stores telling me that my gear sucks cuz I don’t use X pedal or y amp. I seriously could do with never hearing behind the scenes interviews with long forgotten jazz fusion players of the 70’s acting like steely Dan’s Aja album is some pivotal moment in history alongside the moon landing, ww2 and the birth of Christ 😂😂😂 What we need is for this to be fun and lighthearted again. You provide that and we like you for it. Keep doing it! Looking forward to the next one! 🍻 bro

[@SuperdangerStudios]

I laughed so hard reading this comment. I had no idea so many people wanted to watch videos on Aja hahaha. Thank you for your support man. Can't take this stuff to seriously. Music is a great joy of mine and I always want to make sure that other people feel my excitement. Cheers!

[@misterknightowlandco]

@@SuperdangerStudios I didn’t know that until KZbin either but almost every time I put on that pedal show, Andertons interviews, Rick beato omg they never quit putting out videos about Larry Carlton, Robben Ford or Steve Lukather. 😂 all great players but geeeze I’ve heard enough 😂 can we just play some songs already! just a minor pet peeve of mine. 😂

[@ChrisJones-ht9zn]

I am absolutely convinced that all of the current social media companies will be replaced eventually. I can cope with their greed to a certain extent but their censorship and approach to copyright leaves a real bad taste. Your channel is fantastic. Honestly is the best approach always. Keep on keeping on. 🙂

[@SuperdangerStudios]

Thank you for the kind words. Yes it seems that the dam is breaking on censorship and message manipulation. Hopefully that means more spotlight on unique channels and less on the clickbait stuff. Cheers dude!

[@iamleandrino]

I don't understand the market or KZbin algorithms, but I love your content, currently, you are my reference in guitar tones because of your videos, I learned a lot with you, your Iridium, Ruby, Woodrow, and your York Audio IRs lol Thank you for this!

[@SuperdangerStudios]

Really appreciate it my man. Thank you for your continued support. Cheers!

[@nilsx3020]

The KZbin algorithm does work to some degree, showing content I enjoy more times than not. That said, your channel should really take off further based on your unique approach. Consistency and resilience seems key…

[@SuperdangerStudios]

Thanks again man. The algorithm definitely works on the viewership end, I love my current feed. but it’s much more competitive from the creator side. I loved creating insane videos and I’ll keep doing them but it seems that this is the way to engage new viewers and keep up with the algorithm.

[@michaelbast8250]

I really enjoy your long form videos. I can tell that you spent a lot of time on them. I also think you’re Woodrow review was the best one on KZbin. I use it as my pedal platform and think it’s fantastic for that.

[@SuperdangerStudios]

Really appreciate that. You use the Woodrow as your pedal platform? Right on. What cab sim do you use?

[@michaelbast8250]

@@SuperdangerStudios The ox stomp. For in ears The choice of different microphones, as well as a room mic sound too good. However, if I’m just using the Woodrows speaker emulation, I choose the 412 cab.

[@YannickRiveti]

Love the work brother! I’m a massive fan of the long form video, and appreciate these new “talking head / real talk” segments. Will look out for the backing tracks. Thanks again and keep it up!

[@SuperdangerStudios]

Thanks so much for your support my man. Been loving changing it up while I make the big video in the background. Cheers!

[@danhines2296]

Ahhhhh! The inside scoop on rolling with KZbin! Thanks for the honest insight! Thanks for continuing with staying in the ring and slugging it out!

[@SuperdangerStudios]

Haha thank you my man! Can't stop now!

[@MidoriMae]

its extremely ridiculous how algorithms are manipulating the viewership now, the worst is where search bars no longer function, only showing the top hand foul of videos and the rest just not showing up and instead replaced with that youtube thinks you will enjoy. i was ecstatic when i finally came across your videos when looking up the cali76 and boy was i amazed! there is clearly a market for your videos. its just that algorithms decide otherwise. im a small time artist and recently thr views on my art posts on X just got nuked. form 100+k to 3k.. when i reached out to my followers and fellow artists, its evident that X just decided to not broadcast our posts to the hashtags and even my followers. this just portrays a broken and manipulated system that favours some over others to just breed more sensationalised "junkfood" content that creators dont even totally believe in.

[@SuperdangerStudios]

Agreed! There are so many meaningless/empty videos out there that I really try to make each one interesting or at least authentic. Thanks so much for the support. Sorry to hear about X too. Incredibly frustrating.

[@TheToneLounge]

I think that we all go through that. We work really hard on a video, only to see it flop. We make a video that was quick and dirty and it takes off. The worse ones for me are those that I worked really hard on, they performed well, and then I just can't seem to replicate that success on other videos. Every time that I think that I've cracked the code, I get humbled. Now, I focus less on views and more on what my audience wants to watch. Took me 5 years, but I'm slowly starting to get it. lol

[@SuperdangerStudios]

It is a rollercoaster for sure. My Tom Bukovac phone video has done better than all but 1 of my videos. Bizarre how it comes and goes.

[@stratboy82]

@SuperdangerStudios - love your videos. they are fun, informative, you're humble/honest, and get great tone with your gear. The UAFX Woodrow is my favorite video to date. Not sure what is up with the stupid KZbin algorithms, but your content is so much better than 99% of the stuff that is out there. I see people doing weak reviews with poor guitar playing skills, bad guitar tone, and somehow they have tens of thousands of views. It's clearly some kind of search engine optimization and algorithm madness. What's odd is that your videos didn't creep into my searches and feeds until about 6 months ago. That makes zero sense to me. I prefer KZbin over all the other platforms when it comes to obtaining information on gear, but it's sad to see the monetization, algorithms, and other wizardry that floats some of the worst content to the top of the search results

[@SuperdangerStudios]

Really appreciate the kind words. I think I need to start engaging the popular topics more often on these short videos and then keep at my longer format ones as well to round out the channel. Again, thank you for such a generous comment. Cheers my man!

[@ChrisJustice]

Your videos are awesome!!!! Rhett nailed it and so did you. It is a real struggle to try to build a channel with the algorithm! For me, especially when I am taking time away from writing and producing music which pays my bills!

[@SuperdangerStudios]

For real! Hard to find the right balance of saying something unique but not too unique that it doesn't resonate! Carry on my man we'll get there!

[@mathtrixmusiclix4248]

Rick Beato is all about skillin’. Rhett Shull is all about shillin’.

[@SuperdangerStudios]

Dang! what does that make me?

[@mathtrixmusiclix4248]

@@SuperdangerStudios I like your channel

[@SuperdangerStudios]

@@mathtrixmusiclix4248 phew! 😅

[@GurungyNoHamuster]

I had no idea YT 'demands' clickbait, interesting. As a viewer, I shun mugging faces in thumbnails, anyone with a baseball cap indoors, and numerous other pet hates, and I rarely use the YT default view. I log in and use my subscription feed 90% of the time. I think this means I always see the content of channels I follow, but I'm not sure. It certainly is a strange game.

[@SuperdangerStudios]

The way KZbin has shaped our media habits cannot be overstated. That being said, I still have to play the game if I want to win. Even my subs only will click on my video less than 7% of the time. It’s incredibly competitive out there and KZbin makes you fight for new viewers instead of showing you to subscribers. I’m up for the challenge but some weeks it’s really bizarre how the feed works.

[@tuentc4817]

Tienes toda la razón . Es una pena que este canal no tenga más relevancia . Este es un canal distinto , original , con una producción de audio excelente , creativo ……pero es posible que sea demasiado “correcto” en la música que se muestra , demasiado “blanco” y poco polémico para lo que premia el algoritmo para tener esa relevancia ….es posible que haya demasiado oferta para estos contenidos ?. No lo sé . Lo que sí sé es que me gusta tu canal . Mucho ánimo !

[@SuperdangerStudios]

Thank you for your kind words and your insight. Perhaps it is a matter of market share and there are too many fighting for a small space.

[@grantdickey]

Off subject but that’s a great t-shirt.. Buck Mason?

[@SuperdangerStudios]

Haha yes dude it is! Great eye. Love their stuff.

[@grantdickey]

@@SuperdangerStudios me too! I love 12 South

[@TheToneWork]

From my experience, with my wife's channel, the things all the "experts" say about YT growth is completely wrong. Thumbnails need to look like unicorn puke? Nope. Likes? Nope. Subscriptions? Nope. Comments? Nope. Granted KZbin is a bottomless pit of mystery when it comes to the "algorithm". One thing I DO know for certain, YT cares about views. Longer content, if viewers keep watching, always does better. But the RPM can fluctuate in incredibly random ways. My wife's channel usually has an RPM of about $15. When she had a video that topped 130k views, it dropped to $4. Her last video that has gotten over 6k in two days has an RPM of $17. I get the formulaic ways of trying to publish content (the wondering face with a product), that's just not what I see. Maybe it's like that for more product oriented channels that rely on people watching to see a new product, but I really wonder about some of the "best practices" experts are giving. Love your channel. Hope to see more content.

[@SuperdangerStudios]

Good insight thank you for sharing man!

[@thomascleveland]

I would hope that getting videos picked up by "the market" is more about packaging effectively and less about betraying the core of your artistic vision.

[@SuperdangerStudios]

Right? That would be ideal. The most important parts in order are 1. Thumbnail 2. Title 3. First minute of your video. If it makes it past the first 3 then you are on the right track. It's just hard to get that right all the time. Even on the videos where I think I nail it really don't work at all. And the random phone videos I shoot end up performing incredibly well.

[@thomascleveland]

@@SuperdangerStudios I am an art teacher and this reminds me of the kids who score a 5/5 on the AP exam by uploading 15 photos they shot the night before, meanwhile some other kid busted his butt for a year painting and got a 2

[@SuperdangerStudios]

@@thomascleveland I am that second kid. Good example is my Supro pedal wizard video where I spent weeks making it and it performed terribly. haha

[@eddieholmes3236]

Unfortunately, what I love most about your channel is that it is not like others channels. It stands out because of the inventiveness and fun. There are so many straight product review channels. But I get that there's a balance and you need to kneel down at the crossroads and sell your soul a bit to the KZbin devil so get views and subscribers etc. And I can't believe that UAFX have played that many - if any - Dumbles themselves. So, everything is an approximation.

[@SuperdangerStudios]

I'll still make my big videos while I put out these little ones. I thought that the uniqueness would be enough but it's clearly not the case. Would be foolish to keep carrying on without adjusting strategy right? I can do these fun videos while the big ones get edited in the background

[@eddieholmes3236]

I agree. I think mixing it up in this way is the best approach.

[@mikedr1549]

I think there is an audience for your long-form "artsy" videos! You just need to reach those people. Van Gogh had the same problem - except he didn't have KZbin back then of course.

[@SuperdangerStudios]

It’s been tricky figuring out how to get the message out but at least it’s been consistent growth! Cheers

[@olddogguitars23]

KZbin is awful except it’s still better than the alternatives

[@SuperdangerStudios]

Lots of frustrating things you have to do to get people to click, but at the same time it's completely changed my life in a great way.

[@jazzguitarneophyte-christo7988]

I have not seen Rhett's post. Before YouTUbe I did not know who the heck Rhett or Beato are! Rhett should kiss YT's butt!

[@jroobz]

it's an attention economy

[@SuperdangerStudios]

It sure is

[@somerandomhomeboy]

Is there still an "Anthony Bourdain sized hole" in this culture to be filled? I don't think so. Mr. Shull has north of 600k subs. And yet he has no brand. He's all over the place. Is he a church musician, a gigging musician, a hired gun, a teacher, a gear demonstrator or a podcaster? Who knows?

[@misterknightowlandco]

He’s just a personality in the guitar world. He puts on every hat to make a buck and stay relevant.

[@Lorneplumber]

KZbin is the best thing to be facilitated by the internet so far

[@SuperdangerStudios]

I agree. one of the best platforms. just wanted people to know why youtubers have to make silly faces on thumbnails haha. its not by choice!

[@morganghetti]

Shull is the problem on his channel. His content sucks.

[@propersucio]

His content always has a narcissistic undertone. I actively avoid it.

[@willgo7898]

What differentiates a "good" KZbin vid from the rest. I think it comes down to content and presentation. Useful content presented in an organized way trumps a lot of fluff. Presentation is key, too. Namely 1) sound quality, 2) video quality, 3) most vids are way too long and the stretching is obvious and amateurish - get to the point, summarize, go into the weeds if necessary but most 20 min vids are 15 min too long, 4) and certainly entertainment value, humor, and style need to be mentioned. Fake attitude, crazy antics, cheap theatrics are big turn offs. There are exceptions. Uncle Larry gets by largely on #4. Few KZbinrs in the guitar world can entertain like Tom in his vids. But to gas on about drummed up content, with a crappy phone mic - yuk. My 2 cents.

[@SuperdangerStudios]

@@willgo7898 my point was about getting people to click on a video is the biggest hurdle but how that also is reflected in the dilemma of someone who is creative. I know what makes good videos my man haha. Was I droning on in this video? Ive made many high quality videos and lately these videos seem to resonate more by a massive margin.

[@ChrisIlett]

For your Epic videos, I wonder if they'd do well on TikTok and KZbin shorts. Nobody wants to watch longer videos, but we're all suckers for a part 2! If that method shows signs of success it could become its own thing, especially in future videos where it'd become part of your creative process. And also nobody else is doing that. In an ideal world, it'd give multiple opportunities for the reviews to be discovered and really help you grow your audience whilst fulfilling that creative itch. Love your channel, ideas and insights and loads of us want you to win. You're easily worth 5 million subscribers. You'll get there.

[@SuperdangerStudios]

That is a great idea. I’ll try it in 2025. Episodes make a lot more sense. Thanks for the kind words!

[@ChrisIlett]

@@SuperdangerStudios If you don't already know him - check out @DamianKeyes I think he's in Nashville too. Might be worth talking about your ideas from a few weeks ago

[@nicholaswoolfenden5254]

Ok. Now I know. But I hate the faces. Unless it's unintentional like Tom Bukovac.