Rory Sutherland on the Magic of Original Thinking

Ogilvy legend Rory Sutherland explores the alchemy behind original thinking and how big problems can often be solved with unexpected solutions.
Watch his speech on the #TravelIndustry
👉 www.travelport.com/theme/mode...

[@nf1101]

Sutherland is worth listening to for hours. Would love to sit and brainstorm things with this man and see how far down the rabbit hole we could go.

[@zachariah7114]

Just discovered Rory. Better late than never!

[@MauriceGucci]

This man teached me so much in 37 minutes and sold me two dishwashers. Love it!

[@yongyoryongx4001]

This man is a genius

[@projectgolio]

SCARF 35 min in is a really big concept. It explains a lot of behaviors and helps you find new ways to create value. Rory's fantastic.

[@nicolamatthews2993]

Love this man's thinking 🤣

[@nk_fx9893]

This guy is a fucking wizard

[@geospatialindex]

He is. Psychological arbitrage is an amazing idea

[@lpsp442]

I've made an entire detailed chart of all the ways that travel match can vary in output based on which factor you multiply by 100 - or which pair you multiply by 10 each - and it helps immensely with understanding everything in life. Rory is a crucial guy for spearheading this sort of awareness.

[@chandrakanthchandrakanth8208]

Excellent!

[@roboliver9980]

Eminently watchable.

[@MauriceGucci]

would join Ogilvy just so I could say I work for this man. Love his talks, thanks for the upload!

[@benroberts1446]

The beginning summarizes the importance of a few of stories that Rory likes to tell. The novelty has worn off but the summary was nice. The very end though presented something new and interesting. Or least it's still the same Sutherland but more direct and concise.

[@kgalaletsomoerane2002]

This man's humor is top tier !!

[@VolordKingdom]

Every Idea is a Good Idea

[@josephnyamariwata]

"I didn't buy a plane today, so I'll have a Rolls Royce" @14:58

[@JoanneWhitlock]

They have dual drawers dishwashers, popular in New Zealand I have heard, pricey in the uk but probably worth it

[@julianlzb87]

Not that a man sees something new as the first one to do so but that he sees something old, familiar, seen but overlooked by everyone, as though it were new, is what distinguishes true originality. The first discoverer is usually that commonplace and mindless fantasist - chance. It is as difficult to appropriate an idea as it is to invent one.

[@johnferraz6417]

Imagine a world of...'What if...' instead of a world...of 'What is'... Thanks for the inspiration to continue in the possibility of... 'What if...' John Ferraz Architect.

[@brotendo]

*Sutherland tells funny joke* Audience: *cough*

[@ohcool.consulting]

My new office has two dishwashers.

[@mirceabatca6054]

My dishwasher has two offices :D

[@ohcool.consulting]

@@mirceabatca6054 Way better.

[@deelot1]

It would be interesting to explore these ideas on a more deeper level in relation to ethics, values and principles.

[@teachhr]

The audio is too low

[@mirceabatca6054]

Just make it louder

[@benwest3305]

An seductive entertainer masquerading as a sage. And so good fun but no more. Litany of points which sound plausible and clever but when you think about them are mostly wrong

[@maruxarn]

Yeah he's rubbish and should be fired from his position.

[@artandculture5262]

Like a Kahneman who competes with everyone. Boo.

[@rafeeqwarfield9690]

Would have to agree

[@AncientWisdom222]

Please explain your point with some examples.

[@mirceabatca6054]

Thinking is dangerous