Engineering the Perfect Pop

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Using scissors, tape, and reams of creativity, Matthew Reinhart engineers paper to bend, fold, and transform into fantastic creatures, structures and locales. By adjusting the angles of folds and the depth of layers, Reinhart animates his subjects to tell dramatic stories that literally pop off the page.
Produced by Luke Groskin
Music by Audio Network
Special Thanks to Matthew Reinhart

[@FreesideJunkie]

This is so damn impressive. What a bloody fantastic display, Bravo Matthew Reinhart.

[@SavageOmen312]

My teacher has the exact same book

[@Carter.Artsssss]

No comment

[@flapjaccjacc9433]

oh my god, I had that dinosaur book growing up, and LET ME TELL YOU it is still one of the coolest things I've seen in my life

[@nimbusthekitsune6954]

Bro same!

[@kaznosa]

Same

[@robertdandelet2981]

That dino book was so bitchin

[@kamileon7065]

SAME!!! I wonder if I still have it lying around

[@BoolianKazooka]

I just looked on my bookshelf and I still have it. That one and prehistoric beasts.

[@awesomepsume]

substantially more interesting, the longer i watched.

[@jenfer8172]

You can watch more from his channel! He has tutorials for making pop-ups 😁

[@FantasticMrJack]

Ok, I am a graphic designer but I am clumsy at manual things...yet this makes me want to make a 1000 page pop up book

[@asmallphd9648]

oof graphic designer, sorry for your loss

[@ashlynx6059]

@@asmallphd9648 Why 'sorry for your loss'? I dont see whats wrong with beeing a graphic desinger?

[@DanteYewToob]

He actually teaches you how. Give it a try! I am! kzbin.info/door/xbY5VDdSrdvcMBvZBqvChA

[@bgrg]

clumsy? u must be falling in love.

[@abramjessiah]

Papercraft is pretty fun

[@magiccookie22]

I remember these books! They were a great inspiration growing up. Thank you so much for that dinosaur pop-up book, Reinhart. I don't think I would have ever wanted to study paleontology without it.

[@zelly4914]

Holy. Cow. This guy has such passion and love for his work. It's art for art's sake.

[@stuartwray6175]

It's "pop" culture

[@prakharpandey2392]

We are the Music Makers??

[@stuartwray6175]

@@prakharpandey2392 wordplay: Pop-up book, Pop Art, popular culture.

[@prakharpandey2392]

@@stuartwray6175 I was asking Ma Rus. Art for art's sake is highly associated with the poem "We are the Music Makers" by Arthur O'Shaughnessy

[@stuartwray6175]

@@prakharpandey2392 I'm familiar with Whistler and Wilde. Interesting. Veruca Salt: "Snozzberries? Who ever heard of a Snozzberrie?" Willy Wonka pulls her face towards him and gently replies' "We are the music makers, and we are the dreamer of dreams."

[@hanbieryu8390]

OMG I have one of his books. It's about prehistoric sharks and my dad bought it for me and my brother about 10 years ago (when we were into sea monsters and dinosaurs). I just got it out of the bookshelf and opened it after 6 or 7 years, and this time I actually appreciated his amazing work of art!

[@basti9516]

That's probably the most creative job I've ever seen.

[@rvndre8601]

I have one of his popup books!! I never realised until now.

[@Jabrils]

Wow. SciFri you guys are heroes for covering stuff like this! 🙆

[@funny-video-YouTube-channel]

*Beautiful art !* Children love it. Parents like it too. It's like magic, that makes books more fun to read. We can be very happy to have such interesting crafts on our planet !

[@weylin6]

I had a ton of fun making these back in school. Made one with a mountain range that had a rising sun, and another with spinning clock hands as you opened it. But these, these are mind-bendingly complex

[@peteyboy100]

These are amazing! What I love about art like this is that it feels like real life magic. It is awe inspiring! Beautiful.

[@zainabe9503]

When you combine Art and Engineering, the result is... priceless!

[@mbunds]

It must be very tricky to engineer pieces that don't get hung up and tear in the complex pop-ups!

[@EGOS42]

Yes kids, you can all do this! First ask mom & dad for the largest Cintiq tablet they can afford. Kidding. Amazing work. And yeah kids, start with paper, tape and safety scissors.

[@mhpan4179]

Kids are gonna love your work, great job

[@Cloudstriff101]

In elementary there was a school project where we had to try to create our own popups. I had forgotten about that memory until I watched this video. Thanks for bringing back to me a part of my life that I had forgotten.

[@Rob-rs5rn]

I wonder what the blueprint for these designs look like so that the perfected pop up can be effectively mass produced. Mind blowing.

[@countrystyle7584]

Holy cow! too good not to comment, so far the best pop up book I've ever seen in my entire life. Props to this guy's imagination and creativity. Respect!

[@helianthe3457]

That's amazing. Seeing people with this level of passion doing beautiful things that bring them joy makes me really happy.

[@lauri_haro]

Stunning.

[@MicaRayan]

He's so creative....it's wonderful creation !

[@TheKally]

omg...wow..this is so amazing and pretty...this guy literally creating wonder and magic..! hes probably been a cornerstone in most peoples childhood..popup books are wonderful..

[@BestPopUpbooks]

Amazing!

[@apotatosapling5698]

Hiiii

[@apotatosapling5698]

Yeyyyy

[@apotatosapling5698]

Why you are not verified?

[@learnmandarin-english-baha2769]

His passion for his work is incredible. Contagious even. People with passion are the most attractive.

[@inyobill]

01:55: I read that book over and over to my daughter. I am in constant awe of creative people.

[@eblanco2172]

WOW, Matthew Reinhart!!! That's the summum of the Pop-Up book design. My respects to you!

[@BurningBeard22]

My kids have a couple of your books and they are their favorites! Awesome work.

[@ghornisbae1653]

Amazing how different pop ups are now compared to the ones I had growing up. They’re so intricate and complex. It’s just incredible and stunning too see.

[@rmac1199]

Reinhart, You are amazing with your art and engineering skills. I have loved Pop-Up books since I was a little child. I have never seen ones with as intricate displays as you the ones you create. I can only imagine the hate you receive from tree huggers for the amount of paper you have to go through. Of course they do not understand trees are a renewable resource. Keep up the great work and we will keep planting trees.

[@lexpachirisu592]

I love ur books, i got one from the museum when I was a kid and still have it now at 26 years old. Always treasured it 😃

[@Sharpman76]

We had that dino pop-up book in my childhood house, it's really beaten up and some of the pieces are broken but it was still easily one of my favorite childhood books, such cool stuff, even as I'm older.

[@CheckEmGG]

every time he opens a book i keep screaming in amazement. The pop-up books i grew up with were nothing like these.

[@jennhoff03]

I wish I could like this video twice! His work is fascinating. I collect books, and his pop-up books are some of my favorites. I totally had noticed that different parts pop up at different times when opening it, and it's absolutely beautiful. A total work of art.

[@createinspain]

True genius at work. This is what I call art, I'd love to have a self assembly version with instructions, just to understand it better!

[@jamesfra1311]

The reason why i subsrcibe! Just incredible! I mean, words can't discribe it!

[@ok-ns7ri]

KZbin finally recommend something good

[@krishnadas_3740]

Man, I would have remembered all the stories that were taught in pre-primary schools till date if I had such great pop-up story book. Sir you're doing a fabulous job.

[@ASEEMYADAV51]

This doesn't look like the innovation 21st century deserves...but it is the one that is very much needed ...kudos !!

[@cellokid5104]

This is so unbelievably cool, he is so fascinated and sympathetic

[@helsinki]

This guy is creative and cool but you know what....more props to the people in the assembly line that had to cut and glue thousands of his books by hand.

[@Gardehesten]

helsinki i doubt the cutting is manual, as you have both knife routers and stamp cutters for that job, but yes, the folding and gluing must be very laborious!

[@neilx42]

that pyramid took me by surprise.You have taken popup ideas to a new level!!

[@SheeraAlaine]

I wanna all those books now. Like literally all of them. So pretty.

[@milliosmiles5160]

A sculptor, artist, engineer, anatomist, zoologist genius!

[@dvnovov7850]

Wowsome, i too made one v shaped flower bouquet, it came out so pretty ...! U inspired me even more to do now

[@ryanjoseph.51]

that awesome moment whe KZbin algorithm recommends you this video! *WIN*

[@kumarankush8615]

DAYUM! I am out of words here. I just want to touch your feet as a mark of respect for what you do. It's so AMAZING, Matthew!

[@pichanliwag9132]

I need an hour of these popups.

[@isabelcruz3961]

OMG I HAD THAT DINOSAUR BOOK GROWING UP BRO THAT WAS THE BEST

[@khalfanalqemzi8675]

Same but I had the shark book ( ☆ ͜ʖ ☆)

[@TPain79lawguy]

It is self-evident you are living your passion and care deeply about your craft - great job and great work.

[@Comfie]

I love how passionate he sounds about it

[@rah1735]

This is the best pop up thing I’ve ever seen

[@nicolasmango290]

Absolutely amazing. Breathtaking.

[@danieladownie6087]

Matthew Reinhart, you are an amazing and beautiful human being! Thank you so much for sharing that amazement and wonder with the world!

[@jeremiahsmith916]

At first I was not that impressed by the t-rex head, but then the small Transformers pop-ups just blew my mind. It’s such an overlooked branch of book art, it makes me low key mad. The people behind these fragile constructions need all the recognition.

[@benyeech]

Thank you for making my childhood such a delight! I remember when I was a kid I was obssessed with pop up books and would always look forward to a trip to the bookstore to play with them!

[@EvilTim1911]

I like this guy and his craft. Very nice.

[@rezakaviani7381]

Perfect and complicated art!

[@jacxjon]

Thanks for the recommendation KZbin. It's gem.

[@vladhardware5642]

"Making popup is something a kid can do." Only think I ever did best as a kid was to wet the bed.

[@eshicool]

Thats some serious art work. Awesome.

[@Anastas1786]

I think I've seen some of his work, but the transforming and (intentionally) interactive pop-ups are new to me. _Super_ nifty!

[@gwenlewis4443]

Beyond awesome - my head's spinning!

[@metaparcel]

Finally an incentive for all dads to read to their kids because they secretly want to turn the page as much as their kids do.

[@byrddraws7904]

OH MY GOD I HAD ONE OF THOSE DINO BOOKS AS A KID IT'S PROBABLY STILL ON MY BOOKSHELF SOMEWHERE THIS IS AWESOME

[@kayaeki]

This is the most amazing thing I've seen in a while!

[@critterlover4278]

I would LOVE LOVE LOVE to see him make a enchanted fairy forest.

[@CouchCit]

I appreciate this guy's work.

[@emmanuelfernando7939]

fantastic. absolutely.

[@SandyTag]

I was given the dinosaur pop-up book as a birthday gift when I was a little kid. Still love opening it just to see the cool pop-ups :)

[@DianaTrout]

Love your books, Matthew. This was such a pleasure to watch! Thanks.

[@JanbluTheDerg]

0:15 Holy wow! I had a copy of that book when I was younger! I was my favourite one too!

[@abhijithvb3]

This is so impressive . Mind blowing

[@BenSpark96]

That is really incredible. I noticed the Transformers on the computer before they were mentioned and seeing the pop ups that Matthew made of the characters was impressive.

[@ooXChrissieXoo]

He knows he can tell you how he did everything, and you still can't do it. I love my pop up books, but I didn't know an actual person designed it.

[@rachelmccourt]

ooXChrissieXoo what did you think designed it? Haha

[@parkchimmin7913]

Rachel Rachel Mccourt Turtles designed it

[@ooXChrissieXoo]

@@rachelmccourt I thought it's one of those things that you let computer do

[@niter43]

@@ooXChrissieXoo there's software for that, but it's definitely just not advanced enough for what he does. And no one is going to develop advanced thing, since there's very little demand for that (not profitable to do).

[@rachelmccourt]

@@ooXChrissieXoo ahh fair enough. You would be surprised by the amount of art and design that goes in to somethings.

[@madethisforrestrictedvideo9907]

I had that book. Scared the shit out of me the first time I opened it, didn't think pop ups could go that far up

[@alaapsarkar]

wow! never new pop up books can be so amazing!

[@jmkmini]

You.are one talented genius! God blessed you! I adore all your pop up books and so appreciate the tips you give. You are my favorite in this field!! Thank you for sharing!! *clap clap clap* 👏🏻👏🏻👏🏻

[@melindagibson8606]

OMG!! this is one of the greatest artistic things i have ever seen! I cannot believe this.. you are amazing! I felt like i was walking into Disneyland and seeing main street for the first time while watching this video! I learned how to quilt last year, i think you have just sparked my THIS year learning adventure! INKredible!

[@유투브자제운동]

Now I want to now how to mass produce this book in printing company.

[@zacharydouglas4309]

Cheap Labor, the same as anything else. I used to work in the production department for a publisher (a regular non popup one). I wish I could have been paid to put these books together. It would have been tedious, but so much more memorable than most of what I did.

[@SoulWhite]

@@SLR_96 Cus if he's chinese, he could come work at our factory, just call us at [phone]

[@CookieeMonstarr666]

Time consuming but it's possible, blueprints!

[@psychotropnilachtan8869]

We had those books in USSR so youd probably need army of babushkas.

[@DP-qo9kl]

SLR 96 It’s in korean, your comment is kinda ironic ahaa

[@laurastewart8763]

Wow! Now I want to go and collect all his books. amazing

[@kobisjeruk]

Not gonna lie, I snicker a lil bit when he started calling it 'engineering' but then I got to see the transformer popups and followed by the rest of his stuff. He is truly a wizard and he can definitely call it whatever he wants.

[@Urban2037]

I didn't even know that was possible... Mind blowing

[@Galinn_Arts]

I had two of these books the dino one and the shark one i loved them when i was small they are awesome

[@yank3656]

thanks for sharing SciFri

[@TheManlol12]

You can see the inner kid in all of us through this man!

[@haephaestus]

Best recommended video ever

[@ShaneSlack]

this guy is awesome, i want to work with him. I made one for a college class project last year, not sure where the idea came from but everyone loved it. Something magic and nostalgic about it.

[@tobiaschaparro2372]

Whaaaaat is this channel!!!??? I've run into it just today and I'm already 50 videos in. Like why does this have less than 100k subs?

[@a-bird-lover]

I've never had a pop-up book, they look so cool!

[@Peppermon22]

This is something my kids would love to learn.

[@TheSwaroopB]

Super-impressive! Engineering + Art + Skills coming together in a simple but amusing blend. Hats off to Matthew!

[@WHYZMAN_]

simple in concept but quite advanced in technique!

[@TheSwaroopB]

@@WHYZMAN_ I agree!

[@Skemooo]

Master of his art.

[@mainulmike4787]

I never knew that pop art would be this beautiful... Amazing and unbelievable..

[@AlexTran]

I deeply admire this man.

[@cocogoat7667]

This is absolutely intriguing!!

[@winslowtjiptadi6359]

You sir, deserves respect..

[@NotMe35971]

I do remember these kind of books in my childhood. It so fascinating. Great work, keep going.

[@loneaxolotl]

You are a genius! Thank you for inspiring kids around the world.

[@alskc123]

This is so amazing! what a cool guy!