💳 Scaling Performance Max Campaigns for eCommerce Part 1

[@markpommett5712]

Having the correct tROAS setting is important on your TOFU and MOFU because if the traffic is too cold you will not achieve a high enough blended ROAS even with PMAX. I learned this the hard way.

[@dcaz342]

I go back to these older videos from John and learn more every time I watch it. John explains everything so well, thank you again. DCAZ

[@solutionseight]

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[@MateoEguiguren-gk8qd]

Thank you so much John! I needed this guide so much, the content in your channel has so much value, I have a lot of videos on my waiting list

[@PrasenjitSarkarSingapore]

Very valuable and practical advice. Shall go on to Part Two now!

[@tobiasfahrnhammer2839]

Super important video, thanks John!

[@nikoWhat]

OOOuuu thats a great strategy - here's my key take away: Notice KZbin not running in the pmax, so it's value-added not divide + using shop for data for the beast of DSA when dsa gets conversions.

[@akshaykumargodiya4332]

I have a question regarding pmax only, basically i am working on alcohol products selling in APAC market, previously when i was running smart shopping the conversions are so high like on daily it is 15, 20 or even 40, but after converting the campaign ti pmax it has been drastically reduced, now as it is alcohol product so you cannot give the remarketing signal to the campaign to here i gave the signal of brand term and converted keywords, as also i am having multiple conversion value for some product it is higher for some it is bit lower, so in this scenario i am optimizing my campaign on max conv. Value but still no luck from last 1 month.. the conversions which we are getting is 2 or 3 thats it, in this situation what should be done?

[@AbdulBasitkhattak]

Much needed ❤️❤️❤️

[@waatuw6707]

Summing up the conversions on the insights page doesn't match the reality. I have a campaign with 11.15 conversions. 1 engaged view, 8.24 on product page and insights page keywords total to 8.08 so all together 17.32 - So it's over 6 conversions over.

[@khaledalamry]

I love you, John. Thanks for such high-quality content.

[@EchoesOfTomorrowFilms]

any update on community.. where we (viewers) can chat/help with each other?

[@khaledalamry]

+1 for this. I been waiting for such a thing for a looooooong time. With my fully respect for all other communities, they are almost empty. I would love to see something from John and Kasim. My team and I willing to pay for any high-tier google community from Sol8.

[@EchoesOfTomorrowFilms]

@@khaledalamry yeh