Rolex Certified Preowned Watches! Are They A MASSIVE Failure?

[@MTGDeckmasters]

Imagine walking in a Rolex store trying to buy a new watch just for the salesman to say "Sorry we don't have any brand new pieces available but we have the same watch you want pre-owned for double the price"

[@wifine1951]

Rolex is getting greedy and wanted a price of the second hand matket

[@MrMighty0z]

Rolex being Rolex is why I buy Omega.😊

[@DGenerationX69]

Screw them. Plenty of other great brands out there. Been in Breitling and Omega boutiques and got the VIP treatment. Rolex ADs would even bother to call 911 if you were dying on their floor.

[@lonewolfemcquade8133]

​​​​@@MrMighty0zAnd Omega is raising prices like crazy. So there's that . Omega is getting greedy aswell. Stop acting like Omega is some unsung hero in this regard at the rate Omega is going the Seamaster and Speedmaster will be 10k in no time and the fact Omega's marketing is soo embarrassing I wouldn't be caught dead 💀 with an Omega on the wrist. Zoe Kravitz seriously LOL. Omega isn't the kool brand they used to be. Not by a long shot only vintage Omega has a serious cool factor. Alot of Omegas new stuff just looks cheap

[@RobertKing-oq4fq]

Exactly this. I have a Tudor and thought, when I can afford it I'll get the Rolex. I can now afford it. But, the old saying, the juice isn't worth the squeeze, comes to mind. A watch doesn't matter enough to me to be extorted. Looking at an RGM 151 instead of an explorer.

[@richardwarren2024]

I’ll also say that the ADs couldn’t have picked worse timing to acquire tons of inventory for the CPO with demand really cooling for high end watches.

[@cookiemonster7514]

The ADs for years have been back dooring the popular watches to a few big grey dealers who also wholesale to other watch dealers. So Rolex did the CPO to stop the ADs playing these games. Eventually you will only ever sell to the AD, killing the grey market, and eventually the CPO price will come down inline with market forces - the AD is to become the 1st and 2nd hand dealer. Rolex are feckin clever, and had enough of grey market ripping people off and ADs not allowing people to buy a watch.

[@garyboyle695]

​@@cookiemonster7514Rolex knows this is going on and chooses to do nothing about it as it benefits them.

[@cookiemonster7514]

@@garyboyle695 Bro that's the whole point of CPO. Clients will eventually always sell back to the AD for a higher price or for same as the grey dealer price. Rolex hope the AD just forgets the grey dealer as they can just run CPO themselves and make just as much commission although taxable. Not under the table. To be fair, what can Rolex do if their managers in the AD are racketeering with the big grey dealers. I personally will never pay grey market rolex prices.

[@WordMadeFlesh777]

@@cookiemonster7514Rolex knows and essentially condones grey the grey market, and the hype that ultimately benefits Rolex.. Rolex could definitely stop most of the grey market easily with serial numbers and tracking they know exactly which watches are going where. They don’t stop it because the hype makes people wish they could pay msrp and when price increases come people are already paying those prices lol.

[@ivoapostolovski1515]

I went to Berlin few weeks ago, visited both of Rolex shops. In both they werent selling anything, but in one of them they had watches pre-owned. Prices were very very similar to a new watch, for example Explorer 2 from 2000s was couple of hunders below the new Explorer 2. Its just not worth it. They also tried to sell me a datejust ( which it was what i was looking for new) from 90' for crazy close to Retail price on new datejusts.

[@jmbaug1229]

Disgraceful situation... unacceptable

[@WatchUnwind]

That’s crazy. I just bought a new explorer II from an AD but it took a little song and dance 🕺

[@Robert-vw3od]

It’s a ridiculous nonsense the idea that secondhand oyster perpetual is the same price as a new one. You should be looking at a year-old a lot of 10% how much below that it goes is up for debate but it is nonsense

[@saudade369]

It’s just selling the same watch again and again ! Why bother making and selling new watches in the Rolex shop when they can just resell their old ones again ? It’s a great business model for a company that has hardly made a new design for decades

[@fowsitv3668]

Hi federico, Once watching you on the gentlemen gazette, you have mentioned Orient Bambino.. I cant find this watch in down under, pls suggest different ways of getting it... Thanks

[@vdan2879]

Does the 20% premium for CPO rollies actually put its prices above RRP for new?

[@richardwarren2024]

Great video and analysis, Fed. I think the Rolex CPO is an insult to knowledgeable customers. I’d buy everything in your inventory before I’d spend a cent on a CPO watch.

[@thechameleon77]

What brand of glasses are those? They look dope!

[@1swm1]

Fed, I've been watching you for years. The reason being, you shoot it straight and don't sugar coat anything. I appreciate that and your videos have helped me a ton in my collecting Journey.

[@gregsaga682]

Do you ever miss your Hulk? Is the green on the Sprite the same shade of green as on the Starbucks? Great video as usual. Watch them all.

[@aaronming8466]

Longines can compete with tudors. Quite similar pricepoint around 2-3k

[@pinkbono]

Nop, price point yes, quality & image for the value, Longines is behind Tudor.

[@lonewolfemcquade8133]

Tudors QC is laughably bad at the price point. Between Longines and Tudor? I'm going with a Longines Ultra chron diver at least Longines isn't second fiddle to anyone one lol

[@SK-ej5lg]

I guess cpo is the safest option, just not sure if cpo offers top dollar for selling. Would be curious to know what cpo is offering people…🤔

[@roblepl]

I love the wisdom you share about watches. I'm an absolute newbie watch collector and really appreciate your insights.

[@Nefville]

Welcome, its a great hobby. Have fun!

[@soothingrelaxationandmedit68]

It's a wonderful world, you'll have a great time, just make sure you have 10x the price in the bank before you buy your first luxury watch.

[@cristoenandlers]

@@soothingrelaxationandmedit68 If you got 10x the price sitting in your bank account... you already making bad financial decision imao.

[@roblepl]

@@soothingrelaxationandmedit68 You bet! appreciate the advice. Even then it's possible I'll not buy anything above $500 which is my most expensive one today (Citizen Aqualand that actually has been Scuba diving with me for the past 12 years). I do love learning about mechanical watches, all of them.

[@soothingrelaxationandmedit68]

@@roblepl Aqualand is beautiful, personally it's a hobby of mine, collecting rare pieces, but I make sure they're paid for by my investments, i have a diversified portfolio for optimal dividends.

[@luxman9463]

They simply need to stop the AD back door BS.

[@gregsefcik6700]

I love you tell it like it is with Rolex! I’m sure other dealers know it, but can’t talk about the Rolex machine, keep the hype up on Rolex. I like the fact you sell everything, not just AP, Rolex or PP….seems like too many dealers focus on those 3 brands, when 99% of us can’t afford anything from any of the 3 mentioned brands!

[@davidelliott948]

Participation in the CPO program is voluntary. I’d be interested in knowing how many retailers are participating. My local AD is not.

[@jaysp1910]

Thanks for the honesty as always. Longines prices seem to be moving up, nearly £3k for the new Zulu GMT. Ultimately it seems to me that Swatch will position Longines/Omega in a similar way to Tudor/Rolex.

[@Jessejesselewis]

I think you’re right. They’ll probably always keep Longine just below Omega for that reason.

[@WatchUnwind]

I will only buy Rolex watches at retail. Just recently picked up an explorer II

[@Valkatron]

I would like a rolex, but I'm not paying overs for a pre-owned unless it's extremely rare or special. I don't pay more than retail for a used car so why would I for a watch.

[@WatchUnwind]

I have been able to get 3 Rolex at retail without a purchase history it just took a little bit of effort like bothering them once a month for two years 😂

[@craigh.9810]

Yep! Makes no sense at all to pay more than retail for something that’s used.

[@theadventuresofwolf5.77]

Rolex will regret the current situation in the long run

[@tolgagumusayak]

The only advantage I see is the watch being stolen or not. GM dealers can have the best intensions but may not know if the watch was reported stolen to Rolex.

[@kurtnunn6116]

Well, that Explorer lasted about 10 seconds

[@richsun247]

It’s gonna be a massive fail. I was at Tournau that has the CPO Rolex program. The reps were telling me Rolex charges the AD $2000 just for the certification process, and all cost is passed onto the customer driving prices way over. Best time for quality resellers to make some money, as long as they are not too greedy. =)

[@BufanMuayThai]

Rolex also have a very specific structure regarding what the AD’s shall charge / pay for the CPO watches. At the AD, someone senior is trained by Rolex to meet these standards so the value etc. is uniform.

[@TheSpritz0]

FED- Long time subscriber here- Hopefully you will make a video on the ANTHONY FARRER situation that just erupted, it is just UNBELIEVABLE!!

[@MysteryKmt]

Im done with Rolex. The social clout aside the watches just are not worth its sticker for the amount of hassle one must go thru just to obtain a fucking diver🙄

[@perid5815]

Im from Asia and its been 2 yrs and I havent had a glimpse of a Cpo watch. Is this for real? Is this program a flop?

[@The_action_is_the_juice]

I have told myself I will absolutely never buy a Rolex, even though I like some of them. They are dead to me.

[@ViolinistWilliam]

You look fantastic, Fed!! Amazing video as always.

[@perid5815]

Who have seen the New released Daytona ? Its been 6 months since it was released, is it out or its pure publicity?

[@MasterOfNone88]

I don’t think Federico answered the Jubilee question entirely. The question was which watches have the best Jubilee bracelet. He only mentioned Rolex. To the person who asked this. If you do not want to spend Rolex money for a Jubilee..the next best watch is a Tudor. From what I hear on KZbin/ Instagram Monta also makes a reasonable Jubilee bracelet. But I’d got for a Tudor.

[@jdwxflyer]

Don’t forget Seiko…the jubilee on my Seiko 5 GMT is surprisingly good.

[@johnbell1859]

On the money as always. 🇬🇧

[@masterwatch]

I think I did explain months ago the challenges that Rolex CPO would face.

[@emreisiklar]

Strange bussines case 🤔

[@ZeroSOFInfinity]

Walks to Omega boutique: "How may we help you? Here are our selections. Good choice sir. Let me pack it for you. Good bye and see you again" Walks to Rolex boutique: "You want WHAT? We have it, but prewowned. But you cant afford it hahahahahaha. Now piss off".

[@franky3fingers337]

Walks into AP Boutique: “Piss off, filthy peasant!, as they spit on the floor while you leave”

[@johnmonachelli5256]

Sometimes you just gotta say f... it and paint the bezel... learn something new everyday

[@davidbellamy1403]

More great stuff Fed!

[@JR-nl3mh]

Greetings from Portugal.

[@sensible202]

Agreed.

[@LuminoX182]

Just imagine this.... I walked into local AD and sell my Hulk with box and paper for US$5,000. Yes; five thousand dollars. AD then sell me a steel Daytona on the spot...

[@drnick40]

Rolex only at MSRP. Never paid mark ups.

[@cdm386]

lol good luck with that…

[@AN-ce1nd]

It is not a failure. It’s a failure for the flipping folks. Why would I buy A used Rolex from a jewelry store or a non dealer? Why would I buy a Rolex from a individual also? No way man, I want it from the original store.

[@martinblanklikeswatches]

Ya it’s over priced if you’re a professional watch dealer with access to watch makers doing 150.00 services

[@harrycee656]

Certified pre-owned cars is not what it seems. I purchased one a while back and it proved to mean that it is just a way to sell a car. It cost a few hundred $ for the dealer to slap that warranty on a car. It is really just a prepurchased extended warranty. In my case the inspection was a tech that checked boxes on a list and signed it. My car has an oil leak. There were 3 spots on that list for oil leaks. It was a big leak that glossed over. I am sure Rolex CPO is yhe same.

[@egorkharchenko742]

Imagine cpo fails and Rolex shuts it down. Then the watches that did go though it and got that beige tag skyrocket in value😂

[@BufanMuayThai]

They don’t have to shut it down… it’ll just be condemned to a case in the back of the store gathering dust. I can tell you this is already now the case in the two AD’s I mainly use.

[@jupiterjames4201]

Hot Take: Hublot actually makes great watches

[@gori_maheswari8994]

Amazing video

[@KezAH-GT]

Rolex CPO is so stupid, if I am already getting a second hand watch which is over priced already why would I pay 30% more. All the big companies give a 2 year warranty on used watches anyway.

[@jarose1125]

😂 Henry Lewis . . .

[@Nefville]

Rolex CPO is a complete joke but I do wonder if it would work with a brand that doesn't trade over retail, like Omega. Wouldn't be surprised if other major brands are looking into it.

[@BufanMuayThai]

Omega has specifically stated that they will not follow in the shoes of Rolex, as a watch is a personal thing not meant to be resold.

[@Nefville]

@@BufanMuayThai Interesting. Thanks.

[@TimothyKasch-fm7bn]

So we really don’t know the Rolex cpo is a massive failure but we’re going to make a video about it anyway? I don’t understand this

[@Phil5150Bower]

This is a monster cash cow for Rolex and the customer is losing massively. Rolex will be just as selective with CPO program.

[@leeharding8306]

As every day passes less and less people are falling for the Rolex BS. Longines are on the up in my humble opinion. They are interesting in their own right with their own history while improving their quality and designs. Something you can’t say about Tudor 👎🏻 terrible thickness and quality issues but they do look like a old Rolex 🤦🏻‍♂️

[@dorkflassbury1164]

I think what Rolex is doing to its customers and brand is shameful. But plp like to be fooled and continue to pay over retail and even so if they buy a used Rolex from an AD.

[@jodysilvia2]

Looking tan my friend.

[@cheemomugdoo799]

Maybe it would have been a good idea to list some other good Jubilee style bracelets not made by Rolex.

[@nicholas5872]

certified pre-scam . . . boooo!

[@sea-watches]

nice

[@keysersoze503]

Just the fact that any seller uses the term preowned instead of used tells you that they are ashamed and conning you.

[@TheJohnGalt1945]

So you’re telling me a watch that’s never been taken out of the box and worn is a used watch?

[@BufanMuayThai]

@@TheJohnGalt1945 is a watch that has been sold to an end user by a retailer, which is now later sold again a brand new watch?

[@TheJohnGalt1945]

@@BufanMuayThai Well, it’s certainly not a “used” watch if it’s never been worn

[@yourstrulyfocused]

I love longine, and have ZERO desire to purchase an omega. They are priced for perfection at the under 3200 point (usually 2k). At omega prices I’d rather level into a Tudor, Chopard, Cartier.

[@Jdinaz]

Super fail!

[@royanderson3478]

You looking to get shot 👀, wear a Rolex, expect someone is looking 👌 😏 to $@#^^ you. Be safe and less is more.

[@DGenerationX69]

Evening from England 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🫡

[@kam7056]

❤⌚️

[@Blackpanthersrevenge]

Fed’s pro seiko mod. A man of the people. This is why everyone loves Fed!

[@LION_and_the_LAMB]

They crushed the parasites in the grey market.