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Two years ago, I knew nothing about the analog photo industry. As a regular consumer, I was expecting photo companies to put out products which I was missing or wanting, not realizing the true complexity behind. Now, after being married to the ADOX CEO, Mirko Böddecker, for almost a year, I see things a little different :)
Adox is pretty unique: behind a 160-year old brand is a small company, started from zero in the middle of the industry crash. The Adox production got compiled from machines and recipes saved from bankrupt photo factories. It is pretty incredible what can be achieved with just a strong passion for analog!
It's our first interview together, and I am thrilled to have done it with Charys Schuler and Marwan El-Mozayen, who played a big role in us meeting each other!
Special thanks to Erik Schlicksbier from Studiokreativkommune for being a great host and putting this podcast together.
CONTENT
2:00 - How we met
4:07 - First of April Bootcamp
5:17 - Adox updates
6:26 - Making photo products - the difficulties of the process
9:38 - Why Adox doesn’t take investors’ money
12:40 - When is 120 film going to be available?
13:49 - The challenges of building a new photo factory with old/too big machines
16:88 - Super 8 plans
17:07 - My conflict of interest in reviewing Adox/other companies’ products
19:05 - My favorite Adox products
21:00 - Is the market interesting enough for companies to research new products
22:00 - Dream product to make (spoiler: it’s Cibachrome film)
24:00 - How things started in photo business for both of us
24:29 - How Mirko was saving machines from closing photo factories & starting Adox in an abandoned military laundry
25:28 - Getting support at the start
27:30 - Analog crowd changing
28:29 - Adox is looking for mechatronics (and chemical production workers too)
30:16 - Film prices
The podcast was published in March. Some things have changed and advanced, so I guess we should do another one at some point soon:)
Other podcasts from Silvergrain Connection - podcasts.apple...
My instagram - / linabessonova.photography
ADOX instagram - / adoxphoto
SilvergrainClassics magazine - silvergraincla...