Unlocking the Secrets: Where to Start Creating a Winning Treatment

[@nurniazfilms]

It's been a pleasure to share some of my thoughts on this important topic and I love how this is illustrating different perspectives. Job well done Scott!

[@ScottPetersFilms]

Thanks for taking the time to chat mate!!

[@keatleyadams]

Putting this much time and work to share (often protected and hidden) insights with aspiring directors is really admirable and I'm loving every video. I hope KZbin starts showing your account to more of an audience because you definitely deserve it!

[@ScottPetersFilms]

Thanks mate! I can only hope one day the Algo gods shine upon me, but I do genuinely enjoy the process of making content and helping others :)

[@IAmAFilmDude]

Phenomenal breakdown. Thanks for sharing this Scott, I thought my treatments looked good, but damn man will have to grab yours now!

[@ScottPetersFilms]

Thanks so much Nick! Glad you enjoyed it and thanks for the support! :)

[@SBV90]

This was fantastic content Scott. As a London filmmaker who struggles with treatments, this was incredibly helpful. Appreciate!

[@ScottPetersFilms]

The struggle is always so real! But it kind of gets mildly easier the more you flex that muscle :) Glad you found it helpful!

[@aalooprod]

Thanks for putting this together Scott! It breaks my heart to see you and your channel still not grow compared to other people publishing time wasting information, and have more subscribers and views than you. You've sped up my jump into this industry by ten fold, and I can't thank you enough. I hope the algo gods are kinder to you soon and your hard work on putting these videos together pays off because I know how many hours it must've taken to edit all this together and cut it down to be concise as possible. I'll definitely buy your templates soon to support you, cheers man

[@ScottPetersFilms]

I appreciate the appreciation! I have faith, slow and steady :)

[@koltureshack7993]

As a commercial stills photographer who creates treatments, this has been such a useful video. Thank you!

[@ScottPetersFilms]

Happy to hear it :)

[@G_Gued]

This. Is. The. Content. Please keep up this work. Finding this much in depth information about the process is next to impossible. Big up, man!

[@ScottPetersFilms]

🙏

[@george_pearton_dop]

Your videos are always very refreshingly honest and open, and I think that is what sets you apart from others on KZbin, and it's why I tune-in every time. Genuinely informative, useful and interesting content.

[@ScottPetersFilms]

Thanks so much George! Glad you're finding it useful :)

[@n2productionsdotcom]

Fantastic video Scott! Great questions and terrific information. I wish someone had done this sort of thing when I was starting out 28 years ago.... had KZbin been around back then. 😂

[@ScottPetersFilms]

Thanks Neil! Me too man, me too! Good to hear from you :)

[@Psy_Readings]

Scott, I am always impressed by how informative and timely your content is.

[@ScottPetersFilms]

I appreciate that!

[@oliscurra]

It's been great to have the insight of all these different directors and you as well. Thank you for taking the time. I spent 2 days writing a treatment and thought, I really need to become more efficient as I get better at it. It's good to hear how much time is spent by persons with more experience than me. Cheers mate!

[@ScottPetersFilms]

Glad you found it reassuring Olivier, you’re most welcome!

[@deezbeatzdoe]

I can't thank you enough for making this Scott!!! It is helping me on my first treatment for my company so much. Also thank you to all the directors involved!!

[@ScottPetersFilms]

You’re most welcome 🤗

[@sanbg1234]

Thank you for this video! a Directress over here! And yes... 1 out 5 wins it's a lot!

[@ScottPetersFilms]

You’re most welcome 🙏

[@carlosc3d]

Best 19min I spent today lol Thank you for sharing with us this inside look at everyone's approach. I find the designing part of a treatment taking me the longest. It's so frustrating, because we are visual driven people....but then I see big directors like Shane doing simple treatments and it makes me want to put less effort. Dilemasss of life

[@ScottPetersFilms]

Hey Carlos, you're most welcome mate! Designing can be long for sure, that's why I made a bunch of drag and drop templates for people to try and speed up the process: www.thekitbag.shop if you wanna save some time :)

[@boomshiddang]

This was incredibly helpful, even if I have no aspirations to be commercial film director. I've learned so much that I can apply to my own personal videos. Thank you Scott for this massive effort of putting all this together!

[@ScottPetersFilms]

Glad it was helpful!

[@rogrdotnet]

This is brilliant work Scott. Massively underrated channel. Thanks for bringing together so many talented voices including your own.

[@ScottPetersFilms]

Thanks mate :)

[@mathieurabary]

Thank you for making this video Scott! I’ve been slowly transitioning to video directing and hearing the perspective from seasoned directors is immensely helpful!

[@ScottPetersFilms]

You’re very welcome Mathieu! Glad you’ve found it helpful :)

[@mfjae]

maybe do the reverse. Find the people that review the treatment and ask them why they chose one treatment over another

[@ScottPetersFilms]

This is a great idea, a tricky one to execute, but I’m putting it on my too film list and will make it happen at some point!!

[@shelestvetrovki]

@@ScottPetersFilmsthat would be AMAZING please do!!

[@robertdouble559]

If you don't already, start listening to the "respect the process" podcast by Jordan Brady. He interviews people from all sides of advertising. Agency Creatives, Client side marketing managers, fellow directors, all kinds of big swingers. Get on it. You're welcome.

[@wearetrackclub]

Amazing insights! This video is filled with valuable information for filmmakers 👏 Fantastic job breaking everything down, so great to hear from all these wonderful creatives! 👍

[@matt.banton]

This is really well put together Scott. Super insightful and useful info

[@ScottPetersFilms]

Thanks Matt - glad you found it so 🙏🏻

[@TheFAILBLOG100]

This is so, so helpful and inspiring. Thank you Scott!

[@ScottPetersFilms]

Glad it was helpful!

[@nicholashannah]

This was insanely useful, thank you!

[@ScottPetersFilms]

Happy to hear it Nick!

[@sandyjuanda]

Hi Scott!! this is so helpful for me as a cinematographer as well by implementing my own vision to the treatment in a really professional way. Also I'm based in London, will be sooo grateful if I can help your upcoming project as anything on set. Thanksss!!

[@ScottPetersFilms]

I'm very happy to hear it Sandy! Drop me an email via my website and I'll put you down on my list of willing collaborators!

[@vladbobe26]

Excellent video! Thank you to all

[@ScottPetersFilms]

You’re welcome Vlad

[@drew.schettler]

Such a great video Scott! Thanks for sharing this

[@ScottPetersFilms]

No problem at all 🙌🏻

[@AliBFilms]

Semi-helpful my eye! Awesome content.

[@ScottPetersFilms]

Glad to hear it!

[@diegowontstoptalking]

Great video man thanks for sharing

[@ScottPetersFilms]

Thanks for watching!

[@AsuaChannel]

This is a great video. I’ll eventually do a video on how I approach treatments

[@TRIOStories]

This video is SO good. Super informative, so well researched and articulated. We loved it and can't believe you're not at 100k+ subs yet 🙉 We're here before that play button.

[@ScottPetersFilms]

Glad you enjoyed, thanks so much for the kind words :)

[@TRIOStories]

Just purchased one of your treatment templates too - amazing value for money :) @@ScottPetersFilms

[@shelestvetrovki]

Dear Scott! Thank you for making this video. I’m not often writing comments, but I would really appreciate if you could answer on it. Right now I’m trying to get in the film production industry and my friend taught me to write commercial treatments. I’m doing mostly similar as you described it. Though, didn’t get any job yet. My question is: what did you mean by trying to win the treatment? Do you send your idea to the client yourself? How do you get the brief if they didn’t hire you and with who you are competing? I think I missed some point here. Would like to know how the general connection with the production’s product request starts. Thank you!

[@sumit2658]

Amazing video! Thank you!

[@jahronimo]

loved this man....

[@ScottPetersFilms]

🙏🏻

[@antonpolinski]

Thanks, good ideas here!

[@ScottPetersFilms]

Glad you found it helpful Anton 🙂

[@ajtheassasinator]

Super helpful. Thank you

[@ScottPetersFilms]

You’re most welcome 🙏🏻

[@ChilledFilms]

The GIF section made me laugh, I always have the exact same predicament! Question: Are you often presenting your treatment on a call with the client or are you sending it over with the hopes they'll understand it all without you explaining? Great video again, thanks so so much.

[@ScottPetersFilms]

Glad to hear I'm not alone! Unless it's a music video treatment I'm submitting and just hoping for the best (I haven't done this in some time at the moment) there's always a call with the agency to run through the treatment, or if it's a job I've landed and I'm treating after the fact it may be in person.

[@luisan1510]

Hey Scott! This must be one of the most useful videos I have ever encountered about this topic. Im very grateful to you and @nurniazfilms and Ebeneza and Tom. Please Im sure people would love to keep seeing thi type of insight videos from your channel. I have one question though. By what each director was saying I coudln't wrap my head around the usual lenght of the treatment. Could you let me know more or less the reccomended lenght of a treatment? Im a bit worried if they are too long they can exhaust the client/agency, but Im also a very descriptive guy like Tom. Thank you very much!

[@ScottPetersFilms]

Hey Luisan, I'm glad to hear it mate, you're most welcome! The length is a "how long is a piece of string" answer unfortunately, it depends on each circumstance, for me the very minimum is 4-5 pages and maximum 30 pages, 4-5 pages is normally the sort of job I've already been awarded, but I did once win a music video treatment off a 3 page pitch. I've seen treatments from both Tom and Ebs for 30 second ads that are around the 25 page mark, and if I remember correctly Nur told me about a large job that was a series of videos where he'd written 60 pages or something crazy like that. Hope that helps in some way.

[@TurquoiseFilms]

Great video mate!

[@ScottPetersFilms]

Glad you enjoyed it

[@jakeyd25]

This video is great thanks for taking the time

[@ScottPetersFilms]

You’re most welcome Jake! Thanks for taking the time to comment :)

[@Vibhor_Yadav]

This was SO good! Thank you

[@ScottPetersFilms]

You're so welcome!

[@deshgram]

Wow this was a great insight. Subbed.

[@ScottPetersFilms]

Glad to hear it 🙌🏻

[@michaelfrymus]

I have a question... WHEN you should send a treatment? When you are reaching out to a new prospective client, should you send a treatment in the first email to get their attention? Or should you wait until they reply to you and ask for a treatment? *I am reaching out to brands directly and not to agencies, for photography or video services. It's obvious when they contact you, but 90% of the time I am reaching out

[@thislostdimension]

Great video! 👏

[@ScottPetersFilms]

Glad you enjoyed it

[@FivosVas]

So i'm curious... When do you sit down and write a treatment? Right when you receive a job request? or after confirming it? I'm confused as to how that works, Like. do you spend all your tme writing before even knowing you might get the job? Is that how it works?

[@ScottPetersFilms]

That’s mostly exactly how it works. So I had a brief through for a job on Tuesday this week, the treatment is due next Tuesday, I was on another job but started working on it on Wednesday afternoon, I’ve probably put 2 days worth of time into it atm and have another day or so to go, depending on how much effort I want to give it, but it’s a big job so I will work on it some over the weekend. There is no way of knowing if I will win this job or not. Sometimes however I might be awarded a job based on my previous work or with the smaller production companies based on their previous work and then I can do a treatment after the fact of having been confirmed the job, these ones are normally less detailed to be honest.

[@lukesinwonderland]

How do you get in touch with brands so that you're even recieving a brief from the agencies in the first place?

[@charliecooper3030]

Any chance you'll port your templates over to something PC-friendly in the future? 😇

[@ScottPetersFilms]

Not any time soon I’m afraid Charlie, sorry, I haven’t got the the time / infrastructure and don’t make enough money out of this channel to invest in someone to help me with this at the moment.

[@OlympiaMortgageLender]

Good info, but your talking head microphone looks really odd sticking out into your frame, any reason for not having it out of the shot?

[@foongtran]

I think they may have removed this access. I can't seem to find it anymore.

[@ScottPetersFilms]

What access is that you’re after?