Behind the Brand [RVCA]

In this episode, we take a look into the core of one the most free-flow, artist driven brands in the world today. We hear from founder, Pat Tenore about how things came to be as well as the talented designers, skateboarders, surfers, musicians and artist's alike that make up RVCA to be one of our favorite brands. Take a look!
www.rvca.com
www.karmaloop.com
www.karmalooptv.com
Follow us on EMUZE: www.emuze.com/karmalooptv
@rvca
@karmaloop
@karmalooptv

[@mar78andres28]

Been a proud RVCA fan and supporter for 10 years now.. their unique and selflessness view towards life and wear is what’s kept me loyal to the brand.

[@GZBulletZA]

The word

[@DWINC]

Been an O’Neill fan since the 80s

[@rx3004]

I’m here bc my dad used to be a pro back in Brazil at skating and now all he wears is rvca and I kinda grew into it and I’m a fan my self 14 years young✊🏻🛹

[@RubbelisPro]

WAIT IT'S PRONOUNCED RUCA? WHY DIDN'T I KNOW THIS.?

[@jennybower4738]

Can’t wait to support RUCA even more!! You guys are really rad 👌🏻

[@TheAlmightyClipse]

It awesome how they can go from being involved with skate/surf culture to being involved in MMA with BJ Penn and Vitor Belfort...

[@AstenTechnical]

Love this brand.

[@daylenkruze9101]

Best brand period

[@drawndownunder8316]

Great story. About the artist.✌🌴

[@user-sd7qt3hy8l]

It's "Rooka". Shit. No wonder everyone looks at me like im a noob when I pronounce it "R" "V" "C" "A" lol. Wow I'm a dumbass.

[@snezray2324]

THE RVCA NAME (PRONOUNCED: REW-KA) WAS DEVELOPED FIRST AND FOREMOST OUT OF THE "V" AND "A" = WHICH SYMBOLIZES THE BALANCE OF OPPOSITES AND HOW THEY COEXIST: NATURE X INDUSTRIALIZATION, WOMAN X MAN, PAST X PRESENT...FUTURE. TODAY. TOMORROW. LIFE.

[@jake147258]

I remember years ago when i first heard about this brand and i walked into the shop and asked for the "RVCA shirt" The girl just looked at me weird and went "err rooka?"

[@jordanallen1864]

Love your work! Respect.

[@ryandeguzman4257]

Like this brand😊

[@tatankahaska]

RUKa started with the art of Aloha from Hawai’i that’s why I love ruka !!

[@ponokealii]

this is how i want my brands to be! :P

[@YeahBellaMia]

I love this

[@brandonblanco9785]

RVCA please make an MTB/BMX division please 🙏🏽

[@Eletricmonkey2]

5:06