WHY NO ONE IS BUYING LIME CRIME - The downfall of a beauty brand

[@RobertWelsh]

Hey everyone! So many people asked so…. Eye look - Lid - Blendbunny cosmetics multi chrome quad Socket and under eye - blend bunny Lure palette 🖤🖤🖤

[@heathervannatter364]

Blend bunny lure palette is ❤❤❤

[@jocelia4622]

Love the color

[@baphomet8708]

It makes your eye color really pop, absolutely beautiful

[@lucyw5141]

As well as the eyes your bronzer tone on the perimeter of your face and neck is beautiful. Not sure if neck is your natural tan but if not such a gorgeous undertone. Looks perfect on you!

[@lisaduchateau]

Those eye colors are mesmerizing! And your hair looks good too :)

[@laurenn3017]

Was thinking of a knockoff name for Lime Crime. I’ve come up with Lemon Felon

[@RobertWelsh]

😂

[@DMoz13]

😂

[@ArifahBaksh]

Purple Perp! Haha

[@Conniestitution]

I'm late af to this video but this has killed me off hahaha

[@jlkitz1775]

LMBO 😂

[@Mudkip0408]

Petition for Robert to create a makeup brand called Black Winter, i would buy so much if you did a brand!!!

[@krrr.4902]

Oohh the purples we could have!!!!! Fingers crossed!!!!!

[@Mudkip0408]

@@krrr.4902 a purple palette with a black, some greys and silvers would just be *chefs kiss*

[@maryeckel9682]

Oh baby yes! Imagine the foundation with good undertones, the super basic lips and the best primers ever.

[@maryeckel9682]

​@@sithwinch😂😂😂

[@annihilxte]

Love this idea! Tbh Robert could name his brand “Makeup for Losers” or some shit and I would still buy it

[@terryenby2304]

I feel like Lime Crime was too expensive for the teen goths/emos/alts but too bold for the people who had the money for it… a lot of kids wanted it and saved up, but when it didn’t perform well, or they found cheaper things that held the colours they wanted… it kinda shrivelled up. If it had been scrupulously ethical, and the formulas were good, then it could have stayed around longer, as it could be a luxury item, that had social status, ethical support and a decent quality…. But I think it really failed to be great formulation, and ethically obviously has some alleged issues! Many of my alternative friends still prefer brights, pastels or lashing of black pigment, but they want something that suits their personal morals… many are vegan or at least prefer no testing on animals, and almost all of them are disabled/LGBTQIA+/non-British heritage, or are close to people who are, and I don’t have any friends who are comfortable with bigotry or hatred of any kind. So it makes no sense to market to them with the stuff LC had behind scenes!

[@RobertWelsh]

100%! Very well said!

[@maryeckel9682]

You nailed it. I loved the look but it was too pricey. And isn't the disabled/rainbow intersection intriguing? I'm one myself (pan-demi).

[@thebabythesavage]

@@maryeckel9682I feel like realizing your body/brain isn’t going to follow societal expectations lets you question other (cisheteronormative) expectations too 😘🏳️‍🌈 It is hilarious how ridiculously skewed my perspective has become by hanging out with other disabled gays- I’m out in public like “why don’t y’all have POTS, are you sure you’re okay” 🥲

[@maryeckel9682]

@@thebabythesavage 😂😂😂 good one

[@amanduhcase]

What does British heritage have to do with anything? I'm not being snarky at all, I'm still learning. ROBERT ❤❤❤ so glad I found your channel. You are soooo kind. So sweet and it's like having you here chatting with me. You are extremely professional in your way of delivery of brands you do not care for. Smart move 🙌

[@ElizabethMcCarthy-ho8xt]

I had my card information stolen from their site’s safety breech in 2015. I had $1500 stolen and it took 6 months to get it all back!! I never shopped there again. My sister jokes that the liquid liner I got there is my “$1500 eyeliner” lmao

[@mamasatanlbc]

I remember that and I remember asking the lime crime page on ig if they were going to address it, cause I think they were still in denial about it very early on, and doe and lime crime pages blocked me 😂 I never ever ever purchased from them and always pass any time I see them on discount sales at Sally beauty lol. That fiasco ruined a lot of people's lives. So many customers lost thousands upon thousands. Even homes cause they couldn't pay rent or bills... that was so bad.

[@FlawlessImperfectionBeauty]

I’d forgotten about that! I had to change my card number, and the was the time I shopped with them. They were gaslighting their customers over this, they practically told customers it was their fault if their accounts were breached. Not the best business plan. 😂

[@NickyM_0]

Oh my goodness!! How awful and stressful. Why didn't your bank move quickly under their fraud compensation scheme (that every bank has) to replace the funds?

[@ElizabethMcCarthy-ho8xt]

@@NickyM_0 because TD Bank sucks lol

[@bobbies1562]

That's awful. I hope you now only use PayPal or other third party payers to keep your info secret.

[@sebumpostmortem]

*Like Crime, Sugarpill* and *OCC* were the epitome of alternative indie insanely pigmented make up brands in the baby YT, MySpace and Fotolog era. Wearing their Velvetines felt like being the queen of the scene. What a heartwarming throwback!🥹 Thank you, hun🧛🏻‍♀️🖤

[@RobertWelsh]

🖤🖤🖤🖤🖤

[@juliac6256]

getting my first sugarpill eyeshadow was like a rite of passage for me

[@taintedlife2618]

Yeah we need a deep dive into OCC I have several I used lip tars.

[@juleahbrewer4527]

@@taintedlife2618I was thinking that as well! I miss their Lip Tar and Pool Boy eyeliner!

[@juleahbrewer4527]

I’m also curious as to what happened to some other channels; Grav3yard Girl, and Vintage or Tacky (whom I adored). Kandee Johnson is another one who has had scandal after scandal.

[@AlexisSirena]

As a person who is quite familiar with Doe's deeds and the company's history, I will say that Limecrime was still very well off when Doe left. Limecrime actually rebranded several times. First, Xenia/Doe was selling fashion (and coattailing shrinkle), then came the cosmetics with the whole rainbow-ey unicorn aesthetic in the (goooorgeous) purple packaging, including the scandalous repackaged micas marketed as pigments (2008), followed by the lipsticks (2010 onwards) and a few palettes. Back then, EVERYONE knew she was rude and scammy. My favourite scandal of her btw is her selling a dress, its seams she duct taped instead of sewing and then calling the buyer an a**ehole. Also her documenting poisoning her cat by feeding her grapes in her blog, being called out for it and then lying about it after the poor fella died. Then came the Velvetines, particularly Cashmere, hit a massive nerve and the company changed its direction towards a more grungey-boho vibe, also see Venus palette. Way back when during the scandals the internet was a very different place and people wouldn't be held accountable to the same extent as they are now. The major downfall imho was Xenia leaving- her new brand is doing fine, better than LC, showing that people still don't care.

[@RobertWelsh]

Oh…… my…….. god wtf….. that is more UNHINGED… that I ever imaged

[@taintedlife2618]

New brand? What brand is this?! I still have a couple of purple case lipsticks.

[@b.a.duvali3494]

What's the new brand 👀

[@RG_Eph]

Wtf poor cat!! That’s evil:(

[@a.vangarde5116]

I didn't know she had a new business. Reminds me of the owner of Belladonna's Cupboard / Belladonna's Cosmetics, Rachel Clinesmith, just secretly starting new makeup brands after her business went bankrupt. And now she seems to be quite successful and still didn't pay anybody back who paid for pre-orders that never arrived...

[@TheRaven-]

Love the fact that your eye shadow is a lime colour to match the theme

[@RobertWelsh]

…. I didn’t even notice that!! Omg 😂

[@ivania321]

lime crime was shamed for bad business practices and letting their customers information get leaked...this was a long time ago so if we do not discuss....the information just vanishes.

[@ElizabethMcCarthy-ho8xt]

Yes!! Thank you! I was one of the customers that got their info leaked 😫

[@siejent]

Woah Russian girl leaking personal information who would have thought:o

[@ebonyd1102]

Yes because I’ve just discovered the brand a few years ago when I was set on dying my hair fuschia. I’ve been faithfully using their color every since. Had no idea about the history and wouldn’t have had I not come to YT for lip swatch videos. Glad this rundown is here.

[@Robbiestarduzt]

The thing I remember most is when we saw videos of doe repackaging like cheap glitter and pigments at home

[@Conniestitution]

If you can access it, Crazy Color has been good to me for hair dye! Has to go on bleached hair ofc and it is a semi-permanent dye, but it's one of the semi-perms where the fading colour actually looks GOOD. I've used hot purple, burgundy, cyclamen and bordeaux - all purple shades, really. (hot purple faded to a really lovely blue!) @ebonyd1102 I would've used more but haven't found shades I like in a shop near me. I might order from them in the future when my current peachy pink runs out.

[@LeahGosselin-c2s]

I'm a Store Manager for Sally Beauty and we carry Lime Crime haircolor as well as some of the cosmetics. The haircolor has an incredibly loyal customer base and seems more good than bad experiences but the cosmetics barely move off the shelf as the price point is far too high for the quality of the profuct

[@RobertWelsh]

It is too high! 😩 I have a question about the hair color! Is it particular colours that sell more because I’ve seen equally good and bad comments about them! And I wonder if it’s just particular shades?

[@LeahGosselin-c2s]

The full coverage (more pigmented) bright colors sell far better than the tints

[@sav5451]

Yes Leah is right the full pigment colors are good. I just bought and dyed my hair the sea witch color on Friday (6/09). I have never received as many comments on my color as I did since I've dyed it this color :)

[@taintedlife2618]

Online they have sales All the time. 6 dollar lippies happen fairly often and even drugstore lippies are often more than that.

[@xtalm1]

I swear by the Unicorn Hair dye. The full pigment color has great vibrancy and staying power. The dye being vegan, super gentle, and without harsh chemicals/smell in other dyes is why I love it so much. Ulta has half off sales every now and again. I’ve also seen it at Marshalls/TJ Maxx

[@TeHNyboR]

I didn’t even realize Lime Crime was still being sold! I remember back in the day Doe was accused of (allegedly she admitted it) repackaging Wet & Wild lipsticks and selling them as her own because “she was so overwhelmed and couldn’t make her own products.” To this day I haven’t given them a penny. Their start in the industry put me off of them for good

[@ragingdevi]

Omg the blog that detailed all the eyeshadows she repackaged, and then mixed one on camera only to have other makeup creators say she didn't know what she was doing? So much tea

[@icianthea]

That's what I remember. All the repackaging. And her dressing like Hitler/a nazi. Like Robert said, all these brands have all participated in something unethical and I really can't be bothered to look up every one of them and decide to no longer wear makeup anymore. It's the repackaging and poor quality that will stay my hand when I purchase something.

[@Andy-xx3tt]

I’ve never heard that and I was around for the drama years ago. There are photos floating around of her in two different cosmetic labs and you can see their names in the background or in paperwork. I don’t remember the name of the second one but they were manufacturing two other small indie brands (one was called K’oir or something like that) aside from hers. She repackaged a lot of stuff (primarily micas) or worked with private labeling companies but I don’t think she ever repackaged Wet N Wild. That would’ve probably been more expensive than just going with a private label because she’d have to change the tube and still buy her own unicartons.

[@glitter_bombed]

it wasn't repackaged wet n wild, she used a private label. the loose eyeshadows were straight pigments from tkb trading, too, i still have my old pot of 'dragon scales' floating around somewhere. so disappointing, and i never would've bought from them (this would've been early 2010 btw) if i had known any of the history. there was a lot, even back then, i was horrified when i learned. something the video didn't touch on was that doe deere used to be friends with amy doan, who founded sugarpill cosmetics. and doe's early days of selling clothes that she "made" on ebay was just her buying, like, used clothes and altering them slightly. there was an old video of a blogger/youtuber talking about a dress her mother had given her from doe that had been hemmed with duct tape, and when they asked her about it, she called the woman's mother an asshole. she also sold "designer" sunglasses that were child-sized party favors from aliexpress and all kinds of junk. honestly you probably could make a 3-hour video about all the shady stuff doe deere has been involved in. she currently sells jewelry, clothes, handbags, and... porcelain teacups, of all things, through her new brand poppy angeloff, which i found out randomly cos their instagram page was recommended to me lol

[@Anna-Rose-]

I heard about _Lime_ _Crime_ many years ago. It was something about her cosmetics being repackaged and of low quality. Nothing appealed to me, so I didn't keep up with what happened. Plus, I hated the name 😂

[@sporkle1290]

I think Lime Crime is one of the first brands I ever made the decision not to buy from because of all the controversies that came out about the original owner. I kinda came back to KZbin beauty content about a year ago and it's really quite upsetting how many brands have been added to the list in that time 😭

[@RobertWelsh]

Isn’t it insane!? The thing is unless your aware or watch feta am channels or are involved in like Reddit or something.. you will never know!

[@sporkle1290]

Right?! Sometimes I feel like in a way it would be so much easier living in ignorance!

[@maryeckel9682]

Honestly, for me it was the cat.

[@kcototheyoyoyo]

Same!!

[@alexisstrother]

@@maryeckel9682fuckin grapes… I am 25 & just learned *last year* that they were unsafe for pets to consume & it wasn’t until I actually researched it (because I own doggos🐶🐾💙) online that I found out they can be lethal! I’m so grapeful (sorry, I had to) that nothing bad has ever happened in our household & that I don’t share human food with our pets because I essentially raised myself so this bit of information was completely unbeknownst to me for much longer than I like to admit!

[@CharlotteV3D]

To me Lime Crime ended in the same cursed trinity with KVD and JS. I have also yet to see a makeup rebrand/change of ownership that actually works. Lime Crime is a prime example of this with KVD. The aesthetic of both brands transpired of their founder's identity, and that was also what made them special back then. Their creative mindset was at the origin of their success (LC with their underground unicorn aspect and KVD with the tattoo aesthetic and the art of Kat itself). I think the identity is what is so hard to manage in a rebranding like this, when you want to get rid of the toxic aura of the previous founder. How to keep a brand aesthetic without loosing the customer interest because it reminds them of all the sh*t the previous founder said and did? What a challenge imo! I think ultimately the golden era of all these brands are definitely past them, and there is no way they can get back to the success they had. They are in a way, sentenced to perdition. Little note: I mentioned JS because he is also extremely controversial and this is dooming his brand imo, and also because his brand transpires of his aesthetic and creative mind as well as for LC and KVD back in the days. That being said, he is still at the head of his brand though, and he didn't step out of it, so that places the brand in a slightly different category since it didn't have to go through a rebrand (yet).

[@potat19]

The thing is, all the three of those brands keep selling lots of products, still. I think the downfall of LC and KVD was a creative one, instead of a typical economic downfall that we tend to think of: LC rebranded after Doe left and changed the entire grungy-alt aesthetic for a mainstream, clean one and essentially drove off the previous customers who kept buying from the brand for the quality and aesthetics, same thing happened with KVD. JS, on the other hand, went through a whole cancellation and his brand stopped being mentioned on KZbin or TikTok, but his products keep their fame on platforms such as IG or Facebook. I’ve also seen how Lime Crime and JS Cosmetics sell like hot bread in non English speaking countries, maybe because the general population don’t know about the history behind these brands or simply because they don’t care. I believe that, at the end of the day, brands like KVD and LC will fall definitively if they keep trying to mimic the mainstream brand image, trying to compete with trustful, recognized and well established brands in that field, with better prices than what those two offer.

[@saturnas]

​@@potat19if anything is gonna impact the fame and the sells of JS products, it's the decay in quality. Since Pink Religion I'm seeing lots of reviews about how the eyeshadows are staining the skin even after being removed. There’s a video where a brazilian beauty blogger ends up stained for like, days after using pink religion lol I'm too broke to buy anything JS but I'd never risk my money with such staining cosmetics. I can get cheaper things with actual good quality.

[@raerohan4241]

​@@saturnas I'm not fond of of JS so don't think this is in defence of him: to get extreme colour payoff, many brands will sell something called a pressed pigment instead of an eyeshadow. For eyeshadow palettes nowadays, if they include highly saturated, highly pigmented shades, the chances are high that they are pressed pigments. The problem with pressed pigments is that they have a tendency to stain. This is especially true of reds, pinks, and purples. The issue of staining isn't therefore an issue of quality, but is instead a side effect of the demand for highly pigmented products

[@cassidychaplin272]

I found Lime Crime late. An Ulta employee suggested it to me right as I was discovering liquid lipsticks. Right after that, the credit card scandal was revealed and I never used them again. I was so thankful I didn’t shop from the website and only purchased at Ulta.

[@angellane1848]

i loved lime crime as a middle schooler - it feels like they haven’t grown at all since then. i actually like their unicorn hair dye though tbh

[@danielleterese402]

It's sad, because they got rid of ALL of their metallic velvetines 😭😭😭😭

[@leaalbrecht3838]

The hairdye is my go to for years and I hope they don't go bankrupt so I can keep using the dye lol

[@danielleterese402]

Love you pic btw. Texas Chainsaw Massacre-the original💜

[@angellane1848]

@@leaalbrecht3838 fr 😭😭 maybe you and i can keep the brand going lmao

[@ZomBeeQueeen]

Oh what a great explanation of them, they just never evolved

[@idreamofparis7233]

Lime Crime did it to themselves. I remember Jkissa doing an interview with person in charge. That interview did even more damage. I wish it was still available for others to watch. They really didn’t give a rats a$$ about anything that happened.

[@RobertWelsh]

I remeber that!

[@lisadgingersnaps9843]

Oh, I remember that one!

[@rachh1350]

I’m in my 30’s so I remember this happening. I remember seeing a couple of customers say their info has been leaked and their bank accounts had been drained. They were now in debt as they couldn’t pay their bills or rent. And Doe’s response was to be utterly HORRID to the people who’s information had been leaked. Literally 0 empathy. The whole thing was mind blowing!

[@ninab8048]

I can’t look at anything limecrime without thinking of her in the hitler costume, lol. I am honestly surprised they never stopped being around but I also think most people have forgotten or don’t know about the controversies, so it’s nice to see you mention them again :)

[@Official_Meshay]

I was part of that data breach. 😠 It was freaking awful. I definitely stopped paying attention to them but their velvetine lippies are amazing. I love the colors.

[@RobertWelsh]

Nooooo! Omg I’m sorry that happened too you! 😩

[@Official_Meshay]

​@@RobertWelsh oh. Thank you. 😊

[@jahbern]

Buying something “so I could open it and sniff it.” I’m dead. My roommates in college used to make fun of me incessantly because I always smelled everything before using or eating it. 😂

[@RobertWelsh]

😂😂😂 that’s all part of the experience!

[@jahbern]

@@RobertWelsh SERIOUSLY!

[@missbeaussie]

The lip product smelt like rice paper.

[@alexisstrother]

@@RobertWelshlmao I still catch you sniffing random items in videos to this day, especially on y’all’s twin channel. Old habits die hard 💁🏼‍♀️😂

[@Thatssointeresting757]

My introduction to Lime Crime was Doe Deere being exposed for repackaging purple pigment and upcharging for them, she got called out by a beauty blogger called Lipsticks and Lightsabers for that and then Doe proceeded to harass her. After seeing that go down, I opted to steer clear of the brand. The next time I saw Lime Crime pop up was during their racist ass China Doll scandal. Oh, and Doe Deere selling moldy products Most people that were heavy into alt makeup knew to stay away from Lime Crime because of Doe Deere's gross antics Another video in this series could be Anastasia Beverly Hills since people started avoiding them after the creator outed herself as a Putin fangirl

[@overallprelude]

I remember the lipstick and lightsabers blog all about this. She did a great job exposing lime crime. Talk about a throwback. 😂

[@Iamheathermariee]

I remember that… I also remember people use to call out Doe for also apparently buying lipstick off of Ali Express and repackaging. I bought one of their lipsticks when it was in the purple tube with the unicorn back in 07? Or 08, and it looked like it had been used . They’re original velvetine was great though. Thank god I never had my info leaked

[@melanie1784]

God this makes me feel old 😂

[@oceanrose129]

I don't understand what was racist about China doll at all

[@shatteredshards8549]

@@oceanrose129 She made a pallete themed around the stereotype of Asian women being meek and demure and then photographed it on a white model. It was blatant.

[@AbsoluteApril]

Lime Crime starting out reminds me of like mid-late 90s Urban Decay, the only place to get such unique and alternative colors. Thanks for this break down on the history of this brand!

[@lawyerlee]

Yes! I said the same thing.

[@lindsay419]

Personally I have never used Lime Crime for the exact reason you stated in the wrap up. Why use an brand with a bad reputation, when there is very reputable brands who sell pretty similar items? I see this brand becoming a Walmart item then just fading out.

[@RobertWelsh]

I agree with you 100%!

[@iadorexyou]

I remember that the breach happened because their web certificate was expired for quite a while, which then led to hackers being able to get the credit card information that people sent to the website - pure negligence on limecrimes part

[@Fatalsunday]

This used to be one of my favourite brands. I have all of their permanent palettes, a huge box full of their velveteens, plushies, wet cherry glosses, lip blazes, lip pops and even their blushes and single eyeshadows and glitters. Quality wise their products are more good than bad. Some of the velveteens are a little on the dryer side, but not to a degree worse than any other low/middle high end brand. I also feel like they came back a little with their fairy collection and the prelude palettes, but by then the damage was already too much. When I look at my collection and remember how happy their colourful stuff made me, it's kind of sad to know what was going on. But at the same time, I'm happy to see people who participate in any kind of discrimination held accountable. Good video, Robert! I was hoping you would talk about this at some point.

[@ZPerpetua]

This is what happens when a brand thinks waaaay too much of itself. When I was a teen, I used Wet ‘n Wild cause that’s all I could buy being from a lower-middle-class family in the smack dab in the center of an upper middle/wealthy class neighborhood. (You’re constantly surrounded by things you can’t afford and my peers always reminded me of it) Robert would do well with a brand though! Because he’s down to earth, he knows exactly what he can and can’t do, and has a realistic view of his importance. I’ve never seen him or his brother put themselves on a pedestal above their peers.

[@serephita]

I remember when Lime Crime was the big thing - they did a collab with a costumer for a campaign and it was so cool (in I think 2010 or so? it was when DeviantArt was big). I never bought anything from them though and am really glad I didn't.

[@RobertWelsh]

Omg deviant art! I remember those days!

[@astral_bumblebee]

I saw them at TKMaxx not to long ago and I was so confused thank you for explaining. ❤

[@martamarinomexuto1326]

I bought their Venus XL II palette a few years ago, I didn't know about their controversies. While I completely understand people not wanting to buy from them, it's one of my most used palettes and I love it to this day. I don't think the formulas have aged badly compared to more recent makeup. Their glosses are also very good.

[@MERCHIODOS]

I have a Venus palette that I bought back in 2015 and still use it till this day. Devine is the only shade from the palette that is gone and thats because I used it as contour shade. I would love to rebuy the Venus palette, but sadly Lime Crime removed it from their site

[@vriksi]

@@MERCHIODOS I still wish I got that palette when I had the chance, truly a work of art

[@emmaeriksson7155]

I remember 2006 and the desperation for black lipstick. The nearest store was 600 km away and online stores wasn’t a thing. Young people don’t know what we millennial emo/goths been through 💔💔

[@Stephanie_Vincent]

Xennial here, I remember having to buy black lipstick during Halloween because otherwise you could never find it otherwise lol

[@stormbourbon8379]

Back in the 80's we had to use either black crayon eyeshadow or black eyebrow pencil and a bit of lip gloss!

[@elizabethvega7217]

I could get black lipstick at my local Sally’s but it was not good. I remember it was that or wait til Halloween when Wet n Wild released their very slim Halloween collection.

[@lorrefl7072]

@@stormbourbon8379, I was a teen in the 80's as well and went to a carnival store in town to get purple lipstick and bright nail polishes in every possible color. I was a goth but didn't wear black lipstick and nailpolish. It wasn't great quality but it was cheap, which was all I cared about as a teen.

[@geeboyd123]

i'm so grateful to be a young-ish goth in the age of online shopping, lol. yall from the 80s/90s/00s really paved the way for us!! now the current goth/emo struggle is finding a good cheap red eyeshadow...

[@mainly_mal]

I used to want to own a LimeCrime lipstick SO badly, then the security breech hit. I could never afford them, and now that I can I don’t want them.

[@Vik_fel]

Ohh I remember 2015! At the time I really liked them and was a customer, I was SHOCKED to find out about their security leak and how they managed to hide it for so long and do nothing. Many customers lost money as a result and I just couldn't trust them anymore.

[@SheilaMarguerite]

Thanks for the history lesson, this was really interesting! I was going through a lot of crap at that time in my life, and all this went right under my radar, so I never would've known all this 🖤🖤🖤

[@RobertWelsh]

I didn’t know about a lot of it until I had purchased a few things ! Internet makeup space wasn’t really my space at the time!

[@ginetteco]

I was part of that security breach and that was the end of Lime Crime for me. Someone used my credit card information to buy a bunch of things. It was a big pain to deal with and luckily I got my money back.

[@AngelErrene]

When Cora (VintageorTacky) dropped LimeCrime back in the day(she made a video at that time as to why she no longer supports that brand and other problematic brands), I stopped saving up for any of that brand's products. The brands downfall coincided with OCC Lip Tars rise in popularity as well, so the colorful options were literally exploding thanks to Cora, Leesha, and the rest of the O.G.'s of the beauty community. Once the brand lost the beauty community youtubers promoting their products, it was only a matter of time before no one wanted to buy their products due to the biggest promoters no longer trust the brand.

[@wdjkncvgdfsbyt34jgvi]

Loved cora back then!

[@deathsheadcashew]

I was surprised to see lime crime in Sally beauty here in the states now. I always was a Sugarpill person myself, and Doe used to attack their owner a ton and was super weird about her so I used to be very vocal about lime crime back in the day because of Deere being just ridiculous in her drama. This video is whiplash 😂

[@RobertWelsh]

😂😂😂🖤

[@jenzerr8856]

Probably cause Amy ( shrinkle) is a woman of color…

[@EliseGiammanco]

I can remember the first rendition of Doe’s first website when she was just selling her glitter pots and plugging her clothes! I was always so enamored by the boldness. The newness of the internet! So surreal that this is how her career played out. I so admired her in the early 2000s as a teen - she was fierce, bold, and had a style I hadn’t seen before - something I think I needed to see as a girl growing up in suburban Missouri ❤

[@jackie6quinn]

When me and my bf started dating he bought me a velvetine lipstick I really wanted. Just one. And because of the security breach, they stole $200 from him and he never got it back

[@glitteringmaze]

Love today's look! Another two of my favorite colors.

[@magnolia2]

4:55 that was such a fancy “scandalous.” 👑

[@AmyLouise_Deadgirl096]

4:56 i still hear of lime crime now and again but theses days it’s normally for there hair dye . The other brand like lime crime i dont really hear of theses days is SugarPill

[@RobertWelsh]

Omg sugarPill! I forgot about them!

[@Listening_Books12345]

You linked Smokey Glow's deep dive on Lime Crime! ❤❤❤❤ I love her and miss her, so glad to see other creator's give her love! You've just earned a new subscriber!

[@JaimeLeighArt]

Their unicorn hair dye is actually really good - long lasting and beautiful colors. I also like their freckle marker - makes really natural looking freckles. Other than those items, I’ve never bought anything from them.

[@frogwater237]

I love these videos because, as a i’m brand new to makeup, knowing what brands to avoid has been really helpful!

[@gzaragoza2890]

Black Winter you're looking like a Egyptian Prince with this green eye.. 💚

[@RobertWelsh]

Thank you! 🖤🖤🖤

[@AuraFPS_]

I love the structure of your commentary videos. They give video essay with therapeutic art in the background (makeup)

[@WigglyWoo92]

How crazy, I was just thinking about this the other day! I remember reading about all of this and seeing the pictures ages ago when I got really into Sugarpill cosmetics. Thank you for making this video, it's very informative and honestly I love hearing you talk about anything hahaha 💜💜

[@auroras_hairpins]

First of all sir, may I admire that gorgeous eyemakeup? Absolutely GORG 🖤🖤🖤 2:50 - that effin word is hard to say in Swedish too and for some reason I associate it with the dentists and their website when they want to give a clean, minimalistic kind of vibe 🦷🤭 God I remember when they blew up and I wanted any product from them so bad, and just like you- not for use, just look at it and smell it 😁😁😁 The lavender lipstick was the dream object but I felt it was to pricey so I never purchased from them. In 5 years, I think the brand will have disappeared if the new owners doesn’t take a 180 turn, all from packaging, colour stories to their products and smart PR. But it feels like KimChi Chic beauty have taken their place. Now I’m a firm believer that there’s room for everyone so I’ll check in how it’s going for Lime Crime 😃 Thank you for a really good catch up video, hope to see more of those in the future and also praying to Dark Winter the Unicorn to make space, time and energy for a mystery makeup video 😊 I really really miss them and meanwhile I rewatch the old ones 🦇🦇🦇

[@eunicee999]

I loved lime crimes “plushies” liquid lipsticks!!! Still love them!! It’s a shame this brand lost their sparkle. Used to be such an alternative brand but we have so many awesome options with the growing indie scene now

[@RobertWelsh]

Exactly! Love your hair btw!!

[@johannaecheverrylopez2386]

Plushies are that girl

[@nancyrobinson3567]

Plushies are the best thing that brand makes. Have yet to find a formula dupe for them.

[@carolinerambles3885]

Yeh these were my fave

[@smartarsebutler]

Thank you for this video! I boycotted Lime Crime many many years ago but I couldn't remember why, so my memory is refreshed!

[@teri2466]

There are too many ethical brands out there for me to even think about giving LC any of my money. Great story, Robert - funny, snarky, insightful 🖤

[@kelbrl18]

I need more videos like this! Next episode ABH and how it has gone down hill

[@TalkBack17]

I still love Lime Crime’s Venus 2 palette, it’s probably in my top five or top ten favorite palettes, and they have some amazing lip formulas. I don’t buy buy from their website but I can’t help but buy a lipstick from Ulta or Sephora once in a while, sorry ☹️

[@HighOnCaffine9623]

I got their Venus 2 palette from Ulta in 2019ish before it sold out 😅 I love the alt shades. But yeah never bought anything from their website directly from the line.

[@technicolortabby4239]

I do want that Venus II palette, but it's old at this point and still never goes on sale. I'm not paying full price for a palette that old lol.

[@genericgoth]

do they still make that palette? i cant find it anywhere and this video has made me nostalgic for those shades

[@technicolortabby4239]

@genericgoth6479 oh shit. Literally, it just went on sale at Ulta!

[@TalkBack17]

@@genericgoth they do as far as I know

[@audreybunyan1493]

I love all these videos, giving us the background information on all these brands that otherwise we would have no idea. So interesting.

[@mermaidatlantica]

I’ll never forget coming into the makeup scene when Lime Crime was becoming a huge deal and doe Deere was an absolute psychopath who was going after people cut throat for simply criticising the sub par products. I honestly cannot believe people bought their stuff for so long.

[@graymonk5972]

as someone who’s alt/punk (idk labels are weird but some amalgamation of punk and goth) all the brands who go for my demographic just wind up being so horrible from a CEO/controversies standpoint like i think most alt/punk/goth/etc ppl care probably more about a brand’s ethics, the ceo’s politics, and the like. so it’s so wild to me that it’s always those companies that absolutely tank their reputations by being shitty

[@Maggie21180]

I remember saving what seemed like it was a lot of money to finally purchase their lipstick which was only used once & never again because it was so awful & drying. I think THAT's why the brand died. I personally haven't heard about their controversies before. By the way, I love these informative videos so thanks!! 💜

[@stephaniegrehan9084]

You coming up with Black Winter was delightful

[@Earthlettuce580]

I remember hearing about Lime Crime when I was in middle school, and I wanted it SO BAD (even though my parents didn’t let me wear makeup out till high school.) I’ve honestly just forgotten about this brand for the past 7 years.

[@eviethepixie8757]

Hey Robert! Since you mentioned that you're a packaging person with beauty products, I think you might enjoy Flower Know's new Moonlight collection. Everything in there is visually stunning and seems to be high quality!

[@nattyb9489]

I completely forgot this brand existed! I have only ever owned one Lime Crime product, and that was the Venus XL 2 (the green one). I just fell in love with the gorgeous colour story but then felt absolutely ripped off after I tired it and realised I'd paid nearly £50 for utter trash! The formula was awful and the pigment was none existent. And I never went there again after that. 😢

[@RobertWelsh]

The packaging was definitely what attracted me to the brand initially too! 😩

[@theblacksunempress]

So excited for the Black Winter and SkinUp collab 🖤

[@flansolo94]

I remember when their cashmere velvetine was like the most coveted lip color in about 2013-14. Despite their issues, I think they were largely responsible for the matte liquid lipstick trend back then. At least, I think they laid the groundwork for their popularisation through Jeffree star cosmetics etc

[@fairydust_and_glitter]

I could have watched an hour long video of this, you're so entertaining. I just got some Lime Crime lip glosses from TK MAXX, making me want to look them up as I never hear of them anymore. Glad you had a video on them

[@Cait491]

Gorgeous eye look as always, skin is looking fab. Thank you for a new video , Robert 🖤

[@RobertWelsh]

Thank you so much! 🖤

[@monroerobbins7551]

Honestly, I’d buy Black Winter if you ever made that a thing. Not only cause it’d be your brand and I trust you to actually do the work to make/work with a brand to make something ethical and productive, but cause your aesthetic is something I aspire for, but you’re more elegant (I’m a grunge punk guy, wears mostly black with splashes of color, spikes with the unicorns. Dunno why, I just am.).

[@JessRodr]

I missed the Lime Crime era. But your look is fantastic! 💜💜

[@RobertWelsh]

Thank you! 🖤🖤🖤

[@katerobertson3063]

your eyeshadow is positively hypnotic!💚🖤

[@verdigreed]

i loved using the lime crime lippies up until they started suing bloggers for defamation for honest reviews and that’s when i jumped ship. thank god beauty bakerie was there with their better formulation at the time and pretty shade range lol

[@CountrySheeper]

Robert! That eye look is the shiny beetle shell look of my dreams. I need details!

[@RobertWelsh]

Thank you! Blendbunny cosmetics quad multi chromes and Lure eyeshadow palette for the greens!

[@CountrySheeper]

I just Googled and oh my lands. The multicoloured shiny goodness! 🤤 Thank you!

[@lunatunakitty]

I still have some of those velvatine lipsticks. Lol They were so good! 😭

[@6Jillybeans]

One of the most beautiful eye looks I've seen on you so far Robert! I absolutely love it. Have you or could you do some looks with Jolie Beauty palettes please? x

[@RobertWelsh]

Thank you! 🖤

[@melissareichert210]

I used to love their liquid lipstics, never really knew anything about the brand or the ceos or anything, the only thing i ever heard was the drama with their duo eyeshadows being moldy or something? But yeah, i kind of never bought from them again after my first order. Dont really know why but I guess I'm glad I didn't 🤷🏻‍♀️

[@RobertWelsh]

Omg I didn’t know that was a thing!!

[@melissareichert210]

@@RobertWelsh yeah I think it was in like 2015 or 2016? They had those superfoil eyeshadow duos and they ended up molding and the pans got rusty because of formula problems, but the brand played the mold spots off as "water and pigment bubbles" that may come up because there's water in the formula.

[@ginkgobilobatree]

Back in 2012 I got into nail polish and pigments, and maybe 2013 Lime Crime had a set of 6 rainbow pastel nail polishes that I bought for myself and my niece. Around the same time, people started claiming that they were selling "white label" pigments from KB Trading at a huge markup. Also, Doe Deere would get into it with customers and they had bad press back then. I loved the polish, but never purchased from them again. Her name is still coming up to this day as problematic, but I hadn't even known about her palettes, etc. Never would buy from them again.

[@catieclark2133]

I loved limecrime so much from 2015 to 2018. They were so iconic to me, like it was a splurge to me at the time. It was really disappointing to watch it go downhill and be scummy. Obviously i stopped buying

[@anamelanson5806]

Every time I see her name the sound of music is stuck in my head alllllll day!!!

[@RobertWelsh]

😂

[@emilyslicer2843]

Wait I thought they got their shit together after getting rid of the original creator 😅 Glad my beautiful Venus palette was a second hand gift 😂

[@trnigyul]

Chileee..that lime crime lipstick in Salem had everyone in a chokehold.

[@jocelia4622]

I remember my daughter buying these products and she was in to the bright lipsticks and eye shadows.. That died.. Then she moved on to Wet n Wild died, Urban Decay , that died. She tried Cover Girl, Maybelline, Sugar Pop , ColourPop, Revlon, etc. She spent so much money on tons and tons of makeup, that she ending up sanitizing it all and donating to the Woman and Children Abuse Place.. She doesn't wear any makeup anymore due to her job. I asked her , what about the weekend, she said no, since she gets called in alot

[@RobertWelsh]

I feel like we all go through phases of brands we love! And then very quickly move on!

[@jocelia4622]

@@RobertWelsh very True

[@laurajane7433]

Your skin looks absolutely beautiful!!

[@HighOnCaffine9623]

a lot of former popular alt brands had very bad controversies behind the scenes & fell off, KVD is another example of this.

[@HighOnCaffine9623]

STeffre Jar another

[@RobertWelsh]

100%!

[@HighOnCaffine9623]

@@RobertWelsh glad we have more options for pigmented colorful makeup now lol

[@melissaselenebeauty]

Hey happy Wednesday! This would be an interesting series!

[@LulyTubee]

I was just down in Puerto Rico and to my shock saw Lime Crime being sold at a Sally's beauty supply. The lip products were around 16 to 18 $. But im with you its the name Lime Crime that is tainted. Its unfortunate cause its a cute one 🍒

[@Phyrra]

I don't know if you know, but Xenia Vorotova (Doe Deere), was constantly copying Amy Doan from Sugarpill in alt fashion circles and on Livejournal. One of my first popular blog posts was about Lime Crime selling repackaged TKB pigments, which was directly in conflict with how she claimed to make everything herself. I didn't try Lime Crime until after Doe Deere stepped away from the company. I like some of their Venus palettes. Their plushies and plushie glows, as well as their new bullet lipsticks are excellent formulas. I'm not a fan of their original liquid lipstick formula, it's one of the types that causes my lips to peel off. Their diamond dew liquid eyeshadows were really fun and in unique colors, but super chunky. You're spot on about Doe's energy, lol, paid blue checkmark indeed! I've tried their color-depositing hair conditioners, which were nice. I haven't tried their hair dye on my hair, but I helped a friend color her hair with it and she did not get good results (Arctic Fox did not do well for her hair either). To me, Lime Crime has lost any edge they used to have, and they seem almost directionless. I think that's part of why people aren't interested in them.

[@sheila6808]

OMG that was YOU who exposed that scandal?!?! It's like meeting a celebrity lol

[@Phyrra]

@@sheila6808 There were several of us OG bloggers, myself and Anastasia from Lipsticks & Lightsabers especially. I wrote a post called No Originality with Lime Crime

[@sheila6808]

I ate up all that drama like i was at a buffet 😆 I was so entrenched in all of that controversy that even after all of these years I haven't been able to throw away any of my lime crime shadows. I keep them in a little box and I wonder if it's really just mica. I don't even remember how I got them.

[@nancyrobinson3567]

Hi Phyrra 👋

[@pennydreadful27]

Wow I feel ancient. When I was a teen I use to follow her on LiveJournal when she was making and selling clothes. I think the first big controversy then was when she sold a dress she made but hemmed it with duct tape. 😂

[@wdjkncvgdfsbyt34jgvi]

Omg i remember this😮

[@fkaciggs]

Omg I hadn’t thought about Lime Crime in yeeeeeears. Awesome video, thanks mate! ❤

[@RAIN.E.]

I got into makeup when I was 20 and I found LimeCrime at Ross. I actually liked it but at that time I didn’t know about the controversies. I’m positive those products are expired now

[@krk6216]

I'm here because it's bedtime and Robert's voice is rather soothing/gentle. Hope I'm not the only one thinking his voice has that quality :)

[@monochromatic_melodramatic]

I WISH THEY HADN'T DISCONTINUED THE LIP TOPPERS 😭😭😭 i live for those. also, are ANY international brands making unconventional, funky colour lipsticks anymore? Colourpop started out with that and that went to hell.. i really don’t see anybody else doing it, if you do then its probably a US based indie brand not available to those outside

[@MxchiefMaykr]

I believe sugarpill still do funky lipstick shades, I don't know what their international shipping situations are like tho

[@patriciaporter8734]

You my dear are STUNNING. I was never interested in lime crime but am glad I wasn’t. I’m surprised lime crime is still in business

[@jademoore5911]

I love lime crime. I still use them now. However, i do feel that they have lost their unicorn sparkle after being taken over.

[@RobertWelsh]

…. So they were fine when the racist nazi imitator was in charge…???

[@65227]

You’re base and eye look is fabulous! It always is, but this look pops!

[@karikelly2797]

So…your eyeshadow is a single duo/multi chrome or multiple colors? The blending is so seamless, I cannot tell. It looks amazing! What is the shade?

[@RobertWelsh]

Thank you! On the lid is blendbunny multi chrome quad and the socket is a seperate green from their lure palette!

[@alicialynnette9889]

Love hearing about different brands. Please continue to do this 💜💜

[@BrittBratt183]

Not me listening to this while I work around the house in my The Academy Is T-shirt, with my jet black hair and my Heartagram tattoo whispering *it wasn't a phase*. 😂🖤

[@RobertWelsh]

😂😂😂😂!!!!

[@minagica]

Omg that beetle wing eye look!!! 😍😍😍

[@CarmCoffey_11]

I missed the Lime Crime rise and fall. I was not really into makeup at the time and the little makeup I was using, was not colourful. I can see why people would choose not to buy from them. Allegedly in my opinion, anyway.

[@RobertWelsh]

Always allegedly 👀

[@ZiriO]

Oh man Lime Crime! I remember when the brand launched and we were all so excited about it for a hot minute, love hearing your take on the whole situation.

[@CupcakeyarnASMR]

I have been trying to offload some Lime Crime palettes on a secondhand app, and even at less than half price, they're not moving. It seems like they could have had a shot at a comeback, but there's so much lost trust... That said, their Unicorn Wipes are AMAZING for getting hair color off of skin.

[@RobertWelsh]

It definitely could have been an incredible brand!

[@CupcakeyarnASMR]

Right? I really think their only chance of a good comeback these days is a complete name change like KVD did. Then maybe get lucky with a product going viral like the good apple foundation did. Love your work! 💕💕

[@TalkBack17]

I was able to get rid of the ones I didn’t like on Poshmark. I just didn’t like them because I wasn’t as into the color schemes or the pigment wasn’t as good as others (like the big pink Venus palette). Did you try there? People even bought my used ones.

[@CupcakeyarnASMR]

@@TalkBack17 I haven't tried Poshmark. I've been using Mercari. I tried literally one of the palettes, and it was just ok. Honestly, I forgot I had them, and thought I had already given them to a friend. They're that unremarkable. 😆

[@donnamiddleton3964]

Ooh please do a dive into long gone make up sold in british pharmacist, like laura paige and constance carol or corn silk face powders,all the stuff i bought as a teen on a budget and would probably by now,id love to know their place in the market theses days !❤❤❤❤