Richard Gray x Wisden Cricket Monthly

Gray-Nicolls CEO Richard Gray was interviewed by Wisden Cricket Monthly about his life-long association with Gray-Nicolls, the role it plays in the game’s ecosystem and its extraordinary durability.
Watch the full interview including:
“Things got difficult around the First World War, and the crash of the Twenties, which led to the condensing of the industry in the Second World War, which was when my grandmother merged with Nicolls” - On how Gray and Nicolls merged
“You have to be mindful of the fact that to keep the game going, you’ve got to have affordable options” - On cricket adjusting to the cost of living crisis
“We are in the process of expanding the number of trees that we’ve got in plantation…it’s not something you can fix overnight with the increasing demand worldwide” - On the global willow shortage
Enjoy the chat and subscribe to our marketing emails: www.gray-nicolls.co.uk/pages/...

[@technofaisal]

Gray Nicolls was my dream bat brand growing up

[@salvatorefamolaro9467]

I own 3 Gray-Nicolls bats and I love them... Only bat I use...

[@dsmith9103]

Interesting to see the shape of the scoop given I thought Lara brought the rights to the design of the 94' model

[@Satisfyingvids-u5d]

Can @gray-nicolls gift me a bat I can't afford one