Secret Mopar Dealership Paperwork! What The Dealer Didn’t Want You To See!

[@bradschroeder809]

It is fortunate that the Grand Spaulding Dodge sales envelopes were recovered from Mr Norms storage in the mid 90s and many have been reunited with their cars. I was able to purchase the one for my Challenger T/A from Larry Weiner about 25 years ago. Mine didn’t have a window sticker or order sheet in it, but did have the advanced dealer shipping notice which has basically the same info as the window sticker. I had rally wheels on my car, and had to search for a set of ‘450s after I got the paperwork from Larry and found out my car hadn’t been built with rally’s! My envelope had a set of unused keys for my car in it. There was an unlocked locking gas cap on my car but no key for it when I bought the car in the late 70s.There was a key for the cap in the envelope and when I tried it, it worked, after 20 years of owning the car, I finally had a key for the gas cap! Interesting video, thanks!

[@rocketresto]

Very fortunate. A lot of high performance Mopars got paperwork from that stash. When found homeless people were literally using it as for starter!

[@brianwil89]

My uncle bought a car new from Mr. Norm in 1963. A Dodge 330 with. 426 and push button trans. Black with red interior. It’s still in the family today and looks great.

[@rocketresto]

Awesome it is still in the family!@@brianwil89

[@brianwil89]

@@rocketresto yes. Uncle passed away last year. He’s oldest son owns it now.

[@brianwil89]

How would you contact someone to see if they have paperwork for a car ?

[@Trex1268]

I still have the original invoice for my father-in-law's 1969 Charger. I inherited the car. It's in phenomenal shape. I've never got the broadcast sheets out, and I know he never did, So I'm sure they're still in there.

[@rocketresto]

Good chance. So lucky to have that original paperwork not many cars still have it.

[@Trex1268]

@@rocketresto Yes sir. Some day I might look for the broadcast sheet. On his invoice, he traded in a 1966 Chevy they gave him $1075 for. It doesn't tell me what model though. Purchased at Glass City Dodge in Toledo, Ohio.

[@gregrhein1632]

Tom - Really appreciate what you do and what you are doing here. My Dad worked for Chrysler Corporate for 37 years in the US from 72 on to when he medically retired in 97 as a Zone Fleet Sales Manager (a role he first took in KCMO, then Memphis TN then Phoenix). The manufacturer / dealer holdback tends to vary by car line. Think of it as an extra little profit margin kickback (usually less than 300 bucks per car back in the mid 70's and 80's). It is supposedly earmarked and used for dealer advertising and marketing for each car. Usually it was never seen on the WHOLESALE invoice and often times the salesmen would ALSO never "see" this magic "kickback" moneys from the manufacturer to the dealerships' bottom line, however the finance guy would often be aware of it and would get a % profit from it. Yes it is still used and rarely talked about.

[@rocketresto]

Cool info thanks!

[@tonyb3864]

Nice work. I wish more people would have saved the dealer records. If only we knew then what we know now.

[@OlderNotNecesarilyWiser]

I really enjoyed this video, I found it very interesting. I'm lucky I have the window sticker and all the paperwork on my 74 Cuda. I'm the second owner and I have every receipt from the day it was new. Thanks for doing this video.

[@Dave-ji9ft]

Awesome information. Thank you for showing the paperwork.

[@rocketresto]

Thanks for watching!

[@BlooMule]

A lot of people today don't realize how hard it was to sell musclecars back in the late 60's-early 70's. They often sat for months.

[@spoofdom]

Check out the Google maps for the Dealer address. Building is still there with a great 70s vintage Chrysler sign still attached. Now selling flooring but how cool is that. Would love to see a pic from the day with cars around it.

[@rocketresto]

Yes been trying to buy those signs for years with no luck.

[@paradiseroadrestorations]

I enjoyed this video, and agree with your assessment that the Roadrunner was a dealer demonstrator. A car like that wouldn't take 14 months to sell.

[@rocketresto]

A lot of this is guess work but it makes a lot of sense.

[@1mouseman]

Interesting! I used to work at Nu Car Prep in Santa Fe Springs. My first job was to inspect the cars that convoy would deliver to us. We would have to repair lots of defects before sending off to dealers. You would not believe the stuff I saw 😂😂

[@rocketresto]

That is so cool! A lot of press cars came through there and show cars. Have any pictures from there back in the day?

[@1mouseman]

Sorry, no. I never thought to TBH. I was a college kid at worked there a couple years. I remember we had a concept car, or something that was street legal. My supervisor got to drive it over the weekend. He got drunk and crashed it, car totaled, no injuries. He never lived that down. Mr Shelby was something else too… Shelby performance was at New Car Prep. It was annoying listening to that damn dyno all day😂

[@ThisValiantAdventure]

Very cool! Love stuff like this. Thank you.

[@cudaized]

Excellent!

[@drippinglass]

Great work! Thank you! 😎👍

[@brianwil89]

I’ve been trying to find out any information about the dealership that my car was sold at in 1974. It’s Carter-Martin Plymouth and was in San Diego. I know it’s not there anymore but thought it would be cool to recreate the dealership badge for my car.

[@TimothyRussell-uv7uv]

Love that stuff!!

[@TimothyRussell-uv7uv]

That’s awesome!!!

[@jimknight668]

do you have any on Bill Swad Chrysler-Plymouth Columbus Ohio from 1969 ?

[@chrisluzny2222]

This material brought back alot of memories,my dad owned the local Chrysler Plymouth dealership in small town Ohio from 68' to 1989 and I remembered most of that paper work,when he sold it,most of all the paper work ended up in the junk but I do remember a few of the hot cars of the era including a 1971 dodge super bee with a 340 4spd and air grabber hood trade in that he let me drive as a kid,needless to say I blew the motor up.

[@rocketresto]

Such a shame to see that stuff get tossed, it is history that got thrown away.

[@josephkwapich6113]

Thanks for sharing this. It’s awesome seeing that. I have a 66 Satellite that I was told was a Chrysler executive or an engineering car. Everyone that sees my IBM card tells me something different. I’m hoping to figure it out at some point.

[@rocketresto]

At least you could get the IBM card, that is something.

[@josephkwapich6113]

Have you heard of executive cars or engineering cars sold through a dealership and picked up at the assembly plant? That’s what I was told probably happened with my car. The region number was 15 and dealership 81220.

[@rocketresto]

Believe they were all supposed to be sold through a dealer, was a contract with all the dealers. Did they tell you what dealer 81220 was? I have most dealer numbers but don't have that one. It's in the middle of a bunch of Chrysler corporate locations.@@josephkwapich6113

[@josephkwapich6113]

It’s Cable Chrysler Plymouth in Oklahoma City. The car would have been sold through that dealership not long after it had become that dealership. That was also the dealership Don Grotheer had his Super Stock sponsorship with.

[@rocketresto]

Gale Cable Chrysler Plymouth Co dealer number 61777. Also have it listed as Capital City Chrysler Plymouth. Address was 6100 North Way Ave Ok City OK, can't find the address.@@josephkwapich6113

[@AV_Mopars]

Vary cool love history like this!

[@rocketresto]

Totally nerd out on this stuff.

[@Roosters_Restos]

Tom I would love to find my roadrunners roots.

[@rocketresto]

Do you know what area is came from? Spring Valley had all the records but that’s about the only Minnesota dealer info we have found so far. So hard to find this stuff! Know I owe you call but been crazy around here.

[@lpmorify]

The special tool board. :D

[@rocketresto]

We should do a video on special service tools, we have shelves full of them. That board is pre war we think for the special service tools. Came out of Murray Motors in Port Angeles, WA and they were a bankruptcy dealer.

[@noberet]

Thank you

[@georgepetrillo7316]

Any info from Winter Haven Dodge and Lowery Motors in Florida for 1968 Dodge Coronet?

[@rocketresto]

Haven’t really been to Florida. Everything is so built up down there old buildings aren’t usually around.

[@303Mopar]

Do you have anything from Music City Dodge for a '68 Charger?

[@rocketresto]

Haven’t made it that far east yet. Also you never find stuff at big city dealers, that stuff always gets cleared out.

[@johnmullins2798]

cool

[@drippinglass]

Shame the dealer put a vinyl roof on it.

[@DoudD]

"Holdback", in essence, is money the dealer gets from the factory for simply selling the car. A bit of extra profit "held back" until the car is sold. This video is very interesting and informative but I must say it paints dealerships as uniquely nefarious in some respects. While not defending actual dishonest dealer practices (which did and do occur) I must say that most businesses selling a product do not reveal their cost on the product to the consumer ...and many industries have various incentives to the retailers that give them some extra profit. Yes, they're "secret"...but not unique. And to say "...extract money from the customer...." seems a little off to me. When you sell your car on Craigslist do you disclose how much you paid for it? Probably not. And if you hold firm on what you'll take for the car are you "extracting" money....or simply holding out for the best possible selling price? Still, I enjoyed the video and I know that keywords like "Secret" in the title help generate interest.

[@rocketresto]

Don’t like that KZbin makes you use keywords like that but bottom line they work. You probably wouldn’t have seen this video if it didn’t.

[@rustynails9659]

Have a 68 charger R/T looking for the 440 and now the paperwork XS29L8B357957 thanks