RIP music on TikTok (but does it matter?)

Taylor Swift's music has been wiped from TikTok, along with a slew of other big names, all because TikTok is stuck in a feud with the Universal Music Group.
UMG is the biggest record label in the world, with artists like Taylor Swift, Drake, Adele, Ariana Grande, SZA and The Beatles, but they've been locked in a bitter dispute with TikTok and now, as of the time of recording, the artists are simply gone from the platform.
Scroll Deep digs into what's happening, whether the music will ever come back and what the future holds for Taylor Swift on TikTok.
#taylorswift #tiktok #universal
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Welcome to Scroll Deep, the show that keeps up with all the latest goings on so you don't have to, because who has time to keep up with all this internet? Me, apparently. Formerly KZbinr News (RIP).
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[@hannahbranfoot2000]

why is ben out here opening ao3 like ben what

[@elisa2115]

now that’s some deep scrolling….

[@mithrilbookofmystery]

6:10 "would it make you want to use tiktok less?" bold of you to assume i use tiktok skdbsjvs that's why i watch yall, the hear all the drama without having to actually experience it

[@selmalarsson8920]

Ben you simply must acknowledge all the new rats, everyone needs to know more about them

[@kayleigh7670]

Benedict is a reputation girlie confirmed

[@SharkNomNom-ns6qu]

Me: doesn't use tiktok Also me: would use tiktok less The problem with tiktok (this time) is that they grind these songs into the ground despiteonly using 5 seconds of them. But no one should care as long as they still have that chipmunk singing oh no... oh no... oh no no no no no, right?

[@lcblittlelouise]

I did not expect the fic references but here we are

[@mithrilbookofmystery]

sorry can u repeat all that i was enraptured by the gang of rats in the foreground

[@Angela-jn8gu]

Just found out about this channel because youtube recommended the rewind video and i genuinely cant understand how it doesn't get more views or subscribers

[@heathercontreras1586]

I don't use Tiktok, but I have looked up tons of songs from the clips sent to me by friends. Mr. kitty - After Dark being one.

[@AtlasBaudelaire]

i love scroll deep and this wacky host, what a guy! kiss me!

[@joosh6842]

This is such an underrated channel. Love the rats btw

[@hepcatliz]

4:01 how lucky we are someone was there to catch the moment!!! 😂❤

[@katiesmith5461]

It won't change how much i use tiktok but it is annoying

[@leahgarnett5989]

Pour one out for all the edits

[@jamesjwr]

"someone just happened to be giffing nearby". Um actually it's pronounced yiffing

[@vonvard9765]

Benedict, I would very much like to be your friend

[@kaytianna]

The more we talk about tiktok's tactics the happier I am. Because it's hilarious. No notes.

[@askmeagain43]

Do I think these artists should be fairly compensated? Yes. Do I think UMG is shooting itself in the foot removing it's artistsfrom on the the biggest social media platforms, a place where people discover and develop music tastes and that acts as essentially free promotion, except it's not free because TikTok pays them money? Also yes.

[@CJbrieflittlecandle]

T Swift references hit different coming out of Ben … in the best way possible 👏

[@coffeecat9933]

You could say they hit different cause it him

[@ourania_a]

ben is your favorite taylor swift album reputation by chance?

[@emmaconner3648]

ben is turning into tia more & more by the day

[@RubyEmma]

Literally all the songs that blow up are because they go viral on TikTok. Plus the hypocrisy are you kidding me??? The amount of content creators on KZbin mainly that even have some song playing in the background of a store they’re recording in that get copyrighted by UMG is insane.

[@alohakat1148]

Say hi camp friends!

[@FTChomp9980]

I don't use CCP Tiktok heck it failing is funny!

[@SprayNpreyT]

comment for the algo

[@mrd5024]

This has nothing to do with money. Dig a little.