Samsung Commercial: Director’s Treatment vs. End Result

[@sasheto]

Finally something meaningful and valuable on KZbin. Something different from 'what's in my camera bag', 'how to shoot' and 'how to make xxxx $ in one week'. Huge thanks dude, really appreciate sharing your experience and knowledge with us!

[@nurniazfilms]

Thank you! I’m glad it was helpful 🫡

[@JackSather]

My lordt your an absolute design BEAST.

[@Hingaflips]

Wow really great execution. Thanks for taking us behind the scenes with this, as others mentioned your treatment is top notch. Excellent choice of text and images. And whoever did your set design knocked it out of the park!

[@mathieurabary]

Man you have no idea how helpful it is to watch and listen to your whole creative process! Thank you for taking the time to sharing your experience and knowledge 😁

[@nurniazfilms]

Hey Mathieu! My pleasure!

[@goforlogan]

Does anyone else appreciate how soothing and pleasant his voice is? Instant calm.

[@dhyanverco]

Love what you're putting out. Would be interesting to hear how budgets get worked out with a director's treatment, and a production agency, and ad agency

[@nurniazfilms]

That’s a brilliant idea for a video! Thank you!

[@mrgrilo28]

I'm a Brazilian Director and your channel is a light for me!!!!!!!! Help me so much!

[@Vu.ng1411]

Three results video is match with brief of brand, that is the most important as a director for satisfied brand and also as well as their audience

[@spideys2]

I have no words… this video was insanely well done and inspirational. This is the level production needs to be operating on to be taken seriously in the industry. Thank you for this, very helpful information!

[@SteveMcGillis]

Kind of shocked at the agency output. From my experience the agency treatment would be closer to what you made initially, and we would seek you out for the execution and collaborate on how to make it better. Awesome to see you take what's on the page and add SO much to it. Dope vid!

[@nurniazfilms]

Thank you Steve! 🙏✨ They’re not always like that but it’s what makes it an interesting case study.

[@remyarcher4641]

Love your work man!

[@CarlosVixil]

Incredible sound design and imaging. And also great rhythm. I didn't get "it" until I saw the man sleeping and looked at my noisy A/C. Still I found the message to be purely abstract or suggestive, not that I could ever do any better it's such an airy concept.

[@StaceyAmour]

Loved how you said how you got the job

[@Jacob-kf8ri]

Literally just found your youtube channel, watched about 5 minutes, found your treatment guide, and purchased it lol. Got a music video I'm working on and really want to elevate the quality of it.

[@nurniazfilms]

Thanks for the support!

[@two4mediapng]

Man you stand out from the rest. Thank you for sharing ur wealth of knowledge on this plus the free copies of your documentation work. You're my new favorite KZbin channel.

[@nurniazfilms]

I appreciate that!

[@ProximoK]

The second one is really great work.

[@plugthestreets_za]

i love how you explained it and you inspired my next music video shoot

[@nurniazfilms]

I’m so glad ✨

[@plugthestreets_za]

@@nurniazfilms I will share the link

[@sier127]

You said that the writer of the brief wasn't very experienced in writing screen play and the script wasn't very visual. But then you said that you stoked that the original brief has a simple concept that let you concentrate on the nitty-gritty. Good treatment 👍

[@nurniazfilms]

you write whatever it takes to win the gig. it's a cutthroat game out there. and im trying to be as honest as possible on this channel with my viewers.

[@egyhanart]

Thanks for sharing it. Really appreciate.It's very helpful. Great result, congrats!

[@nurniazfilms]

My pleasure!

[@loryana2]

Cool workflow !

[@elisonbartolomeuu]

missed you & your wisdom bro! love for no gatekeeping ✅

[@nurniazfilms]

🙌

[@lena___]

absolutely amazing

[@DynamicPhil84]

WOW... just wow!! Clear and clean process, love how impactful the text and images are in the brief, you clearly put in the time. Lighting, colors, framing, and sound design were all TOP NOTCH in the final commercials. Seriously great work!! Inspiring!

[@nurniazfilms]

Glad you enjoyed it!

[@grusso13]

Our reference from Diesel, love it

[@juanignaciocali]

Your work is awesome! Thanks for sharing!!

[@nurniazfilms]

Thanks for watching!

[@goncalocaseiro4649]

Awesome inspiration and incredible pre-production!!

[@BenKlevers123]

"when you see those agency scripts, you can tell" YES ! :D

[@hassansiddique8509]

Awesome treatment, I really love 1st and 2nd one. Thank you so much for all the value you provided.

[@nurniazfilms]

Glad it was helpful! 🙏

[@蜜蜜-b6q]

I love the treatment and the final product! It's amazing to see how there are people like you who's very creative.

[@DennisBrion-]

amazing video I have no words to describe how perfect this looks.

[@nurniazfilms]

Wow, thank you!

[@JonnyMorfoulis]

Such a great video - as someone who runs an agency and a VFX/Animation company, seeing your process was really refreshing as you had a simple idea yet it was very creative and effective visually for the campaign. Great work and keep up the awesome videos.

[@nurniazfilms]

Glad it was helpful!

[@piusgyagenda]

This is so creative and amazing work

[@aarongarcia3078]

Can't thank you enough for this! Purchased and downloaded your director's treatment, one of your templates and your Samsung Brief (which you gave for free!) So much value in what you offer esp for someone like me that doesn't know where to start 🙏🏽

[@TheLshyne]

I stumbled across your channel a few days ago and I really appreciate the content you put out. I think it’s great that you demystify the process of shooting a commercial, this is something I want to get into.

[@davismac283]

This is super helpful. I'm trying to get into shooting commercial as well. I will follow up with some of your works. Thank you

[@based_gh0st]

the way you bring the viewer to another world is creative, and the way it snaps back to reality in a comforting way is nice. the set design is awesome too. great work!

[@nurniazfilms]

Thank you so much 🙏

[@p2mthedirector]

Thank you so much for revealing your process. The end result is great.

[@nurniazfilms]

Thanks for watching!

[@LinasDirbaDarbus]

love your posters man :D

[@nurniazfilms]

😂😂😂

[@ntjengetisibanda1853]

Amazing value from this video. You're doing ana amazing job with every video you get out here. Learning a lot from you. Thank you.

[@alokduttapandey2153]

This is just sheer brilliance, Nur! Kudos! You've got one more followers in the list of your followers worldwide.. I'm sure I'm gonna learn a lot from you! Thank you so much for doing what you're doing.. :)

[@nurniazfilms]

Thank you so much!!

[@Editxor]

Absolutely Brilliant Work

[@abgrafix]

man your treatments itself are a work of art . Love them

[@nurniazfilms]

Thank you!

[@SirRelith]

Nice job! All 3 were great, but I love the second one most. Good luck on your future shoots!

[@bhapampa]

Vegeta, is that you in 1:07?!

[@HabeebKolawole]

Been planning some spec ads myself, this helps alot. Thanks for making it

[@nurniazfilms]

My pleasure!

[@codylarosa]

Incredibly valuable and unique content. Thank you for making this.

[@nurniazfilms]

Glad you enjoyed it!

[@darkknightwithanidea1845]

Nice work ! Simple, easy & clean

[@beatzxneekz]

Thank you for sharing your skills!! This was amazing and super informative. Love your treatments along with the execution!

[@danielmacy]

that's awesome!!! I really love this commercial *_*

[@gro3a]

Shout out to the sound designer - the first story is my fave and the energy achieved with the music and sfx is great. Love the cut back to silence at the end. How did you like doing the 30s stories? Sometimes it cramps the story but in this case every thing seems to fit. Great explainer of how much work goes into pitching before you even get the job. Nice stuff ✌

[@nurniazfilms]

Thanks! I find 30sec to be great when you’re trying to paint a simple situation with a simple setup and payoff. Also cool when making a super fast paced edits where each cut is 1-2 seconds on average.

[@MirrorImageMediaInc]

Loveddd this. Thank you for sharing!!

[@stmz7768]

Wow so inspiring and helpful ! Thanks

[@nurniazfilms]

So glad!

[@dorianodefeudis]

The amount of value you provide is insane man. I truly appreciate you putting all this content & info out for us! I really (hope to) see your channel growing A LOT. 🙂

[@nurniazfilms]

I appreciate that!

[@bhapampa]

You do amazing work! Very inspiring videos.

[@Daylight-ro]

Great graphic design on the treatment. And the copy is also really clear, direct and convincing. You have so many skills, not to mention drawing the storyboards. 👏👏👏

[@nurniazfilms]

🙏🙏

[@TheMonochromeMemoirs]

Great video. Could you do a video on how to select the type of colors and color grading you want to go with for each video? Lots of people talk about how to do the actual color grading but no one talks about their process in coming up with a direction for the colors they want to go with

[@nurniazfilms]

Great suggestion! Thanks!

[@foggymossstudio]

Beautiful images! Love it!

[@nurniazfilms]

Thank you! Cheers!

[@Kdontmiss_]

Bro you are a blessing🙏🏿❤️ thanks for sharing the treatment💯 What do you use to create storyboards?

[@SinchanPaul]

🎯 Key Takeaways for quick navigation: 00:40 🎥 The director had to create a director's treatment for a Samsung commercial on short notice, and it was a medium budget social media spot. 01:34 📝 The director's treatment took a minimalistic approach, focusing on clean air as a metaphor for the product. 03:57 💡 The director consciously chose static locked-off shots and dynamic lighting to match the minimalist theme of the commercial. 08:13 🎬 The storyboard for the commercial emphasized recognizable characters and used visual references to convey the story to less visual clients. 10:07 🎵 The commercial started without music, using careful sound design and ambient sounds to create intrigue before introducing the music later. Made with HARPA AI

[@anisalalbekova637]

Видео было полезным и приятным для просмотра.Спасибо большое💖.Желаю вам ещё больше увлекательных проэктов и неиссякаемого количества идей.😊😊😊

[@impatrickt]

nice shirt

[@KaiVertigoh]

So glad I found this channel! Very informative, and a story well-told. Gained a new subscriber, and fan Nur! 🙌🏼

[@nurniazfilms]

Awesome! Thank you!

[@pavelkireev7329]

крутая работа, мужик. очень высокий уровень и недурная эстетика, с таким скиллом можно и кино снимать

[@agudal8503]

Great one

[@guillermocastellanos1967]

Great job,

[@DennisBrion-]

The last video got me a little bit confused because the color blue represents cold weather and once he presses the button the room turns purple, it got me confused because it seems like the room was already cold even before the AC was on. I think if the room was yellowish and purple after turning the AC I would make more sense. However, it's an amazing job that you did and I can not wait to one day be part of a big commercial campaign.

[@nurniazfilms]

Yeah the story in the agency’s brief was about how cold it was cus the air was blowing directly at him. And then he turns on the WindFree mode and now it’s just fresh and comfortable. But I agree it’s less straightforward as this story is cold to cold, in comparison to the other hot to cold ones.

[@DennisBrion-]

@@nurniazfilms Ouh ok now it makes sense

[@IREAcademy]

Great job and nice explanation of your process 💪

[@abhishekmani6325]

Every bit of this video is so insightful.🙆

[@nurniazfilms]

Thank you!

[@RonaldReidJr]

You are doing gods work!

[@Vatoum]

Amazing my friend!!!! 🎬🖤

[@Paulvisuals]

Amazing…story well interpreted..and dope

[@nurniazfilms]

Appreciate that

[@mgamga4693]

appreciate. send love from Vietnam

[@PatrickHanson1]

Bro, your content has so much usefull information! Good stuff 🤩 (Thank you)

[@nurniazfilms]

Happy to hear that!

[@monktv4090]

Great video. Can you also do a video on how to create a portfolio to become a director. How to market your self as a director.

[@nurniazfilms]

Yeah ’ve been thinking about making a video like that in the near future! Thanks 🙏

[@stephencorley]

YOU my friend are going places 👏👏The minimalist approach, color grading, storytelling, the collaborations from set design etc. I could go on an on 🤯🤯 BRAVO to the bunch of YOU 🙏🙌 Who else paused ⏸️ to finish something real quick because of the motivation in the moment 🙋 twice ⏯️ finished the video and Subscribed 💯

[@nurniazfilms]

Thank you so much 🥹

[@TheFAILBLOG100]

This is so helpful. And such beautifully crafted spots!

[@nurniazfilms]

🙏

[@rupertshean]

Great work.

[@wayney5214]

I must've been watching a different commercial. I thought the treatment worked really well and feel like the agency steered it away from your vision. Didn't like the product shots, the sound design or the stiff acting, also saw that they managed to shoehorn that neon in there too. The warm light concept was a good one and didn't need it. DP did a great job and set design was good also. Maybe I'm fussy but wouldn't have settled for those takes. However it's tough when you're a hired gun, trying to please clients yet manage your own vision. I think you did a good job overall although a directors cut I feel would have been much better. Great channel, I learned a few things and will be watching out for more...

[@themikereda]

Curious what you would define as "medium budget" social media spot, vs a small or larger budget spot.

[@nurniazfilms]

Based on where I am: Low:

[@buddyfx7026]

That's dope bro, thanks for sharing so much!

[@OhkayCarlos]

Truly meaningful

[@Dumdumbier]

Love the final videos a lot! The only thing that didn't feel right was the people depicted - I thought they could have been more slavic to match the destinated area of broadcasting those videos But besides that - flawless

[@nurniazfilms]

Thanks! Regarding your comment: Kazakhstan, Kyrgyzstan, Uzbekistan, Mongolia and a slavic cast? You really think that would match well?

[@Dumdumbier]

@@nurniazfilms ugh .. I just googled it and I was completely wrong about the geographic and the people of those countries I've just read "russia" and assumed it as the superior country of those listed haha my bad - ty for answering

[@AGAPIl]

So valuable! Thank you

[@nurniazfilms]

You're so welcome!

[@GabrielScindian]

Thanks for sharing

[@isaiahnkansah4302]

Thanks for sharing. Great job

[@nurniazfilms]

Thanks for watching!

[@rohanrjoshiimakemyvid7285]

Aesthics are bang on

[@shamraut3476]

Amazing content and really helpful for beginners and advertisements are also awesome ❤

[@nurniazfilms]

Glad you liked it!

[@shamraut3476]

@@nurniazfilms Yes I liked It get knowledge about pitching and what is the director statement. I even made a commercial for competition of one brand, would you like to see.. and could guide me.

[@lukasgonzalez9591]

Cool! Didn't fully get the man sleeping part. I thought he would close the window first;)

[@nurniazfilms]

The AC is set to an incorrect mode, so it’s too cold. He wakes up and switches to the “windfree” mode. Now he’s comfy.

[@muhammadvikky]

I have found some fantastic content that I really love!

[@nurniazfilms]

Glad you enjoy it!

[@paradise___studio]

really love the whole process and the insights you're sharing. I'm curious: starting the video without music, just with sounds, how does it perform on socials? i love the approach and the idea behind, just have the feeling that most of the viewers don't have the time to wait for something to happen, if it doesn't happen instantly. hope this make sense. best henning

[@nurniazfilms]

They usually make cut downs that are essentially short versions of this. Those start with music right away. IMO different viewers react differently and it’s a matter of taste. I’m on the other side of the spectrum and if something tries to catch my attention too hard I almost always skip.

[@Emil_Miller]

Amazing video and it's great to see how it started in the treatment. If you can share (I understand if not), what was the budget for those three commercials altogether?

[@nurniazfilms]

$20-22k give or take. Keep in mind that shooting in Kazakhstan is so much cheaper than in most major film cities, so I don’t think it helps.

[@lorenzomelilli8049]

@@nurniazfilmsHey, I just bought your treatment 101. Let me ask you this: is the budget decided by Samsung (customer) or by the production that they hired? And also do they tell you what’s the budget before making the treatment?

[@nurniazfilms]

@@lorenzomelilli8049 Thanks for shopping! The ad agency (Cheil) agrees with their client (Samsung) that they will put the production work out for competitive pitches among a number of production companies. Interested companies bid for the work by naming their price based on the agencies desired budget range. The ad agency (Cheil) recommends which production companies they think the client should choose based on creative approach and production scope. The client (Samsung) picks what seems like the most suitable company and director to move forward with.

[@ericgoku2432]

This is amazing I learned a lot. Please can you release the raw behind-the-scenes of the whole production with commentary? I also watched The Samsung AddWash Supercut on your vimeo channel together with the Coca Cola add and I was blown away by your style of storytelling. Please can you make a content on how that commercial came about just like this one? I'm happy to subscribe to your channel and will be buying your Director's Treatment ebook definitely. Great work bro, keep it up.

[@nurniazfilms]

I’m feeling dumb for not hiring a behind-the-scenes videographer for an uncut video like that. Definitely will do the next time I’m on set.

[@monktv4090]

Wait did you shoot the biotherm video…that was such an amazing advert. I have downloaded it and keep watching it for inspiration. Great work BTW.

[@nurniazfilms]

Hey. No Biotherm was just a video I referenced when describing our set design. I didn’t direct it.

[@lorenzomelilli8049]

I’m looking everywhere in the internet but couldn’t find how to make that (11:11) opacity 50% for the image in the screen. It is a must for match cutting.

[@BlackenBurg]

modern SmallHD monitors have an SD card slot for image capture and image overlay. You do lose some other functions of the monitor when you turn it on, but it's super useful. You can also put your own images on the SD card with transparency as a .png, to previsualize branding, lower thirds, text etc. Just try find an old 4gb sd card or something as compatibility with new SD cards is limited Alternatively a QTake operator has all these tools for monitoring and overlay on set.

[@viceroyce]

Amazing vid!!!!

[@nurniazfilms]

Glad you enjoyed it

[@Nooooaction]

What camera equipment did you use for this promo video? I'm so curious!

[@nurniazfilms]

For the ad? Arri Alexa 35 and a set of Elite Anamorphics. For my KZbin I use Zcam + slr magic microprimes

[@ziifau_director]

Hi there, thanks for this.

[@TLFILMS]

Excellent ! Just found you via this vid. I subscribed

[@nurniazfilms]

Enjoy!

[@bytonnino]

Cool proyect, some cgi could be nice to support some ideas

[@TheNoisehouse]

Thanks so so so much for creating and sharing this, invaluable information!! One question, what do you use for Storyboarding?

[@nurniazfilms]

Thanks! I use Procreate