TOP 3 TIPS from THE LEAN STARTUP by ERIC RIES - Book Summary #16

[@RickKettner]

Do you have a favorite business book that you would like to see covered here in the future?

[@alaminyasin8152]

This is marketing, bro! and why don't you promote your contents please even you have to monetize us.

[@RickKettner]

@@alaminyasin8152 - Thanks! I've had a few requests for This Is Marketing and plan to cover it soon!

[@RickKettner]

@@alaminyasin8152 - My summary of This Is Marketing is now up for you here: kzbin.info/www/bejne/a2LCaaOHq5uHi80

[@Jappon]

Loved the references in this episode in regards to how you can test your biggest questions. I have heard a lot about this book, thanks for the detailed explanation.

[@RickKettner]

Yeah, really important to address early assumptions and this book does a great job of explaining both WHY and HOW.

[@nayandas591]

I just loved the way you explained the ideas. Very simple and extremely understandable. Love from India 🙏

[@camgere]

The thing I really liked about the book was that it was totally compatible with the way I learned the scientific method in High School Biology class: Observation, Classification, Hypothesis and Testing. You look around and see what there is to see. To follow your example, everyone wears shoes. Classification, they are bought from a shoe store. You often try on 3 or 4 pairs before deciding, even though you probably know your size from experience. You think you have understood a truth. Hypothesis: People will buy shoes online. Define success metrics. 68% of people placing an order will buy the shoes. Testing: Run the test and evaluate the results, success or failure. Hansei or reflection on the results. Have good color matching in the website. Have a chart converting inches to shoe size. If you fail, go back to an earlier stage and try again. There are many more great techniques in the book.

[@codeit6727]

I like your library, it shows you are committed to your craft 🔥

[@RickKettner]

Thanks! Certainly love reading books :).

[@saadosman5726]

WOW! this is really helpful. Subscribed!

[@RickKettner]

Glad you found it helpful!

[@pandastory-abookseriesabou8568]

​👌🏻​ keep it up ​🍾​

[@prasenjitkarmakar1133]

Lovely

[@dollarjilt1]

great video mate, seems you havent made one in quite some time, are you still here?

[@Wynapse]

I have a couple of video interviews lined up and I have a few polls on social media where I ask questions to my potential customers if they have the problems i’m trying to solve. Is this enough to validate my idea? 🤔

[@RickKettner]

Interviews can certainly help, but I would strongly recommend that you read The Mom Test for tips on how to get the most out of that process because it's very easy to gather misleading feedback from people that just want to be kind or supportive. I have a short summary of the book on the channel that can help you get started but of course, it's ideal to read the original book.

[@homesweet752]

How can we get this book in a pdf file. Anyone have kindly share

[@RickKettner]

It's available as an eBook from Amazon, Apple, and others.

[@kayanbarth3975]

2025?? No more videos 😢😢