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(11 Sep 1995) Russian/Eng/Nat
Yet another treat from America arrived in Russia today.
First there was McDonalds, then Pizza Hut and now Kentucky Fried Chicken KFC has opened its first restaurant in Russia. They're sharing premises with Pizza Hut in the centre of the city.
Their decision to import chicken from the U-S has come in for criticism. While K-F-C's slogan is: "It's finger lickin' good!", market vendors are convinced their homegrown chickens are "finger lickin' better."
Five years in the planning, Kentucky Fried Chicken (K-F-C) opened their first outlet in the heart of Moscow today.
Sharing premises with Pizza Hut - also owned by PepsiCo - K-F-C will be able to offer discerning Russian palates a choice between two of the most popular fast foods in the West within the same restaurant.
The restaurant's owners are convinced Russians will take little
persuading to visit the branch where they expect to serve up to two-thousand customers every day.
SOUNDBITE: (English)
"Chickens are traditionally loved in Russia and if we add some more spices and crisp in the chicken we believe that Russians will love them.
SUPERCAPTION: Irina Tolpygo, marketing manager, KFC Moscow
However the restaurant's decision to use only imported American chickens has come under fire from locals.
Although K-F-C's management say they'll import while they build a reputation for quality and then consider domestic sourcing - traders at Moscow's food markets say Russia's reputation for producing emaciated chickens is undeserved.
They say their chickens are far tastier.
SOUNDBITE: (Russian)
"I think my chickens are better because I know they are fresh. They were killed yesterday and today I am selling them. Their chickens are frozen and you don't know what year they're from."
SUPERCAPTION: Elena, chicken seller
A local firm is also convinced people want good Russian cuisine - they've set up their own chain of fast-food restaurants called "Russian Bistro".
No fried chicken or hamburgers at this joint - just traditional Russian pastries and salads. And at lower prices it's already very popular with Russians who balk at paying several days' wages for a meal at the foreign fast-food outlets.
The general manager plans to open more branches in less profitable Russian provinces.
SOUNDBITE: (Russian)
"We certainly haven't heard or seen that McDonalds has gone to Ryazan or that McDonalds has arrived in Tula. But we are ready to open there."
SUPERCAPTION: Vitaly Usov, General Director, Russkoye Bistro
But the market leader is still McDonalds.
The fast-food chain now has five restaurants in Moscow including the largest McDonalds in the world and employs over 2,500 staff.
Even though the prices for a meal are still fairly high, the restaurants remain a firm favourite with the Russian public and with the numerous foreign tourists in the city.
SOUNDBITE: (English)
"We went to Russkoye Bistro and enjoyed it thoroughly."
(Off camera question in English: "Which one is better?")
"Hard to tell, different types of food."
SUPERCAPTION: Dave, American tourist
The first batch of K-F-C chicken to be sold in Moscow was ushered from the pristine kitchen to a round of applause.
The familiar menu of spicy chicken, french fries and salad went down well with the first day crowds and invited guests.
SOUNDBITE: (Russian)
"Whoever comes here once will come a second time. It's the best advertisement when the food is good."
SUPERCAPTION: Stepan, KFC customer
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