Rolex Submariner Buyers Guide - Ranked Worst To Best

So you're looking to buy a Rolex Submariner from your AD and you want to know which models you should buy and which ones you pick up for less on the pre-owned market.
Today we're going to rank all of the Rolex Submariner watches from best to worst in terms of market value. Stay tuned to find out which ones have the highest demand right now in the market.
0:00 Intro
0:31 D Tier (Under RRP)
1:45 C Tier (Under RRP)
2:24 B Tier (Over RRP)
3:23 A Tier (Over RRP)
4:54 S Tier (Over RRP)
5:41 Most sold model at Watchtrader?
5:58 Which watch the public offer to sell most often?
6:26 Best value in the market?
Watchtrader Exclusive Deals Group - chat.whatsapp.com/D3dyipxjV49...
Buy & Sell Luxury Watches - www.watchtrader.co.uk/
Watchtrader & Co are an established family owned business with a boutique store based in Newcastle upon Tyne and a client base UK wide. They also have partner stores in London so you can buy, sell or upgrade your watch in a location that is convenient for you. With years of experience in the trade, they stock an impressive range of the hottest timepieces from leading luxury brands such as Audemars Piguet, Rolex, Patek Philippe, Richard Mille, Cartier, Tudor and more.

[@dukmo4216]

Rrp 30k. Market 27k. Price you will get from these guys if you’re selling £22k ❤

[@garyguest1885]

I’d imagine their overheads are pretty high with all the staff they have on their books.. kids walking about in rootbeers etc.. Rolex Redundancy could well be a future headline…

[@TheColnago]

I like your suggestion of the black & gold two-tone Sub.✨

[@johnprosser5035]

Please stop with the Rolex investment shite. Encourage people to buy the watches they like and want rather then as an investment.... As you've already pocketed all the potential investment with the over retail pricing.

[@RecordSisi]

Most wouldn't buy if they were losing money on it .

[@4rollzhu]

They have to they are in the business of selling watches, I can only imagine how many people have lost out buying into this hype train!

[@CarlosGambino_22]

They got to keep the hype up

[@garyguest1885]

Rolex as an investment commodity are finished & for me it’s a wonderful thing.. We can all get back to wearing them on our wrists to tell the time like Hans Wilsdorf intended instead of sitting in a safe unworn.. Not so sure any of these watch dealers will even be around in 3 years time which is exactly what Rolex want, the brand name has been devalued by grey dealers.. they’ve had it too good for too long & times are changing😊nice one

[@whereRbearsTeeth]

These grey dealers really have damaged the Rolex brand. I’m surprised Rolex has let all of this nonsense go on so long.

[@Syhbw]

Steel/Bi metal get from ADs if possible. Full gold Subs get from secondary sources.

[@Greggieboy76]

Great jobs chaps - superb vid!

[@Watchtrader]

Much appreciate the feedback - hope you’re well!

[@PokeSleepDeals]

Just when I needed this video

[@musaedaltamimi3524]

I really love your methodology , wish if you can apply it for AP

[@petercarter1107]

Great presenting! Nice job lads. Channel will blow up soon, keep consistent

[@Watchtrader]

Really appreciate that Peter 🙏

[@octavianavila2418]

Awesome vids!

[@desireless4092]

No date sub was my grail. I owned mint green DJ41 and the date was helpful but the cyclops was driving me crazy, especially when dirt started building up from day to day use. Still, I really liked the DJ41 before I trade it for my brand new 124060, but down the line I might try to get a fluted rhodium DJ41.

[@Olivier_Morin-Gilbert]

I don’t understand this ranking. If the price of gold increase with time, then why gold watches are at the bottom. Seems to me as the best investments.

[@user-ww6sd1zu5b]

Great video guys 👍

[@Watchtrader]

Thanks 👍

[@mark_n_r]

I love your model ranking segments Harry... well done. I also love the fact that I have a Mk2 Starbucks in my collection. Was 50/50 on the new colour but have grown to love it. Cheers boys

[@Watchtrader]

Thanks for letting us know Mark. Hope the Mk2 serves you well!

[@WatchUnwind]

Just got one of these as well ❤

[@MrHav1k]

The market seems to more or less align with my preferences. Though the two tone Submariner with the Blue Ceramic is my favorite. A tad pricier than I'd want to spend on a watch though.

[@bobb7918]

I like these series on the different models.

[@Watchtrader]

Thanks for the feedback

[@JBthemanwithcars]

I couldn’t care if it is worth more or less than new RRP. I buy a watch to enjoy wearing it, and that’s the only reason you should. I’m delighted the market has returned to some sort of reality and the flippers have started to disappear.

[@David-yd6ur]

Interesting upload, thanks. It's also good to hear someone pronounce the word, 'homage', correctly.

[@Watchtrader]

Glad you enjoyed it. Appreciate the feedback

[@bobbydazzler1780]

Can’t beat an all black date sub. Just goes with all attire and sits quietly and confidently on the wrist without screaming for attention. Also note that the *current* secondary prices shown here are not what these guys are paying obviously as they will need to make their profit so subtract at least a couple of grand out the gate. Older models with some wear and tear even more so. As it’s a buyers market I’d pop into your local AD just to touch base you never know your luck.

[@whereRbearsTeeth]

🙄

[@spittinvenom9843]

Black on black no date is perfection, but you’ll join the wait list for your kids to get a call in their lifetime, I went grey and got very lucky 🍀, paid a lil above retail but it’s a perfect, brand new 2023 stunner

[@bobbydazzler1780]

@@spittinvenom9843 unless you need to know the date.

[@michaelriera6277]

Absolutely! For most, the black date Sub is all you’ll ever need and the cyclops is synonymous with Rolex.

[@ianmanfren1003]

Thanks lads, love my non date sub, super clean dial!

[@Watchtrader]

Good choice!

[@darrenhill5802]

Poor man’s watch

[@ianmanfren1003]

​@darrenhill5802 😂 hilarious, it sits next to my poor man's Daytona which I wear in my poor man's M2 and 911 GT3!

[@darrenhill5802]

@@ianmanfren1003 m2 😂😂😂

[@darrenhill5802]

@@ianmanfren1003 m2 is what kids get when they pass their test

[@19NJS71]

love the white gold sub

[@ralphferrara5152]

Very interesting.

[@Watchtrader]

Glad to know

[@Alejandro-ph3cz]

How about two tone with Serti dial?

[@user-iz6ue4xg7n]

Bluesy for me 💙😍

[@JP-me5zj]

Saw the blusey in person the dial is stunning

[@whereRbearsTeeth]

Very tacky watch. I’d much rather have a no date sub.

[@Watchtrader]

The sunray finish is mesmerising to behold

[@bobbydazzler1780]

@@whereRbearsTeethjealousy

[@whereRbearsTeeth]

@@bobbydazzler1780 jealous of what? A watch he doesn’t even have? Haha, stfu. I own the only two Rolex I’d ever have a desire to have. Zero jealousy here, kid.

[@ragetobe]

@@whereRbearsTeeth A no-date sub is for cheap scrubs who cannot afford the real thing, it is pointless and has less practicality, it's a tool watch, and it needs the tools. Do you see what I did there, it's very easy to push your opinion on someone else and make them feel bad about their choices.

[@yarossnydertime6225]

Wow awesome content thank you for the clarification and update, very very interesting helpful information, thanks guys

[@Watchtrader]

Pleased that you enjoyed it

[@danielharris3180]

I got a blusey last year for 13,150 from my AD, was that a good buy? I love the watch personally.

[@Watchtrader]

The important thing is that you love the watch. The bluesy is a great model.

[@Aaronozard]

Saw a new unworn 2023 no date sub for £8995 recently...your prices seem a bit optimistic

[@steveh5005]

Really? Where ? Not seen anything close to that.

[@jim.manning]

Keen for a video like this on Day-Dates please

[@Watchtrader]

Thanks for letting us know

[@abeness88]

Can’t decide which sub to get. TT black and gold and SS. I have a friend who works at Rolex who can get me either watch in 30 days. I can’t decide!?!? I am 41 yrs old married with 2 kids. I am not a flashy guy so I automatically want the SS. But I like the TT look. I just don’t know if I would feel too self conscious in it since it’s more flashy. I don’t like attention. I like to be under the radar. I would also only wear it on the weekends due to my job and area I work at. Im not planning on purchasing multiple Rolex watches. So I want to make the right choice. I like the TT look but I think I would feel more comfortable in the blending original classic SS. Any thoughts? Thanks in advance

[@Watchtrader]

It’s a tough decision but it sounds like you’d enjoy the Stainless Steel Sub. You really can’t go wrong with that watch and you want to enjoy wearing it. Thanks for tuning in

[@dmaul5190]

Good video, but why tell us the market price, why not just tell people what you are paying. If you take off between 2/3k off the market price then I would think that’s about what you’re paying.

[@4rollzhu]

They will tell you a different story when you go to sell them the goods suddenly the market drops! But you can consign with us you know?!?!?

[@Watchtrader]

Thank for the feedback. The market price reflects public demand so is better for the purpose of the video. Age, condition and stock levels all affect the buy price. For those looking to sell a watch, it’s best to contact us directly for an offer.

[@src2251]

Come on! Sales interact with customers, give the knowledgeable guy next to josh a proper job and a chance?? It’s a love and joy for him and a job for Josh, come on put him in sales and promote him!!?????🤬😂😂😎✔️✔️

[@anthonyb2990]

I definitely prefer the darker green.

[@PatrickHenryLibertyorDeath]

Steel and black. Just get it and wear it. Everyday. Had mine on for 25 years. That is it. Buy it. Wear it.

[@sl5946]

I love the no-date

[@Watchtrader]

Us too!

[@sufyanshareef6302]

What is next gmt

[@Watchtrader]

Is that something you’d like to see?

[@Samsung_Ultra_S23]

hihi, anyone can advise, why a FULL GOLD watch like 126618LB, a brand new piece after leaving A.D or 1-2-3 month later the prices drop so much ?? please advise..

[@Watchtrader]

Supply & Demand

[@spittinvenom9843]

But what you love, watches are not investments and for those who know, no date Sub is proper class.

[@steveh5005]

Ive had Rolex for 23 years. This year I paid 2k over retail for SS no date boxed 2020. I wanted the watch. So my choice. Not prepared to wait on list. Tried AD in London, Bahrain, Gibralter and other euro cities. No chance to buy one.

[@gilbertchang2593]

So in the Gold, I'm not paying a premium! sounds like the best to me, even though you pay more but get actual gold.

[@Crackity_Jones.]

Chart was a great idea. Instant visual that makes it really clear at a glance Love to see the same thing of Rolex as a whole, throughout all the models

[@Watchtrader]

Really appreciate the feedback!

[@Soulheads-yy3zq]

One might consider that in the wake of the pandemic, the watch industry experienced a notable surge in interest, particularly towards prestigious brands like Omega, Cartier, and Rolex. This shift, perhaps fueled by a desire for luxury during challenging times, extended to higher-end choices such as Audemars Piguet, Vacheron Constantin, and Patek Philippe. However, as global dynamics evolve, recent political and religious conflicts in certain regions may prompt a shift in consumer preferences. The initial trend towards flashy and attention-grabbing timepieces during lockdowns, where social interactions were limited, could now give way to a more understated taste. The uncertainty and gravity of current geopolitical situations might lead individuals to lean towards subtler, under-the-radar designs. In this context, the world’s changing landscape may influence a shift in the narrative of luxury watches, emphasizing sophistication over ostentation. As preferences adapt to the complexities of our time, the watch industry may witness a nuanced evolution in consumer choices, reflecting a blend of refined aesthetics and a desire for understated elegance.

[@joezunenet]

Sounds like this comes directly from chat gpt.

[@Soulheads-yy3zq]

@@joezunenet You are correct.

[@MrHav1k]

I think the safest bet is to buy whatever you damn well want and enjoy it. Watches as investments are terrible. You could GROW your capital in so many better ways. Buy what you want.

[@YaBoyMarky]

Lmao knew it was ai and I still read the whole thing 😂

[@Soulheads-yy3zq]

@@YaBoyMarky that’s great… it took some effort to compose it🤓

[@darrenhill5802]

Why certi dial

[@SC-it3kd]

I got the call from the AD yesterday for a sub no date. Thought about it for a bit then passed

[@WatchUnboxingChannel]

No day in the life again 😔 Wonder if the new green will stop next year 🤔

[@Watchtrader]

If only we could predict the future!

[@85etranger]

😂😂😂😂…secondary here in nyc already in the 14k at c24 which takes 6.5% commission means if you can meet up with the person you save an other 1k so if you’re lucky you can get it around 13.6k even if you take flight here you still save a couple g compared to the UK. Prices

[@ThiagoRocha]

Do it with gmt and daytona

[@Watchtrader]

Thanks for letting us know

[@PokeSleepDeals]

I was going to buy a dayjust but now I think I’m going explorer

[@Watchtrader]

The Explorer is a brilliant go anywhere, do anything watch. You wouldn’t be disappointed with either

[@DB9506]

Talking bollocks here boys. Your prices are 12 months out of date! 126613ln swap hands for 11 to 11.5k on a good day! It's almost as if you're trying TO INFLUENCE THE MARKET! 😅

[@eerr1438]

“NOIRSY”two tone is the next sub to look out for. Rolex trends shift all the time. It wasn’t that long ago nobody wanted a no date and now look!

[@carmineiacoi8633]

For investment do you suggest submariner data o no date?

[@michaelriera6277]

There is a greater demand for date as historically the no date is seen as the lesser sub by general consumers.

[@BAF605]

If the AD offers you a Rolex you want buy it. Long term you can't go wrong. If you don't want it leave it for someone who does. Demand in the grey is now so low that most watches will fetch less than retail from these guys. Market price is not what they will pay.. Take at 25% of market and you will be somewhere near. Flipping only makes money for the dealer nowadays and truth be told it never made much for the flippers.

[@whereRbearsTeeth]

Wrong. There was a time that it was making huge profits for the flippers.

[@BAF605]

@@whereRbearsTeeth BS. The lion's share always went to the dealers. Stop drinking the Kool Aid.

[@ginyamaguchi1421]

Was this video done 3 months ago? Prices have dropped alot from your video's numbers.

[@Watchtrader]

No, its recent. We are specifically talking about unworn, 2023 examples sold by professional brick and mortar dealers in the UK. You will of course find some variation in pricing you see online. Hope this helps

[@stephenelder2783]

Hulk for me

[@Watchtrader]

An icon

[@aajaaaa]

Mk 2

[@user-fu1yp6lq2c]

I have never been disappointed since I became a customer of NKUWAN . Their timepieces are of exceptional quality.

[@leonk8113]

These prices are a bit inflated across the board. Maybe its a UK thing...

[@ahmedelgamassy4567]

The 12 series is not wearable at all, huge clasp, bigger dial. I owned and tried to keep it but I couldn’t make it for aesthetic reasons. My wrist is 6.5-7 inch. I am really enjoying the 11 series.

[@Watchtrader]

You’re not the first person to prefer the 11 series. Glad you’ve found the watch that works for you

[@ahmedelgamassy4567]

@@Watchtrader Thanks 😊

[@u.u.u9969]

If only we could call up Rolex and order bezels and bracelets for MOD. I would love to just pop my bezel and bracelet off and begin swopping.

[@duncanbirnie4158]

👍

[@llanelli311]

Like the KZbin posts. However taken a look at your website. Good grief your pricing!

[@thomasschraubt7497]

I see watches but I hear investment talk lol

[@balance3201]

Gone from a watch retail channel to boring Rolex updates for the muppets who think they can flip watches.

[@Watchtrader]

We always look forward to your insightful, positive and constructive feedback. Thank you

[@pokerrich9]

Market price is dealers selling price - we need prices watch trader would pay to buy off someone selling

[@Watchtrader]

That would depend on condition, age and inventory

[@Islandchris242]

As a watch enthusiast these “investment” videos are extremely boring and meaningless. You guys went from entertaining actual enthusiasts to concentrating on giving advice to wanna be flippers. Get your act together guys!

[@Watchtrader]

Interesting, so we still make the buying and selling videos with customers in the shop but we've expanded the scope of our content. What part are we now missing? This video is simply observing the market performance of these watches.

[@TiffCat]

"ranked worst to best" then proceeds to just rank it in terms of price relative to RRP. absolutely bricked lmao

[@rodmatta8600]

Great to see yellow smile on grey dealers face thinkint they would Make 40k on a steel Sub forever lololol

[@sbcchartering4764]

Rolex is taking the piss out of ADs and people. My AD has two watches I would like and wont sell any of them to me and grey market full of these watches overpriced. I think Rolex is the grey market. How come ADs don’t have watches to sell and all supply is on the grey market overpriced…it’s a joke..

[@amarsagoo8389]

Buy the watch you like and not what makes the most money. Exactly why I have no interest in Rolex.

[@steffidas4785]

😍😍

[@niallduffy6907]

Used to love this channel but it's losing it's appeal. Let's hear about something other than Rolex!!

[@Watchtrader]

What would you like to see?

[@niallduffy6907]

​@Watchtrader Rolex and Tudor are great watches I own both. But a bit of variety would be nice, the spice of life and all that. Get Hendo back with vintage pieces, there's more to watches than Rolex.

[@Watchtrader]

Thanks for the feedback

[@E..M..]

Argh, I wish the algorithm would stop recommended this shite. To the people watching this; modern Rolex watches aren’t rare and aren’t investments. Rolex makes more watches annually than anyone else, twice as many as Omega and rumour has it as many as the next 3 top manufacturers put together. If you’re after investment pieces you have to look at rare vintage Rolex sold mostly at auctions like every other investment pieces (art, cars, etc). Everything else is clickbait. Edit: and if you’re after the best Submariner, it’s the Submariner’s older big brother, the Sea Dweller 16600.

[@s4127419]

Watch flippers ranking Rolex 🤡

[@benbarnes1749]

Yawn 🥱

[@Adry007]

auff... enough with the "ranking" based on resell.... I mean WTF.... do you guys even like watches ..and I mean also your subscribers?!?! If you like the gold black sub ...just buy it and enjoy... enough with the flipping

[@whereRbearsTeeth]

Cringe

[@Watchtrader]

Anything constructive?

[@Islandchris242]

Put that kid back behind the camera

[@Watchtrader]

Why?

[@whereRbearsTeeth]

@@Watchtrader you post nasty, cringe content and then get triggered lol. Pitiful

[@dopagony9946]

everything in your channel is about buying for profit, how sad.

[@wuuchingchia4630]

Go away rolex ,pls😅

[@user-wk6qd7yg1j]

NKUWAN is best watch factory!!!