Rolex False Scarcity, Flippers and AD Backdoor Deals. Here’s what’s REALLY happening.

[@leung9401]

Recently my girlfriend dragged me into a Vacheron Constantin store after I drooled at a 222 through the store window and even though I made it clear from the beginning that I couldn't afford any of their watches, the store clerk was super friendly, asked us how we got to know the brand and what we liked about it, gave us a brief summary of the company's history, then asked us to sit down, eagerly showed us first a display case with their movements and then almost their entire collection and let us try on whatever watch we wanted. What an experience! Rolex, take notes...

[@stephanehadjaje258]

Don’t forget Rolex sells 1.2 million watches a year while VC maybe 40.000. It’s not the same league that’s all. But I understand strongly this great customer experience.

[@leung9401]

True. VC makes watches for a far more exclusive clientele. Which makes the (non-) customer experience all the more amazing, imho...

[@MAELOB]

Same experience for me at AP

[@nickdavinci2196]

But did thy let u purchase a 222??

[@113uineo]

That's great to hear

[@dc1674]

I used to Like Rolex. I still have a couple. But i'm not playing stupid games to buy something that is already overpriced. They need to kiss my ass to drop $20k on a watch, not the other way around.

[@MrPleers]

Exactly. It's amazing how people keep defending the AD by saying it's normal because the Rolex is "basicly a bag of money" or "luxery". I guess it is a license to treat your customers like shit.

[@CaptainWillard830]

Right on!

[@ianwalker4803]

Well said, totally agree.

[@01egna]

Bravo! Perfectly stated. The slightest whiff of bullshit at any ad and I am marching for the door.

[@dannysimenauer5745]

You make a great point. I have wanted a GMT or an Oyster Perpetual for 4 years now in the US. The price keeps going up in parallel with my ebbing interest. So by 2030 (it takes 1 year to make a Rolex), my interest in the GMT will be zero. For the record, I do not bother to visit the Rolex museums nor enter the store as soon as I see the Exhibition Only signs in the display windows. Is this called reverse marketing or demarketing, Rolex?

[@marcusrodriguez9992]

I’m sure I’m in the minority here, but I’m not visiting an AD and chatting watches in hopes of getting something. What a sad reality for those who are. Too many great watch brands out there to play the “kiss my AD’s **s game”

[@BrittPearceWatches]

I don't think youre in the minority at all!

[@cecaju9516]

I don’t think it’s a matter a kissing a$$. It’s more about showing them that you are not going to flip the watch. If they don’t know you, why would they just effectively give you a bag of money?

[@jamesblonde2271]

That makes me sad, I drop in & Im not even on the list😂

[@DavidWilliams-zn2nc]

The watch flippers have done this, not Rolex! Unscrupulous AD’s maybe! But…. I can only speak as I find! The AD’s I deal with have been nothing but transparent and professional! 🤷🏻‍♂️don’t know what else to say!

[@NLCWellness]

A friend of mine bought a brand new submariner from an AD at grey market price, so yes AD’s do shady deals.

[@MrPleers]

Building up a relationship ? The idea that one has to "build up a relationship" with a Rolex AD, just for the huge favour of handling over your hard earned money to them is rediculous. It's not a job interview or a first meeting with the family of your spouse.

[@cunawarit]

It's pretty stupid when there are plenty of other brands.

[@Cull_Obsidian]

I don’t think you understand luxury.

[@craigborrenpohl1233]

The idea building a relationship with someone you want to do business with is somehow insulting is funny. You’re not buying a soda.

[@nickdavinci2196]

I mean your spending thousands of dollars and starting a relationship journey.. it's a luxury item. Just how it is. You can always go to Breitling and Tag and buy basically whatever you want. Omega your gonna have to start a lil relationship or go to Macy's at the mall and buy Movado or Bulova

[@Cull_Obsidian]

@@craigborrenpohl1233 I really don’t want to be “urgh new money mentality” but it’s a very different experience when dealing with old, entrenched maisons. Whether you think Rolex should be is one thing, but that’s how they’re acting:

[@rey_s90]

The irony is the flippers are the ones with the track record! They keep buying and flipping

[@MrPleers]

Exactly. They are the ones that has build a relationship with the AD.

[@borassictime918]

And to think you used to be able to go into a shop and *buy* what you went in for, with your own money, and walk out with it. Now, in effect, you have to bribe shop staff to be allowed to spend your own money. Beyond bonkers.

[@user-vr3sq1kq6i]

so let me get this right ,,,,, if you just walked in and bought a steel Daytona on the spot you would now be up thousands of dollars ,,,,, right ? ...... can you think of any other store where you can walk in ,,,,, stroll up to the salesman and say " please write me a check for six thousand dollars " ..... and they just smile and do it ? Pretty obvious they give you money only if they think you give them even more ,,,,,,

[@garyboyle695]

​@@user-vr3sq1kq6iIt's only that way because you have to do the whole AD dance. If you could just walk in and buy what you want, there would be no premium paid on the secondary market. It hasn't always been the way it is now.

[@borassictime918]

@@user-vr3sq1kq6i And what shop sells a product for $6k less than they could get for it, eh? 🤔 Why not sell it for more than the used price, it is brand new after all? In the UK legally retailers cannot be told what to sell something for, and yet…. Go figure who is rigging the market and how scalpers get product. If you *could* walk into an AD, buy and leave with a Daytona, used ones would *not* be worth more than MSRP. Scalpers are banking on you be daft enough to pay over the odds for something that is not only non-essential and secondhand, but also tangibly not worth even the MSRP.

[@borassictime918]

@@user-vr3sq1kq6i They’re not *giving* you anything. You have to have the substantial amount of money to buy a Daytona. In any normal marketplace *no* shop would sell a product brand new for less than its secondhand price, and in the UK it’s illegal for a manufacturer to dictate a sale price to a retailer. That’s why the S in MSRP stands for ‘Suggested’. And yet…. You want it straight? It’s rigged.

[@TheBajamin]

@@user-vr3sq1kq6ilol it’s none of their business. They are AD. They sell for MSRP. It doesn’t matter what I do with it after.

[@dulifuli00]

Even if I had secondary market Rolex money, I would not buy one. It’s a matter of principle. I’d just go buy something more unique and better for the same price.

[@BrittPearceWatches]

I am exactly the same!

[@richo1874]

Rolex/ADs could solve this whole thing by just being more transparent about the actual wait period. In my opinion it’s the “you may never get the call, who knows?” that turns people off, not the actual waiting.

[@kaiwilliams141]

The big thing is that it's pretty much just Rolex. If this were the case for every luxury watch we might have a slightly different conversation but Omega, Breitling, Tag Heuer, and plenty others are more than happy to take your money without knowing you and potentially never see you again. And they'll treat you fantastically doing so. I should know as I'm not someone with a lot of money and have been treated very well by associates in boutiques from all three brands

[@jaybleu6169]

Exactly. Put me on the list. If I'm number 725, when [watch of type I requested] #725 come in, I should get the call. Simple. I don't care how long it takes. I care if I'm being jerked around.

[@barrettgarese2267]

re: #4, I've said this before and I'll repeat it here again: My Rolex AD here in SoCal straight up told me that clients who bring him gifts (he suggested "such as a very nice bottle of wine") are "enjoying their rolexes today." It turned me off the brand to such a huge degree that I'll likely never own a Rolex. If that's not only so standard that he can feel comfortable telling that to me openly, and so accepted by the typical Rolex clientele that it's become a usual expectation, the brand itself has nothing to offer me. Rolex in my head isn't a luxury watch anymore; it's a watch for easily manipulated suckers. And that's my first reaction whenever I see one now: "wow, what a sucker." And I'm ecstatic about my Omegas and Cartiers, which feel truly luxurious in comparison, because they were purchased while sipping expensive champagne and being treated with respect.

[@SonnyBurnett-sc6ed]

Which dealer please? You don’t like him so call him out!

[@ransom1004]

The AD I've been talking with said the opposite. They're not allowed to accept gifts from customers. Call them out. This will get their AD status removed if it's made public to Rolex.

[@SonnyBurnett-sc6ed]

@@ransom1004 I don’t think that’s true bc I gave my AD person in SoCal some small gifts and she happily accepted them 😹😹😹

[@TheRacerRich]

It is definitely the brand of suckers these days, but sadly these days suckers often make a lot of money

[@ks22187]

Walked into my local AD in April and expressed my interest in an Explorer 36. Said I would prefer to buy locally if possible. She took my details, asked a few questions, and said she would contact me when she had one for me. Got the call inside of two weeks. The whole experience was lovely.

[@abhaig]

I asked for a 41 mm celebration dial - they said those are super rare and they don’t see many of them. They called back in a month and offered me one. I bought it and love it. Very fun and informal watch and under 7K. Not all AD’s are jerks

[@Watch_for_me]

@@abhaig Walked in and was offered my Submariner no date with 0 wait or spend history (you can check me out for proof). Whenever I see people complain that they've been to 5 ADs and get rejected and hate Rolex, it reminds me of those dudes who get rejected by girls so they blame women as the problem lol.

[@neznamtija8081]

Where r u located?

[@mattwalter6207]

"I have an amazing AD" You're also a KZbin watch star, so im sure that plays a role

[@acurry420]

Any AD at this point in time does homework on their potential clients. Someone with a solid internet presence will get preference.

[@Watch_for_me]

I have an amazing AD as well. Walked in and was offered my Submariner no date with 0 wait or spend history (you can check me out for proof). Whenever I see people complain that they've been to 5 ADs and get rejected and hate Rolex, it reminds me of those dudes who get rejected by girls so they blame women as the problem lol.

[@michael-ym7qe]

I can't figure out why a watch brand that sells more than a million watches per year can be called 'exclusive'. It should be called industrial mass production, which is not a bad thing at all. If this exclusivity thing is important to you, be happy as long as not everyone can simply walk out of the AD with a watch and go to your friendly secondary market dealer and pay the market price. Or simply buy another and maybe better watch from a not so overhyped brand, which might be really 'exclusive' because that brand produces only a tiny fraction of what Rolex produces.

[@namenamenamename7224]

That's what drives me insane about this. If you want a watch as rare as Sub or OP, buy a Longines. Longines produces around as many watches per year. If a Longines isn't exlcusive enough to warrant the waitlist and grey market, then a Rolex shouldn't be either.

[@cheemomugdoo799]

I think you are correct but are neglecting the breadth of their catalog. From what I have read, the split is 54% classic, 46% professional. So let's say 650K Datejusts, OP, Daydate, and Skydwellers, 550 K Subs, Daytonas, Seadweller, AirKing, GMT, Yachtmaster, and Explorers. I've read about 20-30K Daytonas are made a year, but I've also read 100K are made. Of those Daytonas, how many are Panda's? Remember, the Daytona range fairly broad, with many dial and metal combinations. I think 5K-10K Pandas is a good estimate at if 30K are produced, which is a pretty big number, but for the whole world, it's somewhat limited. Also, remember, Rolex is a business, they are not going to shift production to meet global demand, it wouldn't make good business sense.

[@Watch_for_me]

@@namenamenamename7224 Half of all Rolex models are the Datejust and OP. Then you have the rest of the classic collection. All the ladies models, gemset pieces, and undesirable configurations. When you break it down a much smaller portion of the catalog is a Stainless Steel sports watch.

[@PietroCozziTinin]

Showing your face to jerk of AD's regularly is in itself an annoying action to have to undertake. Money is the same for anyone. Purchase history is BS. Buying other things to bribe your AD is criminal.

[@BrittPearceWatches]

🤣🤣 YUP! It’s a very annoying game you have to play but it really is how you build that relationship!! I think it’s especially annoying if you don’t live in or near a major city. 😢 It’s not how things should be. But sadly, it’s how it is!

[@garyboyle695]

It's not just flippers, it's Rolex and their AD's too with their whole, establishing a buying history. That should be outlawed and be looked at and prosecuted under the Consumers right act. Rolex is just a scummy company. Yes I can afford one, so none of that you're just jealous crap.

[@waynemoore9951]

I'd like to know how that case the French authorities brought against Rolex is going. It's demeaning having to go in and be false and kiss arse for what is, a run of the mill watch. People should really look elsewhere

[@corgiowner436]

@@waynemoore9951 think Rolex got a 100M fine.

[@PietroCozziTinin]

@@BrittPearceWatches I'm a trauma surgeon. Imagine you get driven off your bike and suffer life threatening injuries. Then I come in and first determine if I like you, then if I want to and after that decide to or not to threat you. How would that be normal. I'm not attacking you Gringa but it is the world on its worst behaviour.

[@m.e.p.r]

It’s conversations like this that have absolutely destroyed the Rolex brand for me. It’s such a bore-off, so tiresome. I have three Rolex, DateJust Palm, Explorer II Polar and a SubDate. Don’t wear any of them much any more. It’s become so passé to wear a Rolex in the UK. The whole conversation surrounding the brand and what it now means to wear one. The only people you see wearing them in the UK are the new money types, wearing skinny jeans/chinos, tight fitting polos, Patagonia gilets, deck shoes and definitely arm tattoos, if not the old full sleeve. Rolex isn’t cool anymore. I know a lot of people will say, who cares….but Rolex these days are a luxury jewellery brand with closer ties with fashion than engineering in the eyes of many. I’m done. I’m going to be selling all of mine closer to Christmas and looking further afield.

[@Watch_for_me]

"Rolex these days are a luxury jewellery brand with closer ties with fashion than engineering in the eyes of many." When Philippe Dufour, Roger W Smith, and Laurent Ferrier were all asked what watch they would recommend to them below 10K USD, all three of them said Rolex. Philippe Dufour dailys a Rolex Daytona and actively put himself on a waitlist for a new GMT. That should speak volumes.

[@notyou1760]

I've got a grey dealer near me that has at least 4, 2024, GMT II Batmans. They have multiples of the other color combos. How?!

[@Graham-rc1cp]

The Rolex agent near me lost the franchise for “selling” a new watch to a “friend” and then sticking it straight in the window for sale twice the price…

[@Nordic_Sky]

At least there was a consequence for him. For most ADs? Not so much.

[@blackice4867]

03:06: Your calculation approach is wrong: the figure 24640 is a snapshot. To be able to compare it with the number of watches sold by Rolex in a year, you would have to have the number of adverts over a whole year.

[@mountainhobo]

💯

[@Hennes12]

In Germany the story is different. About 50-60% of the Ad‘s will only sell you sought after Models if you buy a few other undesirable models along with it(Breitling ect.). Ads here are really greedy

[@BrittPearceWatches]

OUSH! Ok! This is really good to know! That is freaking crap!

[@rolandnyul]

Same story in Austria. I'm currently on the edge of buying my first luxury watch. I walked in on an AD just to see if an OP would look good on my wrist. I stopped there after work (properly dressed, good behavior) and they didn't even want to show them to me (even with them on display). So I went to Omega and had a great experience. I think they don't need a relationship, my money seems to be enough for them.

[@Handapanda247]

Similar situation with a couple of ADs in India

[@neznamtija8081]

​Was this in Vienna? What stores did u go to as there r more then a few Rolex ADs ..?

[@rogerbooth8127]

Buying jewellery in no way shows that you are a serious watch collector, which appears to be the justification for dealers taking purchase history into account. For that reason it is better to deal only with dealers who exclusively sell watches.

[@aaronmauer7225]

I agree this is bad dealers that are just dangling the carrot. One tried it with me and I told them straight out that I will not be playing that game. I may buy other watch brands of watches I like but that is all I am willing to do to try to get a watch I want

[@113uineo]

What is this watch collector thing,u buy if u like it or to celebrate a occasion or need not to build a collection just like that

[@alfieakaronaldog]

I have never had a Rolex AD mention buying jewellery lol 😂 Is it an American thing? It helps to be a previous customer rather than a random off the street trying to flip a watch, but why does jewellery keep getting mentioned?

[@alfieakaronaldog]

Buying a watch for yourself to ‘celebrate an occasion’ is another crock Americanism. It’s just an excuse to buy a watch and/or justify it to other people. Grow Up/Man Up lol

[@alfieakaronaldog]

I gave a Rolex to an ex girlfriend. She later went out with an American guy and he could not understand why she had been given one as a 21st birthday present. Americans are weird about drinking too. Here in the U.K. we do not need an excuse to buy Rolex’s or get drunk, it’s a daily occurrence for some 😂

[@Benzo1818]

It triggers me when Britt talks about accessibility to watches when she is obviously benefiting from her channel at this point & prior to that her husband’s AD relationships. She was “in to watches” for about 1 year & (hubby)received a Black Daytona allocation for Christ’s sake(pun not intended). He is the .05% that is allocated just about anything he(they) want. He got an FP Journe allocation. So she has never been just a normal watch enthusiast trying to purchase hyped pieces

[@watchpapi]

Here you are again claiming to know what I do and don’t get allocated 😂 Do we know each other? I’m pretty sure I don’t know you.

[@jackhummell]

Love the videos, but I think you are giving way too much credit to ADs and I’m not sure the motivation behind that. The behavior from ADs to prospective clients and even current clients is unacceptable. I’m glad too here people aren’t standing for it any longer.

[@dominicrusho]

I got my dream Rolex (Explorer 40) in two weeks with no previous spend. Not the hottest model, sure, but the AD was absolutely fantastic; no BS or silly games. In fact, they were delighted to serve me delicious coffee and chat generally about watches. A surprisingly excellent experience!

[@Watch_for_me]

I was in your exact same boat. I walked in a few months ago and was offered my Submariner no date with 0 wait or spend history (you can check me out for proof). Whenever I see people complain that they've been to 5 ADs and get rejected and hate Rolex, it reminds me of those dudes who get rejected by girls so they blame women as the problem lol.

[@mansoormurad5400]

The thing is: why should I need to "build a relationship" with an AD to get a watch I want? If I want a watch and they won't arrange it for me until I buy a bunch of things I don't actually want, then the system is not working as needed. This is not about scarcity. This is about ADs weaponising scarcity to exert power over customers.

[@cecaju9516]

Why should an AD sell you something that you can sell for profit the second you walk out the door?

[@mansoormurad5400]

@@cecaju9516 I understand your point, but my assumption is that the vast majority of people who wish to buy a watch are doing it for personal use, the video itself makes the point that people reselling for a profit a small minority of overall buyers. I can walk into a Footlocker and buy a pair of sneakers, even though there's an active secondary market for them. The salesperson at Footlocker doesn't require me to buys a bunch of sportswear I don't need first.

[@MrPleers]

@@cecaju9516They do already. Or else there woudn't be Rolexes on the secondary market. Having a customer who bought other watches at your store or can suck up to you like a pro doesn't guarantee anything. In fact, their unwillingness to sell is the reason why people rather buy from a flipper in the first place.

[@urbanracer032]

​@@cecaju9516You must be one of those Apple afficionados?

[@cecaju9516]

@@urbanracer032 you must be one of those flat earth conspiracy theorists?

[@WrightsW5]

I hate the purchase history thing. I expect most people would be saving for a Rolex for a few years, in a country where so many people have to choose between heating and eating, not buying one Rolex a year or something. And what if a person who has plenty of money just wants one Rolex ever?

[@BrittPearceWatches]

This is the thing, you are so right! It's definitely not the way things SHOULD be. :( The big problem is: There's so many people who aren't choosing between heating and eating who can easily afford these things and a lot of AD's just allocate to those people. It's really, really NOT RIGHT and it's far better for these to be going to those people who have been saving and dreaming!

[@abhaig]

@@WrightsW5 I think it’s like a loyalty program - more you fly, more you get upgrades, the more you buy, more you get daytonas😂😂

[@arthurfraner3957]

Note to self. I need to build up a relationship with the “jewelry “ clerk at wal mart to get the g shock I really want. 😂😂😂😂😂

[@jacobsvideochannel5998]

And buy some fruit, or you won't be allowed to buy your desired model 😆. It's ridiculous beyond believe. What's the purpose of an authorizd dealer? To have the models on display for you to choose the one that fits best.

[@pogamassing9586]

You won the comments section today! 😂

[@arthurfraner3957]

@@jacobsvideochannel5998 ewwwww. God no. Have you seen their produce? 🤮

[@Andromahlius]

The thing is, at this point I''m not even bothering to enter a Rolex AD shop any longer. I spent my last 100K€ in Grand Seikos instead, because their boutique in Paris makes me feel like a valued customer. When I see someone with a recent Rolex, it spells "victim" to me, and I don''t want to be one.

[@Eikenhorst]

If you walk into a store, see the watch you want to buy, and they don't want to sell it to you. Well that is the end of it then. Given demand far exceeds supply, they should just double the price to balance the equation. But if you have the money they ask, you should get the product, simple as that.

[@kaunas88]

Nothing says "classy" and "elegant" like having to bribe the Rolex store to have the "privilege" of spending thousands on an overpriced watch.

[@turbohusque]

Britt, you're a breath of fresh air, but you're a loon if you play games like this to get a watch. I'm not going to kiss an AD's ass to get them to sell me an...anything. I'll just go down to my local Omega AD, point at a watch in the case, buy it, and walk out with a beautiful new Omeeeega on my wrist. And my Omega AD treats you like royalty, and really makes buying a lux watch a special and memorable experience. It is deplorable how Rolex AD's conduct business. Maybe I'm just not "Rolex Material". They can take their pretentious games and stuff 'em.

[@SeanYang27065]

Hi big fan here, but the way you concluded is just biased and stupid lol For starter, most flipper all over the world aren’t selling on chrono24, they sell on either collectors group or through other popular secondary market platform, definitely more than 50% of the steel Rolex are being held on the hands of flippers. And second, a lot of ADs in many countries requires you to buy other watches that’s supposed to be discounted at MSRP until that premium matches the secondary market price do they sell you a popular rolex, that is basically giving than cash , so what they are doing is using their privilege as a authorized dealer to be flippers. There is no way the watch market is so popular that it is this hard to get a watch from a brand produces a million watches per year .

[@Reese1105]

a few things - 1) I had my ups and downs with Rolex, but let's be honest: Deep down, we all want to own the top brands: Rolex, Omega, JLC, maybe AP, VC for sure.. it's a matter of money. Rolex are compared to some other brands offering good value for money as they keep their value. 2) i like hunting. if that means to go to AD and tell him the long story of me as watch collector and always wanted to own this super rare Daytona, so be it! Come in, it's boring to barge in and throw money on the desk. Non-availability is a blessing in diguise, if it is operated as it should be. But therein lies the problem: Money and corruption! How many Rolex ADs sell watches to their connected persons in the secondary market? How many bribes are given to salespeople to take out this special watch from the safe? let us not be naive! Yes, Rolex failed miserably to reign these criminal activities in. they didn't do anything whereas they could have. But it is not Rolex: It is human corruption and greed!

[@cos-9113]

Your math is tragically bad, your 1% was for a single day, te 1.2million is for a entire year. Given turnover one could estimate, using for Rolex high demand watches of 1 week turn over, giving a 50% flipper rate. That would be a much better estimate than 1%, though not necessarily accurate. And among those with the best purchase history are the flippers, and the ADs know this and don’t particularly care. Finally, I suspect the UK may be seeing better availability since the economy there is doing the worst of the group of 7, meaning if they are still allocated the same numbers by Rolex, there are fewer people looking for a Rolex.

[@watchpapi]

It is nowhere near 1 a week (we tracked it) but even if it was the %s are still incredibly low…. But sure, believe the negative bs.

[@JustMeTalking]

This year (2024) I bought a Rolex GMT Master 2 "Rootbeer" from Watches of Whitby. Paid £15k and watch arrived next day... Rolex RRP is now £14,750 so at least I got my watch. Arrived in mint condition, full set, very happy.

[@DaemonViews]

Yeah that is a better idea. If you had to wait another year you would have paid more with price increases so this saves money in the end.

[@mattb.1236]

Generally like your videos Britt but you had a few ridiculous stances in this. The idea of building a relationship with a store in an industry with HUGE turnover that hires entry-leave employees (that's who retail jobs usually attract) is one of the stupidest stances I've ever heard. It's one of the most self-deprecating things one can do while still being civil. Even worse is "spend more" with your AD. Why though when AD precious product is so often generic, blandly designed, poorly manufactured and with zero transparency on cost of metal/labour (ie. you're paying for marketing). As someone who likes to collect real luxury watches ($10K+) and buys a lot of yellow/white gold/platinum jewelry, I've learned that ADs offer the absolute worst value for money. The designer pieces I have from them are ALL among my least favourite today. Whenever I go into an actual goldsmiths (the real thing, not just a company who names themselves as such to make you believe they know how to manipulate precious metal) I find truly unique pieces that attract the most compliments and make me feel so good about spending that hard earned money.

[@ReticentSparrow]

I gotta level with you, ma'am: I had a low view of Rolex before, and my view of them is even worse after this video. I don't blame people who like them. They like what they like, and all the Rolex watches I've seen in the wild have a certain shine to them. I'm sure they're nice watches. And if people have a certain view of how the "luxury process" is *supposed* to go, they are welcome to it, though I consider most of those views asinine. There's a difference between the natural rapport people can build and the possible opportunities that brings, and being *required* to prove oneself. I'm not prostrating myself before an entity merely for the privilege of spending thousands of dollars. Quite frankly, I believe what a person does with their watch after the purchase from an AD is not Rolex's concern. I hope you're able to secure the Rolex you're pining for, ma'am.

[@markreynolds9135]

Glad that you said that luxury watches are unimportant. We, as a society, are way too materialistic.

[@rowancastle]

Why does a dolphin need a Rolex anyway? ;-)

[@MrPleers]

Indeed. Plenty of oysters in the ocean.

[@Pentonavalsolutions]

Hshaha

[@PatricksFinanzen]

Who is getting the call mostly? The average worker, who worked 20-30 years and wants a special watch, his only watch for an anniversary after so many years? Nah... it's the guy who drives a G63, 6ft, trust fund, works in finance/lawyer/real estate making tons of money and couldn't care less if he gets it or not and probably gonna get bored of it in no time... or the flippers...

[@Watch_for_me]

I got the call. Actually, no, not even the call, I was literally offered a Submariner no date as a walk in. 0 wait or spend history (you can check me out for proof). Whenever I see people complain that they've been to 5 ADs and get rejected and hate Rolex, it reminds me of those dudes who get rejected by girls so they blame women as the problem lol.

[@PatricksFinanzen]

@@Watch_for_me I got „the call“ 2 weeks ago. And last Friday a 2nd „the call“. But that’s because the market is cooling down.

[@neznamtija8081]

​@@PatricksFinanzenwhere was this?

[@PatricksFinanzen]

@@neznamtija8081Switzerland

[@dsandhu82]

I’m a lawyer and do well and still haven’t got a call for a Rolex. This brand thru ADs are indiscriminate and treat everyone equally like trash who don’t fit their “profile” re: grey market dealer who buys their other brands in bulk to cut in line for a Rolex.

[@JohnnyJohnJon83]

I’m over Rolex these days. I focus more on vintage pieces and other brands . Been waiting for years for some models which I’ve been turned off overall for the brand .

[@seattlegrrlie]

Not everyone selling a watch in the first year is a "flipper." I know a guy with too much money who wears a watch for about a year and then moves it along, usually at a loss and occasionally a profit. He just loves watches but is on to the next thing. There are a few that have stayed in the collection, but all the Roles got moved on.

[@BrittPearceWatches]

AMEN!!! And another big thing, that I wish I said, sometimes the buying experience is so tricky because… like… you’ll be on the waiting list for years! You’ve maybe never even tried it on! Then you get the call, FOMO kicks in and you buy it… then it ends up that you don’t love it. 🤷🏻‍♀️ it doesn’t make you a flipper to sell things on!

[@satai]

@@BrittPearceWatchesabsolutely my experience !

[@sys-administrator]

It's what I do but with lower end watches (Casio, Seiko). I call it a self-financing hobby. Frequently wearing a new watch and it doesn't cost me anything.

[@maxinahunt8652]

Nothing wrong with giving pleasant people, nice customers, repeat clients etc more attention. They deserve it! Even people who don’t necessarily spend big but do spend and are nice about it.

[@milosradivojevic5887]

really hate the whole story... these fake waiting list, sucking up to AD, etc... I am not going to be a Rolex fan ever just because of that... it is either available or not, simple as that, no hard feelings... but all this fake scarcity, flipping, backdoor deals etc... not a way to build client base... We all like to old romantic stories our parents told about getting their rolex, that is what we want with a watch brand... now it is just awful... it will stay "my dad's watch" I will go for a limitead Awake and Ming... less money, more respect, more excitement, and more fair

[@TheTejanoJose]

Around ten years ago, I visited the local Rolex AD here in Fort Wort. The reason was that I wanted to have my Longines Hour Angle watch serviced. The guy there made some comments along the lines of, why service a mediocre watch? For a little bit more money, I would be able to buy a TAG Heuer or a similar thing, and with these purchases, I would be able to get a buying history that will allow me to buy a Rolex in a couple of years. To this, I replied politely that I don't have any interest in or desire to own a Rolex, TAG Heuer, or anything else beside an Omega. And with this, I left the shop without spending any money on servicing my Longines there. Someone else got the job. That was the last time I set foot into a Rolex AD.

[@Pentonavalsolutions]

Well done.

[@alfieakaronaldog]

Great Story 🥱 If it’s true it shows the difference between US and U.K. nothing to do with Rolex ; )

[@TheTejanoJose]

@@alfieakaronaldog Unfortunately for this AD, the story is true.

[@alfieakaronaldog]

@@TheTejanoJose If your Longines was serviceable by them then that should have been the only discussion. I guess asking if you would like to look at a new watch in addition would be good salesmanship too, but don’t disrespect the watch and your potential customer!

[@TheTejanoJose]

@@alfieakaronaldog I asked them to send the watch back to Switzerland to be serviced by Longines. He told me that this would cost between $800 and $1K, which was too expensive anyway. Next came his comment about the quality of Longines in general, to which I replied that this watch was a wedding gift from my wife back in 1990 and therefore is much more valuable than just a simple dollar amount. The rest of the story is as described above. By the way, I have nothing against a salesperson wanting to sell me a new watch, but don't try to sell me a TAG Heuer to build a buying history for a Rolex. Both brands are not on my list of desirable brands.

[@europaexplorer1]

I agreed. I think it is getting more available now. Bought an Explorer 40mm last month. AD was friendly and approachable.

[@wololo4761]

I've largely tuned out of the "big" brands since the relentless, outrageous price increases and false scarcity since the pandemic. Amazed people are still willing to put up with the Rolex AD game....

[@AlexanderB.]

There are plenty of other fish in the sea, JLC, Cartier, Omega to name a few. If you happen to deal with a stand up AD, fine. But personally, I would always only consider spending my hard earned money at an AD, when I feel treated like a valued customer rather than a supplicant.

[@MrPleers]

I feel the same. Buying a luxery watch (especially if it is the first time) should be a nice experience.

[@evanhartwig2849]

What drives this even more is that all of the Rolex competitors have online storefronts where you can just buy directly from Omega or Tag or Cartier. It’s really only Rolex that is so over the top in this price point

[@mattkim8785]

The person with an extensive purchase history reeks more of a flipper than someone who has only bought one or two pieces. ADs aren’t selling to frequent purchasers to easily weed out flippers, they’re doing so to keep their whales happy which in turn also keeps their independent ad owners happy.

[@ericfrith6358]

Why not just raise prices to find equilibrium, like a normal business?

[@knowcoiner533]

Last AD I visited accused me of wearing a fake. (It was a 16700 Pepsi) Then proceeded to act as if I'd come in off the street begging for food. This is how they treat someone who has been buying and wearing their brand for 20 years. Needless to say I'll buy my watches elsewhere.

[@vmarsch]

I'm having a hard time reconciling the "ADs backdooring Rolex's is a conspiracy theory" and "Rolex has really been clamping down on this." What are they clamping down on, exactly?

[@watchpapi]

Well ADs have lost the AD status because they’ve sold to flippers. Rolex U.K. has blacklisted clients who they’ve found selling watches. Edit: Rolex UK have asked ADs to blacklist clients.

[@GinaBCollecting]

Im a fan, fellow Canadian and enjoy your channel and commentary. Just have to add my two cents here. I have to respectfully disagree with you about WHY AD would rather sell Rolex to customers with a long purchase history. You believe it’s because the AD wants to weed out flippers. In contrast, I believe AD mostly sell Rolexs to customers with a long purchase history as a way to maximize their profits on the Rolex watch. They want to make more money off that Rolex watch so they’re in a sense forcing you to buy 3 - 4 items on top of the Rolex watch. And the ADs are able to do this because the hype for Rolex. Customers are willing to make multiple purchases just to get a chance at the Rolex watch if their choice. Again, just my two cents. Keep up with the great videos 👍🏽

[@JS-ev4xc]

The sales guys have no power to approve the allocation, they have to submit to the management for approval of which the management will decide based on purchase history among all the customers.

[@josephhaughton]

Hamilton & Inches is Edinburghs premier jeweller. VERY upmarket. I walked in on June 6th this year, and had an hour long conversation with their Rolex specialist, a young man named Aaron. An utterly charming young man, who is politeness personified. None of the “looking down your nose“ I’ve experienced in other high end establishments. It was a truly enjoyable experience. Bottom line is that he took my details, and I was immediately “on the list” for a yachtmaster 37, Rolesium/Platinum, Rhodium dial. I expected a wait of between six months and two years. Fast forward fifteen days to the 21st, and I got the call. He’d sourced one for me. One conversation, zero previous purchase history. I’m now wearing my second and final luxury watch more than just happily, more than forty years after buying my first. Find a good AD, go in, and talk. It can, and does, pay off. Hamilton & Inches will now see more of me, and I’ll be absolutely delighted to give them my custom when it comes to watch servicing, and possibly even non-watch purchases.

[@brownmcpherson5724]

Have that YM and love it.

[@jackochainsaw]

This guy wanted your money. Too few do. It is insane. No doubt, he made a profit and earned it, and you'll shop there again. That's how you do it if you want to stay in business.

[@josephhaughton]

@@brownmcpherson5724hope you’re enjoying it. Cracking little watch 👍

[@josephhaughton]

⁠@@jackochainsawevery sales assistant, no matter the goods being sold, is the same. Sell stuff, make the company money, get paid, rinse and repeat. It’s the name of the game. It’s HOW you sell that makes all the difference. Honesty, integrity, politeness and friendliness are in extremely short supply nowadays, especially in most retail outlets. The staff at H&I are superb. This may be old fashioned in 2024, but it makes shopping a real joy rather than a chore. And yes, that courtesy I was shown, by every single member of staff I spoke with, does indeed mean I will become a repeat customer. It’s not rocket science, and is something others should aspire to provide. And that includes many Rolex / Patek / AP ADs / boutiques.

[@superspectral7573]

I’m on the fence about how I feel about buying extra jewelry to get a Rolex voluntarily. However the last time I was offered a stainless sports watch the salesperson demanded a bribe. I turned it down. Probably not getting the call again. But it made the experience feel coerced and filthy.

[@user-ph2xo7vj7w]

Requiring a purchase history to buy a product is unethical, in my opinion. A watch is advertised at a certain price. If I’m required to develop a “purchase history”, then the price on a watch is a lie. All this controversy would go away if Rolex just charged what people are willing to pay for their watches.

[@jamessmith-on3jf]

I agree with you apart from your last sentence. If rolex had charged market value my rootbeer purchased in 2022 would have cost about £20000, I paid retail at £12750 and if I sold it now best case scenario small profit, worst case scenario small loss. Now if rolex charged market value that would destroy the brand. A new Rolex has always been 1 of the best products for retaining most of their value and that wouldn't have been the case if rolex had sold for market price. I do think the ADs hurt the brand with back door selling. What would have been better for the brand is for Rolex to take control make a procedure to to register on a genuine waiting list. for example I want a submariner. I must go on the rolex website for the country I live in and fill out a form with my home address photo id/passport/drivers licence ect, then when that's all done I get to choose the AD and get issued with a code. Next step is visit the AD with my waiting list code from Rolex and that code can only be used once . That would have stop the same person getting multiple watches to flip. Also a buyer is only allowed 1 code every 3 years. Rolex would gain lots of customer data for the cost to administer this system and flipping would be drastically reduced.

[@ReadyAimFire_]

Im not sales specialist, but imo its the seller should attract the customer to sell product, not the other way around. Advice that I should fawn on AD workers so they like me and I would get my watch earlier is ridiculous. Or that I should buy stuff I dont need. They dont want to sell me? Fine, ill spend my money somewhere else. Have some dignity.

[@BMRS03]

Great video Britt. You’re the kind of customer most AD wants. Someone who buys jewelry and other brands so when time comes, the AD tries to keep that relationship going by offering you the coveted piece. I don’t think there is anything inherently wrong with it, but a lot of us can’t play that game. I do love other watch brands, but I can find them for a lot cheaper on the gray market. I recently acquired a brand new (with stickers) Tudor BB Pro for around $800 less than what I’d have paid at my AD with taxes. I also bought a brand new Longines Zulu GMT for around $400 less than AD’s price. So in the end, I rather pay less for non Rolex watches and use that savings to pay premium for the grail piece like a Daytona or a Pepsi. Math evens out

[@OngoGablogian185]

I got both the stainless steel models I wanted for retail price from the AD, all thanks to having a VIP friend. No way would I be buying 'starter' models just to build up my spend history.

[@chriz9959]

the other day I was shopping and I walked past a Rolex AD and said to my son so that the people inside had to hear it. “Look son, this is a Rolex museum”

[@MrHav1k]

With the secondary market collapsing we'll be back to sanity before you know it!

[@Ishn01]

The biggest scam with Rolex is when they put you on a wait list for 6+ months but offer you an authorized used version of the watch for 25% over retail.

[@dellwright1407]

Just say no!

[@MAELOB]

That happened to me, I was in a list for an explorer or explorer 2 , and 6 months later I get offered a pre owned one, told them no thanks and to take me off the list, ended up buying a Tudor gmt and JLC reverso pre owned at a great discount somewhere else. Not playing the Rolex game

[@z3kent778]

Sooo all Rolex ADs are very lonely people who need to use their position to build relationship with people ? xD The poor guy who saves for years for his dream watch being told "sorry mate ya needa be friendo first and buy 10 watches before you got that one". Joke aside, it's weird for me and feel a bit too elitist. Very nice and honest video again !

[@BrittPearceWatches]

🤣🤣 it is a bit elitist! It’s a very annoying process!

[@i1p2p3o4c5a6m7p9o9]

With the Rolex prices going down on the grey market now the difference from retail price is reducing, and if you don't need to purchase other brands or juelry you can think about the secondary market if the difference for sought after models is no more than 2/3k.

[@g9icy]

I literally just walked into an AD 2 weeks ago and got a 40mm Explorer... That's probably how the flippers are doing it? They're just lucky? Honestly I think the salesman just liked me. I was genuinely in love with the Explorer (and I still am) and he could see it in my face, so offered me the one I was trying on. I know it's not a Daytona or something, but still, it made my month.

[@corgiowner436]

What if you’re not a collector who’s gonna buy multiple watches but just want a hard to get watch?

[@BrittPearceWatches]

11:47 :)

[@TimKnoxFilms]

It is just so basic of an analysis. Fact #1: can't get new Rolex at retail at an AD - not possible for 99% of people. Fact #2: there are over 25,000 Rolex models from 2023 and 2024 on just Chrono 24 selling at at least $1k-$2k+ over retail. So you absolutely can get a new Rolex right now, you just have to get it on the grey market at $2k over retail. There is CLEARLY a system that is broken here.

[@ChrisWalker-fq7kf]

Any economist would immediately pinpoint the problem here - Rolex are underpricing their watches, given that demand is outstripping supply (and has done for years). If they raise their prices then fewer people will be able to pay the retail price so the waiting lists will get shorter. Keep raising prices until there are no waiting lists for most models. Problem solved and Rolex would be making more money. If Rolex were a public company their shareholders would force them to do this. But as they are private they are free to act irrationally. But the most irrational thing they do is continue to spend vast sums of money on sponsorship and advertising, which helps to boost demand. But they already have more demand then they can cope with! What are they thinking?

[@TimKnoxFilms]

@@ChrisWalker-fq7kf 100% agree, just get the retail price to what the market price is and let us who have the $$ walk into a damn store and buy one instead of needing to suck off a smarmy AD rep

[@pv6668]

It isnt "seems" its a fact, i only wonder what ratio of ladies watches to desirable models do they have to buy from the AD(s) to secure supply. A certain flipper in your home country of Canada has over 80 Rolex dated 2024 on a popular watch sales app, it would so very easy for Rolex Switzerland to shut this down, buy a couple & track serial number back to AD, but they dont, the real question is why dont they, we can only speculate, i speculate they like/need the ladies watch sales volume this practice generates, any other theories welcome............

[@lkksr7928]

What I found interesting is, when I got the call that I can pick up my Rolex after 1.5 years. My LinkedIn profile got viewed by people from Rolex. 🤔

[@biagiotolisano3837]

They select the buyers 😅

[@steve337]

On the list at one local Rolex for four years. Actually purchased somewhere else, but I’m waiting to see if the first ever calls. Called another AD about inventory. Was told to fill out an online application and plan on doing an interview. No thanks.

[@WatchWiseUS]

The bit I don't get is the notion that it's okay for Rolex to gatekeep their customers and decide who is worthy and who isn't. When I bought my new car in April, it was extremely hard to find. I spent about three months locating a dealer within 10 hours' driving distance and finally got one. I signed the deal, I had the car and they'd never met me before in my life - for a $54,000 car. Why is a watch any different?

[@jamess8175]

Building relationships should be with your employer, your bosses, colleagues, your family, desirable friends, and of course, your customers who hand their money to you. Not to those who earn your money. What logic is that? I got to beg you to take my money? 😂

[@AgGuy07]

Just picked up a tudor from my AD. I'd like to get a datejust too. However, im a little concerned if I put my name down I'd get the call too soon, before my watch fund has a chance to recover.

[@tr1ck5h07]

I just got called up today that a GMT Master II that I asked to be put on the list on three weeks ago was now available to be picked up if I wanted it. I had no prior purchases from this AD and didn’t do any song and dance for the salesperson. I was just cordial and mentioned that I was interested in this watch and asked if I could be informed if one becomes available. Sometimes, it’s just being at the right place and at the right time.

[@truxton1000]

I have never bought a Rolex overpriced on the grey market, vintage yes, but never a model that is still in production. This week I bought an immaculate Air King from 1996, £3200, why are people obsessed with the new models that is still in production when you can get gorgeous vintage models for less?? I have no idea. 95% of videos made on Rolex on KZbin is ALWAYS around this question, WHY??

[@mirom.613]

"To build a relationship with the seller" But do you realize what you are talking about? Am I the only one who finds this so wrong?

[@petervrabel815]

No, you’re right. I bought my rolex from ad, no relationship established. Gosh it’s just watch

[@LRS11B]

Hey Britt, that's because the ADs themselves are the flippers. They get the watch direct from the manufacturer at a 40% discount. They aren't selling that time machine at retail; they want the full whack-up in the secondary grey watch market.

[@iamdenantonio]

Agreed with it is (mostly) everything about the relationship with your AD. My first AD Rolex purchase was a Pepsi. Last year. First ever purchase with them. However, I had a purpose and a reason why I wanted the watch and the representative did everything she could to make it work for me and see me happy. It was worth the world to me.

[@markgaskell5370]

It's pathetic, I recently enquired about getting on a list with 2 ADs, they both got back to me and said they need to book and interview and I will be put down as interested, however they stated that this IS NOT a waiting list in the email So explicitly stating "spend money and I will bump you" Screw Rolex

[@markgaskell5370]

You haven't "built up that relationship enough" ££££££££

[@watchpapi]

How is that explicitly stating anything other than they’ll register your interest? Am I missing something?

[@Msgt_Slim]

Picture me watching the new Gringa video on my phone, while watching the Spanish GP on the TV, while watching live timing & scoring on my laptop. It's a good Sunday 😄

[@BrittPearceWatches]

We are doing the exact same thing right now! SPANISH GP ON THE TV, replying to comments on my laptop! ;) LET'S GOOOO! TAG F1 is on the wrist!

[@milestoneconsulting3261]

So by sampling one day you determine that 1.9% of the previous 12 months sales are posted for sale. While only considering that you surveyed one online marketplace. Your estimation of the total percentage of the previous 12months sales that are being re sold or flipped on the secondary market is likely off by a factor of magnitude.

[@alphabong-w3h]

If you have a taste for psychodrama your Rolex AD has plenty of that in stock.

[@timemanagementnc2979]

I have been trying to get a pair of OPs for my wife and I for over a year, blue dial 41 for me and turquoise 36 for her. I have a substantial purchase history with this AD across multiple brands, including four other Rolexes, so it’s not spend issue or relationship issue. Based on what they’re telling me, assuming it’s the truth, they really aren’t seeing many OPs right now. Theory from manager is that Rolex is focused on the precious metal watches because of the higher margins. This is in the USA so maybe different in other countries.

[@underachievingwatchcollect1878]

I’ve been kicked out of better AD’s than Rolex!😎

[@WatchWiseUS]

I asked the same question today - artificial scarcity drives demand, which keeps prices high and in turn drives more demand. If De Beers didn't restrict the flow of diamonds they'd be everywhere and super-cheap. Only by making them scarce did they keep prices high (along with 60 years of marketing to tell us the same).

[@markgiles8527]

The fact that one watch is sold to a Flipper is a problem. I know that the waiting list is BS but isn’t Rolex supposedly “screening “ who they sell their watches to so as to stop flippers? Let’s face it, Rolex and their BS practice suck.

[@Aforementioned]

Oof. Sorry Britt but this vid left me feeling a bit salty: - Did you really just sit there with a straight face and tell folks to "bUiLd ThE rElaTiOnShIp" with an AD? - I get that life gets in the way but maybe it's time for a new tack in the Squarespace ads? Squarespace made web design easy for you personally...but after a year you haven't published so much as a welcome page? I can't be the only one side-eying the disconnect.

[@thompsonterry4804]

I don’t play the AD “purchase history” or “relationship” game. I acquired my last Rolex decades ago; I don’t need to replace any of them with something shinier and newer. I don’t want to waste my time trying to curry favor by spending money on stuff I don’t want in order to be “allowed” to buy stuff I do want. There are plenty of alternatives.

[@salty5402]

Editing Britt is best Britt. 😂

[@BrittPearceWatches]

🤣🤣 she’s made a few too many appearances in this one!

[@olyglad9702]

For a fair comparison, if you only choose AP Royal Oak Chronograph then it's down to about 80 pieces. So that's a lot less than Rolex though it's cus AP makes much less watches.Patek has only 40 but that's cus they discontinued the actual chronograph reference 5980. On another note because Rolex AP and PP increases their list price way too often and way too much the margin is much less to flip so if they keep doing that then the interest in their watches will drop( less demand means more pieces available) so they need to be careful with that. Most stainless steel sports watches from Rolex are now available however so instead of of a sub, maybe go for a yacht master or sea dweller(originally same line but bigger). Instead of a GMT Master go for Explorer 2 black dial(similar function) and so on...

[@travr6]

I seriously hate Rolex. The people own them tend to be worse. The buying process is worse. Rolex is the Harley Davidson or Corvette of the watch world. The owners and sellers are the worst. I would buy a nice vintage Rolex

[@z06cowboy72]

Must be sad to be so filled with hate and envy.

[@travr6]

@@z06cowboy72 You literally just proved my point. You people are all exactly the same.

[@dannym5468]

To win the game is to not play it. Like Charlie Munger said "no one needs a Rolex" and he's a billionare. Do I want one....sure, do I have to have one...no, will I degrade myself forcing and pretending to get on the good side of someone to give my money......hell no.

[@dmt191105]

Guess I will repeat what is already said, I’m not going out of my way to make small talk with AD to have a chance to purchase a watch. They know I’m a seriously into watches have purchased Tudor and Seiko from them. Have had watches serviced, have attended watch events. But I’m 4+ years waiting for a call on a couple of Rolex watches, and neither is a Daytona or Day/date or precious metals. I’m old enough to remember when (I couldn’t afford a rolex) you could walk into a Rolex AD and get a deal on steel models.

[@DrFernandoHidalgo]

Gringa Sunday 🎉 I don’t know why but It just came to my mind when you used the dancing Bart Simpson with a cool music as an intro to your very early videos 😅. Gringa OGs will remember.

[@BrittPearceWatches]

FERNANDO! THIS WAS AN ERA! hahaha! Omg, I need to bring back some of the vintage Gringa intro screens!

[@edotedy]

I think Rolex lost credibility with this whole anti-flipper stuff when they introduced the CPO program.

[@davidelliott948]

My personal experience: it took me 20 months to get my Datejust 41 mint green dial, fluted bezel, jubilee bracelet. It is a stunning watch. Super comfortable. 😊

[@stevenplayford8223]

The data analytics are a bit off here respectfully. The grey market isn't just chrono 24. Plus that is chrono24 at one point, not an annual turnover of watches sold even there. Even in my town there is another watch store full of sports rolex You are also skewing this based on your relationship with an AD as a regular buyer of luxury watches. The average person is simply never getting a Daytona at retail as a first time watch. I have a nice relationship with my AD and have bought a few watches there. With some waiting I'd get an explorer/exp 2 in a few months or a no date sub with maybe a bit more waiting. You are not getting the grey market flipper specials without a massive purchase history even in the UK. I'd like to see you try and purchase some of these models from a random AD.

[@swampThaang]

The only reason to go to an AD is to watch rich clueless people walking in thinking they can just pick one up. What inevitably ensues is pure entertainment.

[@PatricksFinanzen]

How to get a proven track record if people can't get started? And if someone wants 1x Pepsi i.e. why do they need to buy other stuff? Why do we need to buy jewelry and nonsense other items?

[@yml84]

Eh taking the annual production of Rolex and dividing them by listings on chrono 24 by production year as an estimation of how much of those are flipped is wrong. You should divide by the total number of listings per year on any particular production year. Not just total number of listings active at one point in time.