Rory Sutherland - Methods Of A Marketing Powerhouse

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Rory Sutherland is Vice Chairman of one of the world’s most respected advertising agencies Ogilvy & Mather.
He is the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life which is one of Sean’s highly recommended books.
On this episode Rory will shake your way of thinking by peeling back the curtain to what it’s like inside one of the greatest minds in advertising, consumer psychology and behavioral economics.
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[@lostonrodeodrive]

FINALLY. A podcast that focused on listening to Rory instead of trying to keep up with him by interrupting.

[@WhatGotYouThere]

Glad you enjoyed it... and noticed!

[@jiftip]

Rory talks about using zoom calls in several sessions. First call to elaborate on the challenge. Wait 5 days and allow it to ferment and create ideas and solutions, then have another zoom call -- Brilliant and useful insight! Thanks for having him on your show.

[@johnvukelic1602]

Books mentioned “Alchemy: The Surprising Power of Ideas That Don’t Make Sense” Written by Rory Sutherland, Published by Ebury Publishing (2019) “Ogilvy on Advertising” Written by David Ogilvy, Published by Crown Publishers (1983) [ref.] "The Road to Serfdom" Written by Friedrich A. von Hayek, Published by University of Chicago Press (1944) [ref.] "The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions" Edited by Robert F. Lusch and Stephen L. Vargo, Published by M.E. Sharpe (2006) [ref.] "The Essential Tversky" Written by Amos Tversky, Published by MIT Press Ltd (2018)

[@bw3450]

Thank you for doing that.

[@1995yuda]

Thanks, man !

[@samboulton7722]

David Ogilvy was an original genius. Would highly recommend his book, "Confessions of an advertising man." Great to see Ogilvy's in good hands.

[@iamayushigupta]

Definitely going to read it!

[@stephenbarnes9096]

Rory - it never ceases to amaze me how your work is not being shouted from the rooftops.

[@Senecamarcus]

Good for us.

[@iamayushigupta]

Ikrrrr

[@simbakangara9877]

That is why its always said: Common sense is not common practice

[@justinspire7446]

I completely agree with you. He is absolutely charming and an intoxicating speaker.

[@1995yuda]

I'm actually subscribed to Drayton Bird's email newsletter. I love how Rory's 2 main professional inspirational individuals are polar opposites in a way, being that Ogilvy is Creative Advertising, and Drayton's Direct Response. It's so fitting for a mind like Rory to dance between the tensions and flourish. Truly, this man is exceptional !

[@ksiedzuofficial8735]

Dont forget that in fact they aren't that much oposite. In his book "Ogilvy on advertising" Ogilvy stated that he used direct response mail as his secret weapon in growing his agency and said that in advertising agencies guys in direct response departments are the only one that knows what they are doing

[@YashChavanYC]

Love the flow of this interview. Just felt like a conversation, not an interview. Subscribed to Sean!

[@chilliadmiralportsmouth221]

Excellent interviewer giving the interviewee the space and time to speak. Too many interviewers interrupt these days. Really nicely done.

[@ambarishpurohit2800]

Bangalore address: #16, Sumangali sevasharama road, 4th Main road, 5th cross, Bairappa layout, Hebbal, Bangalore- 560024

[@woodennecktie]

when he talks about it , he thinks I would not do it myself in this way

[@retribution999]

Very revealing

[@jamesmarsh4047]

Phenomenal

[@1995yuda]

That "fish in the water" nugget is SO important.

[@devrajdumbre31a32]

Time stamps please🙏

[@morthim]

what do people use zoom for? i thought it was just another virtual conference platform

[@wernerbloemwagen6878]

Who ever came up with the "open office" DISASTER, should be strung up by their 'down belows'!

[@brianfong5711]

I hate when laptops put the webcam on the bottom of the monitor (near your keyboard) instead of the top of the monitor (near your face)

[@1995yuda]

Watch the sky or close your eyes and listen on your headphones if you need to, because the wisdom in this one is astounding.

[@lqferreira]

@@1995yuda agree. this is more than knowledge: it's pure wisdom.

[@1995yuda]

@@lqferreira 100%

[@iamayushigupta]

@@1995yuda can't agree more!!