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On Monday 13th of November, on the Heavy Chef stage in Cape Town, Sam Paddock narrated the story of how he and his brother Rob built Getsmarter from idea to global success. Getsmarter’s rise has been nothing short of phenomenal. Getsmarter's magic has been in the rare partnerships with educational institutions such as UCT, MIT, Oxford and Cambridge - and providing access to thousands of applicants who otherwise would not have had a chance of attending these venerable houses of learning.