Selling Brand Strategy to Clients

[@NathanAllotey]

This video is a part of an ongoing series on learning brand strategy: kzbin.info/www/bejne/g4iZZXaeerSDrM0

[@MrTheladiesloveme]

Love your work bro.... learning loads

[@MiaNguyenmianguyen]

This is another piece of valuable information about building out a brand strategy. It's always about the customer at the end of the day.

[@vanessakaliwo4111]

Oh wow, this is exactly the kind of content I've been looking for!! Thank you so much 🙏🏾❤️

[@NathanAllotey]

What's up Vanessa? Good to meet you. Let me know what topics you want me to cover and I'll work them into my content calendar. Thank you for taking the time to watch my videos.

[@Branimation7]

This needs more views. Well done Nathan! Following....... now!

[@NathanAllotey]

Yea I don't know what's going on with KZbin, my guess is that since I'm not running ads I'm not promoted as much, but I am going to run an experiment to test out how I can get more views. Thanks for the watch.

[@Branimation7]

@@NathanAllotey Good idea. Please share! Maybe try converting these into social carousal ads and also chopping them into clips for TikTok, Reels, etc... Maybe take one as a teaser and make it a paid ad to "learn more".

[@kellyjoanneknight]

I love your content Nathan. I saw your podcast in Freelancer magazine and have been bingeing since 🎉

[@GustavoBragaCanal]

Amazing. Pieces falling into place 👌🏼

[@ZachthePetrolHead]

Great content

[@KelleyByrdsong]

Thank you so much for this video.

[@NathanAllotey]

Sure thing, let me know if there's other topics you want me to cover.

[@iasminsouza2121]

I love it!

[@ThisDesignLife]

That's a great t-shirt to match the great content. Strategy is a HUGE topic, thank you for tackling it and making it easier for designers.

[@bahtiyar.d]

Please, write down the best books on branding and marketing. Thanks!

[@ProdbyPackTV]

Bro I Absolutely needed this! THANK YOU!

[@NathanAllotey]

For sure. Glad I could help. I plan to make more content about each of the items I mentioned in this video.

[@selma77]

very informative video, kudos on some great content!

[@apitonya]

How do you position yourself as a brand strategist? From my research it seems like the target market for most agencies are start ups and say similiar things in terms of the results they can deliver.

[@NathanAllotey]

Hey April, thanks for checking out the video and for your question as well. Have you checked out my interview with Melinda Livsey? - kzbin.info/www/bejne/pmnFfHRsmaafnbc I ask because she talks about how she transition from designer into brand strategist and her story chronicles how she was about to position herself as a brand strategist. There are a couple of different ways: - Release content on Branding - Work with startups because they are working to identify what their brand is. - Partner with agencies who position themselves as a design company and let them know you can set the brand strategy for their designers to work from - Some clients don't know they need brand strategy, for example I offer web design but now I don't work with clients unless we go through strategy first. (I'm forcing them to do strategy or else we won't work together) I'll probably make a video to answer your question.

[@NathanAllotey]

@Ells Future That's true. The type of work you show in your portfolio or online and how you go about displaying your work will also position you. Want to be positioned as a brand strategist? Start putting out content in which you teach and highlight branding.

[@NathanAllotey]

Did you get a chance to watch this video? - kzbin.info/www/bejne/a6rJk32AZad8lbs

[@phenovision]

What if the client doesn’t think strategy is important ? They just want to beat their competition by being “unique” which isn’t going to convince customers to buy their product. They have no strategy and think user profile isn’t very important because “anyone can buy our products”

[@GofelipeGraphicDesign]

Correct me if I’m wrong in your example the mission and vision is something the client should have already before doing strategy and deliverables?

[@NathanAllotey]

The client SHOULD have their mission and vision complete but oftentimes they may not. As a part of branding you can help them with this as well

[@GofelipeGraphicDesign]

Nathan Allotey thanks. Great content btw look forward to more.

[@NathanAllotey]

@@GofelipeGraphicDesign thank you. Also thank you for taking the time to watch the content.

[@ThisDesignLife]

Some would say that the Vision and Mission is also part of the Strategy.

[@NathanAllotey]

It all depends on how the has defined their brand. I have found there are many companies which are up and running that don't truly have a mission and vision and they would need help with every step from defining their brand all the way to execution.

[@ThisDesignLife]

Nathan Allotey absolutely yeah. Very few have a clear vision and mission.

[@williamstanley4960]

Branding is empowered by niche marketing. Consider Coca-cola. They branded off of one product. One product. That baffles the mind... I pause to leave random thoughts during my continuing education time! :o)

[@NathanAllotey]

The first key is to be known for 1 thing. After people know you for that 1 thing they trust you can deliver. Only then can you introduce other products.

[@williamstanley4960]

@@NathanAllotey Sound reasoning...