Rolex GMT: The Shocking Truth Behind Luxury Watch Prices | Market Analysis 2024

[@BoleDaPole]

There is a big difference between wanting and having. Sometimes the hunt is better than the kill. people save up, wait for the rolex , wear it and take pictures for Instagram. Few months roll by and the allure fades away. You start wanting for the next big thing and the process begins anew.

[@mywatchjourney6579]

This is one of the reasons I don't mind waiting for the call on my ceramic Sub. I can wait and enjoy the AD experience. But to tell you the truth, I've been tempted with the new prices to pull the trigger recently. Considering the tax and fees, it's equalizing fast.

[@diveinvestigator1]

So true!

[@RootBeerGMT]

Well, it’s normal to change cars, watches and even airplanes

[@TheSkatereel]

Not my experience at all. I got a blue dat just 41 and am done for a a while

[@Sams911]

Thanks for the video, as always good info,, but when you look at the chart dating back to all the way to 2019, prices are just returning back to it 's pre-pandemic / pre-hype prices, right? I mean every watch has been on a steady decline to pre-pandemic prices if we look back at Feb 2024.. Also, what about Pepsi Meteorite version, you missed that one being 10-15K over MSRP vs your run of the mill two tone or all black? Doesn't it vary from model to model with the precious metal?

[@mywatchjourney6579]

My feeling is that there is no pre-pandemic pricing. The markets don't have some kind of memory of the past. This is a spin put out by grey dealers to make people think we're near the bottom. But even this analysis shows prices doing down.

[@Sams911]

@@mywatchjourney6579 are we looking at the same data (Go to the bottom of this page and look at the 5 year graph) .. www.chrono24.com/rolex/rolex-gmt-master-ii-pepsi-meteorite-dial-white-gold-126719blro-2022--id34661027.htm

[@alanbickell3243]

This is correct. The white gold with meteorite dial is trading. Much over retailooking on either chrono 24 or watch charts.

[@RootBeerGMT]

GMTs are good value. You can get a vintage coke or Pepsi or even TT ceramic oyster for 13.5k or less. You can also get a SeaDweller 43 for the same price.

[@mywatchjourney6579]

Agreed. Tremendous value in vintage or near vintage Rolex. I think especially the vintage GMT line has lots of romance of the golden era of air travel.

[@Melontheyoutuber]

Imagine having $40K for a watch and buying a Rolex lol holy crap there really is a sucker born every day

[@mywatchjourney6579]

Haha, I get your point. But Rolex does make solid quality watches. But yes, at that point I might look A. Lange. To each their own.

[@HaywoodViola]

Hernandez Ronald White Margaret Lewis Gary

[@NogoalRob]

Your jokes are dry

[@mywatchjourney6579]

Haha I get that a lot

[@RootBeerGMT]

Which are the best kind

[@ellardgrudzinski]

I have to say that #MAMACOO 's watches are amazing!

[@RaviderBourne]

I have “real” watches and a lot of them. I have a friend who buys the #MAMACOO we put them side by side and guess what ?! It’s unbelievable!!! I am at the Rolex boutique with her and no one can tell he has a fake

[@DJModsChannel]

Based on this chart there is 38 years until I can afford one ;p

[@mywatchjourney6579]

That's the reality of Rolex GMT. But I started with an OP. That's $6,100 at the AD.

[@patrickr2686]

invest in the S&P VOO, SPY, and IVV

[@EDHBlvd]

Using these extreme luxury models with gem sets to trend anything is nonsense. 👎 You should have trended the standard yellow gold and white gold models. I don’t buy into Rolex hype nonsense but your dataset is flawed using such high priced models from extreme luxury side, and trying to apply it to the larger market.

[@mywatchjourney6579]

I'm going by top sales data. It's not easy collecting all these sales numbers.

[@Bastian-g6o]

So you by any chance have the data to compare the diagram in 4min30sec to an average over the past 5-10 years? My feeling would be: bi-metal has traditionally been relatively unpopular and I don’t consider it unusual that full gold is trading below retail. My point being: this chart looks rather normal and expectable to me, once you ignore the Covid bubble.

[@mywatchjourney6579]

I don't have data going back further than 5 yrs. But from past comments, I do agree that bi metal has traditionally been less popular. I recall the out rage when the Explorer I went bi metal. "It's not a true Explorer!"

[@WestCoastAce27]

Great work. Another sign of how bad the economy is - and going to get worse. Last week I stopped at the boutique to remind the salesman I was still alive; asked to try on the Skydweller because I thought it was probably too big w the long lugs. Fit. So asked to add it to my list; 5 days later I got the call for the S&G with the champagne dial. No hesitation. And I’m on a huge metropolis, 1st buy at that store. Keep your powder dry gentlemen…

[@mywatchjourney6579]

Good job! And congrats!

[@JuanSegarra-td6yr]

I won’t buy it in the grey market. They’re greedy SOB. I waited for the Starbucks after 10 months

[@Crazy_Joe_Davola]

Been out of town and I got finally got to watch this video. Thank you!!!

[@carattentat4944]

We are surely going back to the times of the '80 ,when AD's across the globe were giving up to 30% off their stock just to make some customers walking in to buy these overpriced timepieces in the first place

[@loo9407]

🫡

[@mywatchjourney6579]

I predict once the new Rolex production hits, it's going to be good times for collectors.

[@mpiny]

BTC NEXT Rolex scam crash 10 percent in 1 hr

[@mrlong6267]

I travel at least 2-3xs a year and I’m perfectly happy rocking my Tudor BB GMT. It’s simple, has vintage vibes, does everything a Rolex does and doesn’t get too much attention which is perfect when you are in sketchy areas.

[@mywatchjourney6579]

My next analysis will cover the Tudor BB line.

[@kevinh5349]

Get down another 14,000 or so and you'd have a decent, but not great, price for one of those things.

[@mywatchjourney6579]

I would love that lol!

[@TJames69]

$135,000 for a gold GMT?!?! That can’t be real..

[@mywatchjourney6579]

Yes, it's crazy. Nothing that I could afford

[@desireless4092]

In retrospect - the predictions you made sir, happened. Although not with immediate effect on the grey market - like many brands, Rolex is having a depressing decline in prices. I know a guy who is one of those so called "premium gray dealers". With the exceptions like Speedmasters and other few iconic models from different brands, he has hard time trying to flip Submariners. He was used to getting them sold in about a week. Now he only renews the listings, but buyer's interest swindle lower and lower. A lot of people are saying that prices we continue to decline little by little.

[@mywatchjourney6579]

Thank you. And I agree on continued price declines. The US economy is slowing. And dealers are still dumping. BTW, I'm seeing grey dealers list Subs at ridiculous prices to make it appear the average is still high.

[@desireless4092]

@@mywatchjourney6579 Indeed. Same observations with DateJust. They are desperately trying to catch the last flip express, but I think people had enough and even those who just buy to wear them for statement and nothing else, are not jumping on purchases. The pandemic hype is cooling down.

[@ShalisaDume]

I absolutely love watches, the high end watch brands are out of my budget but the amzwatch has literally an almost duplicate of every single watch on the market . Always a great but no matter your budget.

[@alexmihai3906]

Down to zero

[@mywatchjourney6579]

LMAO, too much to hope for I think

[@dannysimenauer5745]

Well done and thought provoking. Also thank you for confirming that keeping my watch spending powder dry is paying off. After the Pandemic I adopted the philosophy of not paying over list for a Rolex. Which means either I buy from the AD in new condition or wait for the gray market to reset to prices before the Pandemic. Patience is a virtue.

[@mywatchjourney6579]

Wise decision. I'm taking the same tack. But I might dip into the secondary market for my Sub, if my Ad does not call me this year. I will be patient.

[@Bastian-g6o]

So we see a decline from 39,500 to 38,100 on the considered timeframe. That’s 3.5%, folks. I must admit, I’m not shocked.

[@mywatchjourney6579]

That's the average. Steel is holding up the average and it still went down. The precious metals are really suffering. And once the new Rolex production comes, the steel models will take a hit.

[@Bastian-g6o]

@@mywatchjourney6579 this may very well be the case, if the economy globally still is on a negative trajectory, at the time.

[@fire_watch7735]

C’mon… The price on the newest GMT’s is dropping precipitously because speculators were paying too much in the first place… pretty simple.

[@mywatchjourney6579]

I totally agree!! The flippers were killing the market for collectors.

[@Coolguy24686]

Can you do a video on the Daytona range ? Would love to see how the Oysterflex Daytona is doing.

[@JohnyTerr]

!!!I recently sold some of my long-term position and currently sitting on about 250k, do you think Nvidia is a good buy right now or I have I missed out on a crucial buy period, any good stock recommendation on great performing stocks will be appreciated.

[@DivaHarrison]

You need an expert. I'm guided by Adviser Bruce Murdock a widely known consuitant.

[@HaholBarton]

I managed to grow a nest egg of around 120k to over a Million. I'm especially grateful to Adviser Bruce Murdock, for his expertise and exposure to different areas of the market.

[@DivaHarrison]

My colleagues had a good laugh at me when I told them I started my journey with $50k capital and how I accumulated over 6 figures within a span of 7 months. They never believed me until I pulled out my P&L. I know that learning the ins and outs of the market isn't for everyone, that's why personally, Bruce Murdock oversees my investments.

[@HaholBarton]

Without a doubt! Bruce Murdock is a trader who goes above and beyond. he has an exceptional skill for analyzing market movements and spotting profitable opportunities. His strategies are meticulously crafted based on thorough research and years of practical experience.

[@JohnyTerr]

nice! once you hit a big milestone, the next comes easier.. How can i reach him if you don't mind me asking?

[@danschlacks7188]

I never understood the appeal of a GMT, I just don't like the extra hand and crazy bezel. If I need to track multiple time zones, I take off my sub and whip out my GShock, a 5610U-1. Great analysis as always!

[@IamnotJokic]

If you want the most accurate time you can also use your phone. A watch is an accessory piece, fancy jewelry that has a function. Don’t think too deep into it.

[@WestCoastAce27]

@@danschlacks7188 if you have business partners overseas or friends/family it serves a purpose. Now do chronos…

[@WestCoastAce27]

@@danschlacks7188 if you don’t do business with foreign partners or have friends/relatives living overseas, then probably not a complication you need. Now do Chronos…

[@mywatchjourney6579]

When I travel, I usually wear my 'mission impossible' g shock. Don't care if I lose it, or bang it up, or spill coke on it. I also have a Glycine Airman which I prefer for a GMT watch. Love that thing!

[@mywatchjourney6579]

Yeah, I stopped buying mechanical chronos. Now I prefer my meca-quartz.

[@AdebarLonge]

As a broke boy and actual enthusiast who wants watch’s prices to crater, MAMACOO is a good choice.

[@gavinwhite9743]

Rolex always used to be smart at the trade up journey, but the price increases in the solid gold pieces have left them expensive as a trade up and versus alternatives. I'm interested in a white gold yachmaster 42. I tried one on in my AD, and it was offered as a instant purchase. I declined, as I know a 2 year unworn with full box n papers is currently on sales for £6k less in the uk. That difference is a great holiday or a car for my son.

[@mywatchjourney6579]

Good move. Precious metals are moving down fast in terms of price. I have some mild interest in the titanium YM, but I"ll need to try it on first.

[@dainluke]

Until we see another surge in consumerism, luxury watch prices will keep dipping until a reasonable point of equilibrium is reached. I think there are a lot of potential buyers for these watches, but they’re not willing to invest until they’re in a good financial position, and until the prices are attractive to them. The watch market will never be as dormant as it once was ever again. Just as with the quartz crisis, the tech boom drove the demand for mechanical timepieces down. Now that they’ve grabbed our attention once more, we’ll always be mindful of them. The day my AD calls me to inform me that they have an OP for me at 20% off retail, I’m definitely heading over.

[@mywatchjourney6579]

The day I picked up my blue dial OP was a happy day for me. But no discount.

[@dainluke]

@@mywatchjourney6579 Haha fair enough. I would’ve considered retail amazing before as well, but my desire for a Rolex has waned.

[@Rommel1988111]

What's the source for the sales increases/decreases? Rolex doesn't publish them

[@IamnotJokic]

Exactly, he’s just speculating without any evidence. I get the sense that he’s basing this all on narrative.

[@Rommel1988111]

@IamnotJokic the difference between retail and market pricing is easy enough but Rolez doesn't even disclose how much they sell never mind trends for a particular model

[@WestCoastAce27]

@@Rommel1988111 there are plenty of sources (eBay sales, Bloomberg Subdial index to name two) - but agree that it doesn’t cover all sales (private) and could include dealer to dealer (prices we mortals will never get). He should give credit to his source.

[@mywatchjourney6579]

The data comes from WatchCharts. If you've watched my other videos, I do mention this frequently.

[@XirenDiogo]

Watches are so delicate and intricately designed, so I have intense respect and admiration for amzwatch watch makers