Rip Curl the latest company to fall right into the ‘woke hole’

Surf brand Rip Curl has faced major backlash after featuring a transgender woman on their social media account as part of a campaign for women’s surfing.
Sasha Lowerson was featured on the company's social media as part of their Meet The Local Heroes of Western Australia campaign.
It comes after Rip Curls severed ties with pro-surfer Bethany Hamilton last year.
The decision is thought to be related to Hamilton’s public disagreement with transgender athletes competing in women's sports.
Sky News host Paul Murray said the sportswear company Rip Curl is just another example of a company falling right into the “woke hole”.
The surf brand has since deleted the post featuring Lowerson after facing criticism.

[@kurtdowney1489]

We stand with Bethany Hamilton R.I.P. Curl

[@mantis10_surf85]

No more Rip Curl wet suits for me. I’m glad I don’t have a Rip Curl wet suit now. However, I had Rip Curl for 20 years

[@kurtdowney1489]

@@mantis10_surf85 Somebody said they pulled a full reversal from the backlash.

[@Necromonger69]

@@kurtdowney1489 Too late, can't put the sh*t back in the horse.

[@kurtdowney1489]

@@Necromonger69 Agreed 100% LOL

[@Stambo59]

@@Necromonger69 Your comment made me spit my juice. 🙂

[@dcoghlan100]

Its over for rip curl what a disgraceful act dropping a woman who had an opinion and then put a trans man who surfs in women competitions.They dropped a female who survived a vicious shark attack and lost her arm.This should and will be catastrophic for rip curl who's moral comass is non existent. Rip rip curl.

[@Brads-strung-out]

No way, I understand what you are saying, and get it and would like to think it's over with just this one display of symbolic socialism. It's not though, that's not how Australia works, nor its government. Between a PR team backed by an Albo DEI quota system, Rip Curl did the right thing according to the government, just neither the gov or company wished it looked like this. This will blow over in..........two weeks.

[@Brads-strung-out]

The left have nothing in its way now apart from little blips like this. And to us these little blips to them are socially degenerate to all of us. In my honest opinion, and I'm trying to not be biased, but most conversations I have with most people I interact with in society have no problem with men interfering in women's spaces. I have a huge problem with it, and because I do and being a white male, it's like they get triggered when I go in to bat for the likes of my own daughter. They thinks it's being T phobic to not let the man participate against my own child. So I look at my kid and think 'The women in her life have no issue with men vs women, thinking it's equality and phobic to let and not let it happen' Even my own child can see huge differences in male and female athleticism, but the social app women just can not for the life of them see it.

[@user-do5ft8rr6s]

@@Brads-strung-out Say it like it is Brad. Best policy.👍

[@generalmayhem8318]

Uhhhhh you forgot the P

[@jasont2074]

💯

[@scottc3165]

Bethany rocks. Screw rip curl. R.I.P. Curl.

[@positivepawpaw7564]

START A TRANS LEAGUE FOR ALL OF THESE SPORTS. SEE HOW MANY PEOPLE WANT TO SUPPORT IT.

[@aardvark99rex14]

How about just create a league for mediocre male athletes?

[@mickden3155]

@@aardvark99rex14 Back in the wardrobe with them !!

[@Fire.4Effect]

Motorsport has an Drag Outlaw Category. How about a Drag Outlaw Surf category 😂😂😂

[@melhawk1352]

In the US they tried an 'open category' for those who identify as a "whatever", but no one entered it. The point for these guys is smashing women's records, winning and taking the prize money/endorsements. They don't want to compete against other blokes larping as females - they might not win!

[@WMeier-kd8hz]

See how many trans want to support it

[@pale_saint]

RIP woke companies

[@MrFooChops]

Watch this brand FREE FALL from here

[@wilson2455]

alienating 99% of your brand's demographic to appease the other 1% = STUPID !! What do 1969 founders Doug Warbrick and Brian Singer think about this BS ??

[@PandarenCH]

Everyone who supports Trans and LGBTQ should be ashamed of themself. Its disturbing that they dont see the Evil they do in our World.

[@killerclown5475]

Not shopping there anymore.. Shame on you Ripcurl. Shame shame shame

[@95rav]

As if... They already have your money: they couldn't care less. As the saying goes: There is a sucker born every minute. There are a multitude of new, indoctrinated 'woke' sheep to take your place, even if you followed through with your anonymous, non-verifialbe threat. Same with all the virtue signaling 'heroes' that claim they will never shop at Coles, Woolies, Target etc. As if they care: you will be back - you have no alternatives.

[@tonyhaynes9080]

And when R.I.P. Curl goes crawling back to Ms Hamilton, she will, with great dignity, tell them where to go and what they can do with their offer.

[@3pipper]

Rip curl is not Australian owned… After over 50 years of private ownership, having been founded in 1969, the iconic Australian surf brand Rip Curl has been sold to outdoor and camping specialists Kathmandu. Boycott the parent company for this abhorrent abuse of deception… All you so called real men it is about time you drew that line and support what is sacred to us all protect and RESPECT real women … Boycott Kathmandu products as well as rip curl shoe them we know what is right and wrong …

[@crazyprayingmantis5596]

Yes shoe them 💪 👟

[@drinno8900]

Can you see the attack on Christians like Bethany and she promoted good values and the ability to overcome real adversity.

[@crazyprayingmantis5596]

Yeah make this into an attack on your religion 🙄

[@user-if7kq7if2e]

@@crazyprayingmantis5596 Yes! It's the Israelites again!!! FREE PALESTINE!!!

[@davidpietzsch5401]

If a company is selling the trans story just bud light beer them.

[@davidsolano5513]

lol that’s funny maybe bud owns rip curl lol,we need to fix this shit

[@gail9906]

GO WOKE, GO BROKE! ❤️🇦🇺🦘

[@esisolina]

As an Australian I will never shop at R.I.Pcurl or KATHMANDU ever again, 2 brands I have supported from the 80s for Surfing, Hiking etc. Lots of better Brands these days anyway.

[@combivan4346]

Yep, me too, never again.

[@wannenburgg]

I am in South Africa and I will never buy from them again. Mysogynists

[@gordonwells1626]

Yeah, Kathmandu crap on about being all about people and natural products yet their primary source of products is the worlds biggest polluter with the world’s worst human rights record. These woke Corporates such as Kathmandu, Icebreaker, North Face and RipCurl are essentially just hypocrites of the worst kind. Supposedly showing us how to be diverse and inclusive but doing just the opposite in reality. They really do need to be boycotted as much as possible. They are lying to us and trying to sell us their lies.

[@95rav]

They already ha e your money: they couldn't are less... As the saying goes: There's a sucker born every minute. There a a multitude of new, indoctinated 'woke'' to take your place, even if you did follow though with your anonymus, non-verifiable, hollow threat. Likewise all the people claiming they wlll never shop at Coles, Woolworths, Target etc... As if these companies care - you have no alternatives.

[@chrisculpen9205]

Rip Curl changed when they got bought out by katmandodo

[@whosassking]

Not even a shark would bite that mentally disturbed bloke thing!

[@CatsandJP]

What a sad human you are…the inability to tolerate someone who is different…that’s a sad reflection on you..that verges on hate speech…but I guess not being well educated..you would not understand.

[@user-do5ft8rr6s]

@@CatsandJP You are comically pompous, oh Brainiac. Well educated by Harvard's current standards by any chance.

[@whosassking]

@@user-do5ft8rr6s Pooey moustache lover please refrain from farting in my eye & telling me it’s windy!

[@user-do5ft8rr6s]

@@whosasskingBit confused. The comment was aimed at @CatsPJ, whose comment looks to have been deleted. I agree with you 100%. Cheers.

[@whosassking]

@@user-do5ft8rr6s sorry & thanks 🙏

[@theabyss8087]

Ripcurl already destroyed surfing (corporate greed). I've boycotted them for years and will continue to do so. WTF is going on in this world, same person winning male and female events???

[@dirkharvey]

Seems you're new here. Transgender people have existed as far back as our written history goes.

[@theabyss8087]

@@dirkharvey i don't have an issue with trans people

[@GregRickard]

Society drifting further from biblical values. Next step is normalizing pedophilia.

[@noworries137]

Bethany Hamilton is a warrior. Top surfer, looses an arm to a shark at 13 and keeps right on surfing,and to top that off is a mum of 4. What a great role model she is to young girls. How dare R.I.P Curl treat her that way. And yeah R.I.P to RIP Curl because we won't be forgetting.

[@DMSProduktions]

While you failed English!

[@Brads-strung-out]

As an amputee id like to put on record right here and now that losing a limb to a shark is the pinaccle of losing body parts.

[@madwhitehare3635]

😁....the story would never be lessened in a thousand tellings...👍

[@Brads-strung-out]

@@madwhitehare3635 I myself fell under a train, and went whoopsies. But yeah Shark attack is epic.

[@BoereViking]

​Fuck bruh sorry you made me laugh... Went whoospies.​@@Brads-strung-out

[@mitchmccarron8337]

Total respect to you @Brad - you imagine the pain & loss of someone who had a slightly more horrifying experience of permanently losing a limb. You are a true Australian mate, and I for one would love to buy you a beer :) Mitch, Australia.

[@Brads-strung-out]

@@mitchmccarron8337 Mate, cheers for the comment. I've been an amputee for over 30 years, so I make that judgement of 'epic limb loss' story with great confidence. She out ranks me and me train saga But anyway, Rip Curl, Well I've just found some dirt on them. Rip Curl have just recently been granted a B Corp Status which is a global certificate in 'Environmental & Social Governance'. I'd define it as 'woke certificate' a global woke certificate. Rip Curl paid 'B Lab Global' for a social certificate after passing a screening score of 80. I'm starting to go over B corp status now, it's a deep hole. I've just done a short video on my channel of it interests you. I'll do a few more on it. So Shark Attack Bethany here has triggered me to sub to her YT and start digging on rip curl. Again cheers for the comment, have a good one.

[@leifmorris5114]

Boycott rip curl . Go Bethany Amazing human.

[@normansidey5258]

How are they so deluded to call “we are all about equality” then promote a big muscular guy as a woman, twice as strong as the real women, and call that equality? How do they square the circle?

[@DMSProduktions]

'Political or medical equality', not PHYSICAL equality!

[@davidtiessen7713]

well she (the real woman) is technically disabled too so as a disabled women she should score higher on the BS woke/ESG scale so doesn't this just say something else that its not about equality its about trans. I dunno me thinks the womb is under attack. They want to control fertility. They're already patenting seeds but it looks like they want all of mother nature. They dont want us growing our own food or having our own babies and I guess diminishing real women and convincing dudes to become women maybe thats their fck up angle. Personally I think it time we all ordered pitch forks from Amazon. Town needs an enema.

[@cbisme6414]

R.I.P. Rip Curl... which by the was was bought out and now owned by Kathmandu!!

[@karoshibb9357]

And the culture fund that owns Kathmandu.

[@sandyish227]

Done with rip curl

[@MrFooChops]

Yes!

[@dw510]

Owned by KMD…. So don’t forget their other brands Kathmandu and Oboz.

[@lauran1212]

ALL BY DESIGN...AGAIN AND AGAIN

[@dannyyb1111]

It's all part of a greater agenda, this is just the distraction they use.. time to bring back the soul of surfing..

[@murraymclean9072]

Ive heard Bethany Hamilton speak, and any company worth their salt would fall over themselves to have her as an ambassador for their brand..it's no longer ripcurl..it's R.I.P. curl.

[@user-se8hh4uh6x]

Rip Fool

[@TheFrthWatch]

The world gets sicker every day.

[@davidball5002]

Trashed all my Gillette razors,etc, years ago when they turned on their traditional customers and have not bought a single item from them since. Rip Curl will be getting the same treatment!

[@myday2704]

What did Gillette do? I missed it

[@gbsailing9436]

Me too!

[@secondchance6603]

@@myday2704 They done a, 'white heterosexual men are all scum' advert.

[@Paul-bl5mm]

Gillette went on the charge about violence against women. They basically made their male customers feel like women haters, telling us it's time to stop! It was a ridiculous ad. Made a lot of gentlemen angry with Gillette. Piers Morgan tore them a new one over it.

[@gbsailing9436]

Yeah it was so laughable when they had spent all that money and years telling us how to be the best a man can get, only to go Shoot us in the foot with the "you guys are all dirt bags' ad. FUCK 'em I say. Sell a product but leave it at that. Don't give us your political views or statements. If you do you can F%$koff. @@Paul-bl5mm

[@MitchHamer]

I'm trans-political, in that I used to vote left, and now I will be voting right. Absolutely sick of the woke agenda and I hope this destroys rip curl.

[@user-if7kq7if2e]

I'm with you Mitch. Absolutely sick of woke. Was a lefty - NOW correcty.

[@anthonyclarke5579]

Why is there never a shark around when you need one?🦈

[@johnnybiggunz1141]

😂😂😂

[@accradata]

😂😂😂😂😂😂right on mate👍

[@EZZMONEY]

See you in bankruptcy court Rip Curl. Also if you have shareholders they'll be suing you soon as well 🤣🤣🤣🤣🤣🤣🤣

[@lonewolf4429]

A company can't be sued just because their stock tanks, investing always involves risk.

[@righthand7965]

Boycott

[@myday2704]

Done

[@tilapiadave3234]

GEEZE ,, I have some old rip curl T-shirts I loved ,, found them in my cupboard and now they are in the garbage bin :(

[@774Rob]

Remember folks, when a company goes woke, it is your duty to ensure they go broke.

[@Fire.4Effect]

I'm about to get another 24hr ban 😂😂😂

[@StevenMilne-sm4fk]

Me too 🤭

[@secondchance6603]

Same, just got issued a warning from YT's censo.... 'Protection Team' and now my keyboard is very very slow in making the words appear onscreen when I type.

[@gingerdad127]

Go Megyn! ❤🎉

[@FromTheMosh]

Its easy to get pissed at the man with the mental illness and honestly go ahead. But we really need to direct these injustices towards ripcurl for one. BUT EVEN MORE SO towards the WSL, who govern the the sport of surfing. About a decade ago the WSL became a money hungry for profit company that no longer cares for the surfers themselves but only to profit from them. So sad to see the sport adopt wokeness.

[@danielmcdougall8388]

WSL was the first sport to go woke and give woman equal pay. But it’s not equal, they are privileged.

[@user-if7kq7if2e]

@@danielmcdougall8388 Equal pay was introduced at the Australian Open. But that was because the women drew similar crowds to the men. Not sure how WSL justifies it...

[@dirkharvey]

It's not a mental illness, grow up.

[@danefisher6198]

Is Wokeholes a word? It is now!

[@RedPanda74]

I will never buy Rip Curl again! Shame, shame, shame!

[@UDumFck]

Wonder if Rip Curl ever heard of this brand called Bud Light. The CEO should google that.

[@davidsolano5513]

I rang all my local rip curl shops in my area and they pretended not to know what I was talking about?🤮

[@myday2704]

Great idea

[@gbsailing9436]

I hope you set them straight and told them that in no uncertain terms will you never step a foot in their shops ever again!

[@davidsolano5513]

@@gbsailing9436 shit yeah

[@davidsolano5513]

@@gbsailing9436 rip curl💀

[@lolhahamynutz]

Jeez their Twitter must be lit up right now 😂

[@johnlacey155]

I stopped surfing because of an unshakeable fear of sharks - and they've dropped a pro female surfer who has survived a shark attack? Do they actually still have any surfers in their decision making processes?

[@combivan4346]

Pathetic, isn’t it. The old “can’t read the room” cliche! Never buy their stuff ever again.

[@johnfields4414]

So sad, I NEVER buy RIPcurl again, never EVER!

[@myday2704]

Why do companies bankrupt themselves on purpose like this?

[@FranktheDachshund]

Some kind of backhanded tax dodge?

[@anth5189]

Rip Curl is done. Bye.

[@duniatucker1638]

End of rip curl 😂

[@HellHound.933]

Unfortunately Rip Curl Sponser some of the most Prestigious Surf Contests. Someone will have to fill the Void if they go under.

[@southern-samurai]

Billabong?

[@gregoryray9920]

The WSL is a joke anyway, the current world champions performance at pipeline this morning was pathetic!!

[@barrycuda3769]

Golden Breed?

[@myday2704]

The competing surf companies will take their market share and get richer

[@garryjoyce2505]

Who cares??

[@mickden3155]

they have gone Woke and now they can ''go broke'', when your running a business i thought you cater for the majority of people to get your sales up and make your money.😂

[@lukebarton3974]

Cater for the .01% idiots

[@mikewoodley8767]

She is right. Any chap who needs to dominate woman’s sport has a screw loose.

[@markcreighton3733]

Strong words from the hottest host on the planet....................Megyn.

[@dug452007]

Did a little christmas shopping at a nearby Rip Curl shop. They changed everything around, it was more of a creepy "corporate" vibe, now it makes more sense, not going back.

[@marynafalck5502]

What a disgrace.

[@robertfrank886]

I wouldn’t worry too much- although I feel bad for Bethany losing her endorsement, the Rip Curl company will be out of business soon, very soon. There’s a lot more of us then there are of ‘them’

[@michaelpriday4830]

Don't care if they have backed down, Boycott, Boycott, Boycott, Boycott, Boycott.

[@stuart8663]

BOYCOTT Rip Curl! 2024: The Year of Pushback!

[@johnnyjrotten59]

Bud Light time - Make sure you bag out anybody wearing Rip Curl or using Rip Curl..

[@maxfish4770]

💯 only had an old shirt and a towel, oil rags now

[@blackeyedturtle]

The sword cuts both ways. I will not only be boycotting the World Surf League, I will be boycotting the Olympics. This is so unfair. By the time women in sports stand up and take a stand against masculine predominance in competitive sports, all the records previously held by women will be erased. Young girls will be so discouraged from putting in the time and effort it takes to excel and compete in women's sports, the strides women have made over the decades will be clawed back. The only ones to benefit from this insane form of inclusion, will be a handful of self-serving men. Keep on fighting Bethany.

[@user-if7kq7if2e]

Turtle. You've said what I wished I could put into words. Thank you so much. When people look back over the last 5 years they will be shocked at how far we've regressed as a species. Just for some ideological/political and naive goal which went awry. (called WOKE).

[@senseidylan6559]

Good to know. Won't be buying Rip Curl products anymore

[@susieristev3534]

I'm spending my money elsewhere R.I.P rip curl

[@waynemanning3262]

Perfect time for another surf gear company to step in! Maybe with Bethany at the helm

[@TheTibetyak]

Straight up.

[@myday2704]

Bye bye rip curl. RIP.

[@barrycuda3769]

Not really Rip Curl , I cant imagine the originators being on board with this ,more like Khatmandu .

[@Sillysillylittleman]

RIP rip curl

[@dreammaker9642]

When the person already over coming à rather severe disadvantage by missing an arm tells you going up against a man is a unfair disadvantage then you know something is wrong. If she doesn’t know what she’s talking about then who does

[@smacker360]

I've surfed all my life and will never buy Rip Curl again and I was sponsored by Rip Curl in the 80's Go WOKE, Go BROKE!!!!!!!!!!!!!!!!!!!!!!!!!

[@rickbart1]

A win win situation for a trans man colling himself a lesbian

[@BrahhdaCliffJones]

Rip Curl is dumb

[@GregMoylan-pn6sr]

No problem, so long as the "Open" category events are held after dark.

[@looloo4029]

Shark feeding time?

[@tranquility-soothingsleepm6077]

Bethany Hamilton is a great sportswoman who appears to have been dumped by Rip curl because she voiced an opinion about her own sport! Rip curl has shown it isnt inclusive...its shown how intolerant it is of anyone who doesn't agree with their thinking. I hope they learn that it's the majority who back Bethany and the majority who have bought their products in the past. I hope they learn something from this!

[@davidcohen7106]

Been surfing over 55 years. I'm done forever with RIP CURL. I live in San Clemente Ca. Done.

[@user-en4qp8xq2l]

B Ham is a savage and would destroy most seasoned male surfers in big swell.

[@rvsam4u]

Get him out. And the new woke female CEO of Rip Curl. Don’t need em. Don’t want em.

[@fatarsemonkey]

Well that puts Rip Curl on my list next to Bud Light.

[@svamberiv7999]

Mockery. I'm sick to death of this being used as a marketing tool and advantage for these "fakers". We have a trans woman in the family. She has lived her best life since the late 70's and she is mortified that there are people jumping on this bandwagon. It does nothing for acceptance and anti bullying. Quite the opposite!😢

[@RandoCommenter123]

Said it before and I'll say it again -best thing that people like Riley Gaines and Bethany Hamilton can do is band together and create their own organized women's sporting authority and their own events.

[@ErnestPWorrell1984]

This is the way to go for everything that has been infected with this crap. Abandon all official stuff and come up with your own events that you are in complete control of.

[@waynemembrey499]

I agree with Bethany, not just for surfing but for all other sports. I'm 55 and have spent thousands of dollars on Rip Curl products over the years, not anymore. Stick to what you know RC, making good surfing products.

[@frostydog1523]

BOYCOTT RipCurl forever !

[@0bm31770]

Time to Bud Light Rip Curl.

[@honahwikeepa2115]

RIP Ripcurl

[@clouclouc]

R.I.P curl 👋👋👋👋👋

[@VK4VO]

They obviously didn't see the Bud Light memo

[@Audiostoke1]

Probably not though I'm still wondering if they did it for publicity.

[@fritzmuller8246]

I'll never buy a rip curl product again and no one will wear RC as it's now labelled forever

[@JairLaird]

Size and strength don't make a better surfer, it's technique and style.

[@o4pureh2o]

No more flashbombs for me. I've been wearing their wetsuits for 30 years. Never again and that goes for Kathmandu who owns Rip curl.

[@anthonymarshall3198]

i have surfed all my life and i have never bought Rip Curl and never will

[@lukemanriquez5236]

I love Rip Curl. Not anymore. So sad

[@KiwiKirsty1983]

Bethany is absolutely stunning and at the top of her game. She's been one of my favorite humans since Soul Surfer 🏄‍♀️ 🌊 ❤️.

[@quentinstacy35]

Won't affect me, I've always been a BillaBong boy

[@stevejh69]

Puchased my last EVER Rip Curl product. NEVER again!

[@willowwillowy3635]

Boycott them into oblivion.

[@user-do5ft8rr6s]

Bye bye Rip Curl. Time to invest in your competitors.

[@runnamuk9577]

This is disgusting boycott Rip Curl Go Woke Go Broke

[@gbsailing9436]

Boycott Ripcurl!!! R.I.P.

[@hothatch1520]

I actually have been a big customer of rip curl until now - they’ve ruined it for me.

[@walterharvey537]

Im done with Rip Curl...they should be ashamed of themselves....i hope they go bust

[@wickedbird1538]

😮😮Biological women are NOT allowed to speak out without fear of being cancelled. Case in point. RIP CURL.

[@catherinelove3043]

R.i.p ripcurl

[@kevinsmith3671]

Simply disgusting protest by shopping else where.BOYCOT every company involved in the down grading of women by this kind of advertising.

[@marynafalck5502]

Cant do it against men so now they want to win with the woman😂

[@form2644]

Never gave a crap about Bethany, but.. as a male surfer i give permission to female surfer to destroy the woke it if you see it in the water. Drop in, snake, cover it in burly for sharks, do what you must to get rid of "it". Also look at the female surfer who entered i think was it padang last year and smashed 90% of the make competition and she's only like 15yrsold or something. Can you imagine throwing nathan hodge in comp with females at teahupoo after last year's performance vs jack robbo. Hell no that isn't fair

[@jamiearnott72]

Throwing all my RIPCURL in the garbage.

[@outlawbillionairez9780]

🎶Catch a woke, and you're sitting on top of the world!🎶