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Shopper behavior refers to the actions, attitudes, and decision-making processes that consumers exhibit when they are shopping for products or services. It includes everything from the initial decision to make a purchase, to the selection of specific products, to the final decision to buy or not to buy. Understanding shopper behavior is important for businesses as it allows them to better understand their customers and tailor their marketing strategies and products to meet their needs.
By understanding various types of shopper behavior and the factors that influence shopper behavior, businesses can improve their marketing efforts, optimize their product offerings, and their chances of success.