How to Become CHAMPION Like Ricardo Semler | Top 10 Rules

He's the CEO and majority owner of Semco Partners, a Brazilian company best known for its radical form of industrial democracy.
Under his ownership, revenue has grown from 4 million US dollars in 1982 to 212 million US dollars in 2003.
His innovative business management policies have attracted widespread interest around the world.
He's Ricardo Semler and here are his Top 10 Rules for Success.
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1. Free yourself
He went to work for his father's company, originally called Semler & Company, then a mixer and agitator supplier in São Paulo.
2. Manage the issue of ego
He clashed with his father, who supported a traditional autocratic style of management whereas young Semler favoured a decentralised style.
3. Find your definition of success
His father resigned as CEO and vested majority ownership in his son in 1980 when Ricardo was 21 years old.
4. Share as you go
On his first day as CEO, Ricardo Semler fired sixty percent of all top managers.
5. Let go of the past
As of 2003, Semco had annual revenue of $212 million, and it employed 3,000 workers, as opposed to 90 in 1982.
6. Do the things that interest you
He was named Brazilian businessman of the year in 1990 and in 1992.
7. Have the courage now
The World Economic Forum named him as one of the Global Leaders of Tomorrow.
8. Give up control
He wrote a book Maverick on his experience at Semco which became a worldwide bestseller in 1993.
9. Know your limitations
He has been Vice President of the Federation of Industries of Brazil.
10. Ask three whys in a row
He founded the Lumiar School, a democratic school where children from 0 to 14 years old engage in projects of their interest.
Marco Aurélio :
Evan, we owe you a tremendous debt of gratitude. While we are busy working, pursuing whatever it is we are passionate about, you managed to get the most important entrepreneurs "to sit down" and tell us what are their 10 most important lessons. Invaluable information to have. Brilliant idea. Let me suggest a fellow brazilian and incredible business man: Ricardo Semler
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[@EvanCarmichael]

Looking for more of my Top 10 and Top 50 Rules for Success? They are now on their own channel. You can subscribe here: kzbin.info/door/acX6JAo1EpmxT91r6VH53g

[@semcostyleinstituteusa]

Thank you, what an awesome summary ! If you want to learn more, check out the upcoming live events, certification programs and consulting services at semcostyle.us/events. Official representers of Ricardo Semler to make work in the USA awesome!

[@amazingGrace108]

Ricardo is the best delegator that I've ever come across in my business studies. This gentleman has influenced me so much. Thanks so much for this video Evan. Awesome stuff.

[@EvanCarmichael]

Glad you like it :) Thanks for watching! #BTA940 Luka

[@EvanCarmichael]

Check out my NEWEST video: goo.gl/E0eE6m

[@huihuang4048]

I just found this leader from Ted talk. He inspired me to ask ourselves deeply what really worked for humans in business context. The industrialized & commodity approach of building centralized company v.s. running by freedom and responsible workers with enough business protocols to be self-sustained. This is true to empower employees. I admire his heart, his courage to experiment this in his company. Crazy but profound. Love it.

[@EvanCarmichael]

Thank you for sharing with us and thanks for watching! :) #BelieveNation #BTA449 Luka

[@amazingGrace108]

Ricardo really understands the concept of God-given free will. Most CEOs and managers wish to artificialy assume a role greater than the God Himself--which is the most ridiculous and ineffective thing one can attempt. That analogy with ridding a horse down the hill really brings his fundamental idea home. Can't thank Ricardo enough.

[@EvanCarmichael]

Thanks for sharing your thoughts. #BTA940 Luka

[@robinvanbeek4699]

Manage The issue of Ego. If... oh my god.... If... we as humans could do that... recognize the ego and control it's stupid actions and suggestions that occur in your head. That would change the whole ballgame of life completely and then we would finally go back to the essence of life... just enjoy the ride as much as you can and love. There is one thing sure... it will not take longer then around 95 years for you to die so... enjoy it while you can. This Semler guy is a huge inspiration for me as a company leader... and i do my best to practice his view on managing. Grew from 1 tot 25 self sufficient vocalcoaches in 4 years so.. we are on our way... It is scary as hell and a great adventure at the same time. Thanx for posting Evan.

[@EvanCarmichael]

Thank you very much for sharing your thoughts Robin. :) More power to you! Always #Believe. #BTA287 Shine

[@robertpekin2995]

Brilliant, great to be reconnected to his wisdom, so refreshing Thanks for the montage Evan

[@EvanCarmichael]

Glad you liked it Robert. :) Thanks for watching! #BTA275 Shine

[@austingreinersr.6407]

Ricardo has many golden nuggets of wisdom!

[@EvanCarmichael]

Agreed, thanks for watching #Believe :) #BTA1593 Veljko

[@jamoikos]

Great video...love all the 10 distinctions and Ricardo Semler's way of seeing. The two most valuable for our world today in my view are Let Go of the Past and Give Up Control. If people everywhere moved in those directions we could see massive improvements in the human influence on the planet.

[@EvanCarmichael]

+Joel Mitchell Thank you for sharing, and thanks for watching. :) #BTA99 Luka

[@passagier62]

I've one important question for you: what are people have to do when they are stuck in their job's? There are so many of us dealing with management culture that doesn't fit at all, it is hard to escape.

[@EvanCarmichael]

1) Remind yourself that you do hard things. 2) You're not stuck, you're just getting ready for the next evolution. 3) Start your business on the side until you're making enough money to leave the job.

[@klum03]

thanks evan for these ten rules series! they are awesome and help keep me motivated when things get tough

[@EvanCarmichael]

+klum03 yayy.. Thanks for watching them. #BTA127 Nina

[@Newfuturebuilder]

Definitely some different perspectives here that I have to respect and consider more. I agree with basic principles here. I'm not in full acceptance of his context and reasoning. That is the beauty of the world though. You can be in different schools of thought and still find success and happiness. I love #7 & #10 though!

[@damarismatthijsen1372]

Thanks, I was struck by this free yourself thing. The fact that he burned all his past achievements to let go off that burden. I can connect to that but also feel how hard that is to do. Talking about managing the ego. Interesting.

[@EvanCarmichael]

Glad to know you are able to connect to what he did Damaris. I agree, that is not an easy thing to do. :) Thanks for sharing your thoughts and for watching. #BelieveNation #BTA213 Shine

[@johnfontana6464]

my favorite was ask three way,s in a row

[@EvanCarmichael]

+John Fontana Awesome. :) #BTA2 Ivan

[@HamzaAli-ty5us]

Naice! Thank you. Love semler's idea of the age of wisdom.

[@EvanCarmichael]

I'm glad that you like it, Hamza! :) #BTA785 Luka

[@okokonedet3873]

Very interesting perception. I love it.

[@EvanCarmichael]

Thanks for watching, glad you enjoyed it #Believe :) #BTA1496 Veljko

[@sulsousa]

Love this show +Evan Carmichael. Do one on José Mourinho. Thanks

[@EvanCarmichael]

We have him on our to do list. Thank you for the suggestion! :) #BTA171 Luka

[@sulsousa]

Thanks.

[@IsMyLife75]

Next time, can you do G-Eazy's top 10 rules please?

[@EvanCarmichael]

+Razvan Stanciu Adding him to our big list.. Thank you. #BTA127 Nina

[@tobiaslewis7386]

Thank You 4 these lessons I truly needed them.

[@EvanCarmichael]

+tobias lewis Woohoo. #BTA127 Nina

[@tobiaslewis7386]

Do I click the link?

[@scotthuynh193]

thanks Evan great video. I'm trying to branch out my salon into membership model but don't really know where to start.

[@EvanCarmichael]

+scott huynh I'd start by 1) Looking at all the different membership models you can from inside and outside your industry and 2) Talking with customers to find out what need the membership model will fill for them and how you can make it insanely valuable to them. Good luck :) #BTA3

[@Sami_m_a]

Thank you keep up the great work

[@EvanCarmichael]

+Sami Alamery Thanks Sami. #BTA127 Nina

[@Sami_m_a]

***** you're welcome

[@urFitnessBuilder]

great video thank you

[@EvanCarmichael]

+Amr Eldeib Thanks for watching. Glad you like it. :) #BTA128 Ivan

[@homo_faber_et_artifex]

Ricardo Semler is the greates entrepreneur, See: Bombała, B. (2014). Phenomenology as the Epistemological and Methodological Basis of Management Sciences, International Journal of Contemporary Management, 1, 150-172.

[@EvanCarmichael]

Thanks for sharing and for watching. :) #BTA302 Shine

[@SouthGamingNL]

I liked this one

[@EvanCarmichael]

+SouthGamingNL thx. #BTA127 Nina

[@willem-janvos7938]

In the book “Maverick” Ricardo Semler discusses the success story behind the world’s most unusual workplace: Semco. Semler does things different than organizations that rely on traditional autocratic management style. Semler chose a decentralized participative style. According to Semler, the era of power and control is definitely over. Freedom and taking responsibility are the core values of Semco. This involves capitalizing on common values such as love, trust and transparancy. The following blog (with infographic) explains the story of Semler in more detail: visueelhr.wordpress.com/2016/12/03/vision-of-semco-style/

[@EvanCarmichael]

Thanks for sharing. :) #BTA339 Shine

[@jerzeebot]

Loved Maverick. Recommend it often. Nice infographic!

[@franciscodanconia7049]

The Tree That Grows that the Most Is The First to be Strucked By Lightning

[@EvanCarmichael]

Thank you for sharing with us and thanks for watching. #BelieveNation #BTA689 Luka

[@Brancaalice]

Well, after all, in one hundred years there is only the good to remember, what the point to praise Marco Aurelio deeds, it doesn't serve the world today. So, in the field of copyship the next step is a jump. With the infinite world of possibility, why spend time in over and over action, we needed it in the beginning for stable base.

[@annettegoodwinwalker2233]

Share as you go

[@EvanCarmichael]

+indigoannette walker :). #BTA91 Nina

[@Asher99779]

can u make 1 4 Bob Proctor plz

[@EvanCarmichael]

+asher He is on our big list.. thank you. #BTA127 Nina

[@Asher99779]

+Evan Carmichael thank u

[@annettegoodwinwalker2233]

#BTA39

[@EvanCarmichael]

+indigoannette walker :). #BTA91 Nina

[@Pfr10001]

Thanks for the Top 10 series in general. Semler is my least favorite so far. Certainly he's been successful and this list of ten is OK, but this Semler talks like a socialist who was born with a silver spoon in his mouth, and come to find out, that's exactly what he is. As a result, he comes off as self-righteous and hypocritical. I agree with some of his methods, and I'm glad what he's doing is working for his company, but after watching this video I'm not interested in seeing or hearing any more from him. He inherited a successful company from his father, and he made some good moves to create a flexible and supportive work environment, fired some unneeded management and made the company a flatter organization, etc.... OK, good, but this is something many companies in the US have been doing for years. Am I supposed to be impressed? I'm not. Also, some of the things he says are just naive and infantile: "all of a sudden it stops raining and we can't control the climate...." Excuse me, but man has never controlled the climate, and never will. OK, maybe he's just babbling a bit or it's just too much for him to be accurate in English. At least he tried.... Also, He says, "There is a very small relation between success and money". Hmm, so he says while sitting on his vast, manicured estate with stables and tennis courts.... The fact is that there is a DIRECT correlation between the two. Sorry that's just the truth. As a wise man once said, "Wealth is the ability to FULLY experience life". While wealth has other functions, I have generally found this to be very true, as have many others, hence the general worldwide quest for wealth in every corner of the world! Then Semler says, "If you're giving back, you took too much", then he takes shots at Buffett and Gates who are both great humanitarians, own and run companies, provide good jobs to tens of thousands, AND give huge sums to the poor, and public works and the arts -- Excuse me Mr. Semler, but you're no Bill Gates and you're certainly no Warren Buffett. Gates and Buffett are doing just exactly what you said you'd do, giving along the way, but in VAST amounts, so I think you should shut your pie-hole. Also, that line about being on your deathbed and not wishing you had spent more time at work -- old and overused. I don't mean to offend by this posting, just my opinion.... I'm sure others see him differently.

[@EvanCarmichael]

Thank you for sharing your opinion, and thanks for watching! #BTA148 Luka

[@sebastianmetselaar1904]

I see your points and agree with some, but you completely lost me during the last two paragraphs. The fact that you directly associate wealth with money is a bit troubling, and quite narrow-minded. For instance, I never ever interpreted the quote of your wise man to be about money. That seems so foolish and so materialistic. And frankly, I don't think that's what is meant by the quote at all. To add to it - "experience life" has so many different meanings. In regards to the last paragraph - that was in no way a shot towards Buffett or Gates. He uses that as a metaphor and then says how crazy it would be - that illustrates that Buffett does exactly the opposite (he does give to the poor). You're kinda reaching there. You criticize him about his extremely solid English, but seem to misinterpret a lot about his speech. Just my two cents!