search engine optimization (SEO) is one of the most crucial marketing strategies for any business.

In today’s world, we turn to Google to find the answers to pretty much all of our questions. So it’s no wonder that business and website owners everywhere do what they can to make their information findable on Google. Which is exactly what SEO is-the practice of optimizing your content to appear higher within search results.
The first step in accomplishing great SEO is creating a website on a platform that facilitates easy customization and content updates, and provides the tools you need to optimize your site elements. We suggest using a website builder like Wix, which enables simple site updating and has built-in SEO tools.
Once you have the foundations of your site ready, you’ll need to pay attention to many small details such as metadata and linking, which can help improve your rankings. This article will cover what it takes to implement those details and make sure that they are meeting SEO standards and eventually SEO ROI.
Once we've taken you through some of the basics of what defines SEO, we recommend you check out our Wix SEO hub - for all things SEO related, from beginner to advanced.
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